Zodiac Stainless Products

What Zodiac Stainless Products does

Zodiac Stainless Products is a Birmingham-based B2B wholesale distributor of stainless steel and catering equipment, operating in the UK since 1975 under the legal entity Astroluxe Limited and branded as part of the Sunnex Group. The company sells exclusively to business customers through a hybrid model that combines an authorized distributor network of at least nine UK resellers with a direct e-commerce storefront at zodiacspco.co.uk, and explicitly does not supply end consumers. Its product portfolio spans chafing dishes, gastronorm containers, tableware (including the Orion Hotelware fully vitrified porcelain line, the Pioli premium collection, and the Vintage Steel Collection), barware, cutlery, kitchen equipment, presentation items, tea & coffee equipment, and storage & safety products. The flagship technical differentiator is the Sunnex Digital Dry Heat Electric Chafer, a waterless chafer with digital temperature control across 40°C–90°C that the company claims reduces energy use by 50% versus traditional water-based chafers; the firm also offers a digitally controlled silicone food warmer mat with CE/FCC/UL certifications.

The business operates on a wholesale revenue model with 30-day payment terms from invoice date, no minimum order quantity, and tiered UK delivery pricing (free over £200 on UK mainland, free over £550 to peripheral regions) supported by logistics partnerships with Palletways and DPD. Target customer segments are hotels, restaurants, pubs, catering companies, and authorized distributors/resellers in the hospitality supply chain. The company is privately held, has no disclosed funding, no public revenue figures, and no known M&A activity. Its geographic reach is UK-only, with distribution to UK mainland, Northern Ireland, Channel Islands, Eire, the Isle of Man, and Scottish Highlands and Islands, but no presence in markets outside the United Kingdom.

Name

Zodiac Stainless Products

Legal name

Astroluxe Limited

Website

https://zodiacspco.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Zodiac Stainless Products (Astroluxe Limited), part of the Sunnex Group, is a Birmingham-based B2B wholesaler founded in 1975 that distributes stainless steel catering equipment, tableware, barware, cutlery and kitchen tools to UK hotels, restaurants, caterers and authorized distributors, with a proprietary Sunnex Digital Waterless Chafer as its flagship product.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of stainless steel tableware, catering equipment, kitchen equipment, barware, and related hospitality products. Products sold in multiples of units as priced. Goods sold subject to terms and conditions with payment terms of 30 days from invoice date.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Zodiac Stainless Products is a UK-based B2B wholesale distributor that supplies stainless steel tableware, catering equipment, barware, cutlery, kitchen tools, and food presentation products to hospitality businesses. Operating as part of the Sunnex Group under the legal entity Astroluxe Limited, the company sells exclusively to business customers through its own e-commerce platform and a network of authorized UK distributors, offering proprietary lines such as SUNNEX Digital Waterless Chafers and Orion Hotelware porcelain tableware.

Product overview

Zodiac Stainless Products is a B2B wholesale supplier of catering and hospitality equipment, operating as part of the Sunnex Group. The company offers an extensive portfolio of professional kitchen, tableware, and food service products organized into major categories: Chafers & Accessories (featuring SUNNEX Digital Waterless Electric Chafers with innovative waterless heating technology), Gastronorm Equipment (stainless steel and polycarbonate containers), Orion Hotelware porcelain tableware (BS4034:1990 compliant), Pioli Collection premium tableware, Vintage Steel Collection, Silicone Food Warmer Mats with digital temperature control, Barware & Equipment, Cutlery, Kitchen Equipment, Presentation Items, Tea & Coffee Equipment, and Storage & Safety products. The company supplies exclusively to business customers through a distributor network, with free delivery on UK mainland orders over £200.

Differentiator

Problem solved

Functional benefit

Brands

• Sunnex: Brand of digital waterless chafers and electric catering equipment. Products include the Sunnex Digital Dry Heat Electric Chafer line.

