Woods Creative

What Woods Creative does

Woods Creative is a Calgary-based brand marketing firm founded in 2009 that provides end-to-end branding, digital, and marketing services to B2B clients. Operating with a six-person team led by founder-CEO Jeff Woods, the firm delivers four core service lines — Branding & Identity, Website & Digital, UI/UX & App Design, and Marketing & Social Media — packaged through three engagement models: fractional marketing partnerships (embedded ongoing teams), retainers (flexible creative support), and fixed-scope projects. The company serves ambitious B2B business leaders and has produced documented client outcomes including a $38M acquisition for NewLeaf Cannabis (scaled to 37 stores), a 35-location nationwide rollout of Cineplex VIP, and a 300% revenue uplift for Neobi following its repositioning as an enterprise analytics platform.

The firm generates revenue through proposal-based, project-based, retainer, and fractional partnership contracts, with pricing customized to scope rather than publicly disclosed. Its client roster spans cannabis retail, entertainment, data analytics, agriculture, civil infrastructure, AI/kids entertainment, homebuilding, food service, financial services, hospitality, and pharmacy — including enterprise names such as Brookfield Residential, Aramark, IG Wealth Management, Cineplex, and Volker Stevin alongside early-stage ventures like Storigami, Virtuo, and Switch Advisory. Woods Creative distributes services globally through direct engagement (website contact forms and CEO Calendly scheduling) and markets through Instagram, LinkedIn, email newsletters, and a portfolio-driven content strategy.

There is no evidence of external funding, M&A activity, patents, formal partnerships, regulatory actions, or proprietary technology platforms. The firm is privately held and founder-owned, with no disclosed institutional investors. Underlying production relies on standard branding, design, and web-development tooling rather than a technology stack or AI pipeline, and the company's stated competitive advantages center on its case-study portfolio and a multi-disciplinary senior team rather than on defensible technology.

Name

Woods Creative

Legal name

Woods Inc.

Website

https://woodscreative.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Woods Creative is a Calgary-based B2B brand marketing firm with a six-person team delivering branding, web/digital, UI/UX, and marketing services to ambitious business leaders globally through fractional, retainer, and project-based engagement models.

Ownership category

akta.pro rank

Product category

Brand Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand strategy services
• Visual identity design
• Marketing agency services
• Fractional marketing partnership
• Creative retainer services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fractional Partnerships: Strategic ongoing partnerships for B2B companies with long-term goals, functioning as an embedded marketing team working inside the client's business to lead strategy, execution, and management.
2. Retainers: Flexible creative support for established teams needing consistent creative, content, and campaign support to extend internal capacity and sustain momentum.
3. Projects: Proposal-based engagements for organizations with clear goals, fixed budgets, and timelines that need an experienced team to lead and deliver from research to results.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woods Creative is a brand marketing firm that helps B2B companies align brand strategy, positioning, visual identity, websites, digital experiences, UI/UX design, and marketing/social media to drive growth. Services are delivered through three engagement models: Fractional Partnerships (embedded ongoing marketing teams), Retainers (flexible creative support), and Projects (proposal-based fixed-scope engagements from research to results).

Product overview

Woods Creative is a brand-marketing firm offering a portfolio of interconnected professional services. The core offerings include Branding & Identity, Website & Digital (Web Experiences), UI/UX & App Design, and Marketing & Social Media. These services are delivered through three engagement models: Fractional Marketing Partnership (strategic ongoing embedded team), Retainers (flexible creative support), and Projects (proposal-based fixed-scope engagements). The firm works with B2B business leaders to align brand strategy, positioning, identity, and marketing to drive purposeful growth and measurable results.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Identity Brand strategy, positioning, and visual identity development services for B2B companies establishing cohesive brand systems built for scale.
• Website & Digital (Web Experiences) Website design and digital experience development to create online brand presence for B2B clients.
• UI/UX & App Design User interface and user experience design services for applications and digital products.
• Marketing & Social Media Marketing strategy and social media content services designed to drive brand awareness and customer engagement.
• Fractional Marketing Partnership Strategic ongoing partnership providing an embedded marketing team for B2B companies with long-term goals, leading strategy, execution, and management inside the client's business.
• Retainers Flexible ongoing creative support for established teams needing consistent creative, content, and campaign support to extend internal capacity.
• Projects Proposal-based fixed-scope engagements for organizations with clear goals, fixed budgets, and timelines requiring experienced team delivery from research to results.

Quantifiable outcome

• $38M acquisition value for NewLeaf Cannabis client
• +2 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Superunion: Global brand-led creative agency (WPP-owned) with multi-disciplinary brand, design, and digital capabilities. Operates in adjacent service categories as Woods but at significantly larger scale.
• Landor & Fitch: Large global brand consulting firm (WPP-owned) offering brand strategy, identity, and experience design across every major geography. A scaled incumbent against which Woods competes for the same enterprise brand mandates at smaller scope.

Direct peers

• Saffron Brand Consultants: Independent brand strategy consultancy helping leaders leverage brand to drive business value. Closely aligned with Woods' fractional partnership and brand strategy offering, particularly for B2B companies.
• Siegel+Gale: Global brand experience firm focused on simplicity, combining brand strategy with visual and digital design. Closely aligned with Woods' positioning as a brand strategy + identity + digital experience firm serving enterprise B2B clients.
• Red Antler: Brand agency specializing in launching and repositioning brands, particularly for founders and growth-stage companies. Comparable to Woods' work with NewLeaf Cannabis (concept-to-scale brand) and Storigami (startup market entry and capital raise).
• Tendril Design + Animation: Calgary-based design and motion studio delivering brand, digital, and animation work for global brands. Direct geographic peer and one of the closest North American comparables on service mix (brand identity + digital + motion design) and team profile.
• Koto Studio: Modern brand and design studio focused on strategy, identity, and digital experiences for ambitious B2B and technology brands. Strong peer on target customer (B2B founders/CMOs), service mix (brand + digital), and small-team delivery model.
• MetaDesign: International brand strategy and design agency creating brand identity systems, digital experiences, and motion design for global brands. Highly comparable in scope (strategy through execution) and multi-disciplinary team structure.
• Athletics: Independent design and advertising studio combining brand strategy, identity, design, and digital work for ambitious brands. Comparable as a small, independent, multi-disciplinary agency serving B2B clients with similar full-funnel brand capabilities.
• Pentagram: Iconic independent brand design firm operating on a partner-led model, where each partner runs a small dedicated team delivering strategy, identity, and design work for major clients. Structurally and service-wise one of the closest analogues to Woods Creative's boutique, multi-disciplinary model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wearewoods
• Instagraminstagram.com/we_are_woods
• Xx.com/Woods_Creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woods Creative