Cheyenne Frontier Days
- Company typePrivate
- Founded1897
- HeadquartersCheyenne, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Cheyenne Frontier Days firmographics
Firmographics- Name
- Cheyenne Frontier Days
- Legal name
- Cheyenne Frontier Days
- Website
- https://cfdrodeo.com
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cheyenne Frontier Days industry classification
Industry- Product category
- Live Entertainment and Rodeo Events
- NAICS
- Amusement and Theme Parks (713110), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Equestrian & Rodeo Facilities (MPAKAEAM)
Keywords
Where Cheyenne Frontier Days is headquartered
LocationHeadquarters
- HQ city
- Cheyenne
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cheyenne Frontier Days business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Ticket Sales: Revenue from rodeo tickets, Frontier Nights concert tickets, carnival armbands, and park admission fees. Tiered pricing with various package options including VIP experiences and season passes.
- Sponsorship: Corporate sponsorships at multiple tiers (Platinum Arrowhead, Titanium, Gold Boot, Silver Boot, Bronze Arrowhead, Chute 9 Sponsor, Copper Boot) providing revenue and promotional partnerships.
- Event Center Rentals: Rental of event facilities including All-Around Room (4,700 sq ft), Chairman's Room (1,650 sq ft), Miss Frontier Room (500 sq ft), Rooftop Bar, and Buckle Club for weddings, corporate events, and celebrations. Rental prices range from $750-$3,000.
- Parking Fees: Frontier Park parking at $25 per vehicle, Park-n-Ride service at $20 per vehicle, generating transportation-related revenue.
- Retail Operations: Chute 10 Mercantile retail store selling CFD merchandise, souvenirs, and western-themed products.
- Vendor Fees: Food, beverage, and commercial vendor fees for exhibiting at the carnival midway, exhibits, and event spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Park Admission - General Entry |
| Unit Pricing | Pay-as-you-go | One-Day Carnival Armband |
| Unit Pricing | Multi-year contract | Season Carnival Armband |
| Unit Pricing | Pay-as-you-go | PRCA Rodeo Tickets |
| Unit Pricing | Pay-as-you-go | Frontier Nights Concert Tickets |
| Unit Pricing | Pay-as-you-go | PRCA Xtreme Bulls |
| Unit Pricing | Pay-as-you-go | Chuckwagon Experience |
| Hybrid | Multi-year contract | Hotel & Ticket Bundles |
| Unit Pricing | Pay-as-you-go | Behind the Chutes Tour |
| Freemium | Pay-as-you-go | Augmented Reality Experience |
| Unit Pricing | Pay-as-you-go | Locker Rental |
| Unit Pricing | Pay-as-you-go | Park-n-Ride Service |
| Unit Pricing | Multi-year contract | Event Center Venue Rental |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Cheyenne Frontier Days product offering
Product offeringCore offering
Cheyenne Frontier Days is a 501(c)-style nonprofit organization that operates the world's largest outdoor rodeo and Western celebration, a 10-day annual event held each July at Frontier Park in Cheyenne, Wyoming. Core offerings include PRCA-sanctioned rodeo competitions with nine performances and PRCA Xtreme Bulls, Frontier Nights country music concerts, a carnival midway, cultural experiences (Morning Star American Indian Village, Old Frontier Town), premium hospitality products (Chute 9 VIP Rooftop, Chuckwagon Experience, Behind the Chutes Tour), venue rentals at the CFD Event Center, retail sales through Chute 10 Mercantile, and a year-round Augmented Reality Experience at tour.cfdrodeo.com.
Product overview
Cheyenne Frontier Days operates as a multi-faceted Western celebration centered around its world-renowned PRCA ProRodeo—the world's largest outdoor rodeo—featuring tournament-style competition over 10 days in July. The portfolio includes live entertainment through Frontier Nights concerts and PRCA Xtreme Bulls events, carnival midway attractions, and premium experiences such as Chute 9 VIP Rooftop seating, Chuckwagon dinners, and Behind the Chutes tours. Cultural programming encompasses the Morning Star American Indian Village and Old Frontier Town. The organization also offers an Augmented Reality Experience for year-round virtual engagement and operates the CFD Event Center as a venue rental business for conferences and events. Ticketing is handled through the AXS platform, while operational functions utilize third-party tools for volunteer management, applications, and locker rentals.
