What Greeley Stampede does

Greeley Stampede is a non-profit 501(c)(4) organization founded in 1922 that produces Colorado's premier annual summer western celebration in Greeley, Colorado. The 10+ day event runs from late June through July 4 and draws 346,000+ attendees in 2025, having exceeded 300,000 attendance for four consecutive years. Programming spans PRCA ProRodeo Series, PRCA Xtreme Bulls, American Bull Fighting, three concert stages (SuperStars Concert Series, Tasman Park Stage, Locals Stage), the Carnival Americana midway, demolition derby with 100+ drivers, daily parades featuring longhorns, Colorado's largest Independence Day Parade (40,000+ spectators, 120+ floats), a Western Art Show, Kids Korral family zone, and a 2026-launched Polo Classic and Drone Show. The organization is supported by 300+ Wrangler volunteers, a 9-11 member volunteer Committee of community leaders, and a professional staff led by CEO Justin Watada.

The revenue model combines multiple transactional streams: per-event and per-day park admission tickets, carnival wristbands, SRO concert tickets, special-event tickets (e.g., $125 Boots & Bling, $200 volleyball team entry, $10-$12 chili tasting cards), a multi-tier sponsorship program (Major, Champion, All Around, Gold Buckle levels), commercial and food vendor booth fees across 14th Avenue, D Street, and the food court, official merchandise sales, and the Gold Spur Donor program for individuals and businesses contributing funds or in-kind support. Sponsorship partners include Chevron, City of Greeley, Banner Health, UCHealth, Tasman, Jack Daniels, Tito's, JBS, and several regional brands. The Greeley Stampede Foundation, a separate affiliated non-profit established in 2001, has awarded over $1 million in scholarships to 695+ Weld County students, including a flagship $100,000 four-year All-Around Champion Impact Scholarship.

Technology deployment is limited but operationally relevant. In 2026, the organization rolled out an AI-powered Weapons Detection System at all park entrances for contactless guest screening, developed in coordination with the Weld County Sheriff's Office and Greeley Police Department. Distribution runs through greeleystampede.org, two physical ticket offices (600 N. 14th Ave and 11th Ave), phone sales, and on-site entry, with marketing across Facebook, Instagram, X, YouTube, TikTok, a Spotify podcast (Campfire Stories), an iHeart Radio playlist, the "Rustler" email newsletter, and media sponsors including iHeart Media, 9News, KYGO, Townsquare Media, and the Coloradoan. The event generates a stated $23 million annual economic impact on the community and contributes over $200,000 annually to community organizations and causes.

Name

Greeley Stampede

Legal name

Greeley Stampede

Website

https://greeleystampede.org

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Greeley Stampede is a non-profit 501(c)(4) organization that produces an annual 10+ day western-themed celebration in Greeley, Colorado featuring PRCA rodeos, concerts, carnival, demolition derby, and parades, serving 346,000+ attendees and generating $23 million in regional economic impact.

Ownership category

akta.pro rank

Product category

Community Event and Festival Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121), All Other Amusement and Recreation Industries (713990), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industries

Regional Multi-Sport Games & Festival Organizers (MPAKADAK), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Rodeo events
• Summer festival entertainment
• Community celebration events
• Western heritage festivals
• Concert and carnival entertainment

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Revenue from park admission tickets, rodeo tickets, concert tickets, carnival wristbands, and special event tickets. SRO (Standing Room Only) tickets available for arena concerts.
2. Sponsorship Programs: Multi-level sponsorship program including Major Level, Champion Level, All Around Level, Gold Buckle Level sponsors, plus media sponsors and restaurant sponsors. Sponsors receive logo branding, guest engagement opportunities, hospitality benefits, and recognition.
3. Commercial Vendor Fees: Revenue from commercial vendors, food vendors, and community booths located throughout the event grounds along 14th Ave, D Street, and food court areas.
4. Merchandise Sales: Official Greeley Stampede merchandise booth located in food court plus online merchandise store.
5. Donor Programs: Gold Spur Donor program where businesses and individuals contribute monetary funds and/or in-kind goods and services in exchange for rodeo and concert tickets, event parking, and hospitality passes.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels13 records

Core offering

Greeley Stampede is a non-profit 501(c)(4) organization that produces an annual 10+ day western-themed summer celebration in Greeley, Colorado. The event features PRCA ProRodeos, bull riding, arena concerts, a carnival midway, demolition derby, parades, Western Art Show, family activities, and food/vendor programming. Revenue is generated through ticket sales, sponsorships, vendor fees, merchandise, and donations.

