Imagine Zero

Name

Imagine Zero

Legal name

Imagine Zero

Website

https://imagine-zero.org

Company type

Private

Founded year

2020

Operating status

Closed

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Climate Action Technology

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

akta.pro primary industry

Climate Change Mitigation & Adaptation (BPAGAGAF)

Keywords

• Climate action nonprofit
• Grassroots campaign tools
• Civic engagement platforms
• Carbon offset products
• Climate activism projects

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project-based funding and grants: Imagine Zero operates as a non-profit, funding projects through grants, donations, and project-specific funding from environmental foundations and public broadcasters
2. Donations and philanthropic funding: Phileas project received funding from NDR's Bingo! Die Umweltlotterie, a public TV broadcaster's environmental lottery

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Imagine Zero was a German nonprofit that built the layer of collaboration enabling individuals to have systemic climate impact. It ran a portfolio of distinct digital projects — gamified grassroots campaigns (Climate Hour), a legally binding referendum platform (Berlin 2030), a climate action finder (Matcha), a flight offsetting product (FlyGood), a global pupil pen-friendship program (Phileas), a virality tool for grassroots campaigns (Wir sprechen!), and a carbon-cleaning gift product (GiveZero) — partnering with 80+ NGOs and applying a startup mindset to climate action.

Product overview

Imagine Zero is not a unified software platform but rather an organizational entity that applies startup methodology and technology to climate challenges. The organization develops and supports a portfolio of distinct climate-focused projects including grassroots mobilization tools (Climate Hour, Wir sprechen!), policy/civic initiatives (Berlin 2030 referendum), consumer offsetting products (FlyGood, Give Zero), discovery platforms (Matcha), and social programs (Phileas). These projects share a common philosophy of chunking systemic climate impact into actionable, scalable digital solutions, but each operates as a separate initiative with its own focus and target audience.

Differentiator

Problem solved

Functional benefit

Products and services

• Climate Hour Gamified grassroots campaign tool designed to enable easy systemic climate action and mobilize individuals through engaging digital experiences. Targeted at climate-conscious individuals and partner NGOs.
• Berlin 2030 Digital platform supporting a legally binding Berlin referendum that collected more than 300,000 signatures and achieved 440,000 votes to drive climate policy change. Used by 80+ partner NGOs and activists.
• Matcha Climate action finder that helps individuals discover and access climate-friendly initiatives and opportunities. Targeted at climate-conscious individuals looking for ways to engage.
• FlyGood Platform enabling users to offset the true cost of flying by channeling money into verified offsetting projects. Targeted at individual travelers seeking climate-friendly choices.
• Phileas Pen friendship program connecting pupils across borders to foster global citizenship, understanding, and mutual respect. Operated within Imagine Zero and subsequently as the independent association Phileas e.V.
• Wir sprechen! Grassroots campaign tool designed to create virality for climate and social campaigns, enabling rapid spread of messaging for partner NGOs and activist movements.
• GiveZero Consumer gifting platform where purchases (e.g., bookmarks) support biomass projects in Rajasthan, India, providing eco-friendly products that clean the air and reduce nearly 50,000 tons of CO2 emissions per year. Targeted at climate-conscious individuals and gift buyers.

Quantifiable outcome

• Collected more than 300,000 signatures and achieved 440,000 votes in Berlin 2030 referendum
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• UpdateDeutschland (ProjectTogether)coreStrategic or Co-development Partner · 10 March 2020Imagine Zero served as expert and mentor for social solutions to climate change in ProjectTogether's UpdateDeutschland cohort, supporting nonprofit ventures focused on citizen engagement and climate action.
• 80 NGOs (Climate Action Network, Fridays for Future, Extinction Rebellion, Europe Beyond Coal, Scientists for Future, SEND, KNS, ProjectTogether)coreStrategic or Co-development PartnerCollective of 80+ NGOs and climate organizations working together on various projects including the Berlin 2030 referendum which collected over 300,000 signatures and achieved 440,000 votes.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Europe Beyond Coal: European campaign coalition that was an Imagine Zero partner, pushing for coal phase-out policy. Comparable as a multi-NGO coalition driving policy/regulatory change through coordinated campaigns across European countries.
• Extinction Rebellion: Global climate movement and Imagine Zero partner that uses disruptive, non-traditional tactics to force systemic climate action. Comparable in pursuing rules-change over individual green behavior, with overlapping activist base and digital mobilization approach.
• Scientists for Future: German-origin network of scientists supporting climate activism that was an Imagine Zero partner. Comparable in mobilizing domain experts to support systemic climate action, with strong German overlap and activist-movement ties.
• Work on Climate: Community of climate-tech professionals applying their skills to climate impact - directly parallel to Imagine Zero's positioning of mobilizing 'startup professionals' for climate action. Closest peer in the 'professionals mobilizing for climate' niche.
• 350.org: Global climate advocacy nonprofit that builds grassroots movements to oppose fossil fuel projects and push for policy change. Highly comparable in mission (systemic climate change), grassroots mobilization methodology, and digital organizing tools.
• ProjectTogether: Berlin-based nonprofit running the UpdateDeutschland cohort program in which Imagine Zero served as mentor. ProjectTogether operates a similar model - incubating social ventures with startup methodology and matching them with civic actors - making it the closest peer in mission and structure.
• Fridays for Future: Youth-led climate movement that Imagine Zero partnered with on a viral get-out-the-vote campaign. Comparable as a digitally-enabled climate movement mobilizing individual activists for systemic policy outcomes, though organized as a decentralized movement rather than a nonprofit.
• Climate Action Network: International coalition of 1,800+ climate NGOs that was an Imagine Zero partner. Comparable as a network orchestrator facilitating collective climate action across many organizations, with overlapping member base and shared coalition-style operating model.

Broad incumbents

• Project Drawdown: Well-established climate-solutions research and communications nonprofit offering widely-cited climate-solution frameworks. Comparable in mission (systemic climate impact via systems change rather than individual green choices) and methodology (translating complex data into actionable narratives), though at much greater scale and longer operating history.

Others

• Climate Interactive: US-based nonprofit that developed the En-ROADS climate simulator which Imagine Zero featured and distributed to German audiences. Comparable as a climate-communication nonprofit building digital tools that make complex climate science actionable for non-experts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imagine-zero

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Zero