Differentiator
Problem solved
Functional benefit
Brands
- Frontier Nights: Night show entertainment featuring country music concerts and performances during Cheyenne Frontier Days
- Chute 9
- The Daddy of 'em All Podcast
- Morning Star American Indian Village
- Old West Museum
- The Buckle Club
- CFD Event Center
Products and services
- PRCA ProRodeo The main 10-day Professional Rodeo Cowboys Association rodeo event featuring tournament-style competition across bareback riding, bull riding, saddle bronc riding, steer wrestling, team roping, tie-down roping, women's barrel racing, women's breakaway roping, and wild horse race. Tickets $125-$150 each. Audience: families, tourists, and professional rodeo fans.
- PRCA Xtreme Bulls Standalone high-intensity bull riding event featuring top PRCA bull riders competing on the rankest bulls in rodeo, tickets $26-$53 per event. Audience: bull riding fans and rodeo attendees.
- Frontier Nights Concert Series Nightly concert series featuring country music artists performing at the Frontier Park arena, running July 17-25. Tickets $72-$110 per show; combined Rodeo + Frontier Nights bundles available. Audience: country music fans and rodeo attendees.
- Carnival Midway Carnival midway with rides, games, and entertainment operating daily from 10:30 a.m. to midnight during the 10-day celebration. One-Day Armband $45; Season Armband $155. Audience: families and children.
- Augmented Reality Experience Year-round immersive augmented reality experience allowing users to bring Cheyenne Frontier Days into their living room, accessible free via tour.cfdrodeo.com. Audience: remote fans, classrooms, and global visitors.
- Chute 9 VIP Rooftop VIP rooftop experience offering premium seating and views of the rodeo arena, operating July 17-26 from 1-4 p.m., with Tunes on the Terrace entertainment during select evenings (July 17-19 & 22-25 at 8 p.m.). Audience: premium guests, corporate hospitality clients, and rodeo enthusiasts.
- Chuckwagon Experience VIP chuckwagon dinner experience featuring traditional Western cuisine served during the celebration, offered July 17-20 and 22-25, $35-$85 per person. Audience: tourists seeking an authentic Western dining experience.
- Behind the Chutes Tour Guided tour of the behind-the-scenes areas of the rodeo operation, available to ticket-holders as a $5 Gate Admission add-on. Audience: rodeo fans, families, and educational visitors.
- Morning Star American Indian Village Cultural village celebrating Native American heritage with traditional dance, music, storytelling, artisan crafts, and authentic regalia, operating 10:30 a.m.-7:30 p.m. daily. Audience: cultural tourists, families, and schools.
- Old Frontier Town Immersive frontier-themed town showcasing Western heritage with historical reenactments, vendors, and entertainment. Audience: families, tourists, and Western heritage enthusiasts.
- Hotel & Ticket Bundles Combined hotel accommodation and event ticket packages available through JAMPACK booking partner, $225-$275 per person or $1,800-$2,200 per terrace. Audience: out-of-town visitors and travel planners.
- CFD Event Center Venue Rental 11,685 sq ft of versatile meeting space at Frontier Park featuring the All-Around Room (4,700 sq ft), Chairman's Room (1,650 sq ft), Miss Frontier Room (500 sq ft), Rooftop Bar, and Buckle Club. Rental prices $750-$3,000. Audience: corporate event planners, wedding clients, and private celebration hosts.
- Buckin' A Saloon On-site saloon operating from 1 p.m. to midnight during the celebration, offering Western-themed beverages and atmosphere. Audience: adult rodeo and concert attendees.
- The Garden Free entertainment area at Frontier Park with food, beverages, and family activities, open 11 a.m.-8 p.m. Audience: families and casual visitors.
- Sidewinder Saloon On-site saloon venue offering Western-themed beverages and entertainment during the celebration. Audience: adult rodeo and concert attendees.
- Chute 10 Mercantile Retail Store On-site retail store selling CFD merchandise and souvenirs, open daily 9 a.m.-5 p.m. Audience: visitors, fans, and rodeo attendees.