Products and services

• Chafers & Accessories Range of chafing dishes and warming equipment including Digital Waterless Chafers, Electric Chafers, and Fuel Chafers with associated accessories for food service presentation in hospitality settings.
• SUNNEX Digital Waterless Chafer Electric chafer featuring proprietary waterless technology that eliminates the need for water, providing cleaner and more efficient food temperature maintenance with digital precision temperature control, 15-minute initial heating time, and 40°C-90°C operating range.
• Gastronorm Equipment Professional gastronorm containers and pans in stainless steel and polycarbonate, available in various sizes (1/1, 1/2, 1/6 GN) with depths ranging from 65mm to 150mm for commercial kitchen use.
• Orion Hotelware Fully vitrified porcelain tableware range conforming to BS4034:1990 specifications, including cups, saucers, plates, butter dishes and teapots. Dishwasher, freezer, microwave and oven safe for restaurants and hotels.
• Pioli Collection Premium tableware collection featuring designs including Sakura, Oriental, Sol, Oliva, Reflect, and Smoky Matte Blue patterns for hospitality presentation.
• Vintage Steel Collection Classic-style stainless steel tableware collection with vintage aesthetics for hospitality settings.
• Silicone Food Warmer Mat Grey silicone food warming mat (HM6040) that heats in seconds to 100°C for keeping induction pans, cast iron, aluminium, steel cookware, porcelain crockery and teapots at ideal serving temperature. Features digital temperature timing control up to 4 hours, safety lock function, portable folding design, with CE/FCC/UL certifications.
• Bar Equipment & Barware Complete barware range including bottle openers, corkscrews, pourers, measures, ice tongs, and bar trucks for professional hospitality establishments.
• Cutlery Professional and everyday cutlery ranges including eating utensils, steak cutlery, and professional-grade cutlery for hospitality use.
• Kitchen Equipment Professional kitchen tools including chopping boards, knives, colanders, sieves, mixing bowls, measuring jugs, cookware, thermometers, and electrical equipment for commercial kitchens.
• Presentation Items Food presentation products including poly-rattan baskets, wooden presentation items, cast iron cookware, and cake stands for hospitality settings.
• Tea & Coffee Equipment Beverage service equipment including vacuum jugs, beverage servers, milk and water jugs, and teapots for professional and domestic use.
• Storage & Safety Professional storage solutions including first aid equipment, bins, floor matting, storage trolleys, and safety products for commercial kitchens.
• Housewares Domestic kitchen products including wooden kitchenware, cookware, utensils, knives, boards, wireware, non-stick bakeware, and white ceramic ovenware.
• Stainless Steel Vacuum Jug - Mirror Finish 1.5L Vacuum jug with mirror finish for beverage service, maintaining temperature of hot and cold drinks.
• Scandinavian Beverage Server Double-walled stainless steel beverage server (0.6L) with olive green finish, suitable for hot and cold beverages with compact design.
• Poly-Rattan Baskets Wipe-clean poly-rattan baskets for food presentation, available in oval and round shapes. Not suitable for dishwasher use.
• Colour-Coded Utility Tongs Heavy-duty utility tongs in colour-coded vinyl coating for cross-contamination prevention. Yellow for cooked meat, green for salad and fruit, with heat-resistant handles to 80°C.
• Cake Stands & Covers Chrome wire cake stands available in 3-tier configurations for afternoon tea presentation in hotels, restaurants and hospitality settings.
• Aluminium Catering Teapot Traditional aluminium catering teapot with 4.5L capacity, suitable for gas and electric hobs. Not suitable for induction or oven use.

