What Frontline Mind does

Frontline Mind Pty Ltd is a private, Hobart-headquartered human performance and organizational resilience consultancy that was co-founded in 2017 by Ian Snape and Mike Weeks and now operates from four offices across Australia, Singapore, and the United Kingdom. The firm serves individuals, teams, and organizations operating in high-pressure, complex environments — including emergency medical services, tactical police, corrections, defense, aged care, and extreme-sports operators — through a co-design methodology grounded in complexity science. Its core offering is organized around three program streams: Rethink Resilience, Rethink Recovery (built on the proprietary PARLIE Prepare-Act-Recover-Learn-Implement-Evaluate framework), and Rethink Leadership, delivered via blended learning that combines face-to-face facilitation, online workshops, self-directed digital content on an in-house Learning Management System, and real-world tasking. Differentiated IP includes the PARLIE framework, the Resilience Scan real-time organizational diagnostic (powered by SenseMaker narrative-insights software licensed from The Cynefin Company), the published 'Resilience By Design' book, and the Salience Podcast. The business model is primarily project-based enterprise consulting on quote-based custom engagements, supplemented by book retail (Booktopia), podcast distribution on Spotify/Apple Podcasts, and partnership-based delivery with AGLX for large-scale organizational change. Customers are concentrated in Australian state-government agencies and a growing roster of defense and extreme-sports clients; the firm is founder-owned and bootstrapped, with no disclosed institutional funding.

Name

Frontline Mind

Legal name

Frontline Mind Pty Ltd

Website

https://frontlinemind.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Frontline Mind is a Hobart-headquartered human performance and organizational resilience consultancy that co-designs blended-learning programs in resilience, recovery, and adaptive leadership for high-pressure sectors including emergency services, corrections, defense, and extreme sports, delivered from offices in Australia, Singapore, and the UK.

Ownership category

akta.pro rank

Product category

Human performance & resilience consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

akta.pro secondary industries

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Critical Thinking, Problem Solving & Decision-Making (EDAAAKAH)

Keywords

• Resilience training
• Leadership development
• Human performance consulting
• Organisational change management
• Frontline team coaching

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Consulting Services: Co-designed leadership programs, resilience training, and change management services delivered through blended learning formats including face-to-face training, online workshops, and digital modules accessible via Learning Management System.
2. Book Sales - Resilience By Design: Sale of the published book 'Resilience By Design: How to Survive and Thrive in a Complex and Turbulent World' through retailers like Booktopia.
3. Podcast Content: The Salience Podcast provides thought leadership content and brand awareness, supporting the company's thought leadership and marketing efforts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Frontline Mind co-designs and delivers resilience, recovery, and leadership development programs for individuals, teams, and organisations operating in high-pressure, complex environments. Programs are delivered via blended learning that combines face-to-face facilitation, online workshops, self-directed digital modules through a Learning Management System, and real-world tasking. The portfolio centres on three integrated streams — Rethink Resilience, Rethink Recovery, and Rethink Leadership — and is underpinned by the PARLIE framework, the Resilience Scan assessment tool, and narrative insights powered by SenseMaker® software.

Product overview

Frontline Mind offers a portfolio of human performance and organisational resilience programs designed for individuals, teams, and organisations operating in high-pressure, complex environments. The core offerings centre on three integrated program streams — Rethink Resilience, Rethink Recovery, and Rethink Leadership — all grounded in neuroscience and complexity science. These are delivered through a modular digital-backed hybrid learning platform (LMS) combining face-to-face training, online workshops, and self-directed digital assets. Key products include the Resilience by Design online program and its companion book, the PARLIE Framework for post-event recovery, and the Resilience Scan assessment tool powered by SenseMaker® software. Supplementary offerings include The Salience Podcast (a fortnightly interview series on sensemaking and human performance) and the Beyond The Slide report publication. The company also partners with The Cynefin Company, whose SenseMaker® software underpins its narrative-based organisational insights and cultural assessment capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Resilience By Design: A book and program 'How to Survive and Thrive in a Complex and Turbulent World' integrating advances from neuroscience and complexity theory.
• The Salience Podcast
• PARLIE Framework
• Resilience Scan

