Queryo Advance S.r.l.

What Queryo Advance S.r.l. does

Queryo Advance S.r.l. is an Italian digital marketing agency, established in 2014 and headquartered in Quartu Sant'Elena (Sardinia), that delivers SEO, SEM, social advertising, programmatic advertising, advanced web analytics, digital PR, and brand protection services to enterprise and mid-market clients across Europe and selected APAC markets. The firm operates under the direction of publicly listed parent Tinexta S.p.A., with commercial offices in Rome and Turin and an operational office in Milan, and fields native in-house coverage in eight languages (Italian, English, French, German, Spanish, Russian, Portuguese, Turkish). Its customer base spans consumer brands such as Vodafone, Ducati, Chicco, Calligaris, Alpitour World, Wolters Kluwer (Altalex), Trudi, and Toys Center alongside specialized e-commerce accounts, with case-study evidence of average +32% client revenue uplift cited for 2022.

The technical backbone combines proprietary tooling with human campaign management in a Human-in-the-loop regime: Data Scientists/Engineers and GEO/AEO specialists execute alongside strategic advertising and social media consultants. The proprietary asset is Next Analytics, a GDPR-compliant analytics platform, layered on top of Google Looker Studio reporting and Google Tag Manager administration; this stack supports paid channel execution across Google Ads, Microsoft Advertising, Criteo, Facebook, Instagram, LinkedIn, and programmatic/RTB inventory. The firm holds Google Premier Partner (with International Growth designation), the first Criteo Top Agency Certified partnership in Italy, and Microsoft Partner status, plus an academic partnership with the University of Cagliari.

Revenue is generated through customized professional services engagements on a project and retainer basis — pricing is not publicly disclosed and the firm explicitly rejects standardized packages. The go-to-market is sales-led and direct, targeting enterprise marketing decision-makers with predictive-driven methodology (an evolution from traditional data-driven optimization). The service mix extends into adjacent compliance-adjacent analytics, market research, and customer satisfaction measurement, positioning Queryo as a full-funnel digital marketing services provider rather than a SaaS or product company.

Name

Queryo Advance S.r.l.

Legal name

Queryo Advance S.r.l.

Website

https://queryo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Queryo Advance S.r.l. is an Italian digital marketing agency (a Tinexta S.p.A. subsidiary) that delivers SEO, SEM, social and programmatic advertising, analytics, and digital PR services to enterprise and mid-market clients in eight languages across global markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Digital marketing services
• Search engine optimization
• Search engine marketing
• Programmatic advertising
• Web analytics consulting

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Consulting Services: Professional consulting services for web marketing management including SEO, SEM, Social Advertising, Programmatic Advertising, Advanced Web Analytics, Digital PR, Brand Protection, and Digital Planning. Services are customized per client with pricing based on scope and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Queryo Advance S.r.l. is a result-driven digital marketing agency providing Web Marketing Management and Performance Marketing consulting. It plans and executes customized SEO, SEM (Google Ads, Microsoft Advertising), Social Advertising (Facebook, Instagram, LinkedIn), Programmatic Advertising (RTB), Advanced Web Analytics, Digital PR, Brand Protection, Market Research and Digital Planning projects. The firm combines proprietary technology (including the Next Analytics platform) with a multidisciplinary, Human-in-the-loop team to deliver Predictive-Driven campaigns for e-commerce and brand clients worldwide.