Quantifiable outcome
- PRCA Large Outdoor Rodeo of the Year Award 16 times total
- +4 more outcomes
Companies that use Cheyenne Frontier Days
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles6 records
Cheyenne Frontier Days technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Cheyenne Frontier Days partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered platinum arrowhead sponsor, gold boot sponsor, core technology partner, accessibility partner, chute 9 sponsor, travel partner, military partner, first responder partner, parking sponsor, featured performer, core partner and featured event partner.
- Union Wirelessplatinum arrowhead sponsorMajor telecommunications sponsor providing event connectivity and promotional support for Cheyenne Frontier Days.
- Blue FCU (First Credit Union)gold boot sponsorFinancial services sponsor supporting Cheyenne Frontier Days with promotional partnership.
- FNBO (First National Bank of Omaha)gold boot sponsorBanking sponsor providing financial services partnership and promotional support.
- BootBarngold boot sponsorWestern footwear and apparel retailer sponsor with promotional and retail partnership.
- Coorsgold boot sponsorBeverage sponsor providing malt beverage services and promotional support for the event.
- Cheyenne Regional Medical Centergold boot sponsorHealthcare provider sponsor supporting the event with medical services partnership.
- Devon Energygold boot sponsorEnergy company sponsor with promotional partnership for Cheyenne Frontier Days.
- Coca-Colagold boot sponsorBeverage sponsor providing beverages and promotional support for the event.
- Enbridgegold boot sponsorEnergy infrastructure sponsor with promotional partnership.
- Wranglergold boot sponsorWestern apparel sponsor providing clothing for Dandies ambassadors and promotional support.
- Justin Bootsgold boot sponsorWestern boot manufacturer sponsor providing footwear for Dandies and promotional support.
- Bailey Hatsgold boot sponsorWestern headwear sponsor providing hats for Dandies and promotional support.
- AXScore technology partnerPrimary ticketing platform for Cheyenne Frontier Days events, concerts, and rodeo tickets.
- KultureCityaccessibility partnerPartnership to improve sensory accessibility accommodations for guests with sensory needs, providing sensory bags and inclusive experiences.
- Cheyenne LEADSchute 9 sponsorLocal economic development organization sponsor for Cheyenne Frontier Days.
- JAMPACKtravel partnerVacation package provider offering hotel and ticket bundle deals for Cheyenne Frontier Days visitors.
- Vet Tix (Veteran Tickets Foundation)military partnerNonprofit providing promotional tickets to eligible veterans and active-duty military personnel.
- First Tickets Foundationfirst responder partnerNonprofit providing promotional tickets to eligible first responders and their families.
- O'Reilly Auto Partsparking sponsorAuto parts retailer sponsor with parking lot sponsorship for Cheyenne Frontier Days.
- U.S. Air Force Thunderbirdsfeatured performerUnited States Air Force aerial demonstration squadron performing at Cheyenne Frontier Days air show.
- F. E. Warren Air Force Basecore partnerLocal Air Force base providing military support, demonstrations, and historical connection to the event since 1897.
- Horse Nations Indian Relay Council (HNIRC)featured event partnerOrganizing Indian Relay Championship of Champions at Frontier Park September 25-27, 2026.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Cheyenne Frontier Days competitors and assessment
Company assessmentDirect peers
- Houston Livestock Show and Rodeo: One of the world's largest annual rodeos and Western celebrations, operating a multi-week event with PRCA rodeo, concerts, carnival, and livestock show in Houston, TX. Directly comparable business model to CFD's rodeo + concerts + carnival + livestock/cultural programming stack.
- National Finals Rodeo (NFR): The PRA-sanctioned season-ending championship of professional rodeo, held annually in Las Vegas since 1985. Direct competitor for top-tier PRCA contestants' time and brand visibility, and the standard against which CFD's $960K purse benchmarks.
- Prescott Frontier Days (World's Oldest Rodeo): Self-billed as the "World's Oldest Rodeo" (since 1888), held annually in Prescott, AZ. Comparable heritage-positioned PRCA rodeo with parade, carnival, and Western celebration components.
