NU Life

Name

NU Life

Legal name

Nu-Life Home Health Care Ltd

Website

https://nulifehealth.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Health Care Equipment & Supplies

NAICS

Home Health Equipment Rental (532283), Other Health and Personal Care Retailers (45619)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

Keywords

• Home health care supplies
• Medical equipment retail
• Mobility aids
• Bathroom safety products
• Ostomy care supplies

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of medical equipment and supplies including mobility aids, bathroom safety products, ostomy supplies, wound care, compression stockings, and orthopedic supports. Products are sold at individual unit prices with no subscription required.
2. Equipment Rentals: Rental services for medical equipment mentioned on the website under the Rentals section, allowing customers to rent rather than purchase certain items.
3. Direct Billing Services: Direct billing for ODSP (Ontario Disability Support Program), providing streamlined purchasing for government benefit recipients who qualify for medical equipment coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NU Life operates a retail and e-commerce business selling home health care medical equipment and supplies. The product range spans mobility aids (wheelchairs, walkers, canes, transport chairs), bathroom safety products, ostomy and wound care supplies, compression stockings, orthopedic supports/braces, lift chairs, incontinence supplies, and catheters. The company also offers medical equipment rentals, ODSP direct billing, and funding support services.

Product overview

Nu-Life Home Health Care Ltd is a Canadian medical equipment and supplies retailer offering a comprehensive portfolio of home health care products and services. The company operates an e-commerce platform alongside its physical retail location in North York, Ontario. The product portfolio centers on mobility aids (wheelchairs, transport chairs, walkers, canes), bathroom safety equipment (shower chairs, raised toilet seats, transfer benches), ostomy care products (ConvaTec Esteem+ and Esteem synergy systems, Hollister New Image and CeraPlus products), wound care supplies (ALLEVYN dressings, 3M Tegaderm and surgical tapes), compression therapy (stockings and Coban wrap), orthopedic supports, catheters, and lift chairs. The company also offers equipment rental services, ODSP direct billing, and funding support. With over 27 years of experience, the business emphasizes knowledgeable customer support as a key differentiator.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Aids A category of mobility assistance devices including wheelchairs, transport chairs, walkers, rollators, canes, and crutches for individuals with mobility challenges.
• Bathroom Safety Products Bath safety equipment including shower chairs, raised toilet seats, transfer benches, and bath safety accessories to prevent falls and injuries in bathrooms.
• Ostomy Care Products Comprehensive ostomy supplies including pouches, skin barriers, belts, and accessories from brands like ConvaTec and Hollister for individuals with colostomies, ileostomies, and urostomies.
• Wound Care Products Wound care supplies including dressings, adhesive removers, and surgical tapes from brands like Smith & Nephew, 3M, and Convatec for wound treatment and management.
• Incontinence Supplies Incontinence products and supplies for individuals managing bladder and bowel incontinence.
• Compression Stockings Compression socks and stockings designed to improve circulation and support leg health.
• Orthopedic Supports/Braces Orthopedic supports and braces for joint stabilization and injury prevention.
• Lift Chairs Recliners and lift chairs designed to assist individuals with sitting and standing, providing comfort and mobility support.
• Aids to Daily Living Daily living aids to assist individuals with everyday tasks and maintain independence.
• Catheters Urinary catheters including intermittent catheters from brands like Coloplast for bladder management.
• Medical Equipment Rentals Rental services for medical equipment including wheelchairs, scooters, hospital beds, and other home health care equipment, allowing customers to rent rather than purchase certain items.
• ODSP Direct Billing Direct billing services for ODSP (Ontario Disability Support Program) authorized clients, simplifying the purchasing process for eligible customers.
• Funding Support Services Assistance with support and funding options for home health care equipment purchases.

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Motion (formerly Motion Specialties): Canadian specialty retailer of mobility and home accessibility equipment (wheelchairs, scooters, lifts, seating) with multiple locations across Canada. Closest direct competitor in the Canadian DME retail landscape.
• Wellwise by Shoppers Drug Mart: Shoppers Drug Mart's home health care retail banner, operating showrooms across Canada selling mobility aids, bath safety, compression, and daily living products. Directly competes with NU Life on assortment, customer base, and ODSP/insurance billing, but with national scale.
• Invacare Corporation: Global DME and mobility manufacturer whose wheelchairs, lift chairs, and home care products overlap directly with NU Life's core mobility and bath safety assortment. Comparable as a manufacturer competitor in the same DME categories.
• Carex Health Brands: Specialty DME and home health products brand (bath safety, mobility, daily living aids) selling through retail and online channels. Directly comparable on product categories and customer overlap with NU Life's mobility and bath safety lines.
• Compass Health Brands: DME and home health care product manufacturer across mobility, bath safety, and personal care categories. Comparable as a competing branded supplier serving similar retail and end-customer channels as NU Life.
• Drive DeVilbiss Healthcare: Major North American DME manufacturer whose products (rollators, transport chairs, bath safety, mobility aids) are sold by NU Life. Comparable as a competing brand/supplier in the same mobility and bath safety categories.

Broad incumbents

• AdaptHealth: U.S.-based scaled DME provider with home delivery of mobility, respiratory, and home medical equipment. Comparable as a multi-category home DME retailer operating at a much larger scale than NU Life.
• Medline Industries: One of the largest medical supply manufacturers and distributors in North America, supplying wound care, ostomy, incontinence, and DME to providers and retailers. Comparable as a broad-scale supplier whose brands are sold through NU Life.
• McKesson Canada: Major Canadian pharmaceutical and medical supply distributor. Comparable as an institutional-scale channel competitor for home health care products and supplies, including branded ostomy and wound care lines.
• Cardinal Health: Global medical product distributor supplying DME, wound care, ostomy, and home health products. Comparable as a wholesale-level incumbent whose supply relationships overlap with NU Life's vendor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nulifehealthca
• LinkedInlinkedin.com/company/nu-life-home-health-care-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NU Life