Pacific Pride

What Pacific Pride does

Pacific Pride Services, LLC operates a commercial cardlock fueling network that provides fleet fuel management services to fleet operators and serves as a distribution platform for independent petroleum marketers across the United States and Canada. The company issues the PrideAdvantage fuel card and operates the PRIDE PAY mobile app, giving cardholders controlled access to 1,000+ Pacific Pride cardlock sites, PrideNet retail locations, and 65,000+ retail fueling stations through the Fuelman extended network. Pacific Pride also accepts seven major third-party fleet cards (Comdata, WEX, FleetOne, EFS, TCH, T-Chek, Voyager) and maintains mutual acceptance with Pilot, Flying J, Love's, and TravelCenters of America truckstop chains, making its sites near-universal acceptance points for commercial fueling.

The technology platform centers on real-time cardlock fueling authorization and transaction processing, paired with an online reporting and fuel management system that delivers purchase controls (time of day, day of week, fuel type, gallons, dollars per transaction, odometer readings), driver management, and consolidated billing. Supporting products include the GPS-enabled site locator covering all U.S. states and Canadian provinces, the PacPrideNet back office system used by marketers for account setup, billing, and site management, and mobile applications on iOS and Android that combine site search with cardless digital payment. Pacific Pride's locations are independently owned and operated by marketers, with Pacific Pride Services, LLC functioning as the network operator and technology provider.

Revenue is generated primarily through transaction-based fees and network participation. Marketers receive $0.09 per gallon for foreign in-network transactions and earn margin on extended network transactions based on a percentage of the retail fuel price, with transfer payments between marketers settling every ten days. Pacific Pride is a wholly-owned subsidiary of Corpay, Inc. (NYSE: corp), a global business payments company, and is grouped within Corpay's Fuel & Fleet Cards segment alongside Comdata, Corpay One, and Fleetcor. The company is headquartered in Seattle, Washington, and was founded in approximately 1992.

Name

Pacific Pride

Legal name

Pacific Pride Services, LLC

Website

https://pacificpride.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Pride is a commercial cardlock fueling network providing controlled fleet fuel access to fleet managers and independent petroleum marketers across the U.S. and Canada, operating as a wholly-owned subsidiary of Corpay, Inc.

Ownership category

akta.pro rank

Product category

Commercial Fleet Fueling

NAICS

Fuel Dealers (457210), Other Gasoline Stations (457120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Fuel Card & Fleet Payment Programs (TLABAMAA), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Commercial fleet fueling
• Fuel card services
• Cardlock fueling network
• Fleet management solutions
• Petroleum marketer network

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fuel Transaction Processing: Pacific Pride processes fuel transactions across its network. Marketers receive $0.09 per gallon for foreign transactions (customers of other Pacific Pride marketers fueling at their locations). Margin on remote in-network transactions is based on distance from home site. Extended network transactions earn margin based on percentage of retail fuel price.
2. Marketer Network Fees: Transfer payments for fuel exchanged on the network occur every 10 days between Pacific Pride Marketers. Marketers pay network fees for reciprocal access to the nationwide network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Pacific Pride operates a reciprocal commercial cardlock fueling network that enables independent petroleum marketers to offer branded fleet fuel cards accepted at 1,000+ Pacific Pride and PrideNet locations and 65,000+ Fuelman retail sites nationwide. Fleet managers and business owners receive the PrideAdvantage fuel card with purchase controls, real-time transaction monitoring, and consolidated billing to manage fuel costs across their vehicle fleets.

Product overview

Pacific Pride is a cardlock fueling network and commercial fuel card provider offering a platform of interconnected products. The core offering centers on the PrideAdvantage Card and PRIDE PAY Mobile App, which enable fleet managers to monitor fuel consumption, set purchase controls, and access fuel nationwide. These primary products connect to a network of fueling sites including Pacific Pride Cardlock Network Sites, PrideNet Retail Sites, Ghost Sites, Private (Captive) Sites, and Extended Network Sites through the Fuelman Network (65,000+ locations). The ecosystem includes a Site Locator tool, Online Reporting and Fuel Management System, and the PacPrideNet back office platform for Marketers. Pacific Pride locations are independently owned and operated by Marketers who join the reciprocal network.