Products and services

• Rethink Resilience / Resilience by Design A co-designed resilience training program for individuals and teams, developed from the lived experiences of resilient elite performers and grounded in neuroscience, that delivers practical techniques for clarity, energy, and adaptability under pressure through blended learning.
• Rethink Recovery A post-event recovery and long-term wellbeing program, built around the proprietary PARLIE framework, that gives frontline agencies structured peer-support capability, team-level recovery processes, and in-house capacity to care for teams during and after difficult operations.
• Rethink Leadership A tiered leadership development program (five levels, frontline to executive) developing situational awareness, conditions for high-performance teaming, adaptive communication, and the ability to lead change from within complex adaptive systems.
• Resilience By Design (Book) A published book by co-founder Ian Snape that integrates advances from neuroscience and complexity theory with real-world expertise to deliver practical, daily-use resilience techniques, sold through retailers such as Booktopia for individual consumers.

Quantifiable outcome

• 147% improvement in breath-hold capability
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Coaching SpacecoreStrategic or Co-development PartnerCo-founded by Ian Snape and Greg Hince as a lifestyle vehicle for their passion to help the people of Tasmania. The Coaching Space is a separate entity that aligns with Frontline Mind's coaching philosophy.
• H-MarineminorStrategic or Co-development PartnerFrontline Mind co-founded H-Marine as a minor partner to accelerate the transition to clean energy in the marine environment. Demonstrates commitment to direct action for environmental sustainability.
• The Cynefin CompanycoreStrategic or Co-development PartnerThe Cynefin Company developed many of the methods used in Frontline Mind. Dave and his team provide ongoing support and mentorship to Frontline Mind, including SenseMaker software methodology.
• AGLXcoreStrategic or Co-development PartnerAGLX is a global consulting company specializing in adaptive strategy. Frontline Mind collaborates on joint ventures to help large organizations change. Steve McCrone (AGLX founder) previously worked in bomb disposal and brings adaptive strategy expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HeartMath: HeartMath is a resilience and performance training provider that combines biofeedback and emotional-regulation tools with corporate training. Comparable to Frontline Mind's resilience and recovery offerings, particularly for high-stress professional populations.
• Cognitive Edge: Predecessor firm of The Cynefin Company; Managing Partner Asia Zhen Goh spent 11 years as a consultant change agent and lead trainer at Cognitive Edge. Directly comparable in narrative-based sensemaking and complexity-science consulting.
• The Cynefin Company: The Cynefin Company originated the SenseMaker methodology and many of the methods Frontline Mind uses, and is a Core strategic partner. It operates in the same sensemaking/complexity-science consulting niche serving enterprise and government.
• Potential Project: Potential Project delivers mindfulness and leadership performance programs to global enterprises using a co-design approach. Closely comparable to Frontline Mind in target buyer (enterprise), methodology (mindfulness + leadership), and delivery model.
• AGLX: Core strategic partner of Frontline Mind; a global consulting company specializing in adaptive strategy. Steve McCrone (AGLX founder) and Frontline Mind collaborate on joint ventures helping large organizations change, with overlapping enterprise/government clientele.

Broad incumbents

• Gallup: Gallup is a global analytics and advisory firm whose CliftonStrengths and employee engagement work overlaps with Frontline Mind's leadership and team effectiveness offerings. Competes for enterprise leadership and culture budgets at much larger scale.
• Center for Creative Leadership: CCL is a large, established leadership development provider offering programs, assessments, and coaching for executives and frontline leaders worldwide. Overlaps directly with Frontline Mind's Rethink Leadership stream.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development and assessment practice. Competes for the same enterprise leadership training budgets as Frontline Mind but at much larger scale and with broader portfolios.

Emerging players

• Search Inside Yourself Leadership Institute: SIYLI blends mindfulness and emotional intelligence with leadership development, very similar in spirit to Frontline Mind's Rethink Resilience and Rethink Leadership streams. Sells into enterprises globally via workshops and a certified teacher network.

Regional players

• Wellbeing Partners (formerly The Resilience Institute): Wellbeing Partners is an Australian-based resilience and mental health training provider serving organizations across APAC. Comparable in niche (resilience, wellbeing) and regional customer base, providing direct competition in the home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frontline-mind

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frontline Mind