Relate Social Capital

What Relate Social Capital does

Relate Social Capital is a Toronto-based social enterprise founded in January 2016 that provides sport philanthropy consulting to Canadian National Sport Federations, university athletics programs, sport-for-good organizations, and select professional sport properties. Its services are organized around three pillars: revenue generation (fund development campaign design and execution), stakeholder engagement (donor, alumni, fan, and employee programs), and philanthropic investment advisory for corporations and individuals. The firm works directly with client leadership, boards, volunteers, and donors to build long-term, diversified funding models — reported outcomes include helping clients raise $80,000 in four days and $230,000 in just over a month for scholarship endowments.

The company's product portfolio combines bespoke consulting with productized educational offerings. In 2024 it launched the Paris 2024 Mini Course — a three-part, video-based course priced at $224 (early bird) and $449 (standard), supplemented by private coaching at hourly rates. Marketing and distribution rely on content (blog, AFP Global and SIRC publications), industry engagement (Canadian Olympic Committee webinar, SIGA America, NFL Community Relations summit, US Open), and direct outreach across its Canadian sport ecosystem. Relate Social Capital's customer base includes Athletics Canada, Field Hockey Canada, Canoe Kayak Canada, Freestyle Canada, Rowing Canada, Water Polo Canada, UBC Thunderbirds, Guelph Gryphons, Canadian Women & Sport, Classroom Champions, Égale Action, GTHL Canada, and Vancouver Whitecaps FC.

The firm is bootstrapped with no disclosed external investment. Leadership consists of founder Samantha Rogers (Founder + Chief Strategist, GWU Sport Philanthropy Executive Program graduate, Commonwealth Sport Canada board member) and Katie Cheesbrough (Managing Partner, joined January 2021). Operating geographies are Canada-dominant with emerging US-side activity through events and the Vancouver Whitecaps relationship. The company is structured as a privately held social enterprise, and there is no platform or software product — revenue is generated through professional services engagements and course/coaching fees.

Name

Relate Social Capital

Legal name

Relate Social Capital

Website

https://relatesocialcapital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Relate Social Capital is a Toronto-based social enterprise that provides sport philanthropy consulting, fund development campaigns, and stakeholder engagement services to Canadian National Sport Federations, university athletics programs, and sport-for-good organizations.

Ownership category

akta.pro rank

Product category

Sport Philanthropy Consulting

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro industry

PRIMARYMPAKAKAK

Sports Fundraising & Development Services (Foundations, NIL Collectives Support)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKAKAJ

Sports Community Relations & Grassroots Program Management

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKALAJ

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYMPAKAFAF

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

Keywords

• Sport philanthropy consulting
• Fund development services
• Stakeholder engagement programs
• Nonprofit fundraising advisory
• Revenue generation consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Revenue generation and capacity building programs and partnerships for sport organizations and social profit organizations. The company strategizes, creates, and executes fund development campaigns and stakeholder engagement programs.
2. Educational Courses: Mini courses on sport philanthropy, fund development campaigns, and alumni engagement targeting national sport federations and sport for good organizations. Includes webinars, coaching calls, and downloadable resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Relate Social Capital is a sport philanthropy consultancy that strategizes, creates, and executes revenue generation, capacity building, and stakeholder engagement programs for social profit organizations and national sport federations. Its offerings span revenue generation campaign design, stakeholder engagement strategy for donors, alumni, fans and employees, philanthropic investment advisory for businesses and individuals, and paid educational mini courses.

Product overview

Relate Social Capital is a social enterprise offering a portfolio of sport philanthropy services. Its core offerings include revenue generating and capacity building programs and partnerships for social profit organizations and sport federations, stakeholder engagement strategies, and philanthropic investment advisory services. The company also offers educational products including a Paris 2024 mini course with three sessions on sport philanthropy fundamentals, fund development campaign building, and alumni engagement, along with free educational resources and blog content covering topics such as crowdfunding, alumni engagement, corporate partnerships, and sport philanthropy advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Philanthropy Programs and Partnerships Custom consulting engagement that designs and executes revenue generating and capacity building programs for social profit organizations and sport federations, leveraging the power of sport to drive social impact. Intended for national sport federations, university athletics departments, and sport-for-good non-profits seeking sustainable funding models.
• Stakeholder Engagement Services Strategies and gameplans to engage donors, alumni, fans, employees and friends in meaningful and lasting ways, building authentic relationships for sport organizations and other social profit clients.
• Philanthropic Investment Advisory Advisory service guiding businesses and individuals on philanthropic investment and charitable partnerships to maximize contributions, time, and social impact through sport-focused giving strategies.
• Paris 2024 Mini Course A three-session paid educational course covering sport philanthropy 101, fund development campaign building, and alumni/stakeholder engagement, delivered via 60-minute group video sessions, session reflections, and downloadable resources. Targeted at national sport federations and sport-for-good organizations preparing for the Paris 2024 Olympic Games.

Quantifiable outcome

• Successful crowdfunding campaigns reaching significant goals, including $80,000 raised in four days and $230,000 in just over a month for scholarship endowments
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Canadian Olympic CommitteecoreStrategic or Co-development PartnerDelivered Intro to Sport Philanthropy webinar for the Canadian Olympic Committee and their NSO partners, helping national sport organizations understand fund development and engagement strategies.
• SIRC (Sport Information Resource Centre)minorStrategic or Co-development PartnerContent partnership where Relate's article on alumni engagement was featured in SIRC, expanding reach to sport researchers and professionals.
• AFP (Association of Fundraising Professionals)coreStrategic or Co-development PartnerSamantha Rogers is a member of AFP's Government Relations Committee. AFP published Relate's case for sport to be considered charitable.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• KORE: Sport-focused fundraising and fan engagement platform/software firm serving professional teams, leagues, and federations. Closest peer in combining fundraising capability with deep sport vertical specialization.
• Beyond Sport: Global organization supporting sport-for-development initiatives, including program funding and capacity-building partnerships. Comparable mission overlap in sport-driven social impact.
• The Sports Consultancy: Boutique advisory firm serving sport rights-holders, federations, and brands on commercial strategy. Comparable as a niche consultancy working exclusively with sport organizations.

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation funding and supporting sport-for-development programs. Comparable as a sport-focused philanthropy player working with federations, charities, and athletes for social impact.
• Pursuant (formerly Russ Reid): Full-service fundraising and donor engagement firm serving large nonprofits. Comparable as a scaled competitor able to underbid boutique firms on federations and university athletics campaigns.
• Graham-Pelton Consulting: Established fundraising and advancement consultancy with a higher education and nonprofit practice. Comparable as a fundraising consultancy that could credibly add or compete for sport federation engagements.
• Right To Play: International NGO using sport to protect, educate, and empower children. Comparable as a sport-for-good organization that could be either a client or a competing voice for philanthropic dollars.
• CCS Fundraising: Large fundraising consultancy providing campaign management, talent, and consulting to nonprofits. Comparable as a direct competitor for fund development engagements within sport-for-good and federations.

Emerging players

• Classy (Bonterra): Online fundraising and donor management platform widely used by nonprofits including sport organizations. Comparable as a technology-enabled alternative that sport federations may choose over consulting engagements.
• Funraise: Modern nonprofit fundraising platform with peer-to-peer and crowdfunding capabilities targeted at nonprofits. Comparable as a self-serve alternative to Relate's campaign design and crowdfunding services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/relateSC
• Facebookfacebook.com/relatesocialcapital
• LinkedInlinkedin.com/company/relate-social-capital
• Instagraminstagram.com/relatesocialcapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relate Social Capital