Good Local

What Good Local does

Good Local (Godt Lokalt) is a Norwegian value-based food distribution concept developed and operated by Spesialgrossisten AS, a private company headquartered in Larvik, Norway. The platform serves as a collective profiling and distribution channel for over 250 small and medium-sized local food producers across Norway, helping them overcome the operational barriers of sales, logistics, product data registration, distribution, and food safety compliance that individual producers would otherwise face independently. Godt Lokalt is the common brand under which these producers are aggregated and marketed to retail and HoReCa buyers.

The company's core go-to-market is built around a network of 9 independent, chain-neutral regional sales grossists covering all of Norway (Rogaland, Sør, Øst, Innlandet, Nordvest, Midt, Nord, Vestland, and a national channel). These regional wholesalers sell on behalf of local producers to grocery retail chains (the primary channel) and to the HoReCa (hotel, restaurant, catering) market, which is identified as a growing segment. The platform also extends into niche verticals such as sports organizations (e.g., Åsane Fotball) and supports marketing through social media, recipes, producer stories, and seasonal campaigns. The company is ISO certified and operates an explicit values-based positioning around local food culture, sustainability, and climate considerations.

Spesialgrossisten AS was originally founded in 1991 as Norske Kakegrossister by 44 wholesale members focused on cakes and confectionery, before pivoting to local food specialization. The Godt Lokalt concept was launched in 2005. The most recent disclosed revenue is 743 million NOK for 2020 (parent company), with over 90% derived from local food and food specialties. Pricing is not publicly disclosed and operates on a B2B wholesale transaction model with quotes provided based on volume and product specifications.

Name

Good Local

Legal name

Godt Lokalt AS

Website

https://godtlokalt.no

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Local (Godt Lokalt) is a Norwegian B2B food distribution platform operated by Spesialgrossisten AS, aggregating over 250 small and medium-sized local food producers and distributing their products through 9 regional sales grossists to grocery retail chains and the HoReCa market across Norway.

Ownership category

akta.pro rank

Product category

Local Food Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

Keywords

• Local food distribution
• Wholesale food brokerage
• Regional food grossist
• Specialty food wholesale
• HoReCa food supply

Headquarters

HQ city

Larvik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. B2B Distribution of Local Food: Acts as a collective profiling platform for over 250 local food producers across Norway, facilitating their access to retail (grocery stores) and HoReCa markets through regional sales grossists.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Good Local (Godt Lokalt) operates a B2B collective profiling and distribution platform that aggregates more than 250 small and medium-sized Norwegian local food producers under a unified brand. Through a network of nine regional sales grossists, it provides sales, logistics, product data registration, distribution, and food safety compliance services for producers, delivering their goods to grocery retail chains and the HoReCa market across Norway.

Product overview

Godt Lokalt is a value-based concept developed by Spesialgrossisten AS that serves as a common profiling platform for over 250 small and medium-sized local food producers across Norway. The portfolio consists of a core concept (Godt Lokalt), a producer directory, regional sales distribution services across 9 Norwegian regions, recipe collections, and campaign offerings. The system facilitates sales, logistics, product data registration, distribution, and food safety compliance for local producers, connecting them with grocery stores and HoReCa (hotel/restaurant/catering) markets throughout Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Godt Lokalt Concept Values-based collective profiling platform and brand for over 250 small and medium-sized local food producers across Norway, providing shared sales, logistics, distribution, product data registration, and food safety compliance services.
• Regional Sales Distribution (Spesialgrossisten Network) Wholesale sales and physical distribution service operated through nine regional sales grossists across Norway (Rogaland, Sør, Øst, Innlandet, Nordvest, Midt, Nord, Vestland, Nasjonal), selling local food products on behalf of producers to grocery stores and the HoReCa market.
• Lokalmat Produsenter (Local Food Producer Network) Curated directory and onboarding service for over 250 small and medium-sized local food and beverage producers producing high-quality food from local raw materials and traditions, providing them with shared market access infrastructure.

Quantifiable outcome

• Increased market access for 250+ local food producers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Åsane FotballminorStrategic or Co-development PartnerSports collaboration partnership where Godt Lokalt supplies local food to the football club's facilities, providing healthy, local and sustainable food options for members and spectators. Example of local sports organization partnership.
• Spesialgrossisten AScoreStrategic or Co-development PartnerSpesialgrossisten AS is the parent company and developer of the Godt Lokalt concept. It consists of 9 independent regional sales grossists who collectively facilitate the value chain from local producers to consumers. Godt Lokalt was launched in 2005 as a values-based concept to establish local food as its own category in the food market.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NorgesGruppen: Largest grocery group in Norway, operating Meny, Kiwi, Spar, Joker, and Nærbutikken. Comparable as a dominant grocery customer and as a broad food distributor via ASKO, setting the structural wholesale landscape Godt Lokalt must navigate.
• Coop Norge: One of Norway's three dominant grocery groups, operating chains including Coop Mega, Coop Prix, and Extra. Comparable as the largest retail buyer of Norwegian groceries, including local food, and a key counterpart for any B2B local food distributor.
• Nortura: Norwegian farmer-owned food cooperative covering meat, egg, and prepared-food categories. Comparable as a broad incumbent food producer and distributor that works with Norwegian agricultural supply and competes for shelf space and HoReCa placements alongside local producers.
• ASKO Norge: Norwegian grocery wholesaler serving NorgesGruppen's retail chains, one of the largest food distributors in Norway. Comparable because it sets the structural template for Norwegian regional grocery wholesale and is a counterpart and competitive reference for any regional specialty food wholesaler.
• Rema 1000 Norge: Norwegian discount grocery chain and one of the three major grocery players. Comparable because it is a primary listing-and-shelf decision-maker for local food brands seeking Norwegian distribution and competes for the same producer relationships.

Emerging players

• Oda (formerly Kolonial.no): Norwegian online grocery retailer that sells food directly to consumers with a strong assortment of Norwegian and specialty products. Comparable because it is digital-native and competes for the same Norwegian specialty/local food wallet with a B2C angle that Godt Lokalt could face going forward.
• Local Food Nodes: Sweden-based digital platform for local food distribution and producer-to-consumer sales. Comparable because it targets the same digital, values-driven, locally sourced food category in neighboring Nordic markets and represents a technology-enabled adjacency.

Direct peers

• Hanen (Norsk Landbruk): Norwegian membership organization for small-scale food, farm, and rural-tourism producers. Comparable because it profiles and aggregates the same lokalmat producer base that Godt Lokalt commercializes, including farm-to-table HoReCa offerings.
• Bondens Marked: Norwegian nationwide farmers' market organization connecting local producers directly with consumers. Comparable because both aggregate Norway's small-scale local food producers into a unified, value-based offering; Bondens Marked does so via physical markets while Godt Lokalt does so via wholesale channels.

Regional players

• Mathallen Oslo: Iconic Oslo food hall curating small-scale Norwegian and international specialty producers. Comparable because it profiles and sells many of the same lokalmat producers Godt Lokalt commercializes, but through a single physical location rather than nationwide wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfXogsNaY9epgkJ7hAKJVQw
• Facebookfacebook.com/godtlokalt
• LinkedInlinkedin.com/company/34764972
• Instagraminstagram.com/godtlokalt.no

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Local