Quantifiable outcome

• Energy savings of 50% with Digital Waterless Chafer compared to traditional chafers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PalletwayscoreChannel Partner/ Reseller/ DistributorZodiac partnered with Palletways, one of the leading courier services in the UK, to offer more flexible delivery options for palletized consignments. This partnership enables efficient supply to key accounts and allows delivery of larger equipment items.
• DPDcoreChannel Partner/ Reseller/ DistributorZodiac partnered with DPD for flexible delivery options and efficient service. DPD partnership enables same-day dispatch, next working day delivery, AM delivery options, and pre-10:30am delivery for time-sensitive orders.
• CleanwipesminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Zodiac Stainless Products. Locations in Swanley (BR8 8AH) and Brighton (BN2 4QN).
• Parsley in TimeminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Zodiac Stainless Products. Located at 1&2 Kingside Business Park, Ruston Road, London SE18 5BX.
• JacksonsminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Zodiac Stainless Products. Located at Catering House, Cox Lane, Chessington, Greater London KT9 1SG.
• DPRminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Zodiac Stainless Products. Located at 17 Suez Road, Enfield, EN3 7SN.
• Total Shop FittingsminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Zodiac Stainless Products (operating as DKR Pro). Located at Unit B Watkins House, Pegamoid Road, London N18 2NG.
• Popat StoresminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Zodiac Stainless Products. Located at 138 Ealing Road, Wembley, HA0 4PY.
• Concept CuisineminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Zodiac Stainless Products. Located at Concept House, 5 Aintree Road, Perivale, Greenford, UB6 7LA.
• Complete IntacareminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Zodiac Stainless Products. Located at Chapman House, Fenttiman Way, Thamesview Business Park, Canvey Island, SS8 0EQ.
• BluecrestminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Zodiac Stainless Products. Located at 61-69 Beulah Road, Thornton Heath, Surrey, CR7 8JG.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lockhart Catering Equipment: Lockhart supplies catering equipment, tableware, and kitchen supplies to UK hospitality businesses through a multi-channel distributor and direct sales model. Overlap with Zodiac is strongest in stainless steel tableware, cutlery, and front-of-house presentation products.
• Stuart Catering Equipment: Stuart Catering Equipment is a UK-based B2B supplier of commercial kitchen and catering equipment, including stainless steel fabrications and tableware. Comparable to Zodiac across professional kitchen, tableware, and barware categories.
• Alliance Online (Alliance Disposables): Alliance Online is a UK trade supplier of catering supplies, tableware, barware, and janitorial products to hospitality and foodservice businesses. Operates a similar B2B e-commerce plus catalogue model serving overlapping hospitality customers.
• Cuisinier Catering Equipment: Cuisinier is a UK-based catering equipment supplier offering commercial kitchen equipment, tableware, and barware to hospitality businesses. Directly comparable to Zodiac in product range and target customer segments.
• Nisbets: Nisbets is the UK's largest direct-to-trade catering equipment supplier, offering chafers, tableware, cutlery, barware, and kitchen equipment through a catalogue and e-commerce platform. It is the most direct competitor to Zodiac Stainless Products in the UK B2B catering equipment and tableware wholesale market.
• Choice Catering Supplies (CCS): CCS is a UK-based catering equipment and supplies distributor serving restaurants, pubs, and hotels with tableware, kitchen tools, and front-of-house equipment. Directly comparable in product mix and customer base to Zodiac Stainless Products.
• Pattersons Catering Equipment: Pattersons is a UK-based catering equipment supplier with a long history serving restaurants, hotels, and foodservice operators. Overlap with Zodiac spans commercial kitchen equipment, tableware, and hospitality supplies.

Broad incumbents

• Brakes Group: Brakes Group is one of the UK's largest broadline foodservice distributors supplying restaurants, pubs, hotels, and care homes with food, catering equipment, and consumables. A much larger incumbent that competes with Zodiac across the equipment and tableware side of its portfolio.
• Bunzl Catering & Hospitality Supplies: Bunzl is a global distribution group with a UK catering and hospitality division supplying tableware, kitchenware, and consumables to foodservice operators. A broader incumbent with significant scale advantages versus Zodiac in B2B hospitality supply.

Emerging players

• Catering24: Catering24 is an online UK catering equipment retailer targeting small and independent food businesses with stainless steel and kitchenware offerings. Comparable to Zodiac in product categories and SMB hospitality focus, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zodiacspco
• Facebookfacebook.com/zodiacspco
• LinkedInlinkedin.com/company/zodiac-stainless-steel-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zodiac Stainless Products