Product overview

Queryo Advance S.r.l. is a digital marketing consulting firm operating as a result-driven agency with a multidisciplinary approach. The core offering is Web Marketing Management, a comprehensive consulting service supplemented by specialized modules including AI Digital Marketing (augmented with machine learning), Full Funnel Marketing, and Digital Planning. The service portfolio spans paid advertising (SEM/Google Ads, Microsoft Advertising, Social Advertising on Facebook/Instagram/LinkedIn, Programmatic Advertising), organic marketing (SEO, SEO-Driven Migration, Penalty Removal), analytics (Advanced Web Analytics, Google Looker Studio Reporting, Google Tag Manager Management), and additional services (Digital PR, Brand Protection, Market Research, Customer Satisfaction). The company is part of the Tinexta Group and operates primarily as a B2B service provider rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Marketing Management End-to-end digital marketing consulting for enterprise and mid-market clients, covering strategy, planning and execution across paid, organic, social, analytics and digital PR channels.
• AI Digital Marketing AI-augmented digital marketing service applying machine learning to predictive analytics, recommendation systems, marketing automation, voice search optimization and AI-assisted content creation for clients that want to lead on generative and voice AI platforms.
• Full Funnel Marketing Comprehensive full-funnel marketing strategy and execution covering TOFU acquisition, MOFU consideration and BOFU conversion/loyalty, aimed at brands seeking measurable results across the entire customer journey.
• Digital Planning Customized digital strategy planning service that builds bespoke roadmaps (no preset packages) based on each client's market context, objectives and KPIs.
• SEM (Search Engine Marketing) Paid search advertising service managing campaigns on Google Ads, Microsoft Advertising, Yandex and Baidu, including Google Ads and Microsoft Advertising (Bing Ads) campaign management, to achieve high conversion rates and optimal cost-per-conversion.
• SEO (Search Engine Optimization) Advanced SEO service combining on-page and off-page optimization, SEO-driven platform migrations and Google penalty removal (including Penguin recovery) to win top SERP rankings and grow organic traffic in multiple languages.
• Social Advertising Paid social advertising service running campaigns on Facebook, Instagram, LinkedIn, Tumblr and Reddit for audience targeting, profiling, lead generation, personal branding and direct sales.
• Programmatic Advertising Programmatic buying and Real-Time Bidding (RTB) campaigns executed via selected DMP platforms to reach strategic campaign objectives at scale.
• Advanced Web Analytics Advanced web analytics service using the proprietary GDPR-compliant Next Analytics platform, supported by Google Looker Studio dashboards and KPI reporting for data-driven marketing decisions.
• Digital PR Online Online public relations service developing communication plans and distributing brand content through targeted digital channels to build awareness and online reputation.
• Brand Protection Reputation management and brand protection service monitoring unauthorized brand usage, negative content, content scrapers, fake profiles and competitor keyword bidding on search engines.
• Google Tag Manager Management End-to-end Google Tag Manager ownership service covering installation, monitoring, data layer design and IT collaboration for accurate tracking and container compatibility.
• Google Looker Studio Reporting Custom reporting and dashboarding service built on Google Looker Studio, consolidating data from Google Analytics, Google Ads, Search Console, YouTube, Facebook, Instagram and external databases.
• Market Research Market research and trend analysis service using modern analytical techniques to deliver market intelligence that informs client business planning.
• Customer Satisfaction Customer satisfaction survey service designed to monitor satisfaction levels and identify strengths and weaknesses in clients' business processes.

Quantifiable outcome

• Average client revenue growth of +32%
• +4 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationQueryo is a Google Premier Partner and Google International Growth Partner, demonstrating excellence in Google Ads management. This partnership provides access to exclusive insights, functionality, and resources designed to accelerate performance at all levels.
• CriteocoreTechnology or IntegrationQueryo is the first Criteo Top Agency Certified partner in Italy. The partnership provides exclusive insights and functionality for accelerating performance in programmatic advertising and retargeting campaigns.
• University of CagliariminorStrategic or Co-development PartnerQueryo developed and delivers the first course in Web and Digital Marketing for the University of Cagliari, combining theoretical exposure with practical field experience in digital marketing optimization and promotion techniques.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Websolute: Italian digital agency providing web marketing, SEO, SEM, social media management, and e-commerce solutions. Directly comparable in geography, customer profile (SMB and enterprise Italian brands), and core service mix with Queryo.
• Demark: Italian digital marketing agency delivering SEO, programmatic advertising, social campaigns, and advanced analytics to enterprise clients. Overlaps with Queryo's core offerings and competes for similar Italian enterprise engagements.
• Arkimedia: Italian digital marketing agency focused on SEO, SEM, web analytics, and content strategy for mid-market and enterprise clients. Closest like-for-like Italian independent peer, competing for many of the same Italian e-commerce and brand budgets.

Broad incumbents

• Havas Media: Global media-buying and performance-marketing network within Havas; comparable to Queryo as both run paid-search, paid-social, and programmatic campaigns for enterprise clients, but Havas operates at much larger scale across multiple geographies and holds overlapping Italian operations.
• WPP: World's largest advertising holding company, with GroupM media-investment units and dedicated digital performance shops (e.g., Wunderman Thompson, VMLY&R) operating in Italy. Overlaps Queryo's SEO/SEM/social/analytics offering but at vastly greater scale and with broader geographic reach.
• Dentsu: Japanese-headquartered global agency network with Italian operations (Dentsu Italy, Merkle B2B, dentsu X). Comparable because its digital and performance-marketing practices compete for the same SEO/SEM, programmatic, and analytics budgets Queryo targets.
• Publicis Groupe: French-headquartered global advertising holding company with significant Italian presence (Publicis Italia, Performics). Comparable as a broad incumbent spanning creative, media buying, digital performance, and analytics — the same functional stack Queryo offers as a focused independent.
• MullenLowe Group: Global creative and media agency network with MullenLowe Italy, offering integrated advertising, digital, and analytics services. Comparable as a broader agency competitor that combines creative production with the digital-performance stack Queryo delivers.

Others

• Semrush: Leading SaaS platform for SEO, SEM, content, and competitive research used by digital agencies and in-house teams. Not a direct competitor, but a closely adjacent technology that Queryo's analysts use daily and that increasingly threatens traditional SEO services via self-service tooling.
• Adobe (GenStudio / Advertising suite): Adobe's Experience Cloud and GenStudio offerings bundle SEO insights, paid-media, and analytics tooling into enterprise platforms. Adjacent rather than direct — relevant because enterprise martech suites like Adobe's push clients toward in-house capabilities, eroding the agency-services model Queryo sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/queryo

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queryo Advance S.r.l.