East To West Group

What East To West Group does

East To West Group is a Canadian privately-held mortgage and equipment financing brokerage headquartered in Surrey, British Columbia, with additional offices in Calgary, Alberta and Winnipeg, Manitoba, providing coast-to-coast service across Canada. The company operates as an intermediary, connecting borrowers with a network of more than 30 lenders that includes chartered banks, credit unions, and private equity funds, and earns transaction-based commissions on successful placements. Its product portfolio spans 15 offerings organized into three categories: mortgages (commercial, residential, agricultural, construction, refinance, and bridge financing), equipment financing (new, used, private sale, refinance, sale leaseback, cross-border, and lease assumptions), and private funding solutions (private lending and working capital loans for non-conventional borrowers and small businesses).

The firm's core operational differentiator is an in-house credit review team that evaluates and strengthens applications before lender submission, combined with fast-turnaround processing (24-48 hours for bridge loans and refinances, 1-2 days for private lending approvals). The team includes former senior banking and credit union professionals — including an EVP formerly VP of Credit at a major BC credit union and a Director of Business Development with 67 years of experience and over $2 billion in prior financing volume — providing underwriting and negotiation expertise that the company markets as a key value proposition for clients facing complex or non-conventional financing needs. Distribution is conducted through direct inside-sales motions including website callback request forms and regionally-specialized account managers, supported by content marketing (blog, YouTube, social media) and email newsletters at the top and middle of the funnel.

The revenue model is transaction-fee brokerage across all product lines, with no publicly disclosed standard pricing; rates and terms are determined per-deal based on borrower profile, loan type, and lender requirements. The company is privately held with no disclosed parent company, institutional investors, or funding rounds. It has received three consecutive years of recognition (2023, 2024, 2025) on The Globe and Mail's Canada's Top Growing Companies list, signaling sustained multi-year revenue expansion. East To West also operates a social responsibility program (Backpack Buddies) feeding over 4,000 children across British Columbia weekly, dating to its 2017 community partnership initiatives.

Name

East To West Group

Legal name

East to West Group of Companies

Website

https://ewgroup.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

East To West Group is a privately-held Canadian mortgage and equipment financing brokerage that connects borrowers with a network of 30+ lenders (banks, credit unions, and private funds) across 15 product lines, serving commercial property owners, homeowners, farmers, equipment buyers, and small businesses coast-to-coast in Canada.

Ownership category

akta.pro rank

Product category

Mortgage & Equipment Financing Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Commercial Mortgage Brokerage (FSAEAEAB)

akta.pro secondary industry

Commercial & Multifamily Correspondent Lending (FSALACAH)

Keywords

• Mortgage brokerage
• Equipment financing
• Commercial lending
• Private lending
• Financial brokerage

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Mortgage Brokering: Facilitates commercial mortgages for industrial facilities, apartment buildings, shopping centres, and office spaces. Earns commissions from lenders on successful mortgage placements.
2. Residential Mortgage Brokering: Provides mortgage solutions for first-time homebuyers, homeowners upgrading, and investors seeking refinancing options.
3. Equipment Financing: Financing solutions for new and used equipment purchases, private sales, and cross-border transactions. Access to 30+ lenders for competitive rates.
4. Private Lending: Short-term financing solutions using private funds when traditional lending is not available. Fast 1-2 day approvals.
5. Business Loans / Working Capital: Short-term flexible business financing for cash flow management, growth opportunities, inventory, and payroll.
6. Sale Leaseback: Arranges financing up to 80% of market value of equipment, providing working capital while maintaining business operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

East To West Group is a Canadian mortgage and equipment financing brokerage that connects borrowers with lenders across Canada. The company brokers commercial, residential, agricultural, and construction mortgages, as well as private lending, business working capital loans, and a full suite of equipment financing products (new, used, sale leaseback, refinance, cross-border, lease assumptions) through a network of 30+ banks, credit unions, and private equity funds.

