Mighty Mojo

What Mighty Mojo does

Mighty Mojo Toys (legal name Mighty Mojo) is a private licensing and manufacturing e-commerce retailer founded in 2020 and headquartered at 47-09 30th Street in Long Island City, New York. The company operates a "triple threat" model combining IP licensing relationships with major entertainment brands, product design and manufacturing, and direct-to-consumer retail. Its catalog covers approximately 160 SKUs across plush toys, pool floats, puzzles, novelty watches, party-in-a-box kits, STEM kits, card games, and miscellaneous accessories, sold primarily through a Shopify-powered storefront at mightymojotoys.com with secondary distribution via Amazon marketplace and a wholesale purchase program. Pricing ranges from $19.95 to $54.99 per unit with free shipping on orders over $20.

The product portfolio is anchored by officially licensed merchandise across a diverse roster of entertainment and pop-culture IPs, including Angry Birds (Rovio), Clifford the Big Red Dog (Scholastic), Geronimo Stilton (brokered by Firefly Brand Management), The Wiggles, Booba Nightbuddies, Stan Lee, Tetris, Etch A Sketch, Bob Ross, Doug the Pug, Valiant Comics, and PBS Kids properties (Super Why!, Arthur, Wild Kratts, Elinor Wonders Why). The company also owns two proprietary brands - Take2Floats, a two-in-one pool float line developed with Majic Creative, Inc., and Copy Chats, an interactive voice-recording plush line - and retains the Cortex Toys brand acquired in October 2020. Differentiated product features include hug-activated LED night lights with automatic 3-minute shutoff (Nightbuddies/Booba), high-pitched voice repeat functionality (Copy Chats), and removable secondary floats (Take2Floats).

Mighty Mojo monetizes through three revenue streams: direct product sales to consumers (DTC and Amazon), wholesale distribution for bulk/retail buyers, and licensing royalties on officially licensed merchandise. The company is led by CEO Arash Moghaddam and VP Ariel Moghaddam with a small team of 1-10 employees including a Lead Graphic Designer and an E-commerce Manager; no external institutional investment has been disclosed. Key customer segments are families with children (primary), collectors and enthusiasts, and retailers/wholesalers.

Name

Mighty Mojo

Legal name

Mighty Mojo

Website

https://mightymojotoys.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mighty Mojo Toys is a New York-based licensing and manufacturing e-commerce retailer that designs and sells officially licensed and original children's merchandise - including plush toys, pool floats, puzzles, and watches - across major entertainment IPs such as Angry Birds, Clifford the Big Red Dog, and The Wiggles, serving families, collectors, and wholesale buyers.

Ownership category

akta.pro rank

Product category

Licensed Toy Manufacturing

NAICS

Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)

SIC

Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Toy & Game E-commerce Specialists (CRALAFAL)

akta.pro secondary industries

Traditional Toy Stores (CRALAFAA), Dolls, Plush & Action Figures Retail (CRALAFAD), Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Toy Rentals & Subscription Boxes (CRALAFAK)

Keywords

• Licensed toy manufacturing
• Character plush merchandise
• Children's party goods
• Branded collectibles retail
• Inflatable pool floats

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Licensing, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product sales through their e-commerce website and Amazon, generating revenue from licensed toys, games, plush, pool floats, watches, puzzles, and party goods.
2. Wholesale Distribution: Bulk sales to retailers through their wholesale purchase program, offering volume pricing to resellers.
3. Licensing Royalties: Partnership with major entertainment brands and IP owners to manufacture and sell officially licensed merchandise, generating revenue through product margins on licensed goods.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mighty Mojo Toys is a licensing and manufacturing e-commerce retailer that designs, produces, and sells officially licensed and original toy products including plush toys, pool floats, puzzles, watches, party supply kits, STEM kits, and games. The company partners with major entertainment and IP owners (Angry Birds, Clifford the Big Red Dog, Booba, Miraculous, Stan Lee, Tetris, Etch A Sketch, Bob Ross, Doug the Pug, Valiant Comics) to manufacture branded merchandise, and also sells through its own proprietary brands such as Take2Floats and Copy Chats. Products are sold direct-to-consumer through a Shopify-powered storefront, through Amazon, and via a wholesale program to retailers.

