Firemen Movers
Firemen Movers is a Toronto-based moving and storage company serving residential and commercial customers across Ontario with local, long-distance, and international relocation, packing, storage, and junk removal services. Founded in 2008 and majority-owned by Shelter Movers since 2024, the firm operates as a North American Van Lines agent.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Firemen Movers does
Firemen Movers is a Toronto-based, privately held moving and storage company founded in 2008 that provides residential, commercial, local, long-distance, and international relocation services to households and small-to-medium businesses across the Greater Toronto Area and Ontario. The company operates from a single Etobicoke, Ontario headquarters (25 Connell Court, Unit 10) with 11-50 employees and delivers an integrated service portfolio spanning packing, loading, transportation, specialty item moving (pianos, hot tubs, antiques), junk removal, and secure climate-controlled storage using portable storage vaults starting at 35 square feet. As an authorized agent of North American Van Lines, Firemen Movers extends its reach internationally through a global partner network, while domestically it serves 20+ Ontario communities including Mississauga, Hamilton, Markham, Scarborough, and Burlington.
Revenue is generated primarily through hourly crew-based billing for moving services (with 15-minute increment partial-hour charges and travel time), volume-based junk removal pricing, recurring storage fees (with two free weeks as a customer acquisition lever), and ancillary sales of packing supplies including eco-friendly reusable plastic bins. The company relies on a direct-to-consumer go-to-market driven by phone-based inside sales, an online estimate request funnel, organic SEO targeting local search terms, and word-of-mouth referrals. Specialty add-on revenue streams include the Used Furniture Donation Program and Post-Fire Assistance Program, both channeled through partnerships with Shelter Movers, Red Door Family Shelter, and SickKids Burn Unit. The 2024 acquisition of a majority share by Shelter Movers — a Canadian charity operating across 9 cities and completing ~1,145 moves per month — integrates a social-impact mission with a commercial moving platform and creates a potential national expansion vehicle beyond the current Ontario-centric footprint.
Firemen Movers firmographics
Firmographics- Name
- Firemen Movers
- Legal name
- Firemen Movers Inc.
- Website
- https://firemenmovers.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Firemen Movers is a Toronto-based moving and storage company serving residential and commercial customers across Ontario with local, long-distance, and international relocation, packing, storage, and junk removal services. Founded in 2008 and majority-owned by Shelter Movers since 2024, the firm operates as a North American Van Lines agent.
- Ownership category
- akta.pro rank
Firemen Movers industry classification
Industry- Product category
- Moving and Storage Services
- NAICS
- Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Local Moving with Packing/Unpacking Add-On (HSAKAAAH)
- akta.pro secondary industries
- Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload) (HSAKABAH), In-Home Labor (Furniture & Box Carry, Room-to-Room) (HSAKAMAB), Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC), Loading/Unloading Labor (Truck/Trailer) (HSAKAMAA)
Keywords
Where Firemen Movers is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Firemen Movers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Moving Services: Hourly time-based billing for residential and commercial moving services. Crew time starts when the crew arrives at the origin and ends upon completion at the final destination, plus applicable travel time. Additional charges may apply for fuel and other services. Partial hours are billed in 15-minute increments.
- Packing Supplies Sales: Sale of moving boxes, packing materials, bubble wrap, tape, and specialty containers. Free delivery in Toronto area when full moving service is booked; delivery charges apply on orders of $125 or less.
- Storage Services: Short-term and long-term storage in secure, climate-controlled facility with portable storage vaults. Flexible sizing starting at 35 square feet. Two free weeks of storage offered as a promotional benefit.
- Junk Removal Services: Removal of unwanted clutter and junk from residential and commercial properties. Pricing based on volume per truckload, with potential surcharges for extremely heavy items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly Moving Service |
| Other | Pay-as-you-go | Standard Liability Coverage (Free) |
| Other | Pay-as-you-go | Enhanced Liability Coverage (Market Value Protection) |
| Transaction based/ take rate | Pay-as-you-go | Junk Removal (Volume-Based) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Firemen Movers product offering
Product offeringCore offering
Firemen Movers provides full-service residential and commercial relocation including packing, loading, transportation, unloading, and unpacking, along with secure climate-controlled storage in portable vaults and junk removal services. The company operates as an authorized agent of North American Van Lines, enabling local, long-distance, and international moves throughout the Greater Toronto Area, Ontario, and worldwide.
Product overview
Firemen Movers is a Toronto-based moving and storage service company offering a comprehensive suite of relocation solutions. The core offerings include residential and commercial moving services (local, long-distance, and international), professional packing and unpacking services, and secure climate-controlled storage. The company also provides complementary services including junk removal, specialty item moving (pianos, antiques, hot tubs), eco-friendly packing supplies (reusable plastic bins), and a used furniture donation program supporting Shelter Movers. The company operates as an authorized agent of North American Van Lines, enabling worldwide moving capabilities. Founded in 2008, the service portfolio is delivered by professional firefighters and trained personnel.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Moving Services Full-service residential relocation including packing, loading, transportation, unloading, and unpacking for households moving locally or long distance within and from Toronto.
- Commercial Moving Services Office and business relocation services including disassembly of furniture and cubicles, safe transport of sensitive equipment, and weekend or nighttime moves designed to minimize business downtime.
- Local Moving Services Short-distance moves within the Greater Toronto Area including across-town relocations with floor runners, protective measures, and furniture disassembly and reassembly.
- Long Distance Moving Interprovincial and cross-Canada relocations with enhanced organization, preparation, and secure transit to ensure items arrive safely at distant destinations.
- International Relocation Worldwide moving services delivered through the North American Van Lines partnership, including customs documentation assistance and access to the global NAVL network.
