Urban Realty Partners

What Urban Realty Partners does

Urban Realty Partners is an Atlanta-based, privately held real estate development firm founded in 2000 by Mark B. Riley that specializes in mixed-use urban and in-fill projects in walkable, transit-accessible neighborhoods. The firm develops multifamily rental, condominium, and townhome residential product alongside creative office space and ground-floor retail, frequently employing adaptive reuse of historic structures (e.g., Glencastle, The Heritage, Hampton Station, Puritan Mill). Over its history the firm has participated in the development of more than $500 million of urban real estate across over 20 projects spanning four states (Georgia, New York, Oklahoma, South Carolina), and currently has five active projects including Oakland Exchange (Atlanta), Whitestone Lanes (Queens), EastWood (Atlanta), Citizen (Oklahoma City), and Water Tower Apartments (Greenville, SC).

The firm operates with six principals and a small team (11-50 employees) and is not a technology company — its core capability is site selection, entitlements, rezoning, JV structuring, and project execution rather than a proprietary technology platform. Revenue is generated through three streams: (1) one-time gains on the sale or stabilization of developed properties (e.g., The Leonard, The George, and Puritan Mill were sold to Grubb Properties in 2019; Gibson Reynoldstown was sold upon completion in 2022); (2) recurring rental income from retained retail and office assets (ground-floor retail at The Leonard, The George, The Reynolds, and The Brookwood, plus the 95%-leased Glencastle and 100%-leased The Heritage); and (3) developer fees and carried interest from joint ventures with institutional equity partners such as Trammell Crow Residential, The Integral Group, Prestwick Companies, and Crosstown Realty. The firm's GTM is relationship-driven, targeting institutional and private equity capital for JVs, public entities for PPPs (notably Atlanta Beltline and Atlanta Housing Authority), and end-user tenants and buyers for completed product.

Name

Urban Realty Partners

Legal name

Urban Realty Partners

Website

https://urpatl.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Realty Partners is an Atlanta-based real estate development firm founded in 2000 that builds mixed-use urban projects — multifamily, condominium, townhome, creative office, and ground-floor retail — across the Southeast and New York, often via joint ventures and adaptive reuse of historic structures.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Development

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (53112), Lessors of Other Real Estate Property (53119), Nonresidential Property Managers (531312)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate (6500)

akta.pro primary industry

Office Brokerage (BPAJABAA)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Flex / R&D Industrial Space Brokerage (BPAJACAC), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate development
• Mixed-use properties
• Urban development
• Adaptive reuse
• Commercial leasing

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Property Development and Sale: Urban Realty Partners develops residential (multifamily rental, condominiums, townhouses) and commercial (office, retail) properties, then sells completed projects to investors or individual buyers. Projects like The Leonard, The George, Gibson Reynoldstown, The Brookwood, and Puritan Mill were sold upon completion or after stabilization. Revenue is generated through the sale of developed properties at market rates.
2. Commercial Leasing: The company retains ownership interest in certain office and retail spaces, generating recurring rental income. Examples include the 3,200 sf of ground floor retail at The Leonard, 8,500 sf of ground floor retail at The George (leased to Farm Burger, Your Pie, My Friend's Bottle Shop), 11,000 sf of restaurant and retail at The Reynolds (including Herban Fix restaurant and Walgreens), and 20,000 sf of ground floor retail at The Brookwood. The Glencastle creative office project (85,000 sf) is 95% leased.
3. Joint Venture Equity Participation: Urban Realty Partners participates in joint ventures with equity partners, contributing development expertise in exchange for carried interest and developer fees. Projects like Capitol Gateway & Auburn Pointe (with Trammell Crow Residential and The Integral Group), Gibson Reynoldstown (with Prestwick Companies), Glencastle (with Crosstown Realty), and Oakland Exchange (with Atlanta Beltline) are structured as joint ventures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Urban Realty Partners is an Atlanta-based real estate development firm that acquires land, secures entitlements and rezoning, and develops mixed-use urban properties including multifamily rental apartments, condominiums, townhouses, creative/class A office space, and ground-floor retail. Completed projects are either sold to investor groups or individual buyers, or retained for ongoing commercial leasing operations. The firm also partners on joint ventures with equity partners and engages in public-private partnerships for affordable and mixed-income housing redevelopment.

Product overview

Urban Realty Partners is an Atlanta-based real estate development organization that creates mixed-use urban developments. The company operates across multiple product lines including residential (multifamily rental, condominiums, townhouses) and office (creative office space, adaptive reuse). Their portfolio of 16 named developments spans Atlanta (The Leonard, The George, Gibson Reynoldstown, Glencastle, Capitol Gateway, Auburn Pointe, The Reynolds, The Brookwood, Oakland Park, Puritan Mill), Oklahoma City (The Heritage, Citizen), Greenville SC (Hampton Station, Water Tower Apartments), and includes Oakland Exchange in Atlanta. Projects include adaptive reuse of historic properties, new ground-up construction, and mixed-use developments combining residential, office, and retail components.

Differentiator

Problem solved

Functional benefit

Products and services

• The Leonard
• The George
• Gibson Reynoldstown
• Glencastle
• Capitol Gateway & Auburn Pointe
• The Reynolds
• The Brookwood
• Oakland Park
• The Heritage
• Oakland Exchange
• Hampton Station
• Water Tower Apartments
• Citizen
• EastWood
• Puritan Mill

Quantifiable outcome

• The Leonard leased up in 4 months and set record rental rates in the Memorial Drive Corridor.
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and supporting.

