What VVS Norge AS does

VVS Norge AS is a Norwegian joint-stock company established in 2018 that operates as a franchise and cooperative umbrella for independent plumbing, heating, and ventilation (VVS) businesses across Norway. The organization runs four distinct chain concepts — Comfort (a 50-year-old full-service plumbing chain with 50+ members and ~900 plumbers), Bademiljø (a bathroom specialist chain with 80+ members offering a 10-year watertightness guarantee), VVS Norge Prosjekt (a project-focused concept for large commercial plumbing contractors running 300+ concurrent projects), and VVS Norge Partner (a no-chain-fee service plumber concept). Member companies retain their own brand identity and local autonomy while gaining access to shared purchasing agreements with 60+ direct suppliers, digital operational tools, professional development programs, and national marketing support. The group reports nearly 200 member companies and approximately 2,400 skilled VVS workers, with its head office in Oslo (Brynsengfaret 6).

VVS Norge is a wholly-owned subsidiary of Mestergruppen, one of Scandinavia's largest diversified building-materials and housing conglomerates with approximately 1,500 member companies across 20 chain concepts in Norway and Sweden. Revenue is generated through recurring membership/chain fees (where applicable), transaction-based collective purchasing commissions and supplier rebates, and event/marketing activities such as the annual VVS Arena conference (~600 participants). The technology stack includes EPiServer-based websites and member management systems, plus strategic digital partnerships such as the Inspektor cloud platform for Legionella control (via Kompa AS) and the OBOS Mitt Bygg maintenance platform for housing cooperatives.

The go-to-market motion is relationship-based recruitment of independent plumbing companies into the appropriate chain concept, supported by an inside sales initial-contact function and ongoing field-based member relationship management. Recent strategic moves include formal integration with the Rørentreprenørene Norge industry association (2024), a digital marketing partnership with TRY (autumn 2025), a Legionella/water treatment partnership with Kompa (February 2026), and a strategic housing-cooperative maintenance partnership with OBOS Mitt Bygg (March 2026).

Name

VVS Norge AS

Legal name

VVS Norge AS

Website

https://vvsnorge.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

VVS Norge AS is a Norwegian franchise and cooperative group that unites nearly 200 independent plumbing, heating, and ventilation companies under four chain concepts (Comfort, Bademiljø, VVS Norge Partner, VVS Norge Prosjekt), providing collective purchasing power, digital tools, and brand support as a subsidiary of Mestergruppen.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership/Chain Fees: Member companies pay membership fees to join the chain concepts (Comfort, Bademiljø, VVS Norge Partner, VVS Norge Prosjekt). Revenue comes from collective purchasing power, supplier commissions, and member fees. VVS Norge Partner explicitly states no chain fee for members.
2. Collective Purchasing/Sourcing: Volume-based purchasing through negotiated supplier agreements with rebates and bonuses flowing back to member companies. Innkjøpsavtaler (purchasing agreements) provide better margins for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VVS Norge AS operates a national plumbing and HVAC franchise/cooperative platform that provides member plumbing businesses with collective purchasing agreements, digital operational systems, professional training, national brand affiliation, and marketing support. It unifies four chain concepts (Comfort, Bademiljø, VVS Norge Partner, VVS Norge Prosjekt) under the Mestergruppen umbrella, serving nearly 200 member companies and approximately 2,400 VVS skilled workers across Norway.

Product overview

VVS Norge AS operates as a nationwide plumbing and HVAC (VVS) franchise organization offering a portfolio of four distinct chain concepts under one umbrella. The core offering is a shared business network providing purchasing agreements, professional development, operational support systems, and marketing resources to independent plumbing companies across Norway. The four concepts are VVS Norge Partner (for service plumbers), VVS Norge Prosjekt (for construction contractors), Bademiljø (bathroom specialist with showrooms), and Comfort (full-service plumbing with national brand). All concepts are powered by shared infrastructure including purchasing power, digital tools, and a national professional community, while each concept maintains its own brand, member benefits, and market positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• VVS Norge Partner Franchise/cooperative membership concept designed for service plumbers and smaller plumbing companies without a retail store. Provides collective purchasing power, digital operational systems, and a professional network while members retain their own brand identity and systems. Explicitly no chain fee.
• VVS Norge Prosjekt Franchise/cooperative concept for professional plumbing contractors focused on the construction project market. Provides documented project purchasing advantages, project-oriented product assortment, operational and project management structure, and access to ERFA groups covering 300+ ongoing projects nationwide.
• Bademiljø Norway's leading bathroom chain franchise with 80+ member businesses and showrooms. Provides a unique 10-year waterproofness guarantee, standardized sales process, showroom concept, and access to leading bathroom product suppliers (Geberit, Vikingbad, Dansani, Tapwell, Hansgrohe/Grohe).
• Comfort Norway's oldest plumbing franchise chain (50+ years) with 50+ member businesses and nearly 900 plumbers. Combines retail showrooms and stores with national brand visibility, a strong digital demand engine, and local anchoring, offering customers emergency service through complete bathroom, kitchen, and energy solutions.

