Carers Link
Carers Link is a Queensland-based registered NDIS and Support at Home provider delivering in-home care, disability support, nursing, and community programs to over 1,000 seniors and NDIS participants across Greater Brisbane and South East Queensland.
- Company typePrivate
- Founded2002
- HeadquartersWynnum, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Carers Link does
Carers Link is a Brisbane-based registered NDIS provider and approved Support at Home aged care provider, delivering in-home personal care, domestic assistance, transport, respite and emergency care, transition care, private nursing, palliative care, Supported Independent Living (SIL), and Host Family Placement to older adults and people with disabilities across South East Queensland. The company also runs specialised programs including a Memory Support Program for dementia, acquired brain injury, and stroke recovery, alongside community engagement initiatives such as Camp Ability, Cruisability, and Sociability Club. With over 1,000 seniors and NDIS participants served and a history spanning approximately 20 years, Carers Link positions itself on locally embedded carers who know their communities, consistent care worker assignment, and person-centred care planning.
The business generates revenue through three streams: government-funded aged care via Support at Home (Levels 1-4) and Commonwealth Home Support Programme (CHSP), NDIS-funded disability support for participants' plans, and private-pay nursing and clinical services for non-funded clients. Customer acquisition flows primarily through the My Aged Care assessment system and NDIS plan pathways, supplemented by word-of-mouth referrals, GP and health network relationships, community events, and digital marketing across Facebook, Instagram, LinkedIn, YouTube, and a quarterly email newsletter. Pricing is quote-based and not publicly disclosed; free 60-minute initial consultations are offered as a conversion mechanism.
Underlying technology is limited: no proprietary platform is disclosed, with operations supported by secure digital or electronic care records and electronic medication management systems. The company operates from four coordination hubs across Greater Brisbane — Wynnum (headquarters at 100 Florence St), Cannon Hill, Chermside, and Manly — staffed by a professional administrative team handling case management, support coordination, and plan management, alongside a large team of qualified Lifestyle Supporters and registered nurses. There are no disclosed funding rounds, parent company, acquisitions, or published revenue figures, indicating a privately held, founder/operator-managed business.
Carers Link firmographics
Firmographics- Name
- Carers Link
- Legal name
- Carers Link
- Website
- https://carerslink.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carers Link is a Queensland-based registered NDIS and Support at Home provider delivering in-home care, disability support, nursing, and community programs to over 1,000 seniors and NDIS participants across Greater Brisbane and South East Queensland.
- Ownership category
- akta.pro rank
Carers Link industry classification
Industry- Product category
- In-Home Aged Care and Disability Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Companion Care & Social Support (non-clinical) (HLADAGAB)
- akta.pro secondary industries
- Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Palliative Care (Home-Based) Providers (HLAFAEAD)
Keywords
Where Carers Link is headquartered
LocationHeadquarters
- HQ city
- Wynnum
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Carers Link business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government-Funded Aged Care Services: Services funded through Australian Government programs including Support at Home (Levels 1-4) and Commonwealth Home Support Programme (CHSP). These are subsidised aged care services for eligible older adults managed through My Aged Care system.
- NDIS Funded Disability Support: Registered NDIS provider delivering disability support services funded through participants' NDIS plans. Includes daily living support, community participation, Supported Independent Living (SIL), and Support Coordination.
- Private Pay Services: Private nursing and clinical services, plus privately funded care for those not eligible for government subsidies or seeking additional services beyond funded levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Support at Home (Levels 1-4) - Government-funded aged care packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Carers Link product offering
Product offeringCore offering
Carers Link is a registered NDIS provider and approved Support at Home aged care provider delivering in-home care and disability support services across Brisbane and South East Queensland. Core offerings include personal care, domestic assistance, transport, respite and emergency care, transition care, private nursing and clinical services, palliative care, and memory support. Services are funded through government programs (NDIS, Support at Home Levels 1-4, CHSP) and private pay.
Product overview
Carers Link is a registered NDIS provider and approved Support at Home (aged care) provider offering a comprehensive portfolio of in-home care and community support services across Brisbane and South East Queensland. The service portfolio operates as an integrated suite comprising core in-home support services (Personal Care, Domestic Assistance, Transport, Respite Care, Transition Care), clinical nursing services (Private Nursing, Palliative Care), government-funded programs (NDIS Disability Support, Support at Home Levels 1-4), specialized care programs (Memory Support Program for dementia, COVID-19 Support), and social/community programs (Camp Ability, Cruisability, Sociability Club). Additionally, the organization provides accommodation options including Supported Independent Living (SIL) and Host Family Placement, plus administrative support services (Support Coordination, Plan Management). All services are delivered through a team of qualified Lifestyle Supporters and registered nurses, with a focus on personalized, person-centred care that allows clients to remain living independently in their own homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Care In-home assistance with daily personal activities including showering, dressing, grooming, and mobility support, delivered by trained care staff to help clients maintain independence and dignity. Targeted at older adults and NDIS participants needing personal care support at home.
- Respite and Emergency Care Flexible in-home respite care available 24 hours a day, 7 days a week, including emergency on-call support for unplanned family needs or crises. Targeted at family carers of older adults and people with disabilities needing breaks and emergency cover.
- Domestic Assistance Household support services including cleaning, laundry, meal preparation, grocery shopping, and light home maintenance to help clients maintain a safe living environment. Targeted at older adults and people with disabilities living at home.
