Centric Wealth Advisory

What Centric Wealth Advisory does

Centric Wealth Advisory is a privately owned, independent boutique wealth advisory firm headquartered in Cape Town, South Africa. It serves prestige high-net-worth and ultra-high-net-worth individuals through six integrated service lines: lifestyle financial planning, retirement planning, risk and estate planning, offshore investments, trust and estate administration, and family office services. In March 2025 the firm launched a dedicated Centric Trust Services division under a fiduciary manager, and in 2025 introduced internal foreign exchange services to handle client FOREX transactions in-house, progressively internalising capabilities that were previously routed through external providers. The firm operates from a single office in Rondebosch, Cape Town, and is led by Executive Directors Gené Scott and Charles McAllister, with a small team of CFP-certified wealth advisors supported by paraplanners, client services staff, an office manager, and senior family office consultants including former Deutsche Bank and Standard Chartered Bank senior executives.

The firm's value proposition centres on independence from corporate-dominated financial advisory models, evidenced by its FPI Approved Professional Practice designation (held by approximately 15-20 practices in South Africa), 100% CFP designation coverage among wealth advisors, and additional CFA, TEP, FPSA, and CAIA certifications across the team. Customer acquisition is sales-led via personal consultations, word-of-mouth referrals, content marketing, and earned media through sustained recognition at the Intellidex/Krutham Top Private Banks and Wealth Managers Awards, including Top Boutique Wealth Manager in 2022 and 2023 and four consecutive People's Choice Awards from 2021 to 2024. Technology deployment is limited to Microsoft Copilot for AI-assisted meeting transcripts, client reports, and workflow automation. The firm does not publish financial results and operates with no external private equity or venture capital backing, with ownership and management resting with the founding directors.

Name

Centric Wealth Advisory

Legal name

Centric Wealth Advisory

Website

https://centricwealth.co.za

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Centric Wealth Advisory is a privately owned, independent boutique wealth advisory firm in Cape Town, South Africa, providing lifestyle, retirement, estate, offshore investment, trust, and family office services to high-net-worth and ultra-high-net-worth individuals through CFP-certified advisors.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE)

Keywords

• Wealth advisory services
• Financial planning
• Retirement planning
• Estate administration
• Family office

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Wealth advisory and financial planning services for prestige clients including lifestyle financial planning, retirement planning, risk planning, estate planning, offshore investments, trust and estate administration, and family office services for UHNWIs

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Centric Wealth Advisory is a privately owned boutique wealth advisory practice offering lifestyle financial planning, retirement planning, risk and estate planning, offshore investment structuring, trust and estate administration, and family office services to prestige and ultra-high-net-worth clients in South Africa. Services are delivered through personal consultations by CFP-certified wealth advisors, with fiduciary and trust administration handled via the Centric Trust Services division.

Product overview

Centric Wealth Advisory operates as a boutique wealth advisory firm offering a comprehensive suite of financial planning and wealth management services. Their core service portfolio includes six integrated offerings: Lifestyle Financial Planning, Retirement Planning, Risk Planning & Estate Planning, Offshore Investments, Trust & Estate Administration, and Family Office services for ultra-high-net-worth individuals. The firm recently launched Centric Trust Services (March 2025) as a new fiduciary division, and Internal FOREX Services to manage foreign exchange transactions in-house. All services are delivered through a client-centric advice model by qualified CFP® professionals, with Microsoft Copilot-powered technology enhancing operational efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Centric Trust Services: Trust and estate administration services including will management, trust administration, and deceased estate handling. Launched as a new division from March 1, 2025.

Products and services

• Lifestyle Financial Planning Collaborative financial planning service that works closely with clients and their families to identify, achieve and maintain desired lifestyles through tailored financial strategies. Intended for affluent individuals and families seeking holistic personal financial planning.
• Retirement Planning Income planning for retirement that addresses the financial impact of living longer, helping clients maintain their desired lifestyle throughout several decades of retirement. Targets individuals and professionals approaching or in retirement.
• Risk Planning and Estate Planning Comprehensive risk and estate planning services including carefully considered Will drafting and comprehensive risk plans to ensure clients and beneficiaries can maintain their current lifestyles. For individuals and families seeking estate structuring and risk coverage.
• Offshore Investments Diversification of investments into international markets, sectors and companies not available in South Africa, including structuring offshore investments for smooth wealth transition between generations. For affluent South African clients seeking global market exposure.
• Trust and Estate Administration Fiduciary services ensuring the deceased's wishes are honoured and assets are distributed efficiently and fairly, with administration handled through the Centric Trust Services division. For families and estates requiring fiduciary management.
• Family Office Comprehensive wealth management services specifically tailored to ultra-high-net-worth individuals (UHNWIs) and their families, focusing on preserving and growing wealth across generations through bespoke advisory support.
• Centric Trust Services Trust and estate administration services launched in March 2025, ensuring the deceased's wishes are honoured and assets are distributed efficiently, fairly, and in accordance with legal and family considerations.
• Internal FOREX Services In-house foreign exchange services enabling management of all inward and outward individual FOREX transactions directly, complementing existing relationships with external providers.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• 10X Investments: South African independent investment firm founded by Steven Nathan (now a Family Office Consultant affiliated with Centric) — comparable as an SA-headquartered independent, client-aligned investment manager, though more product-led than advice-led.
• Private Client Holdings (PCH): South African multi-family office and independent wealth advisory serving UHNW families with intergenerational wealth, trust, and estate services — a near-direct comparable in independent, fee-based, multi-generational family office services.
• Brenthurst Wealth Management: South African boutique, independent wealth advisory firm serving HNW and UHNW individuals with personalized financial planning, retirement, and offshore structuring services — a close comparable in scale, geography, and value proposition.
• Quoin Wealth: Cape Town-based boutique wealth advisory practice offering lifestyle financial planning, retirement planning, and estate services to professionals and affluent families — explicitly named as a former employer of Centric's Client Services Manager, indicating direct overlap in segment and geography.
• Lighthouse Wealth Management: South African boutique independent financial advisory practice offering lifestyle financial planning and wealth management to professionals and HNW clients — comparable in boutique scale, independent ownership, and client-centric advisory model.

Broad incumbents

• Sasfin Wealth: South African wealth management business offering financial planning, investments, and fiduciary services to HNW clients — overlaps with Centric's core advisory and trust services and is named as a former employer of Centric's Client Services Manager.
• Sanlam Private Wealth: The private wealth arm of South Africa's largest financial services group, offering comprehensive wealth management to HNW/UHNW clients — a broader incumbent that competes for the same prestige client base with deeper resources but a corporate-affiliated model.
• Investec Wealth & Investment: South African and UK wealth manager offering private banking, wealth advisory, and portfolio management to HNW/UHNW clients — overlaps with Centric's advisory and offshore investment services at larger scale, including through executives with Investec backgrounds.
• Old Mutual Wealth: Wealth management division of Old Mutual serving affluent and HNW clients in South Africa — overlaps in lifestyle/retirement planning, and competes for the same prestige client base against Centric's boutique positioning.

Regional players

• Crestone Wealth Management: Australia-headquartered independent boutique wealth manager serving UHNW clients with multi-generational planning and family office services — comparable in boutique positioning and UHNW service mix, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CentricWadvice
• Facebookfacebook.com/centricwealthadvisory
• LinkedInlinkedin.com/company/centric-wealth-advisory

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centric Wealth Advisory