- Pendleton Round-Up: A century-old PRCA rodeo and Western celebration in Pendleton, OR featuring rodeo, Happy Canyon pageant, and tribal traditions. Comparable community-led, heritage-rich rodeo event model with strong volunteer base.
- National Western Stock Show: A 16-day annual livestock show, rodeo, and Western heritage event held in Denver, CO. Operates a comparable mix of PRCA rodeo performances, horse shows, cattle exhibits, and Western trade show that mirrors CFD's rodeo + heritage + livestock ecosystem.
- Calgary Stampede: The "Greatest Outdoor Show on Earth," a 10-day annual rodeo and Western celebration in Calgary, Alberta featuring PRCA-equivalent rodeo, chuckwagon races, concerts, agricultural exhibits, and a midway. Highly comparable to CFD in scale, programming mix, and Western-heritage positioning.
- Reno Rodeo: A 10-day annual PRCA-sanctioned rodeo in Reno, NV with Xtreme Bulls, concerts, carnival, and a cattle drive. Similar event duration, sponsor structure, and PRCA prize-money positioning as CFD.
- Fort Worth Stock Show & Rodeo: A long-running annual PRCA rodeo and livestock show in Fort Worth, TX with concerts, carnival, and Western heritage programming. Closely comparable as a multi-week indoor/outdoor stock show and rodeo event with diversified entertainment.
- Greeley Stampede: A multi-day PRCA rodeo, concert series, and carnival in Greeley, CO (founded 1922). Comparable regional Western celebration with strong volunteer base and similar programming stack to CFD.
Others
- Professional Rodeo Cowboys Association (PRCA): The governing body that sanctions CFD's rodeo, awards the Large Outdoor Rodeo of the Year, and structures the contestant economics CFD competes for. Not a direct competitor but the ecosystem enabler whose prize-money and sanctioning rules directly shape CFD's competitive position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cheyenne Frontier Days social profiles
Digital presenceCheyenne Frontier Days financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cheyenne Frontier Days leadership team
Management profileNumber of profiles
Profiles8 records
Cheyenne Frontier Days subsidiaries and ownership
Company hierarchySubsidiaries3 records
Cheyenne Frontier Days funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cheyenne Frontier Days M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cheyenne Frontier Days
What does Cheyenne Frontier Days do?
Cheyenne Frontier Days is a 501(c)-style nonprofit organization that operates the world's largest outdoor rodeo and Western celebration, a 10-day annual event held each July at Frontier Park in Cheyenne, Wyoming. Core offerings include PRCA-sanctioned rodeo competitions with nine performances and PRCA Xtreme Bulls, Frontier Nights country music concerts, a carnival midway, cultural experiences (Morning Star American Indian Village, Old Frontier Town), premium hospitality products (Chute 9 VIP Rooftop, Chuckwagon Experience, Behind the Chutes Tour), venue rentals at the CFD Event Center, retail sales through Chute 10 Mercantile, and a year-round Augmented Reality Experience at tour.cfdrodeo.com.
Is Cheyenne Frontier Days a public or private company?
Cheyenne Frontier Days is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cheyenne Frontier Days founded?
Cheyenne Frontier Days was founded in 1897. It employs 11 to 50 people.
Where is Cheyenne Frontier Days based?
Cheyenne Frontier Days is headquartered in Cheyenne, United States, in the North America region.
How does Cheyenne Frontier Days make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship, event Center Rentals, parking Fees, retail Operations and vendor Fees.
Who are Cheyenne Frontier Days's main competitors?
Direct peers on record are Houston Livestock Show and Rodeo, National Finals Rodeo (NFR), Prescott Frontier Days (World's Oldest Rodeo), Pendleton Round-Up, National Western Stock Show, Calgary Stampede, Reno Rodeo, Fort Worth Stock Show & Rodeo and Greeley Stampede. Professional Rodeo Cowboys Association (PRCA) is listed as an others.
Does Cheyenne Frontier Days have an API?
No public API is recorded for Cheyenne Frontier Days.
What industry is Cheyenne Frontier Days in?
Cheyenne Frontier Days's product category is Live Entertainment and Rodeo Events. Its primary akta.pro industry code is MPAKAEAM, Equestrian & Rodeo Facilities. Its NAICS code is 713110 and its SIC code is 7900.