Florida Home Trust Mortgage

What Florida Home Trust Mortgage does

Florida Home Trust Mortgage, doing business as Mortgagely, is a private US mortgage lender founded in 2002 and headquartered in Weston, Florida. The company originates residential and commercial mortgage loans, with Adjustable Rate Mortgage (ARM) products featuring initial fixed-rate periods of 1, 3, or 5 years as its core offering, supplemented by residential loans for single-family, condominium, multifamily, and apartment properties, commercial real estate loans, and case-by-case condotel financing. A distinguishing focus is serving foreign-national borrowers seeking property acquisitions in Florida, an underserved segment relative to standard US lenders.

Operationally, Mortgagely is a subsidiary of the FACEBANK International banking syndicate, which provides credit resources and institutional backing for the lending operation. The company holds NMLS ID 205524 and is licensed as a direct lender in Florida and Texas, with stated plans to expand into additional states. Distribution combines direct borrower origination via a bilingual (English/Spanish) website, phone and email intake, and a Broker Portal hosted on Encompass TPOConnect for third-party loan officers.

The business model is transaction-based: revenue is generated primarily through interest income on originated mortgage loans, with rates set on a quote basis that varies by property type, loan amount, loan-to-value, and credit. A step-down 3/2/1 prepayment penalty structure applies in the first three years of the loan. With a reported headcount of 1-10 employees, no disclosed funding rounds, and no institutional investors identified, Mortgagely operates as a small, niche, bank-affiliated originator rather than a venture-backed or public mortgage platform.

Name

Florida Home Trust Mortgage

Legal name

Mortgagely

Website

https://floridahometrust.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)

akta.pro primary industry

Wholesale Mortgage Lending (Broker Channel) (FSALACAA)

akta.pro secondary industries

Hard Money / Private Mortgage Brokers (FSALABAH), Cash-Out Refinance Origination (FSALAAAF)

Keywords

• Mortgage lending
• Residential mortgages
• Commercial real estate financing
• Adjustable rate mortgages
• Foreign national lending

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Lending: The company generates revenue through interest income on mortgage loans provided to borrowers for residential and commercial property acquisitions. They offer Adjustable Rate Mortgages (ARMs) with various term options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Florida Home Trust Mortgage (operating as Mortgagely) is a private mortgage lender that originates residential and commercial mortgage loans for property acquisitions in Florida and Texas. Its primary loan product is the Adjustable Rate Mortgage (ARM) with initial fixed-rate periods of 1, 3, or 5 years, supported by residential, commercial, and specialized condotel financing solutions tailored to US borrowers and foreign nationals.

Product overview

Mortgagely is a single unified mortgage lending platform operated by Florida Home Trust Mortgage, offering residential and commercial real estate financing solutions. The platform provides Adjustable Rate Mortgages (ARMs) as its primary loan product, along with supporting tools like a mortgage calculator. Mortgagely specializes in serving both US borrowers and international clientele, including foreign nationals seeking property acquisitions. The company operates in Florida and Texas, with plans to expand to additional states.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgagely Mortgage Lending Platform Mortgagely is the primary mortgage lending platform of Florida Home Trust Mortgage, offering a comprehensive suite of residential and commercial mortgage programs for individual buyers, investors, and foreign nationals seeking property acquisitions in Florida and Texas.
• Adjustable Rate Mortgage (ARM) A home loan product in which the interest rate fluctuates over the loan term based on market conditions, with an initial fixed-rate period of 1, 3, or 5 years followed by periodic adjustments tied to a market index plus a lender-set margin. Designed for borrowers planning a limited stay, prioritizing lower initial payments, and comfortable with potential rate fluctuations.
• Residential Loans Mortgage financing for primary residences, secondary homes, and investment properties covering apartments, single-family homes, multifamily properties, and condominiums throughout Florida. Targeted at US borrowers and foreign nationals seeking residential property acquisitions.
• Commercial Loans Commercial property financing solutions for investors and businesses seeking to acquire commercial real estate throughout Florida. Targets commercial borrowers requiring access to commercial lending for investment properties.
• Condotel Financing Specialized financing for condotel properties, offered on a case-by-case basis for specific properties. Aimed at buyers seeking financing for condominium-hotel hybrid properties in Florida.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rocket Mortgage: Rocket is the largest US mortgage originator and a dominant direct-to-consumer digital lender. It competes with Mortgagely for residential borrowers nationwide, including in Florida, and is rapidly automating the origination workflow that Mortgagely still performs manually.
• NewRez (Rithm Capital): NewRez is a top-15 US mortgage lender operating retail, wholesale (NewRez Wholesale), and servicing channels, with strong non-QM and investor loan offerings. Comparable in channel mix and ability to handle non-conforming borrowers like Mortgagely's foreign national segment.
• Homepoint: Homepoint is a wholesale and correspondent mortgage lender (subsidiary of The Pennant Group) operating a broker-channel model very similar to Mortgagely's TPO Connect. Comparable in channel strategy though materially larger in scale.
• loanDepot: loanDepot is a national direct-to-consumer and retail mortgage lender offering conventional, FHA, VA, and HELOC products. As a large incumbent, it competes with Mortgagely for retail residential borrowers in Florida and Texas but operates at far greater scale across all 50 states.
• United Wholesale Mortgage (UWM): UWM is the largest US wholesale mortgage lender, serving independent mortgage brokers through its Broker Portal — a model directly analogous to Mortgagely's Encompass TPO Connect channel. Operates at vastly greater scale but uses the same wholesale go-to-market motion.
• Caliber Home Loans: Caliber is a national mortgage originator and servicer with retail and wholesale channels, including non-QM and investor products that overlap with Mortgagely's niche offerings. Operates at far greater scale across all US geographies.

Direct peers

• Kind Lending: Kind Lending is a private/non-QM-focused mortgage lender that targets niche borrower segments (foreign nationals, self-employed, non-conforming). Highly comparable to Mortgagely's specialization in foreign nationals and bespoke loan solutions, with a similar bank-partnership-driven credit model.
• Guild Mortgage: Guild is a large independent retail mortgage lender with a strong presence in the Sun Belt states (including Florida and Texas), offering conventional, FHA, VA, and specialized products. Comparable in geographic focus and residential-only product orientation.
• Paramount Residential Mortgage Group: PRMG is one of the largest independent wholesale and retail mortgage lenders in the US, operating a multi-channel TPO/broker platform similar to Mortgagely's Encompass TPO Connect. Highly comparable in product mix (residential, FHA, VA, non-QM) and broker-channel go-to-market.
• CrossCountry Mortgage: CCM is a large, fast-growing independent mortgage lender with both retail and wholesale channels, offering conventional, FHA, VA, and non-QM products. Closely comparable in operating model and product breadth, and competes in several of Mortgagely's Florida/Texas markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Home Trust Mortgage