• Mar Mar RealtycoreStrategic or Co-development Partner · 30 June 2026Mar Mar Realty is the development affiliate of Whitestone Lanes' ownership. Together with Urban Realty Partners, they formed a $45 million joint venture to acquire and develop the former bowling alley site at 30-05 Whitestone Expressway in Flushing, Queens. The joint venture is financed by $37 million from an undisclosed lender.
• Atlanta BeltlineflagshipStrategic or Co-development Partner · 23 February 2026Atlanta Beltline partnered with Urban Realty Partners on a public-private partnership to develop Oakland Exchange, converting historic Cut Rate Box Co. warehouses into 126 loft apartments and 16,000 sf of commercial space. The $11 million deal is part of a larger redevelopment in the Oakland City neighborhood near Murphy Crossing.
• Prestwick CompaniescoreStrategic or Co-development PartnerPrestwick Companies partnered with Urban Realty Partners on Gibson Reynoldstown, a 205-unit multifamily development delivered in 2022 located on Memorial Drive in Atlanta, two blocks east of the Beltline.
• Crosstown RealtycoreStrategic or Co-development PartnerCrosstown Realty partnered with Urban Realty Partners in a joint venture for Glencastle, the adaptive reuse of a historic Atlanta jail into 85,000 sf of creative office space in Grant Park. The project delivered in 2020 and is 95% leased.
• Trammell Crow ResidentialcoreStrategic or Co-development PartnerTrammell Crow Residential partnered with Urban Realty Partners and The Integral Group on Capitol Gateway & Auburn Pointe, a joint venture selected by Atlanta Housing Authority to redevelop public housing properties (Capitol Homes and Grady Homes) into mixed-income housing under the Federal Hope VI program.
• The Integral GroupcoreStrategic or Co-development PartnerThe Integral Group partnered with Urban Realty Partners and Trammell Crow Residential on the Capitol Gateway & Auburn Pointe mixed-income housing redevelopment in downtown Atlanta, part of the Federal Hope VI program.
• Smith Dalia ArchitectssupportingTechnology or IntegrationSmith Dalia Architects designed the Gibson Reynoldstown project, continuing the streetscape standards called for in the Memorial Drive Revitalization Plan.
• Praxis 3 ArchitectssupportingTechnology or IntegrationPraxis 3 Architects designed the Glencastle adaptive reuse project, preserving historic features like rubble stone walls, dramatic stone columns, and creative outdoor spaces.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• JLB Partners: Atlanta-based multifamily developer building Class A rental communities across the Southeast. Competes for similar urban and suburban multifamily sites in the Atlanta metro and is a natural alternative-buyer for URP-stabilized multifamily assets.
• Selig Enterprises: Atlanta-based commercial real estate developer with a long track record of urban mixed-use, office, and industrial projects in the Atlanta metro. Competes in the same Atlanta in-town office and mixed-use submarkets where URP has built its portfolio.
• Novare Group: Atlanta-based high-rise multifamily developer (e.g., Skyhouse, Novare Center). Develops in-town Atlanta residential product overlapping with URP's urban condominium and multifamily pipeline, sharing the same walkable urban infill thesis.

Direct peers

• Integral Group: Atlanta-based real estate development firm and JV partner with Urban Realty Partners on the Hope VI Capitol Gateway/Auburn Pointe projects. Develops mixed-income and market-rate multifamily in similar urban infill locations, often competing for the same sites and public-private partnership deals.
• Trammell Crow Residential: National multifamily developer and JV partner with Urban Realty Partners on Capitol Gateway/Auburn Pointe. Trammell Crow Residential competes directly for urban infill multifamily deals and brings institutional capital depth, while also serving as a repeat co-developer with URP on mixed-income housing.
• Prestwick Companies: Atlanta-based multifamily developer and direct JV partner with Urban Realty Partners on the 205-unit Gibson Reynoldstown project. Operates in the same Atlanta Memorial Drive corridor submarket and competes for similar urban infill multifamily opportunities.
• Grubb Properties: Charlotte-based real estate investment and development firm that acquired The Leonard and The George from Urban Realty Partners in 2019. Competes in the same urban multifamily submarket along the Memorial Drive Corridor and follows a similar urban infill investment thesis.
• The Hanover Company: Houston-based national multifamily developer of Class A urban high-rise and mixed-use rental product. Operates a similar repeatable mixed-use urban infill model and competes for capital and JV relationships with the same institutional equity partners as URP.
• Crosstown Realty: Atlanta-based JV partner with Urban Realty Partners on Glencastle, the adaptive reuse of the historic Atlanta jail into creative office. Crosstown focuses on similar urban adaptive reuse and creative office repositioning in Atlanta, often co-developing with or competing against URP.

Broad incumbents

• Cousins Properties: Atlanta-headquartered office REIT where URP founder Mark B. Riley previously worked (1990-1998). Cousins is a public, larger-scale office landlord-investor in the same Sun Belt high-rise office market and a direct competitor for trophy office deals in Atlanta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urban-realty-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Realty Partners