Quantifiable outcome

• BlueTech VVS saved 100,000 NOK in their first year as members
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• OBOS Mitt ByggcoreStrategic or Co-development Partner · 26 March 2026Strategic partnership to strengthen quality, capacity and sustainability in operations, maintenance and larger renovation projects for housing cooperatives. VVS Norge becomes a central, quality-assured supplier in OBOS Mitt Bygg's supplier network, providing expertise across both service assignments and larger rehabilitation projects. OBOS Mitt Bygg provides a comprehensive digital maintenance platform collecting condition assessments, energy data, economics, operations and rehabilitation needs.
• Kompa AScoreTechnology or Integration · 24 February 2026Strategic partnership for Legionella control and water treatment. Gives member companies access to Kompa's Inspektor digital platform for technical installation documentation, as well as independent consulting and training. Inspektor is Kompa's proprietary cloud-based solution for digital data collection and professional assessment. Kompa maintains complete product and supplier independence in recommendations.
• TRYcoreGTM or Marketing Partner · 1 January 2025Strategic collaboration with TRY - Norway's leading expertise in marketing and digital sales channels - to strengthen brand and visibility. Partnership launched autumn 2025 as part of digitalization and competence development push.
• Rørentreprenørene Norge (RørNorge)coreStrategic or Co-development Partner · 1 January 2024VVS Norge became the first chain coalition to formally join RørNorge (Norwegian Association of Plumbing Contractors) after RørNorge opened for chain coalition memberships. Partnership focuses on competence, quality and professionalization. VVS Norge participates in revision of industry standards (FL-VA/VVS/Kulde 2026) and contributes to project manager and site manager courses.
• MestergruppencoreOthersParent company. One of Scandinavia's largest conglomerates in building materials, home building, surface treatment, VVS, housing chain operations and property development. Mestergruppen has approximately 1,500 member companies across 20 chain concepts in Norway and Sweden including XL-BYGG, Byggtorget, Fargerike, MalProff, Mesterhus, Systemhus, Blink Hus, Nordbohus, BoligPartner, Comfort and Bademiljø.
• GeberitminorOthersLeading European manufacturer of sanitary products with 150 years of experience developing solutions setting standards for quality and functionality. Geberit is a supplier partner providing products to VVS Norge member companies.
• VikingbadminorOthersNorwegian-owned total supplier of bathroom products - from single products to complete solutions, designed to make finding the dream bathroom easy. Supplier partner for Bademiljø chain.
• QuookerminorOthersProducts offering hot and boiling water from the same tap, in a sleek design that makes everyday life easier. Supplier partner for kitchen solutions.
• DansaniminorOthersDanish design and craftsmanship - bathroom furniture that is beautiful to look at, easy to live with, and built to last. Awarded Årets Leverandør 2025 for visible products. Supplier partner.
• TapwellminorOthersBathroom products where each material, detail and production stage is thoughtfully designed. Supplier partner offering premium bathroom fixtures.
• Hansgrohe/GroheminorOthersCollaboration with Grohe provides access to bathroom products created with passion and precision - designed to make everyday life a little more extraordinary. Awarded Årets Leverandør 2025 for technical products (ABK-Qviller). Supplier partners.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ahlsell: Major Nordic technical wholesaler distributing HVAC, plumbing, electrical, and tools to installers and contractors. Comparable as a supply-chain intermediary to VVS Norge's member companies across Norway and the Nordics, though it serves all trades rather than specializing in VVS.
• Onninen: Nordic technical wholesaler specializing in HVAC, plumbing, and electrical products, owned by Kesko. Comparable supplier-distribution role for VVS Norge members across the Nordics, but without the chain/member branding model.
• XL-BYGG: Largest Norwegian building-materials retail chain and a sister concept within Mestergruppen. Comparable chain/cooperative model with collective purchasing, brand support, and member-fee economics, but focused on building materials rather than VVS services.
• Brødrene Dahl (Dahl): Norway's leading HVAC, plumbing, and industrial-pipes distributor serving contractors and industrial customers. Comparable distribution and supplier-relationship role to VVS Norge's collective purchasing function, but operates as a traditional distributor rather than a member chain.
• Byggtorget: Norwegian building-materials chain and Mestergruppen sibling concept. Operates the same chain/franchise member model with collective purchasing and national branding, addressing a broader retail/professional segment than VVS Norge's specialized plumbing focus.

Others

• Geberit: Leading European sanitary products manufacturer (150+ years of history) and a VVS Norge supplier partner. Comparable ecosystem role as a major upstream supplier whose products flow through VVS Norge's purchasing agreements to member companies.
• Mestergruppen: Parent conglomerate operating ~1,500 member companies across 20 chain concepts in Norway and Sweden including XL-BYGG, Byggtorget, Comfort, Bademiljø, Mesterhus. VVS Norge sits inside this ecosystem, sharing supplier frameworks and digital infrastructure.
• Rørentreprenørene Norge (RørNorge): Norwegian Association of Plumbing Contractors that VVS Norge joined in 2024. Comparable ecosystem role as industry standard-setter and professional-development provider for plumbing contractors, though operating as a non-profit membership body rather than a commercial chain.

Regional players

• Comfort-kedjan (Sweden): The Comfort plumbing brand also operates in Sweden, sharing heritage with Norway's Comfort chain (50+ year brand) within the broader Mestergruppen footprint. Comparable chain/franchise model for plumbing services but serving the Swedish market, providing a natural geographic peer benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VVS Norge AS