- Transport Services Door-to-door transport assistance for medical appointments, social activities, shopping, and community outings using dedicated staff and vehicles. Targeted at older adults and NDIS participants needing transport support.
- Transition Care Post-hospital recovery support providing seamless nursing care, rehabilitation assistance, and daily living help in the familiar home environment. Targeted at older adults and people with disabilities recovering after hospital discharge.
- NDIS Disability Support Services Registered NDIS provider offering personalised disability support including daily living assistance, community participation, skill building, and behavioural support for participants of all ages. Targeted at NDIS participants in Brisbane and South East Queensland.
- Support at Home Government-funded aged care program (Levels 1-4) providing coordinated in-home support including personal care, domestic help, nursing, transport, and allied health services to help older adults remain independent at home. Targeted at eligible older adults assessed through My Aged Care.
- Memory Support Program Specialized cognitive support for people with dementia, acquired brain injury, memory disorders, or those recovering from strokes, featuring tailored activities, routines, and family education. Targeted at individuals living with dementia or memory disorders and their families.
- Private Nursing and Clinical Care Qualified registered nurses providing clinical services at home including wound management, catheter and continence care, PEG feeding supervision, chronic disease monitoring, and palliative support. Targeted at clients needing clinical nursing care outside hospital settings.
- Palliative Care Compassionate end-of-life support providing clinical care, emotional presence, and family assistance to ensure dignity and comfort during sensitive times. Targeted at clients with life-limiting illnesses and their families.
- COVID-19 Support Services
Quantifiable outcome
- 1000+ happy seniors and NDIS participants
Companies that use Carers Link
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Carers Link technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carers Link partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Carers Link competitors and assessment
Company assessmentBroad incumbents
- BlueCare (UnitingCare Queensland): Largest Queensland in-home aged care and NDIS provider offering a directly overlapping suite of personal care, domestic assistance, nursing, dementia support, and respite services across the same Brisbane and South East Queensland footprint as Carers Link.
- Bolton Clarke: Major national in-home aged care, home nursing, and disability support provider with strong Queensland presence; competes for the same My Aged Care and NDIS-funded customers that Carers Link serves, but at significantly greater scale.
Direct peers
- Feros Care: Provider of in-home aged care, NDIS disability support and wellness programs operating across NSW and QLD; offers a directly comparable service suite including domestic assistance, personal care, nursing and social programs.
- Wesley Mission Queensland: Queensland community services organisation delivering in-home aged care, NDIS support, mental health and family services in the same Brisbane footprint as Carers Link, with comparable community-rooted positioning.
- KinCare: National in-home aged care and NDIS provider offering personal care, domestic assistance, nursing and dementia services through government-funded programs — directly competing for the same My Aged Care and NDIS participants.
- Home Instead Australia: Franchised national provider of in-home personal care, dementia care, respite and aged care services with active Brisbane/South East Queensland territory; competes head-to-head for the same senior care customer.
- Ozcare: Queensland-based not-for-profit delivering in-home aged care, NDIS disability support, dementia care and respite services with a comparable regional Brisbane operating model to Carers Link.
- Integrated Living Australia: National provider of in-home aged care, NDIS and community nursing services with regional Queensland delivery; competes in the same My Aged Care and NDIS-funded segments as Carers Link.
- CatholicCare Brisbane: Queensland-based community services provider offering aged care, disability support, and in-home assistance with overlapping service lines including personal care, domestic assistance and community participation programs.
Regional players
- Each: Not-for-profit disability, aged care and community health provider operating across Victoria, NSW and QLD; offers an overlapping suite of NDIS plan management, support coordination, and in-home aged care services with comparable customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Carers Link social profiles
Digital presenceCarers Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carers Link leadership team
Management profileNumber of profiles
Carers Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carers Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carers Link
What does Carers Link do?
Carers Link is a registered NDIS provider and approved Support at Home aged care provider delivering in-home care and disability support services across Brisbane and South East Queensland. Core offerings include personal care, domestic assistance, transport, respite and emergency care, transition care, private nursing and clinical services, palliative care, and memory support. Services are funded through government programs (NDIS, Support at Home Levels 1-4, CHSP) and private pay.
Is Carers Link a public or private company?
Carers Link is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carers Link founded?
Carers Link was founded in 2002. It employs 51 to 100 people.
Where is Carers Link based?
Carers Link is headquartered in Wynnum, Australia, in the Oceania region.
How does Carers Link make money?
Three revenue lines are on record. Government-Funded Aged Care Services are the primary driver. The others are NDIS Funded Disability Support and private Pay Services.
Who are Carers Link's main competitors?
Broad incumbents on record are BlueCare (UnitingCare Queensland) and Bolton Clarke. Direct peers are Feros Care, Wesley Mission Queensland, KinCare, Home Instead Australia, Ozcare, Integrated Living Australia and CatholicCare Brisbane. Each is listed as a regional player.
Does Carers Link have an API?
No public API is recorded for Carers Link.
What industry is Carers Link in?
Carers Link's product category is In-Home Aged Care and Disability Support Services. Its primary akta.pro industry code is HLADAGAB, Companion Care & Social Support (non-clinical), with a secondary code of HSABAAAB, Conversation, Cognitive Stimulation & Activity Facilitation. Its NAICS code is 624120 and its SIC code is 8082.