DTB Sports and Events

What DTB Sports and Events does

DTB Sports and Events (legally DTB Sports Hospitality and Event Management Ltd., company number 05993871) is a London-based corporate hospitality and event management agency founded in 2002 by Dominic Barrett (CEO) and Alex Barrett (CFO). The company sells official hospitality packages to corporate clients and private individuals at major sporting and cultural events across the UK, Europe, the Middle East, Asia, the Americas, Africa, and Australasia. Its core offerings span sports (tennis including Wimbledon and the HSBC Championships, NFL London Series, rugby, Premier League football, Formula 1, cricket, horse racing, polo, rowing, golf, boxing), music and arts (concerts, theatre, opera, ballet), and special events (Warner Bros. Studio Tour London, RHS Chelsea Flower Show, Taste of London, The BRIT Awards), supplemented by a Bespoke Events service line covering venue research, themed parties, and team-building days.

The business is structured as a primary-market hospitality broker rather than a ticket marketplace: DTB operates as an officially appointed reseller at venues such as Tottenham Hotspur Stadium and Scottish Gas Murrayfield, and as an approved partner at Warner Bros. Studio Tour London, sourcing inventory exclusively through official channels. Underlying technology is minimal — the website runs on the Siteglide CMS and the company does not disclose a proprietary platform, API, or app. Commercial mechanics are commission-based sales on official hospitality (with a Price Match Guarantee to venue-direct pricing), a 2% administration fee on payments, a 50% non-refundable deposit within 7 days of booking with the balance due 12 weeks before the event, and up to a 10% handling charge on bespoke extras. Go-to-market is sales-led via a dedicated account management team operating UK office hours, supported by content marketing (DTB Blog, DTB Dispatch newsletter, LinkedIn and Instagram presence, downloadable event calendars) and two loyalty/referral mechanisms — the Premier Rewards programme and Refer and Earn scheme offering vouchers up to £250 per qualified business referral.

Name

DTB Sports and Events

Legal name

DTB Sports Hospitality and Event Management Ltd.

Website

https://dtbsportsandevents.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DTB Sports and Events is a London-based corporate hospitality and event management agency, founded in 2002, that brokers official hospitality packages at major sporting and cultural events globally for corporate clients and private individuals through venue partnerships and dedicated account managers.

Ownership category

akta.pro rank

Product category

Corporate Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

akta.pro secondary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Corporate hospitality
• Sports hospitality packages
• Event management
• VIP experiences
• Premium event tickets

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Commission on Official Hospitality Sales: DTB works on a commission basis with venues, selling official hospitality at the same price as venue-direct bookings. This commission-based model forms the core revenue stream, with DTB acting as an officially appointed agency for primary market hospitality packages.
2. Bespoke Event Management Services: DTB provides bespoke event management services including venue research, comprehensive event planning, themed party venues, and complimentary viewing support. These services are tailored to individual client requirements and generate revenue through service fees and supplier markups (up to 10% handling charge on extras).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DTB Sports and Events curates and delivers corporate hospitality packages at major sporting, music, and cultural events worldwide, including NFL, rugby, tennis, Formula 1, concerts, theatre, and ballet, as well as special occasions such as the Chelsea Flower Show and Warner Bros Studio Tour. The company also designs bespoke events tailored to individual client requirements, operating as a single UK-based account team serving corporate buyers across multiple entertainment verticals.

Product overview

DTB Sports and Events is a corporate hospitality provider offering a comprehensive portfolio of event experiences. The core offering centers on corporate hospitality services with official access to sporting events (tennis including Wimbledon and HSBC Championships, NFL London Series, rugby, Formula 1, cricket, golf, boxing), music and arts (concerts, theatre, opera, ballet), and special events (Warner Bros. Studio Tours, food festivals, award ceremonies). The company operates through a single integrated service model combining ticket procurement, premium hospitality packages, and bespoke event management. Additional value-add services include the Premier Rewards loyalty programme, Refer and Earn scheme, and the DTB Dispatch newsletter providing early access to exclusive events.

