Florida Notary Association

What Florida Notary Association does

Florida Notary Association, Inc. is a privately held, family-owned Florida corporation founded in 1978 and headquartered in Orlando (630 Virginia Drive, with a secondary office at 1922 East Hillcrest Street and a P.O. Box 533964 mailing address). The company is led by President Janice C. Gullikson, daughter of founder and President Emeritus Guy E. Sandberg. It operates as a "One Stop Shop" direct-to-consumer service that processes Florida notary commission applications for individuals and businesses, supporting both new commission issuance and 4-year renewals. The core offering is the New & Renewal Notary Package ($119 for new notaries, $109 for renewals) which bundles a self-inking stamp, a $7,500 surety bond, state filing fees, and a certificate, processed in 10 business days or less. A free 3-hour state-mandated online education course is provided to applicants, and the company maintains a comprehensive SEO-driven blog covering notary procedures, Florida laws, FAQs, and remote notarization.

The business model is primarily transaction-fee based, augmented by adjacent recurring and unit-priced revenue streams: a Notary+ Membership subscription at $49 for 4 years (with discounts, quarterly newsletters, and stamp replacement), individual and company-level Errors & Omissions (E&O) insurance priced $29–$74 for 4-year terms, $22 certificate replacements, $15 stamp shipping/handling, and RON Registration packages starting at $99. Marketing relies on organic SEO, an extensive content blog, email newsletters, and customer referrals; there is minimal paid advertising. Physical notary supplies (stamps, seals, journals, kits) are fulfilled through an affiliate channel partner, The Dotted Line (thedottedlineshop.com), while a toll-free-consistent Orlando contact line (407-894-6614) and email ([email protected]) handle customer support. The company is BBB accredited and holds a 4.9/5 Google customer rating.

Florida Notary Association primarily serves aspiring and existing Florida notaries — individuals seeking first-time commissions, those renewing 4-year commissions, and a smaller segment of notaries entering Remote Online Notarization (with the company referring to approved RON platforms such as Notarize, NotaryCam, and DocVerify). A secondary segment is businesses and employers (law firms, medical offices, real estate firms, financial institutions, and accounting firms) managing multiple commissioned notaries, evidenced by named testimonials across legal, healthcare, accounting, and financial services. The technology stack is not disclosed as proprietary; the company runs a self-serve e-commerce application system combined with mail-based processing of original signatures required by the State of Florida, with no AI capabilities, no app, and no public API.

Name

Florida Notary Association

Legal name

Florida Notary Association, Inc.

Website

https://flnotary.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Notary Association is a privately held, family-owned Florida corporation (founded 1978, Orlando) that processes notary commission applications and renewals for individuals and businesses, bundling required bonds, stamps, certificates, education, E&O insurance, and RON registration into direct-to-consumer packages.

Ownership category

akta.pro rank

Product category

Notary Public Services

NAICS

Offices of Notaries (54112), Offices of Notaries (541120), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Notary / Bail / Miscellaneous Consumer Bonds (FSAJAIAK)

Keywords

• Notary commission processing
• Notary public services
• Surety bonds
• Remote online notarization
• Errors omissions insurance

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Notary Commission Processing: The company processes notary commission applications for the State of Florida, charging fees that include state filing fees ($39) and processing charges. Revenue is earned through package pricing for new and renewal notary commissions.
2. Notary Supplies: Sale of notary stamps, certificates, and accessories. Stamps are provided free (customers pay only $15 shipping/handling), and certificate replacements cost $22.
3. Membership: Notary+ Membership offered at $49 for 4 years, providing quarterly newsletters, member discounts, self-inking stamp replacement, free reference manual, and downloadable resources.
4. E&O Insurance: Errors & Omissions insurance sold to notaries with policies ranging from $29 to $74 for 4-year terms at various coverage levels ($10,000, $25,000, $30,000).
5. Remote Online Notarization (RON) Registration: RON registration packages starting at $99 for notaries seeking to perform remote online notarizations in Florida.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Florida Notary Association processes Florida notary public commission applications, providing bundled 4-year packages that include a self-inking stamp, $7,500 surety bond, commission certificate, and state filing fees, with a processing turnaround of 10 business days or less. The company supplements this core service with a $49/4-year Notary+ Membership, E&O insurance, Remote Online Notarization (RON) registration starting at $99, stamp and certificate replacements, name/address change services, additional surety bonds, and a free 3-hour state-mandated online education course.

