Ascher Brothers

What Ascher Brothers does

Ascher Brothers, Inc. is a privately held, family-owned commercial painting and finishing contractor headquartered in Chicago, Illinois, founded in 1979 by brothers Rick and David Ascher. The company delivers a unified suite of painting services — interior and exterior painting, renovation, new construction support, specialty finishes (including curtainwall refinishing, gold leafing, graphic installations, fireproofing, faux finishing, floor coatings, drywall taping, and wood wallcovering), and ongoing maintenance — to commercial, industrial, and residential properties. Operating from a 30,000 square-foot owned facility in Chicago's Avondale neighborhood, Ascher Brothers scales to a peak workforce of more than 300 painters and serves clients across Chicagoland, the Midwest, and select projects across the U.S., with a portfolio that includes Wrigley Field, the Art Institute of Chicago, United Center, Hyatt Regency, McDonald's, Aqua Tower, and Northwestern University.

The business runs as a project-based, bid-driven commercial services operation: revenue is earned through project contracts scoped and priced per engagement, with sales and estimating led by Brent Ascher and additional sales/marketing handled by co-owner David Ascher. The company holds industry affiliations with FCA International, the Painting and Decorating Contractors of America (PDCA), and the Northern Illinois Painting and Drywall Institute (NiPDi). Distribution is via direct sales (email and phone bid requests) supported by a project-heavy website and light digital marketing through Google Analytics and Google AdWords remarketing; there is no e-commerce or self-serve transactional channel.

Economically, Ascher Brothers is a mature, mid-sized specialty contractor: 45 years of continuous operation, multi-year maintenance relationships with national accounts (CVS, Home Depot, Starbucks, McDonald's, Shell), and a sustained presence on the Engineering News-Record Top 600 Specialty Contractors list (peaking at #11 in painting in 2016), with a Contractor Score of 1746 (Excellent tier) as of November 2024. No external equity, no debt financing, and no M&A activity are disclosed.

Name

Ascher Brothers

Legal name

Ascher Brothers, Inc.

Website

https://ascherbrothers.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Ascher Brothers, Inc. is a Chicago-based, family-owned commercial painting and finishing contractor founded in 1979, serving commercial, industrial, and residential properties across Chicagoland, the Midwest, and select U.S. projects with a peak workforce of 300+ painters.

Ownership category

akta.pro rank

Product category

Commercial Painting Services

NAICS

Painting and Wall Covering Contractors (23832), Drywall and Insulation Contractors (238310), Other Building Finishing Contractors (23839)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Commercial painting services
• Exterior painting contractor
• Renovation and finishing
• New construction painting
• Specialty wallcovering services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Painting and Finishing Services: Project-based painting and finishing services for commercial, industrial, and residential properties. Services include renovation, new construction, exterior painting, specialty services, and maintenance. Revenue is generated through project contracts based on scope, size, and complexity of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ascher Brothers is a commercial painting contractor that provides interior and exterior painting, renovation, new construction finishing, maintenance, specialty services, and wallcoverings for commercial, industrial, and residential properties. Services are scoped per project and delivered by a peak workforce of 300+ skilled painters coordinated from the company's owned facility in Chicago. The company serves clients across Chicagoland, the Midwest, and other U.S. regions.

Product overview

Ascher Brothers is a commercial painting contractor offering a unified suite of painting and finishing services. The core service portfolio includes painting (interior and exterior), renovation, new construction, maintenance, and specialty services. Specialty services include curtainwall refinishing, gold leafing, graphic installations, fireproofing, faux finishing, floor coatings, drywall taping, and wood wallcovering installation. All services are delivered by skilled craftsmen for commercial, industrial, and residential properties across Chicagoland, the Midwest, and the U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• Renovation Complex renovation painting and finishing projects executed under rigid deadlines without disrupting daily operations; serves commercial, industrial, and residential property owners undertaking improvements.
• New Construction Top-quality finishing services delivered seamlessly with demanding new construction schedules; serves regional developers, general contractors, and property owners building commercial, industrial, or residential properties.
• Exterior Painting Exterior painting services providing property protection and beautification, from small structures to hundred-story high-rises; serves commercial, industrial, and residential building owners and managers.
• Specialty Services Specialized finishing services — curtainwall refinishing, gold leafing, graphic installations, fireproofing, faux finishing, floor coatings, drywall taping, and wood wallcovering installation — for commercial, hospitality, and high-end residential clients.
• Maintenance Regular interior and exterior maintenance painting to refresh and update spaces, restore original appearance, or upgrade to new looks; serves property owners, facilities managers, and decorators with recurring needs.
• Commercial Painting Services Comprehensive interior and exterior painting and finishing for single franchise locations through national chains, covering offices, retail, food service, banks, and commercial properties; serves enterprise and franchise operators with multi-site painting needs.
• Wallcoverings Professional wallcovering installation services, including wood wallcovering, as part of interior finishing projects for commercial, hospitality, healthcare, and high-end residential properties.

Named customers20 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FCA InternationalcoreOthersAs one of over 7,000 FCA members, Ascher Brothers is dedicated to offering the highest quality craftsmanship through continuous training. The company supports FCA's advocacy and education efforts on various industrial and social causes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brockway Painting: Commercial and industrial painting contractor serving national accounts with interior and exterior painting, wallcovering, and specialty finishing services. Comparable scale and end-market mix to Ascher Brothers.
• Hirshfields: Commercial painting and wallcovering contractor based in the Upper Midwest, serving commercial, hospitality, healthcare, and education end markets. Comparable service mix and Midwestern customer base.
• Ahern Painting Contractors: Midwest-based (Wisconsin) commercial painting contractor serving national retail, hospitality, and commercial accounts. Directly comparable regional peer with overlapping customer segments and service offerings.
• TMI Coatings: National commercial and industrial painting and coatings contractor offering interior/exterior painting, specialty coatings, and wallcovering services for commercial and industrial facilities. Directly comparable in service mix and customer profile to Ascher Brothers.
• Madsen Painting: Commercial painting contractor delivering interior/exterior painting and wallcovering for commercial and institutional clients. Comparable scope and project-type mix to Ascher Brothers.
• Harder Industries: Commercial and industrial painting and coatings contractor delivering interior/exterior painting, wallcovering, and specialty finishes to institutional and corporate clients. Comparable scope and end markets.

Broad incumbents

• Sherwin-Williams: Largest North American paint manufacturer that also operates a commercial paint services and contractor supply channel. Not a direct painting-services competitor, but a major incumbent in the broader commercial coatings ecosystem that anchors the industry.
• PPG Paints: Global coatings manufacturer supplying architectural and industrial coatings with a significant contractor services channel. Comparable to Sherwin-Williams as an upstream coatings incumbent rather than a direct services competitor.

Regional players

• Wapiti Painting: Commercial painting contractor serving commercial and industrial accounts with interior and exterior painting services. Comparable service mix but primarily serves different geographies.

Others

• PDCA (Painting and Decorating Contractors of America): National trade association for the painting and decorating industry of which Ascher Brothers is a member. Included as an ecosystem/industry-body participant rather than a competitor — useful as a market-sizing and competitive-intelligence reference for the commercial painting category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AscherBrothersCoInc
• LinkedInlinkedin.com/company/ascherbrothers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascher Brothers