Product overview

East To West Group operates as a mortgage and equipment financing brokerage offering a comprehensive suite of financial products. The company provides two main categories of services: Mortgage Products (Commercial Mortgages, Residential Mortgages, Agricultural Mortgages, Construction Mortgages, Mortgage Refinance, and Bridge Financing) and Equipment Financing Products (New Equipment, Used Equipment, Private Sale, Refinance Equipment, Sale Leaseback, Cross Border, and Lease Assumptions). The company also offers Private Lending and Working Capital Loans for businesses. With access to over 30 lenders, including banks, credit unions, and private equity funds, they structure financing solutions for clients ranging from single owner-operators to large corporations across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Mortgages Long-term commercial mortgage financing for purchasing, refinancing, or expanding commercial properties including industrial facilities, apartment buildings, shopping centres, and office spaces, for business owners and investors.
• Residential Mortgages Flexible mortgage financing for purchasing, refinancing, or renovating homes, tailored for first-time homebuyers to seasoned investors.
• Agricultural Mortgages Specialized agricultural mortgage financing with over 10 years of industry experience, covering conventional and private financing for farming operations.
• Construction Mortgages Construction financing for new builds, renovations, and expansions including multifamily construction, speculative (SPEC) homes, and custom builds.
• Mortgage Refinance Refinancing solutions to lower interest rates, access equity, or consolidate debt with flexible refinancing options.
• Bridge Financing Short-term financing solutions to bridge the gap between immediate needs and long-term funding, with turnaround times as fast as 24 to 48 hours.
• Private Lending Fast, flexible private funding solutions when traditional lending is not an option, with approvals typically in 1-2 days.
• Working Capital / Business Loans Flexible short-term business loans for managing cash flow, covering expenses, or investing in growth opportunities.
• New Equipment Financing Tailored financing for acquiring new equipment without straining cash flow, with access to over 30 lenders and flexible terms up to 96 months.
• Used Equipment Financing Financing for pre-owned equipment from dealerships, auctions, or private sellers while preserving cash flow.
• Private Sale Equipment Financing Financing for equipment purchased directly from private sellers, ensuring smooth and secure transactions.
• Equipment Refinance Refinancing of existing equipment to lower monthly payments, improve cash flow, or upgrade to newer technology.
• Sale Leaseback Solution allowing businesses to sell equipment or property while leasing it back, providing immediate cash (up to 80% of market value) without losing access to essential assets.
• Cross Border Equipment Financing Financing for equipment purchases across the U.S.-Canada border, handling machinery, vehicles, or specialized equipment imports.
• Lease Assumptions Lease transfer solutions enabling businesses to take over or transfer existing equipment leases with flexible terms.

Quantifiable outcome

• Bridge loan and mortgage refinance turnaround in 24-48 hours
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VERICO: Canadian mortgage brokerage network focused on residential and commercial financing with multiple lender partnerships. Similar broker-to-lender intermediation model in the Canadian market.
• Mortgage Architects: Canadian mortgage broker network providing residential and commercial financing solutions through partner brokers. Closely comparable in product breadth and broker-to-lender intermediation model.
• Invis: Canadian mortgage brokerage serving brokers and borrowers nationally with diversified mortgage and lending solutions. Similar relationship-based lending focus and multi-product portfolio.
• CWB Maxium Financial: Equipment financing arm of Canadian Western Bank providing equipment and asset-based lending solutions. Closely comparable on the equipment financing side of East To West's business.
• National Leasing: Canadian equipment leasing and finance company serving small and mid-market businesses. Comparable on the equipment financing product line, including new, used, and sale-leaseback structures.
• The Mortgage Centre: Long-standing Canadian mortgage broker network with a franchise model and broad lender relationships. Comparable multi-product approach and coast-to-coast Canadian footprint.
• Dominion Lending Centres: Canada's largest mortgage brokerage network, offering residential and commercial mortgage solutions through a franchise model. Directly comparable as a multi-product Canadian mortgage brokerage serving similar borrowers.
• TMG The Mortgage Group: Canadian mortgage brokerage network offering residential, commercial, and alternative lending solutions. Comparable multi-product brokerage model and lender network strategy.

Regional players

• Multi-Prêts Hypothèques: Quebec-focused mortgage brokerage network. Comparable in business model but primarily serves a different regional market within Canada.

Broad incumbents

• Equitable Bank: Canadian Schedule I bank offering residential mortgages and equipment financing directly to borrowers. Represents both a competitor and a lender counterparty to East To West's brokerage model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@easttowestgroup
• Facebookfacebook.com/easttowestfinancial
• LinkedInlinkedin.com/company/east-to-west-group
• Instagraminstagram.com/ew.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East To West Group