Electronic Displays

What Electronic Displays does

Electronic Displays, Inc. (EDI) is a privately held US manufacturer founded in 1981 and headquartered at 135 S. Church Street, Addison, Illinois. The company designs, manufactures, and markets LED-based alphanumeric and numeric display products — including production scoreboards, safety day counters, digital timers, counters/totalizers, industrial message marquees, world clocks synchronized to the U.S. Atomic Clock, ANDON systems, and analog-to-digital conversion displays — primarily for industrial and commercial customers. Underlying technology is centered on LED display hardware integrated with multi-protocol industrial communications: Ethernet/IP (with native Allen Bradley CompactLogix/ControlLogix support via sample Add-On Instructions and the ED3600 EIP gateway), PROFINET (Siemens PLCs via ED3600-P), Modbus (Modicon/Schneider via ED3600-M), and serial inputs (RS232, RS422/RS485) using ASCII protocol. Products are offered in NEMA1, NEMA12, NEMA4, and NEMA4X enclosure ratings to support indoor, outdoor, and washdown environments.

The business model is one-time hardware sales (perpetual license) distributed through a company-owned e-commerce storefront, toll-free phone sales, custom RFQ processing, and an actively built channel of distributors and resellers for industrial, government, school, and retail marketplaces. Pricing ranges from $259 for overstock specials up to $4,295 for full-size industrial marquees, with standard Ethernet/IP and PROFINET units priced in the $1,695–$1,995 range and quantity discounts available. EDI claims over one million LED display units sold cumulatively across 43+ years and serves at least seven end-market verticals, with industrial/manufacturing — production monitoring, OEE, KPI tracking, safety day counting, and lean/visual management — as the primary segment.

Name

Electronic Displays

Legal name

Electronic Displays, Inc.

Website

https://electronicdisplays.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Electronic Displays, Inc. manufactures LED-based industrial display products — including production scoreboards, safety day counters, timers, message marquees, and ANDON systems — for manufacturing, transportation, government, and education customers, with multi-protocol PLC integration via Ethernet/IP, PROFINET, and Modbus.

Ownership category

akta.pro rank

Product category

Industrial LED Displays and Visual Management Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial & Rugged Displays (Harsh Environment) (HDACADAK)

Keywords

• Industrial LED displays
• Production scoreboards
• Safety day counters
• Industrial message marquees
• Digital timers and counters

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time sale of LED display products including production scoreboards, timers, counters, message signs, and industrial marquees. Standard off-the-shelf and custom configurations available. Quantity discounts offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Electronic Displays, Inc. (EDI) designs, manufactures, and markets LED display products for industrial, commercial, and government applications. Core offerings include industrial numeric LED displays, production scoreboards, safety day counters, digital timers, counters/totalizers, multi-color industrial message marquees, world clocks, and ANDON systems. The products support multiple industrial communication protocols including Ethernet/IP, PROFINET, Modbus, RS232, RS422/RS485, and ASCII, and are offered in NEMA-rated enclosures for harsh environments.

Product overview

Electronic Displays designs, manufactures, and markets LED display products for industrial, commercial, and government applications. The product portfolio centers on LED numeric displays (including the ED202, ED402, ED802, and ED1200 series) that support multiple industrial communication protocols (Ethernet/IP, PROFINET, Modbus, RS232, RS485). The core offerings include production scoreboards (EDV225MPC series), safety day counters (EDV300/EDV800 series), digital timers, counters/totalizers, industrial message marquees (EDV111 series), world clocks, ANDON systems, and analog-to-digital displays. Supporting accessories include the ED3600 gateway family for protocol conversion, IR remotes, photo-eye sensors, keypads, and data converters. Products are offered in various enclosure ratings (NEMA1, NEMA12, NEMA4, NEMA4X) and digit heights from 2.25 to 12 inches. The company operates on a made-to-order basis with overstock specials available.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Numeric Serial Displays LED displays that receive serial data input (RS232, RS485, Ethernet) for displaying numeric information, available in digit heights from 2.25 to 12 inches and supporting Ethernet/IP, PROFINET, and Modbus protocols for industrial automation customers.
• Production Scoreboards Industrial LED scoreboards displaying production metrics such as GOAL vs ACTUAL, designed for lean manufacturing environments with plug-and-play photoeye sensors for automatic counting.
• Safety Day Counters LED displays that automatically increment or decrement by one every 24 hours, used by industrial customers to track days since last incident or injury, available in indoor and outdoor models with IR remote programming.
• Digital Timers Industrial LED timers in up, down, and up/down configurations used for process timing, shift timing, and production cycle measurement, with programmable presets and multiple input options.
• Counters / Totalizers LED counters for industrial counting applications including up counters, down counters, rate counters, and pulse counters, supporting contact closure, photoeye, and serial inputs.
• Industrial Message Marquees Multi-color LED message signs for displaying alphanumeric text, production data, KPIs, and alerts, supporting Ethernet/IP, PROFINET, and Modbus communication protocols for industrial automation customers.
• World Clocks / Time Zone Displays Digital world clocks synchronized with the U.S. Atomic Clock for tracking multiple time zones, available in fixed-location and full-digital formats with optional message marquees.
• ANDON Systems Visual management systems for manufacturing floors displaying real-time production status, alerts, and performance metrics to support lean manufacturing initiatives.
• Analog to Digital Displays LED displays that convert analog input signals (voltage or current) to digital numeric output for monitoring process variables in industrial environments.
• BCD Input Displays LED displays with Binary-Coded Decimal input capability for direct connection to industrial control systems and PLCs.
• ED3600 EIP/PROFINET/Modbus Gateway Industrial protocol gateway enabling communication between Allen Bradley EtherNet/IP, Siemens PROFINET, or Modicon Modbus PLCs and EDI serial ASCII displays, with data mapping, scaling, math operations, and alarming up to 480 bytes.
• Overstock Specials Brand new overstock digital displays available at discounted prices, including event timers, up timers, production scoreboards, and safety day counters.

