Jive Live

What Jive Live does

Jive Live Entertainment LLC is a Santa Monica-based event production company founded in 2008/2009 by Julio Garcia II, delivering full-service production for large-scale cultural, sports, and entertainment events primarily across the Los Angeles market. The firm operates a comprehensive in-house service stack spanning technical production (sound, lighting, power), live entertainment programming, event and project management, festival production, race management, creative design, and registration/attendee management, supported by broadcast-quality production infrastructure including multi-camera setups, real-time timing and scoring systems, LED screen installations, and live-streaming capabilities. The model is a strategic-partnership, project-based professional services engagement with custom quotes per event rather than tiered or recurring pricing.

Jive Live generates revenue primarily through project-based production fees for engagements with professional sports leagues and teams (NFL, MLB, LA Clippers), global sports and entertainment brands (Red Bull), cultural institutions and nonprofits (Dodds Foundation, LA Plaza de Cultura y Artes, MAVA), and government and civic organizations (City of Los Angeles, Gloria Molina Grand Park). The company reports managing $25M+ in production budgets for major clients and claims 1,000+ events produced, 1,000,000+ cumulative attendees, and relationships with 45+ LA venues, 20+ municipal permitting partners, and 150+ vetted vendors. GTM is exclusively direct enterprise engagement via relationship-based selling, content marketing, and referral from anchor clients; there are no digital storefronts, marketplaces, or reseller channels.

The firm is a privately held, founder-owned LLC with 1-10 employees supplemented by part-time specialists and consultants, no disclosed external institutional investors, and no parent company. Strategic positioning centers on cultural authenticity in Latino and LA community programming combined with stadium-caliber technical production, with active public positioning toward LA28 Olympics and FIFA World Cup 2026 opportunities.

Name

Jive Live

Legal name

Jive Live Entertainment LLC

Website

https://jive-live.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Jive Live Entertainment is a Santa Monica-based, founder-owned event production firm delivering full-service technical, creative, and project management for large-scale sports, cultural, and civic events in Los Angeles. It serves enterprise clients including the NFL, MLB, LA Clippers, Red Bull, and the City of Los Angeles on a project-based professional services basis.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

akta.pro secondary industries

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Event production services
• Live event management
• Festival production
• Race management
• Brand activation events

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Production Services: Full-service event production for large-scale events including festivals, sporting events, corporate activations, and cultural celebrations. Revenue generated through project-based fees for comprehensive production services encompassing technical production, live entertainment programming, event management, festival production, race management, creative design, and attendee management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jive Live Entertainment is a full-service event production company that plans, designs, and executes large-scale festivals, sporting events, corporate activations, and cultural celebrations for enterprise clients. Its core services include technical production (sound, lighting, power), live entertainment programming and talent curation, event and project management, festival production, race management, creative design, and event registration/attendee management, delivered through an in-house, end-to-end model.

Product overview

Jive Live Entertainment is an event production company offering a comprehensive suite of services rather than a software product with modules. Their core service offerings include Technical Production (sound, lighting, power solutions), Live Entertainment Programming (talent booking and curation), Event & Project Management (logistics and execution), Festival Production (large-scale event management), Event Registration & Attendee Management (registration platforms and check-in), Creative Design & Production (visual experiences), and Race Management (athletic events coordination). The company operates on a strategic partnership model, handling all creative, production, and technical elements in-house to ensure quality control and cost efficiency. Founded in Santa Monica, they specialize in large-scale cultural, sporting, and civic events primarily in the Los Angeles area.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical Production Stadium-caliber technical infrastructure delivering flawless sound, lighting, and power solutions across venues of any scale for enterprise events.
• Live Entertainment Programming Top-tier talent booking, custom curation, and flawless performance execution for live events targeting enterprise clients and cultural programming.
• Event & Project Management Comprehensive orchestration of production elements from concept development to precision execution, including logistics and permit coordination.
• Festival Production Large-scale event logistics, staging, and entertainment management for festivals and public gatherings.
• Event Registration & Attendee Management Comprehensive registration solutions that streamline the attendee experience from sign-up through check-in, including customized registration platforms, participant data management, communications, and on-site check-in services.
• Creative Design & Production Transformative visual experiences that elevate brands through immersive storytelling and cutting-edge design.
• Race Management End-to-end coordination for marathons, triathlons, and extreme sports events, including the signature nighttime race in Downtown Los Angeles.