Product overview

Mighty Mojo Toys is a licensing and manufacturing e-commerce retailer based in NYC that offers a diverse portfolio of licensed and original toy products. The portfolio is organized into multiple product categories including Plush Toys (featuring licensed characters like Booba, Super Why!, Arthur, Valiant Comics Bloodshot, and Tiger King, plus own-brand Copy Chats interactive voice-recording plush), Pool Floats (including licensed Etch A Sketch, Take2Floats original brand, Miraculous, and Tetris designs), Puzzles (licensed Bob Ross, Tiger King, Bernie Sanders, plus food-themed specialty puzzles), Watches (novelty watches with Etch A Sketch, Bob Ross, Tetris, Doug the Pug, Stan Lee themes), Party in a Box! complete party supply kits, STEM Kits (educational craft kits), and Games (card games and flash cards). The company operates a triple-threat business model combining licensing partnerships with major entertainment brands (Angry Birds, PBS Kids, Rovio, Scholastic), manufacturing capabilities, and direct-to-consumer e-commerce retail through Shopify-powered storefront.

Differentiator

Problem solved

Functional benefit

Brands

• Cortex Toys: Acquired toy brand by Mighty Mojo Toys in October 2020.
• Take2Floats

Products and services

• Plush Toys

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Cortex ToysminorStrategic or Co-development Partner · 30 October 2021Exclusive acquisition of Cortex Toys brand, expanding their portfolio of licensed toy products.
• Majic Creative Inc.coreStrategic or Co-development Partner · 7 July 2021Take2Floats were developed by Majic Creative, Inc. and are the brainchild of the partnership. Mighty Mojo announced release of their original Take2Floats line featuring two-in-one pool float technology.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Funko: Funko designs, licenses, manufactures, and sells collectible figures, plush, and licensed pop-culture merchandise — directly overlapping Mighty Mojo's licensed plush and collectibles offering through both DTC and wholesale channels.
• Aurora World: Aurora World manufactures and sells branded and licensed plush toys globally — comparable to Mighty Mojo's plush-heavy product mix (Booba, Clifford, Geronimo Stilton) under entertainment licenses.
• Archie McPhee: Archie McPhee designs, sells, and licenses novelty toys, gag gifts, and pop-culture products through its own e-commerce storefront — a similar small-scale DTC specialist with original and licensed product lines.
• Kidrobot: Kidrobot produces designer vinyl toys, art figures, and licensed collectibles, sharing Mighty Mojo's model of combining licensed IP with original collectible products sold via its own e-commerce site.
• Loungefly: Loungefly designs and sells licensed pop-culture accessories and collectibles (bags, wallets, pins) under major entertainment IP — analogous to Mighty Mojo's licensed plush, watches, and accessories play, now owned by Funko.
• Accutime Watch: Accutime Watch manufactures and distributes licensed character watches under major entertainment and gaming IP, directly comparable to Mighty Mojo's licensed novelty watches category (Tetris, Etch A Sketch, Bob Ross).
• Bioworld Merchandising: Bioworld designs, manufactures, and distributes licensed apparel, accessories, and lifestyle merchandise across major entertainment IP — comparable to Mighty Mojo's licensing + manufacturing + retail model for collectibles and gifts.

Regional players

• Underground Toys: UK-based Underground Toys designs and distributes licensed toys, gifts, and collectibles across major entertainment IP — similar licensing-led model to Mighty Mojo but serving primarily the European market.

Broad incumbents

• Moose Toys: Moose Toys is a global toy company producing licensed and original toys, plush, and collectibles — overlaps with Mighty Mojo's categories but operates as a much larger incumbent with deeper IP relationships.
• Spin Master: Spin Master is a large global toy manufacturer with broad licensing relationships across children's entertainment IP — competes broadly in the same licensed toy market as Mighty Mojo but at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mightymojotoys

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mighty Mojo