Product overview

The Greeley Stampede is a non-profit 501(c)(4) organization hosting Colorado's premier summer western celebration. The event is a multi-day festival featuring rodeos (PRCA ProRodeo Series, PRCA Xtreme Bulls, American Bull Fighting), concerts (SuperStars Concert Series, Park Music Stage, Locals Stage), carnival (Carnival Americana Midway), family activities (Kids Korral, Demolition Derby), parades, Western Art Show, special events, food and shopping. Supporting programs include the Greeley Stampede Foundation scholarships, Wrangler Volunteers, Gold Spur Donor Program, Hall of Fame, Miss Rodeo Colorado pageant, and community initiatives. The organization also operates security measures including Weapons Detection System (WDS).

Differentiator

Problem solved

Functional benefit

Products and services

• PRCA Rodeo Series
• PRCA Xtreme Bulls High-energy bull riding competition featuring top bull riders competing against the most rank bulls in professional rodeo; sold to rodeo and bull riding fans.
• American Bull Fighting Bull fighting entertainment events featuring athletic bull encounters and competitions; sold to western sports and bull event attendees.
• SuperStars Concert Series Arena concerts featuring nationally recognized musical performers held at the Stampede Arena; ticketed separately with SRO options; sold to concert attendees.
• Park Music Stage (Tasman Park Stage) Outdoor music stage featuring headliner performances included with park admission; available to general public ticket holders.
• Locals Stage Live entertainment stage featuring local artists performing during peak mealtimes near the food court; included with park admission.
• Carnival Americana Midway Carnival midway featuring thrill rides, kiddieland rides, midway games, and food stands with unlimited ride wristbands available; sold to families and children.
• Kids Korral Family-friendly kids activities area included with park admission featuring face painting, petting zoo, Sheep Stampede, pedal tractors, Bucky's Sandbox, Aven's Village, Centennial Village, and more; for children ages 4+.
• Demolition Derby Multi-heat demolition derby featuring over 100 drivers in car crashing, engine revving, dirt-flying action; presented by Eaton Paint & Body Specialists; sold to general public ticketholders.
• Parades Daily parade programming including the 6pm parade with longhorns, Longhorn Drive through downtown Greeley, and Colorado's largest Independence Day Parade; parade participation fees available annually.
• Western Art Show Annual exhibition and sale featuring nationally acclaimed, returning, Legacy, local and youth western artists; entrance included with park admission during the 12-day event.
• Special Events Ticketed special events including Clay Shoot, Chairman's Cup Golf Tournament, Big Buckle Ball, Stick Horse Rodeo, Drone Show, Lucha Libre, Barn Dance, Cornhole Tournament, and Boots & Bling Ladies Event; sold to event attendees.
• Food and Shopping Festival food court with diverse food vendors and shopping options including the official Greeley Stampede merchandise booth and commercial vendors along 14th Avenue and D Street.
• Greeley's Greatest Green Chili Contest
• Volleyball Tournament $200 registration fee per 4-player team, $30 for each additional player; includes 4 admission passes, 4 drink vouchers, 2 day parking passes; early registration includes commemorative t-shirts.
• 3C Roundup Luncheon Community luncheon with individual tickets at $20 and tables of 8 at $120; includes lunch and connection opportunities held at DoubleTree by Hilton.

Quantifiable outcome

• 346,000+ annual attendance and 300,000+ for the past four consecutive years
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

34 partnerships are on record, tiered core partnership, major level sponsor, champion level sponsor, gold buckle level sponsor, minor, all around level sponsor and media sponsor.