Differentiator

Problem solved

Functional benefit

Brands

• DTB Premier Rewards Programme: A five-star rewards and incentive programme designed to reward customer loyalty by offering luxury gifts with event bookings.
• Refer and Earn

Products and services

• Corporate Hospitality — Sports Events Pre-arranged corporate hospitality packages at major global sporting fixtures including NFL, rugby, tennis, and Formula 1 events, sold to UK corporate clients for client entertainment and staff hospitality.
• Corporate Hospitality — Music & Arts Hospitality packages at concerts, theatre productions, and ballet performances, offered to corporate clients for cultural entertainment and client hosting.
• Special Events Hospitality Hospitality packages for distinctive UK cultural and lifestyle occasions such as the Chelsea Flower Show and the Warner Bros Studio Tour, targeted at corporate clients seeking memorable shared experiences.
• Bespoke Events Custom-designed corporate events tailored to individual client briefs, covering requirements not met by standard package inventory.

Quantifiable outcome

• Price Match Guarantee ensures clients receive the same price as booking venue direct.
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Tottenham Hotspur StadiumcoreChannel Partner/ Reseller/ DistributorDTB is an official reseller for Tottenham Hotspur Stadium, providing premium hospitality packages for NFL London Series games and major concerts including BTS, Karol G, and System of a Down. This official reseller status gives DTB access to pre-sale tickets and sold-out events at one of London's premier multi-purpose venues.
• NFL London Series / NFLcoreChannel Partner/ Reseller/ DistributorDTB is an official partner of the NFL London Series at Tottenham Hotspur Stadium and Wembley Stadium, providing exclusive premium hospitality experiences for American football games featuring teams including the Jacksonville Jaguars, Washington Commanders, Indianapolis Colts, Philadelphia Eagles, and Houston Texans.
• Warner Bros. Studio Tour LondoncoreChannel Partner/ Reseller/ DistributorDTB is a proud approved partner of Warner Bros. Studio Tour London - The Making of Harry Potter, offering visitors exclusive hospitality packages including tickets and premium experiences at Leavesden Studios where all eight Harry Potter films were produced.
• Scottish Gas Murrayfield StadiumcoreChannel Partner/ Reseller/ DistributorDTB is proud to offer official hospitality packages at Scottish Gas Murrayfield Stadium, one of rugby's most iconic venues, with hospitality offerings for the Nations Championship 2026 and Six Nations 2027.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eventmasters: UK corporate hospitality and event management provider offering packages at major sporting events plus bespoke event services — competing for the same corporate accounts as DTB across sport and entertainment.
• Keith Prowse: Long-established UK hospitality and sports travel agency (now part of Levy/KPMG family) operating as an official agent for premium sporting venues and events, sharing the same official-reseller model and corporate client focus as DTB.
• Sportsworld Group: UK-based sports hospitality, events and travel company serving corporate clients with access to rugby, tennis, motorsport, football and golf events — overlapping directly with DTB's event breadth and corporate client segment.
• Premium Seats UK: UK hospitality and VIP experience provider specialising in sporting and cultural events with official-ticket access, overlapping with DTB's mid-market corporate hospitality offering.
• White Label Hospitality: UK sports hospitality provider offering official packages at events including rugby, cricket, football and tennis — directly comparable in event mix and customer base to DTB.
• The Hospitality Group (THG): London-based corporate hospitality and event management agency serving UK and international corporate clients with access to major sporting fixtures — competing head-to-head with DTB for London-based enterprise accounts.
• Hospitality Finder: UK-based corporate hospitality agency offering official hospitality packages across major UK and international sporting events including Wimbledon, Royal Ascot, Twickenham and Premier League football — directly overlapping with DTB's core offering and venue relationships.
• Byron Caveth / VIP Events Group: UK corporate hospitality agency offering VIP packages across rugby, football, horse racing and entertainment — a comparable boutique broker in DTB's direct competitive set.

Broad incumbents

• Legends Hospitality: Global premium experiences and hospitality company associated with major sports venues and teams (Levy/Aramark ecosystem), competing with DTB at the high end of UK and international sports hospitality.

Emerging players

• Seat Unique: Digital-first UK hospitality marketplace offering premium tickets and VIP experiences for sports and entertainment — a tech-enabled challenger targeting the same corporate and high-net-worth buyers as DTB's traditional brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dtb-sports-&-events
• Instagraminstagram.com/dtbsportsandevents
• Xx.com/DTBSPORTS
• Facebookfacebook.com/DTBsportsandevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DTB Sports and Events