Mighty Mojo
Mighty Mojo Toys is a New York-based licensing and manufacturing e-commerce retailer that designs and sells officially licensed and original children's merchandise - including plush toys, pool floats, puzzles, and watches - across major entertainment IPs such as Angry Birds, Clifford the Big Red Dog, and The Wiggles, serving families, collectors, and wholesale buyers.
- Company typePrivate
- Founded2020
- HeadquartersLong Island City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mighty Mojo does
Mighty Mojo Toys (legal name Mighty Mojo) is a private licensing and manufacturing e-commerce retailer founded in 2020 and headquartered at 47-09 30th Street in Long Island City, New York. The company operates a "triple threat" model combining IP licensing relationships with major entertainment brands, product design and manufacturing, and direct-to-consumer retail. Its catalog covers approximately 160 SKUs across plush toys, pool floats, puzzles, novelty watches, party-in-a-box kits, STEM kits, card games, and miscellaneous accessories, sold primarily through a Shopify-powered storefront at mightymojotoys.com with secondary distribution via Amazon marketplace and a wholesale purchase program. Pricing ranges from $19.95 to $54.99 per unit with free shipping on orders over $20.
The product portfolio is anchored by officially licensed merchandise across a diverse roster of entertainment and pop-culture IPs, including Angry Birds (Rovio), Clifford the Big Red Dog (Scholastic), Geronimo Stilton (brokered by Firefly Brand Management), The Wiggles, Booba Nightbuddies, Stan Lee, Tetris, Etch A Sketch, Bob Ross, Doug the Pug, Valiant Comics, and PBS Kids properties (Super Why!, Arthur, Wild Kratts, Elinor Wonders Why). The company also owns two proprietary brands - Take2Floats, a two-in-one pool float line developed with Majic Creative, Inc., and Copy Chats, an interactive voice-recording plush line - and retains the Cortex Toys brand acquired in October 2020. Differentiated product features include hug-activated LED night lights with automatic 3-minute shutoff (Nightbuddies/Booba), high-pitched voice repeat functionality (Copy Chats), and removable secondary floats (Take2Floats).
Mighty Mojo monetizes through three revenue streams: direct product sales to consumers (DTC and Amazon), wholesale distribution for bulk/retail buyers, and licensing royalties on officially licensed merchandise. The company is led by CEO Arash Moghaddam and VP Ariel Moghaddam with a small team of 1-10 employees including a Lead Graphic Designer and an E-commerce Manager; no external institutional investment has been disclosed. Key customer segments are families with children (primary), collectors and enthusiasts, and retailers/wholesalers.
Mighty Mojo firmographics
Firmographics- Name
- Mighty Mojo
- Legal name
- Mighty Mojo
- Website
- https://mightymojotoys.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mighty Mojo Toys is a New York-based licensing and manufacturing e-commerce retailer that designs and sells officially licensed and original children's merchandise - including plush toys, pool floats, puzzles, and watches - across major entertainment IPs such as Angry Birds, Clifford the Big Red Dog, and The Wiggles, serving families, collectors, and wholesale buyers.
- Ownership category
- akta.pro rank
Mighty Mojo industry classification
Industry- Product category
- Licensed Toy Manufacturing
- NAICS
- Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Toy & Game E-commerce Specialists (CRALAFAL)
- akta.pro secondary industries
- Traditional Toy Stores (CRALAFAA), Dolls, Plush & Action Figures Retail (CRALAFAD), Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Toy Rentals & Subscription Boxes (CRALAFAK)
Keywords
Where Mighty Mojo is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mighty Mojo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Licensing, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time product sales through their e-commerce website and Amazon, generating revenue from licensed toys, games, plush, pool floats, watches, puzzles, and party goods.
- Wholesale Distribution: Bulk sales to retailers through their wholesale purchase program, offering volume pricing to resellers.
- Licensing Royalties: Partnership with major entertainment brands and IP owners to manufacture and sell officially licensed merchandise, generating revenue through product margins on licensed goods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Transaction based/ take rate | Multi-year contract | Wholesale Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Mighty Mojo product offering
Product offeringCore offering
Mighty Mojo Toys is a licensing and manufacturing e-commerce retailer that designs, produces, and sells officially licensed and original toy products including plush toys, pool floats, puzzles, watches, party supply kits, STEM kits, and games. The company partners with major entertainment and IP owners (Angry Birds, Clifford the Big Red Dog, Booba, Miraculous, Stan Lee, Tetris, Etch A Sketch, Bob Ross, Doug the Pug, Valiant Comics) to manufacture branded merchandise, and also sells through its own proprietary brands such as Take2Floats and Copy Chats. Products are sold direct-to-consumer through a Shopify-powered storefront, through Amazon, and via a wholesale program to retailers.
