Safe Families
- Company typePrivate
- Founded2012
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Safe Families firmographics
Firmographics- Name
- Safe Families
- Legal name
- Safe Families
- Website
- https://safefamiliesforchildren.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Safe Families industry classification
Industry- Product category
- Family Support Services
- NAICS
- Child and Youth Services (624110), Child and Youth Services (62411), Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Child Welfare, Foster Care & Adoption Services (BPAGAEAE)
- akta.pro secondary industries
- Family & Parenting Support Services (BPAGAEAC), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
Keywords
Where Safe Families is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Safe Families business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: The organization generates revenue primarily through charitable donations from individuals, corporate supporters, and faith-based donors. Donations can be made via the website using Stripe checkout, with options for one-time or recurring contributions.
- Gift Aid: UK tax relief scheme allowing donors to gift aid their donations, adding 25% to the donation amount. This increases donation value without additional cost to the donor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based model - no fixed tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Safe Families product offering
Product offeringCore offering
Safe Families is a UK charity that recruits and matches trained community volunteers (typically through local churches) with vulnerable families and children to provide befriending, practical help, temporary respite hosting, and longer-term fostering, adoption, and supported lodgings. Services are coordinated nationally from Newcastle upon Tyne and delivered via a network of church partners, local authorities, and schools across England, Scotland, Wales, and Northern Ireland.
Product overview
Safe Families is a charity operating under the name 'Home for Good and Safe Families' that connects vulnerable families with community support to prevent family breakdown and ensure children have safe, stable homes. The organisation functions as a coordination hub offering multiple interconnected services: Family Friend Volunteering (supportive relationships for families), Hosting a Child (temporary accommodation), Church Champion Programme (community mobilisation), Fostering/Adoption/Supported Lodgings (longer-term care), Financial Donations (charitable giving with Gift Aid), Prayer Support Network, and Training and Resources. The portfolio is delivered through partnerships with local churches, schools, businesses, and local authorities.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Friend Volunteering
Companies that use Safe Families
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Safe Families technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safe Families partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Churches (UK-wide network)coreChurches serve as the primary delivery partners, mobilizing congregants to volunteer as Family Friends, hosts, and supporters. The Church Champion program trains churches to become local hubs for family support.
- Local AuthoritiescoreFormal commissioning partnerships with local government social services. Local authorities refer families to Safe Families for community-based support as an alternative to more intensive intervention.
- SchoolsminorPartnerships with schools to identify families who may benefit from support services and create pathways for early intervention before crisis point.
- Business SupportersminorCorporate partners who provide financial support, resources, or in-kind contributions to support the charity's operations and mission.
- Home for GoodcoreHome for Good is an integrated initiative operating alongside Safe Families, focusing specifically on fostering, adoption, and supported lodgings. The organizations share leadership, branding (Safe Families and Home for Good), and mission.
- Children & Families AllianceminorAlliance of organizations working together to advocate for children and families, representing a broader coalition of like-minded charities and agencies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Safe Families competitors and assessment
Company assessmentDirect peers
- Family Action: Family Action is a UK charity providing direct support to vulnerable families through early intervention, parenting programmes, and family befriending services. It operates a closely comparable family support model and competes for the same local authority commissioning budgets.
- Spurgeons Children's Charity: Spurgeons is a faith-inspired UK children's charity providing fostering, family support, and youth services, with a similar church-rooted delivery model. It is a strong peer given overlapping faith-based positioning, fostering services, and family support focus.
- PAC-UK (Post Adoption Centre): PAC-UK provides specialist support for adopted children, adults, and birth relatives across the UK. It is a comparable peer given its overlap with Safe Families' adoption and post-placement support services, particularly through the Home for Good brand.
- The Children's Society: The Children's Society works with disadvantaged children and young people in the UK, including those in care or at risk, providing advocacy and direct support. It is a strong peer given overlapping beneficiary populations (vulnerable children and families) and similar referral pathways via local authorities.
Regional players
- Together for Short Lives: Together for Short Lives is a UK charity supporting children with life-limiting conditions and their families. While its beneficiary focus is more specialized, its family support, respite, and community-based care delivery model is comparable to Safe Families' hosting and befriending services.
Emerging players
- Become Charity: Become provides advice, advocacy, and support for children in care and care leavers across the UK. It is an emerging peer serving overlapping beneficiary populations, particularly relevant given Safe Families' work with children needing stable, loving homes.
- New Family Social: New Family Social is a UK charity supporting LGBT+ foster carers, adopters, and their families. It is an emerging niche peer with overlapping fostering and adoption focus, particularly relevant given Safe Families' Home for Good fostering/adoption arm.
Broad incumbents
- Barnardo's: Barnardo's is the UK's largest children's charity, providing fostering, adoption, family support, and child welfare services nationally. It is the dominant incumbent in the same child welfare and family support space Safe Families operates in, with significantly broader scale and statutory partnerships.
- Action for Children: Action for Children runs fostering, residential care, and family support services across the UK, often in direct partnership with local authorities. It is a comparable direct peer given its focus on vulnerable children and family breakdown prevention through community-based services.
- NSPCC: The National Society for the Prevention of Cruelty to Children is a major UK child welfare charity offering family support, safeguarding training, and child protection services. It operates broadly across the same family and child wellbeing categories as Safe Families but at substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Safe Families social profiles
Digital presenceSafe Families financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Families leadership team
Management profileNumber of profiles
Safe Families funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Families M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Families
What does Safe Families do?
Safe Families is a UK charity that recruits and matches trained community volunteers (typically through local churches) with vulnerable families and children to provide befriending, practical help, temporary respite hosting, and longer-term fostering, adoption, and supported lodgings. Services are coordinated nationally from Newcastle upon Tyne and delivered via a network of church partners, local authorities, and schools across England, Scotland, Wales, and Northern Ireland.
Is Safe Families a public or private company?
Safe Families is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Safe Families founded?
Safe Families was founded in 2012. It employs 101 to 250 people.
Where is Safe Families based?
Safe Families is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Safe Families make money?
Two revenue lines are on record. Donations are the primary driver. The others are gift Aid.
Who are Safe Families's main competitors?
Direct peers on record are Family Action, Spurgeons Children's Charity, PAC-UK (Post Adoption Centre) and The Children's Society. Together for Short Lives is listed as a regional player. Emerging players are Become Charity and New Family Social. Broad incumbents are Barnardo's, Action for Children and NSPCC.
Does Safe Families have an API?
No public API is recorded for Safe Families.
What industry is Safe Families in?
Safe Families's product category is Family Support Services. Its primary akta.pro industry code is BPAGAEAE, Child Welfare, Foster Care & Adoption Services, with a secondary code of BPAGAEAC, Family & Parenting Support Services. Its NAICS code is 624110 and its SIC code is 8300.