Differentiator

Problem solved

Functional benefit

Brands

• PrideAdvantage: The Pacific Pride fleet fueling card program offering commercial fuel cards with nationwide acceptance at Pacific Pride and PrideNet sites.
• PrideNet
• PRIDE PAY

Products and services

• PrideAdvantage Card

Quantifiable outcome

• Reduce fuel and extraneous costs by as much as 20%

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Pilot Travel CentersminorChannel Partner/ Reseller/ DistributorPacific Pride cardlock sites accept Pilot Travel Centers cards and Pacific Pride cards are accepted at participating Pilot locations through site locator integration.
• Flying JminorChannel Partner/ Reseller/ DistributorPacific Pride cards accepted at Flying J Travel Centers as part of the extended network accessible through Pacific Pride site locator.
• Love's Travel StopsminorChannel Partner/ Reseller/ DistributorPacific Pride cards accepted at Love's Travel Stops as part of the extended network accessible through Pacific Pride site locator.
• TravelCenters of America (TA)minorChannel Partner/ Reseller/ DistributorPacific Pride cards accepted at TravelCenters of America locations as part of the extended network accessible through Pacific Pride site locator.
• FuelmancoreChannel Partner/ Reseller/ DistributorFuelman is a major fleet card network providing Pacific Pride customers access to over 65,000 retail fueling locations nationwide. Extended network transactions generate margin for Pacific Pride Marketers based on retail fuel price spread.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comdata: Comdata is Corpay's flagship fleet card brand and a direct sibling to Pacific Pride. Both issue fleet fuel cards accepted at cardlock and retail sites, and Comdata's third-party card is accepted at Pacific Pride locations — making them simultaneously competitors and ecosystem partners.
• WEX Inc. WEX is the largest publicly traded fleet card and payment solutions provider in North America, serving commercial fleets with branded fuel cards, telematics, and expense management. Direct competitor to Pacific Pride in the commercial fleet card space with overlapping acceptance and a much larger balance sheet.
• Fuelman: Fuelman is a Corpay-owned fleet card network providing access to 65,000+ retail sites, and is explicitly integrated with Pacific Pride as its 'Extended Network.' Comparable offering (branded fleet card + site network) with greater retail-site reach but weaker cardlock depth.

Emerging players

• Ramp: Ramp is a corporate card and spend management platform that has expanded into fleet and fuel categories. Not a direct fleet card competitor today, but an emerging threat to traditional fleet card economics as corporate spend software absorbs fuel expense workflows.
• Fleetio: Fleetio is a fast-growing fleet management software platform that increasingly bundles fuel card and fuel expense workflows. An emerging competitor that targets the same fleet manager buyer and could compress Pacific Pride's role in the fuel-spend software stack.
• AtoB: AtoB is a fintech fleet card and payments platform targeting commercial trucking with digital-first onboarding and competitive pricing. A new-entrant fleet card that competes for the same small/mid-market fleet customer and pressures incumbent card economics.
• Corpay One: Corpay's AP automation and corporate card product. Adjacent rather than directly competitive, but increasingly bundled into the Corpay fleet value proposition that Pacific Pride benefits from — and could be partially substituted for fuel-card spend management.

Broad incumbents

• Love's Travel Stops: Love's is the second-largest U.S. truck stop chain and accepts Pacific Pride cards. Operates its own fleet card and proprietary fueling network that competes with Pacific Pride for cardholder gallons, particularly on long-haul routes.
• Pilot Travel Centers: Pilot / Flying J is the largest truck stop network in North America, owned by Berkshire Hathaway, and accepts Pacific Pride cards. Competes with Pacific Pride for over-the-road fleet fueling volume, and operates its own fleet card program with far greater retail footprint in the highway corridor.
• TravelCenters of America (TA): TravelCenters of America is a national truck stop and travel center chain (BP-owned since 2023) that accepts Pacific Pride cards. Operates a national fueling network that directly overlaps with Pacific Pride's over-the-road acceptance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-pride

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Pride