- Packing Services Professional packing and unpacking services using industry-leading supplies including packing tape, durable boxes, bubble wrap, shrink wrap, and packing paper for home and office moves.
- Storage Services Secure, climate-controlled storage with portable storage vaults, flexible sizing from 35 square feet, monitored alarms, and closed-circuit video surveillance for short- and long-term needs.
- Junk Removal Services Removal of unwanted clutter and junk including small to large waste bins, manpower assistance, and disposal of non-hazardous materials for residential and commercial clients.
- Specialty Item Moving
Quantifiable outcome
- Thousands of families and businesses successfully moved across Ontario and beyond since 2008
- +1 more outcomes
Companies that use Firemen Movers
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Firemen Movers technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Firemen Movers partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Shelter MoverscoreShelter Movers, a Canadian charitable organization providing free moving and storage services for survivors of abuse, has acquired a majority share in Firemen Movers. Through this partnership, Firemen Movers supports women and children transitioning to lives free of violence. Firemen Movers also operates a Used Furniture Donation Program directing gently used furniture to Shelter Movers/Red Door Family Shelter. Shelter Movers has chapters in 9 major Canadian cities and has moved nearly 6,500 families at approximately 1,145 moves per month since its inception in 2016.
- North American Van Lines (NAVL)coreFiremen Movers is an authorized agent of North American Van Lines. This partnership provides access to a global network of moving resources, equipment, and expertise, enabling seamless international and long-distance relocations for customers. NAVL agents provide worldwide transportation capabilities.
- Red Door Family ShelterminorFiremen Movers operates its Used Furniture Donation Program in partnership with the Red Door Family Shelter, allowing moving clients to donate gently used furniture to families in need. The company also runs a Post-Fire Assistance Program donating furniture to families who have lost all belongings in fires.
- SickKids Burn UnitminorFiremen Movers has made donations to the SickKids Burn Unit as part of its charitable giving program.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Firemen Movers competitors and assessment
Company assessmentBroad incumbents
- Allied Van Lines: Major North American van line with agent network providing long-distance, international, and corporate relocation services. Comparable through NAVL-style agency model and overlapping long-distance/international capabilities that Firemen Movers accesses via its NAVL partnership.
- Atlas Van Lines: Major North American van line with corporate relocation, household goods, and international moving services. Comparable as a competing agent-network brand for long-distance and corporate moves.
- United Van Lines: Large North American van line offering household moving, corporate relocation, and storage services. Comparable broad incumbent in the same long-distance and corporate relocation category.
- North American Van Lines: Parent-brand global van line whose agent network Firemen Movers belongs to. Relevant as the umbrella brand and primary competitor in the long-distance/international segment that Firemen Movers accesses through its agency relationship.
Direct peers
- Big Steel Box: Canadian portable storage container provider serving moving, renovation, and storage customers. Comparable through the portable storage infrastructure model that overlaps with Firemen Movers' portable vault storage offering.
- Two Men and a Truck: Franchised moving company with Canadian operations focused on local residential and small-business moves. Comparable service mix (home moves, packing, junk removal) and similar mid-market customer targeting as Firemen Movers.
- AMJ Campbell: One of Canada's largest independent moving companies offering residential, commercial, and long-distance moving plus storage. Directly comparable to Firemen Movers as a Canadian full-service mover with similar service breadth and storage offering.
- Let's Get Moving: Toronto-area residential and commercial mover with local, long-distance, and packing services. Direct competitor in the GTA moving market with overlapping customer segments and similar hourly-based pricing model.
- 1-800-GOT-JUNK?: Canadian-founded junk removal franchise offering on-demand residential and commercial junk hauling. Directly comparable in the junk-removal revenue stream that Firemen Movers bundles into its moving service portfolio.
Emerging players
- Gentle Giant Moving Company: North American residential and commercial mover with strong local-market franchise-style operations and specialty item moving. Comparable through full-service residential/commercial service mix and specialty item capabilities (pianos, antiques) similar to Firemen Movers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Firemen Movers social profiles
Digital presenceFiremen Movers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firemen Movers leadership team
Management profileNumber of profiles
Profiles2 records
Firemen Movers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firemen Movers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firemen Movers
What does Firemen Movers do?
Firemen Movers provides full-service residential and commercial relocation including packing, loading, transportation, unloading, and unpacking, along with secure climate-controlled storage in portable vaults and junk removal services. The company operates as an authorized agent of North American Van Lines, enabling local, long-distance, and international moves throughout the Greater Toronto Area, Ontario, and worldwide.
Is Firemen Movers a public or private company?
Firemen Movers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Firemen Movers founded?
Firemen Movers was founded in 2008. It employs 11 to 50 people.
Where is Firemen Movers based?
Firemen Movers is headquartered in Toronto, Canada, in the North America region.
How does Firemen Movers make money?
Four revenue lines are on record. Moving Services are the primary driver. The others are packing Supplies Sales, storage Services and junk Removal Services.
Who are Firemen Movers's main competitors?
Broad incumbents on record are Allied Van Lines, Atlas Van Lines, United Van Lines and North American Van Lines. Direct peers are Big Steel Box, Two Men and a Truck, AMJ Campbell, Let's Get Moving and 1-800-GOT-JUNK?. Gentle Giant Moving Company is listed as an emerging player.
Does Firemen Movers have an API?
No public API is recorded for Firemen Movers.
What industry is Firemen Movers in?
Firemen Movers's product category is Moving and Storage Services. Its primary akta.pro industry code is HSAKAAAH, Local Moving with Packing/Unpacking Add-On, with a secondary code of HSAKABAH, Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload). Its NAICS code is 484210 and its SIC code is 4210.