Product overview
Mighty Mojo Toys is a licensing and manufacturing e-commerce retailer based in NYC that offers a diverse portfolio of licensed and original toy products. The portfolio is organized into multiple product categories including Plush Toys (featuring licensed characters like Booba, Super Why!, Arthur, Valiant Comics Bloodshot, and Tiger King, plus own-brand Copy Chats interactive voice-recording plush), Pool Floats (including licensed Etch A Sketch, Take2Floats original brand, Miraculous, and Tetris designs), Puzzles (licensed Bob Ross, Tiger King, Bernie Sanders, plus food-themed specialty puzzles), Watches (novelty watches with Etch A Sketch, Bob Ross, Tetris, Doug the Pug, Stan Lee themes), Party in a Box! complete party supply kits, STEM Kits (educational craft kits), and Games (card games and flash cards). The company operates a triple-threat business model combining licensing partnerships with major entertainment brands (Angry Birds, PBS Kids, Rovio, Scholastic), manufacturing capabilities, and direct-to-consumer e-commerce retail through Shopify-powered storefront.
Differentiator
Problem solved
Functional benefit
Brands
- Cortex Toys: Acquired toy brand by Mighty Mojo Toys in October 2020.
- Take2Floats
Products and services
- Plush Toys
Companies that use Mighty Mojo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Mighty Mojo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mighty Mojo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Cortex ToysminorExclusive acquisition of Cortex Toys brand, expanding their portfolio of licensed toy products.
- Majic Creative Inc.coreTake2Floats were developed by Majic Creative, Inc. and are the brainchild of the partnership. Mighty Mojo announced release of their original Take2Floats line featuring two-in-one pool float technology.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Mighty Mojo competitors and assessment
Company assessmentDirect peers
- Funko: Funko designs, licenses, manufactures, and sells collectible figures, plush, and licensed pop-culture merchandise — directly overlapping Mighty Mojo's licensed plush and collectibles offering through both DTC and wholesale channels.
- Aurora World: Aurora World manufactures and sells branded and licensed plush toys globally — comparable to Mighty Mojo's plush-heavy product mix (Booba, Clifford, Geronimo Stilton) under entertainment licenses.
- Archie McPhee: Archie McPhee designs, sells, and licenses novelty toys, gag gifts, and pop-culture products through its own e-commerce storefront — a similar small-scale DTC specialist with original and licensed product lines.
- Kidrobot: Kidrobot produces designer vinyl toys, art figures, and licensed collectibles, sharing Mighty Mojo's model of combining licensed IP with original collectible products sold via its own e-commerce site.
- Loungefly: Loungefly designs and sells licensed pop-culture accessories and collectibles (bags, wallets, pins) under major entertainment IP — analogous to Mighty Mojo's licensed plush, watches, and accessories play, now owned by Funko.
- Accutime Watch: Accutime Watch manufactures and distributes licensed character watches under major entertainment and gaming IP, directly comparable to Mighty Mojo's licensed novelty watches category (Tetris, Etch A Sketch, Bob Ross).
- Bioworld Merchandising: Bioworld designs, manufactures, and distributes licensed apparel, accessories, and lifestyle merchandise across major entertainment IP — comparable to Mighty Mojo's licensing + manufacturing + retail model for collectibles and gifts.
Regional players
- Underground Toys: UK-based Underground Toys designs and distributes licensed toys, gifts, and collectibles across major entertainment IP — similar licensing-led model to Mighty Mojo but serving primarily the European market.
Broad incumbents
- Moose Toys: Moose Toys is a global toy company producing licensed and original toys, plush, and collectibles — overlaps with Mighty Mojo's categories but operates as a much larger incumbent with deeper IP relationships.
- Spin Master: Spin Master is a large global toy manufacturer with broad licensing relationships across children's entertainment IP — competes broadly in the same licensed toy market as Mighty Mojo but at vastly greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mighty Mojo social profiles
Digital presenceMighty Mojo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mighty Mojo leadership team
Management profileNumber of profiles
Profiles4 records
Mighty Mojo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mighty Mojo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mighty Mojo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mighty Mojo
What does Mighty Mojo do?
Mighty Mojo Toys is a licensing and manufacturing e-commerce retailer that designs, produces, and sells officially licensed and original toy products including plush toys, pool floats, puzzles, watches, party supply kits, STEM kits, and games. The company partners with major entertainment and IP owners (Angry Birds, Clifford the Big Red Dog, Booba, Miraculous, Stan Lee, Tetris, Etch A Sketch, Bob Ross, Doug the Pug, Valiant Comics) to manufacture branded merchandise, and also sells through its own proprietary brands such as Take2Floats and Copy Chats. Products are sold direct-to-consumer through a Shopify-powered storefront, through Amazon, and via a wholesale program to retailers.
Is Mighty Mojo a public or private company?
Mighty Mojo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mighty Mojo founded?
Mighty Mojo was founded in 2020. It employs 1 to 10 people.
Where is Mighty Mojo based?
Mighty Mojo is headquartered in Long Island City, United States, in the North America region.
How does Mighty Mojo make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and licensing Royalties.
Who are Mighty Mojo's main competitors?
Direct peers on record are Funko, Aurora World, Archie McPhee, Kidrobot, Loungefly, Accutime Watch and Bioworld Merchandising. Underground Toys is listed as a regional player. Broad incumbents are Moose Toys and Spin Master.
Does Mighty Mojo have an API?
No public API is recorded for Mighty Mojo.
What industry is Mighty Mojo in?
Mighty Mojo's product category is Licensed Toy Manufacturing. Its primary akta.pro industry code is CRALAFAL, Toy & Game E-commerce Specialists, with a secondary code of CRALAFAA, Traditional Toy Stores. Its NAICS code is 45912 and its SIC code is 5945.