• Lyftcore partnershipGTM or Marketing Partner · 24 June 2026Safe Ride Home partnership with Colorado State Patrol providing $25 Lyft ride share credit vouchers for guests during the 2026 event (June 24-July 5).
• Chevronmajor level sponsorGTM or Marketing PartnerMajor Level Sponsor of the Greeley Stampede. Chevron supports the drone show initiative and general event sponsorship.
• City of Greeleymajor level sponsorGTM or Marketing PartnerMajor Level Sponsor and municipal partner for the annual celebration event.
• Banner Healthmajor level sponsorGTM or Marketing PartnerMajor Level Sponsor providing First Aid Tent sponsorship and healthcare support services.
• UCHealthchampion level sponsorGTM or Marketing PartnerChampion Level Sponsor providing water bottle refilling stations, sunscreen stations, nursing suite sponsorship, and support for the drone show initiative.
• Colorado State Patrolcore partnershipStrategic or Co-development PartnerPartnership to offer FREE Lyft vouchers for guests to get home safely during the event. Collaborative safety initiative.
• Weld County Sheriff's Officecore partnershipStrategic or Co-development PartnerCollaborative security partnership for weapons detection system implementation and coordinated public safety services.
• Greeley Police Departmentcore partnershipStrategic or Co-development PartnerCollaborative security partnership supporting weapons detection system implementation and event safety measures.
• Eagle Rock of Coloradomajor level sponsorGTM or Marketing PartnerMajor Level Sponsor and Boots & Bling beverage contributor.
• JBSgold buckle level sponsorGTM or Marketing PartnerGold Buckle Level Sponsor providing beef donations for Boots & Bling event and general sponsorship.
• Xcel EnergyminorGTM or Marketing PartnerKids Korral sponsor providing support for kids activities.
• Tasmanchampion level sponsorGTM or Marketing PartnerChampion Level Sponsor and provider of the Tasman Park Stage for concerts.
• Jack Danielschampion level sponsorGTM or Marketing PartnerChampion Level Sponsor for whiskey and cigar tasting events.
• Tito'schampion level sponsorGTM or Marketing PartnerChampion Level Sponsor for special events and beverage offerings.
• Suerte Tequilachampion level sponsorGTM or Marketing PartnerChampion Level Sponsor providing tequila for Green Chili Contest and Boots & Bling event.
• Carnival Americanacore partnershipChannel Partner/ Reseller/ DistributorProvides carnival rides, midway games, and food stands for the event. Designs carnival midway to provide well-rounded selection of rides for all age groups.
• Kodiak RanchminorOthersProvides animals for the petting zoo including goats, lambs, pigs, alpacas, chickens, and photo opportunities with Brahma bull, longhorns, and Clydesdales.
• Points West Community Bankgold buckle level sponsorGTM or Marketing PartnerGold Buckle Level Sponsor and employer of General Chairman Jesse Leos.
• Topshelf PrintersminorGTM or Marketing PartnerPresenting sponsor for the Petting Zoo attraction.
• Modern Day Gladiator ProductionsminorOthersSupports the Stampede Demolition Derby event.
• Rocky Mountain DieselminorOthersSupports the Stampede Demolition Derby event.
• Eaton Paint & Body Specialistsgold buckle level sponsorGTM or Marketing PartnerPresenting sponsor for the Demolition Derby event.
• FNBOall around level sponsorGTM or Marketing PartnerAll Around Level Sponsor and employer of Admissions Chairman Junior Barrios.
• McDonald ToyotaminorGTM or Marketing PartnerKids Korral sponsor supporting family activities.
• American Family InsuranceminorGTM or Marketing PartnerKids Korral sponsor and sponsor of Bucky's Sandbox.
• Denver Polo ClubminorStrategic or Co-development PartnerPartner for the First Annual Greeley Stampede Polo Classic on July 4th.
• iHeart Mediamedia sponsorGTM or Marketing PartnerMedia sponsor providing radio coverage and parade sponsorship (iHeart Parade Patriotic).
• 9Newsmedia sponsorGTM or Marketing PartnerMedia sponsor providing news coverage of the event.
• KYGOmedia sponsorGTM or Marketing PartnerMedia sponsor providing radio coverage.
• Fritzler Farm ParkminorOthersKids Korral sponsor providing Fritzler Mini Farm Park activities including corn hole, bubble zone, rubber chicken launcher, and barrel train.
• American Furniture Warehousegold buckle level sponsorGTM or Marketing PartnerSponsor of the Relaxation Station amenity.
• Superior Sleepgold buckle level sponsorGTM or Marketing PartnerSponsor of complimentary shuttle service from 14th Ave parking lots to West Entrance.
• Merry MakersminorOthersProvides face painting and balloon art for kids activities.
• DoubleTree by HiltonminorGTM or Marketing PartnerHost venue for the 3C Roundup Luncheon at 919 7th Street, Greeley.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Professional Bull Riders (PBR): PBR is the dominant bull-riding tour and media property, producing standalone and venue-based events. While not a festival operator, PBR shares the same rodeo talent pool, sponsors, and fan demographic that the Greeley Stampede depends on for its Xtreme Bulls and PRCA programming.
• Fort Worth Stock Show & Rodeo: Fort Worth Stock Show & Rodeo is a 23-day major southwestern livestock show and rodeo with PRCA events and major concert programming. Comparable to Greeley Stampede in core rodeo/carnival format but at significantly larger scale and broader geographic draw.
• Houston Livestock Show and Rodeo: Houston Livestock Show and Rodeo is the world's largest livestock show and rodeo, attracting over 2 million attendees annually with top-tier concert lineups. As a much larger broad incumbent, it competes for PRCA talent, major sponsors (Chevron, etc.), and serves as the upper-bound aspirational peer for the Greeley Stampede.