Quantifiable outcome

• Productivity improvement of minimum 5% immediately after installation

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Allen Bradley (Rockwell Automation)coreTechnology or IntegrationEDI displays integrate with Allen Bradley PLCs (CompactLogix, ControlLogix) using Ethernet/IP protocol. Company provides sample Add-On Instructions (AOIs) for RS Logix 5000 programming. The ED3600 E/IP gateway enables seamless communication with Rockwell automation controllers.
• Siemens AGcoreTechnology or IntegrationEDI PROFINET-enabled displays communicate with Siemens PLCs via optional ED3600-P PROFINET gateway. Supports standard PROFINET protocol for industrial automation applications.
• Modicon (Schneider Electric)coreTechnology or IntegrationEDI displays support Modbus protocol via optional ED3600-M gateway for connection to Modicon PLCs without requiring communication block programming.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Banner Engineering: Banner Engineering manufactures industrial LED indicator lights, tower lights, and operator-interface displays for factory automation. Its product portfolio overlaps directly with EDI's industrial numeric/message displays, photo-eye sensors, and PLC-integrated indicators.
• Pepperl+Fuchs: Pepperl+Fuchs manufactures industrial sensors, interface devices, and HMI/operator-interface products for factory automation. Competes with EDI on industrial interface components, isolators, and PLC-connected display peripherals.
• Adaptive Micro Systems (Daktronics): Adaptive Micro Systems, now part of Daktronics, has historically produced industrial-grade alphanumeric LED message displays for factories and warehouses. The product category and industrial customer base align tightly with EDI's message marquees and scoreboards.
• Kessler-Ellis Products: Kessler-Ellis Products (KEP) manufactures industrial counters, timers, rate indicators and panel meters for factory automation — overlapping with EDI's ED series counters, digital timers and rate/totalizer products.
• Red Lion Controls: Red Lion Controls is a long-established supplier of panel meters, industrial HMIs, and protocol-conversion gateways (including multi-protocol Ethernet/IP, PROFINET and Modbus support) — directly comparable to EDI's numeric displays, marquees, and ED3600 gateway family.
• Werma Signaltechnik: Werma produces industrial signal towers, beacons, and visual-audible signaling devices for production lines. EDI's stack-light-adjacent industrial indicators and factory signaling displays operate in the same shop-floor visual-management category.
• Hope Industrial Systems: Hope Industrial Systems builds ruggedized industrial LCD monitors and touchscreens for harsh factory environments, including NEMA-rated enclosures. Competes with EDI for plant-floor display slots, though EDI's focus is on LED numeric/message signage while Hope focuses on LCD HMIs.
• Patlite: Patlite is a global manufacturer of industrial signal towers, LED status indicators, and networkable visual signaling devices. It overlaps with EDI on factory-floor visual management and PLC-integrated LED indicators.

Broad incumbents

• Daktronics: Daktronics is a much larger public LED display manufacturer across scoreboards, transportation, and message signs. Its Adaptive Micro Systems subsidiary competes directly with EDI in industrial message signs, while its core business operates at a higher-end / broader scale than EDI's niche.
• Rockwell Automation: Rockwell Automation is a global industrial automation incumbent whose Allen-Bradley line is one of EDI's primary integration partners. Rockwell also sells its own PanelView HMIs and operator-interface displays, making it both an enabler and a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/electronicdisplays
• LinkedInlinkedin.com/company/electronic-displays-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronic Displays