Quantifiable outcome

• Zero safety incidents across all major events including youth festivals with large attendance
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• LASEC (Los Angeles Sports & Entertainment Commission)coreStrategic or Co-development PartnerOfficial supplier designation through the LASEC Business Connect program, positioning Jive Live as a certified, experienced company approved to compete for contracts related to high-profile events supported by the Los Angeles Sports & Entertainment Commission. This partnership has led to NFL event productions and establishes credibility for major LA sporting events.
• NFL (National Football League)coreStrategic or Co-development PartnerTrusted production partner selected for high-profile community events including the NFL Play Football Family Festival during Super Bowl LVI. The partnership demonstrates ability to execute complex, multi-stakeholder events while delivering meaningful community impact under strict NFL brand guidelines.
• Major League BaseballcoreStrategic or Co-development PartnerSelected by MLB to create the ultimate fan experience at the World Baseball Classic championship, transforming Dodger Stadium's exterior into an immersive baseball celebration. The partnership showcases ability to operate within iconic venues while managing high-volume crowds and diverse cultural activations.
• Los Angeles ClipperscoreStrategic or Co-development PartnerTrusted production partner for the Clippers' Good Neighbor Projects community engagement program, bridging relationships between the franchise and Inglewood community members. Also produced the NBA All-Star 2026 announcement at Intuit Dome construction site and playoff events at Venice Beach.
• Red Bull North AmericacoreStrategic or Co-development PartnerLong-standing trusted production partner for Red Bull's flagship events including the iconic Soapbox Race (partnered since 2009, producing events in 2009, 2011, 2017, 2025), Red Bull Batalla freestyle competition, Red Bull Sound Select series, and Wings for Life initiatives. The decade-long relationship demonstrates consistent delivery of complex, large-scale entertainment events.
• Gloria Molina Grand Park / The Music CentercoreStrategic or Co-development PartnerTrusted production partner for Grand Park's signature celebrations including NYELA New Year's Eve LA and 4th of July Celebrations. The decade-long partnership demonstrates consistent delivery of complex, large-scale public celebrations with 10+ years of successful executions managing 50,000+ attendees each event.
• Los Angeles Dodgers FoundationcoreStrategic or Co-development PartnerTrusted partner producing quality, seamless fundraising and program events for the Dodgers Foundation including Dodgers 5K/10K charity runs and Dreamfield milestone celebrations. Partnership ensures high-quality events with measurable success and positive impact on supporters and beneficiaries.
• City of Los AngelescoreStrategic or Co-development PartnerLong-standing civic production relationship spanning two decades with the City of Los Angeles for iconic El Grito celebration, including adaptive production during COVID-19 pandemic pivot to virtual telethon format. Deep relationships with city leadership including Councilwoman Monica Rodriguez.
• UnivisionmajorStrategic or Co-development PartnerProduced landmark 60th Anniversary Festival at El Pueblo Historical Monument, demonstrating capacity to deliver high-impact cultural events for major media brands that engage diverse audiences.
• LA Plaza de Cultura y ArtesmajorStrategic or Co-development PartnerTrusted production partner for multiple iterations of the Pobladores Awards Gala, showcasing expertise in creating culturally significant and elegant experiences that balance cultural authenticity with high-end sophistication.
• HOPE (Hierarchical Organization for Puerto Rican/Hispanic Events)majorStrategic or Co-development PartnerMulti-year trusted production partner for Latina History Day leadership conference and Latina Action Day advocacy conference, demonstrating expertise in creating impactful professional development experiences.
• Mexican American Vintners Association (MAVA)minorStrategic or Co-development PartnerProduced MAVA La Cosecha Grand Tasting in Napa Valley, showcasing expertise in creating sophisticated, culturally-rich experiences for discerning audiences that celebrate Latino winemaking excellence.
• Hard Rock CafeminorStrategic or Co-development PartnerProduced the Imagine There's No Hunger 5K race on Hollywood Boulevard for Hard Rock Cafe's signature cause campaign, merging athletic competition with meaningful social impact.

Scale indicators10 records

Expansion highlights5 records

Direct peers

• Wasserman: Global sports marketing and experiential agency representing leagues, brands, and athletes. Closely comparable to Jive Live on sports-fan activation work (NFL, MLB, NBA clients) but operates at vastly larger scale with global reach.
• MKG: New York-based experiential marketing agency producing brand activations, live events, and cultural programs for major enterprise clients. Direct competitor to Jive Live in the brand-experience and live-event production space, with a comparable boutique scale and client roster.
• On Location Experiences: Premium live event experience provider (now part of Endeavor) specializing in official hospitality and fan experiences around major sporting events like the Super Bowl. Direct overlap with Jive Live's NFL Super Bowl LVI Play Football Family Festival work and similar sports-league activation business.
• Sparks: Global brand experience agency producing large-scale live events, sports activations, and immersive brand experiences for Fortune 500 clients. Highly comparable to Jive Live in service offering (live event production, technical staging, brand activations), with similar sports-league and global-brand clients.
• Van Wyck & Van Wyck: Boutique full-service event production agency producing high-end brand experiences, galas, and cultural events for major corporations and nonprofits. Comparable to Jive Live in service scope (end-to-end production, creative design, cultural programming) and similar boutique scale.

Broad incumbents

• Endeavor (IMG / WME): Global entertainment and sports company whose IMG division produces large-scale events, hospitality programs, and brand experiences worldwide. Operates adjacent to Jive Live's sports-event production and talent-booking work at far greater scale and geographic reach.
• Jack Morton Worldwide: Large, established global brand experience agency and part of the IPG DXTRA network. Overlaps significantly with Jive Live's experiential and live-event production capabilities but operates at much greater scale across multiple geographies and industries.
• AEG Presents: Live entertainment and event production arm of Anschutz Entertainment Group with deep LA presence. Overlaps with Jive Live's concert/event production work and operates at a much larger scale, often as a competitor for the same major LA sports and entertainment engagements.
• George P. Johnson Experience Marketing: Long-established global experience marketing agency producing major events, conferences, festivals, and brand activations. Comparable to Jive Live's festival/brand-activation offerings but with significantly larger scale and broader geographic footprint.

Emerging players

• Giant Spoon: Full-service brand agency with a strong experiential and live-event production practice working with major sports and entertainment brands. Compares to Jive Live on brand activation and live-event execution, with slightly larger scale and a more digitally-integrated offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jivelivela
• Facebookfacebook.com/jivelivela

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jive Live