Direct peers

• Cheyenne Frontier Days: Cheyenne Frontier Days is Wyoming's premier outdoor western celebration featuring PRCA rodeos, concerts, carnival, and parades — a nearly identical format to the Greeley Stampede. Both events target regional families with multi-day western heritage programming and compete for the same rodeo competitors, concert talent, and corporate sponsors.
• Prescott Frontier Days: Prescott Frontier Days hosts the World's Oldest Rodeo in Arizona, combining PRCA rodeo events with community celebration programming. Comparable to Greeley Stampede as a heritage rodeo and community festival with similar attendance scale and regional family demographic.
• Calgary Stampede: The Calgary Stampede is the largest annual rodeo and western festival in North America, combining PRCA rodeo, concerts, carnival, and agricultural exhibitions. While much larger and international, it is the gold-standard comparable for the Greeley Stampede's western celebration concept and competes for cross-border sponsorship and brand positioning.
• Reno Rodeo: Reno Rodeo is a 10-day PRCA-sanctioned rodeo and western celebration held annually in Nevada with carnival, concerts, and family programming. It is highly comparable in duration, programming mix, and target demographic to the Greeley Stampede.
• Pendleton Round-Up: Pendleton Round-Up is a 100+ year-old community rodeo and western celebration held annually in Pendleton, Oregon, featuring PRCA rodeos, parades, and concerts. It is highly comparable to Greeley Stampede in scale, community-led governance, and event programming mix.

Regional players

• National Western Stock Show: National Western Stock Show is a 16-day livestock show and rodeo held annually in Denver, Colorado, featuring PRCA rodeos, horse shows, and family entertainment. It is the most direct regional competitor for Colorado-based attendees, sponsors, and rodeo talent.

Emerging players

• Country Stampede: Country Stampede is a multi-day country music festival featuring major headliners and camping/entertainment programming. Comparable as a ticketed multi-day entertainment event competing for music-headliner dollars, sponsors, and family/country-music attendee crossover with Greeley Stampede's SuperStars Concert Series.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GreeleyStampede
• YouTubeyoutube.com/user/thegreeleystampede
• Facebookfacebook.com/TheGreeleyStampede
• Instagraminstagram.com/greeleystampede
• TikToktiktok.com/@greeley.stampede
• LinkedInlinkedin.com/company/greeley-stampede

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greeley Stampede