Product overview

Florida Notary Association is a family-owned notary processing company (since 1978) offering a bundled notary commissioning service centered on the New & Renewal Notary Package. The core package ($109–$119 for 4 years) includes the notary application filing, a $7,500 surety bond, a self-inking stamp, and state fees, with fast processing within 10 business days. This is augmented by the Notary+ Membership ($49/4 years) offering member discounts and resources; E&O Insurance (individual and company plans); notary stamp and certificate replacement services; name/address change services; and Remote Online Notarization (RON) registration starting at $99. A free 3-hour mandatory online education course is provided for new applicants. Accessories and supply kits are available through the affiliate The Dotted Line (thedottedlineshop.com).

Differentiator

Problem solved

Functional benefit

Products and services

• New & Renewal Notary Package Core bundled product for individuals seeking a Florida notary public commission or renewal; includes a self-inking stamp, $7,500 surety bond, commission certificate, and state filing fees with 10-business-day processing.
• Notary+ Membership $49 four-year membership for existing Florida notaries, offering member discounts on processing and supplies, free reference manual and lapel pin, quarterly e-newsletters, and bilingual notarization support.
• E&O Insurance (Errors & Omissions) Individual or company-level errors and omissions insurance protecting Florida notaries from lawsuits arising from negligent acts during notarization; sold in 4-year terms at multiple coverage levels.
• Notary Stamp Replacement Replacement self-inking notary stamps for active Florida notaries; stamp is free and customer pays only $15 shipping and handling.
• Certificate Replacement Replacement of the official notary commission certificate issued by the State of Florida; flat $22 fee covering the certificate and processing.
• Additional Bonds Supplementary surety bond products for notaries and other professionals, including municipal license, probate, fidelity, public official, and contract bonds.
• Name and Address Change Service for commissioned Florida notaries to update personal information on their commission, including updated stamps and certificates reflecting new name or address.
• Remote Online Notarization (RON) Registration RON registration package for Florida notaries seeking to perform remote online notarizations, including the registration form, a curated list of approved RON technology providers, and a link to the required education course; starting at $99.
• Online Notary Education Course Complimentary 3-hour online education course mandated by the State of Florida for all new notary applicants, covering notarial duties and electronic notarization; provided at no cost through the company website.

Quantifiable outcome

• Commission applications processed in 10 business days or less
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• The Dotted Line (thedottedlineshop.com)minorChannel Partner/ Reseller/ DistributorFlorida Notary Association directs customers needing notary supplies, stamps, and accessories to The Dotted Line supply store. This is a recommended retail channel for physical notary products, allowing Florida Notary Association to focus on core application processing while offering comprehensive supply access to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Notary Rotary: Online notary services company providing surety bonds, notary seals, training, and supplies. Directly comparable to FNA's core commissioning package and supplies business, with multi-state coverage.
• SuretyBonds.com: Online surety bond marketplace offering notary bonds and other surety products across all U.S. states. Directly competes with the bond component of FNA's bundled package and represents a price-comparison alternative for cost-sensitive buyers.
• National Notary Association: Largest nationwide membership and training organization for notaries public in the U.S. Offers bonding, education, supplies, and E&O insurance directly analogous to Florida Notary Association's product stack, but at national scale rather than state-specific.
• American Association of Notaries: Direct competitor offering notary commission application packages, bonds, seals, E&O insurance, and supplies across multiple states. Closely comparable bundled 'one-stop shop' model to Florida Notary Association.
• Colonial Surety Company: Directly underwrites notary bonds and E&O insurance for notaries nationwide. Comparable to FNA's bond-and-E&O distribution function, operating as the underlying carrier rather than the bundled retailer.

Emerging players

• Notarize: Leading remote online notarization platform that already appears in FNA's RON integration list. Operates in the same notary services category but with a digital-first model that could ultimately disintermediate traditional commission processors.
• NotaryCam: Remote online notarization platform listed among FNA's RON provider integrations. Comparable to FNA in serving the same Florida notary end-customer but specializes in the online execution layer rather than the commissioning workflow.

Broad incumbents

• Hiscox: Established specialty commercial insurer offering professional liability and E&O policies to small businesses and professionals. Broad incumbent in the E&O insurance category that overlaps with FNA's $29–$74 E&O products for individual notaries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/florida-notary-association
• Xx.com/notary_florida

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Notary Association