Hockey West

What Hockey West does

HockeyWest is a privately held, B2B wholesale distributor of hockey equipment founded circa 1997 and headquartered in Temecula, California. The company operates from a 100,000 sq ft facility and self-describes as the largest hockey distributor in the world, offering more than 50,000 SKUs across ice and inline skates, composite and wood sticks, protective equipment (helmets, gloves, pants, shoulder/elbow/shin pads), jerseys, socks, bags, and accessories. HockeyWest distributes third-party brands including Bauer, CCM, Sherwood, Riedell, Tackla, Hespeler, Vic, and Jackson, and also markets its own house brand, TronX. It holds no disclosed patents, trademarks, certifications, or external funding, and operates without disclosed subsidiaries, parent entities, or senior leadership bios.

The company's underlying technology stack centers on a NetSuite-style B2B checkout and login-gated wholesale portal with quote-based pricing and FedEx shipping calculated by weight or cubic weight. Its in-house sublimation printing capability for custom jerseys, socks, pants, bags, and backpacks has produced more than 10,000 team sets over the past decade, functioning as a value-added customization service. Composite sticks, shafts, and blades carry a 30-day one-time replacement warranty.

HockeyWest runs a transaction-based wholesale revenue model with no minimum purchase requirements and 24-hour order processing. It serves SMB hockey equipment retailers (brick-and-mortar and online), arena pro-shops, promotional companies, and hockey teams/leagues primarily across the United States and Canada, with a self-claimed global wholesale reach. Its go-to-market is direct sales outreach with no consumer-facing marketing, and the customer base is fragmented across SMB and mid-market accounts. Revenue, ownership, headcount, and management details are not publicly disclosed.

Name

Hockey West

Legal name

HockeyWest

Website

https://hockeywest.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

HockeyWest is a privately held B2B wholesale distributor of hockey equipment founded in 1997 and headquartered in Temecula, California. Operating from a 100,000 sq ft facility with 50,000+ SKUs across leading manufacturers and its own TronX house brand, it supplies SMB hockey retailers, arena pro-shops, promotional companies, and teams primarily in North America.

Ownership category

akta.pro rank

Product category

Wholesale Sporting Goods Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Wholesale hockey equipment
• Hockey gear distribution
• Team uniforms supply
• Custom sublimation jerseys
• Ice hockey accessories

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Hockey Equipment Distribution: Wholesale distribution of hockey equipment including sticks, replacement blades, equipment, team and replica jerseys, souvenirs, accessories, skates, goalie equipment, one-piece sticks, wood sticks, shafts and blades, hockey jerseys and socks, and dri-fit undergarments. Also provides customization services for hockey jerseys.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hockey West is a wholesale distributor of ice and inline hockey equipment, supplying more than 50,000 SKUs from major manufacturers (including Sherwood, True Hockey, Bauer, CCM, Warrior, Easton, Graf, Reebok, Shock Doctor, and Powertek) to retailers, arena pro-shops, online stores, and promotional companies across North America. The company also operates an in-house sublimation department that produces fully custom team jerseys and apparel, and markets its own TronX house brand of sticks, gloves, and apparel.

Product overview

Hockey West operates as the world's largest hockey equipment wholesale distributor, offering over 50,000 different items from major manufacturers including Bauer, CCM, TronX, Sherwood, Riedell, Tackla, Hespeler, Vic, and Jackson. The product portfolio centers on a comprehensive range of hockey equipment organized into protective gear (gloves, pants, helmets, pads), footwear (ice and inline skates), sticks (composite and wood), accessories, and bags. The company also provides custom sublimation services for team uniforms and operates its own TronX branded product line. As a B2B wholesaler serving retailers, arena pro-shops, and promotional companies, Hockey West functions as a distribution platform rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• TronX: House brand for hockey equipment and apparel sold through HockeyWest.

Products and services

• Hockey Gloves Wholesale ice hockey gloves in senior and junior sizes, sourced from leading manufacturers, sold to retailers, pro-shops, and teams.
• Ice Hockey Pants Wholesale ice hockey pants in youth and junior sizes from multiple manufacturers, distributed to retailers and arena pro-shops.
• Ice Skates Wholesale ice hockey skates from manufacturers including Graf, Bauer, and CCM, supplied to hockey retailers and pro-shops.
• Inline/Roller Hockey Skates Wholesale inline and roller hockey skates supplied to retailers and recreational hockey programs.
• Hockey Sticks Wholesale ice hockey sticks from TronX, Sherwood, True Hockey, Bauer, CCM, and Warrior, sold to retailers, pro-shops, and teams.
• Hockey Protective Equipment Wholesale shoulder pads, elbow pads, shin guards, helmets, and other protective gear sourced from leading manufacturers.
• Equipment Bags Wholesale hockey equipment bags for players and teams.
• Hockey Accessories Wholesale hockey accessories such as tape, laces, pucks, mouth guards, and training aids from brands including Shock Doctor and Powertek.
• TronX Youth Starter Kit TronX-branded youth hockey starter kit bundling equipment for new players, sold wholesale to retailers and programs.
• Sherwood Rekker Elite Youth Hockey Protective Kit Sherwood Rekker Elite youth hockey protective kit distributed wholesale to retailers.
• True Hockey Pro Series Youth Starter Kit True Hockey Pro Series youth starter kit distributed wholesale to retailers.
• TronX Branded Apparel TronX-branded apparel and accessories marketed under the company's house brand.
• Sublimation Services In-house sublimation printing services producing fully custom team uniforms, jerseys, and apparel for hockey teams, leagues, tournaments, and promotional customers.

Named customers5 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• BauercoreChannel Partner/ Reseller/ DistributorMajor hockey equipment manufacturer whose products are distributed through HockeyWest's wholesale platform. Bauer is one of the leading brands in ice hockey equipment.
• CCMcoreChannel Partner/ Reseller/ DistributorMajor hockey equipment manufacturer whose products are distributed through HockeyWest's wholesale platform including skates, sticks, and protective equipment.
• SherwoodcoreChannel Partner/ Reseller/ DistributorHockey stick and equipment manufacturer whose products are distributed through HockeyWest's wholesale platform.
• TronXcoreChannel Partner/ Reseller/ DistributorHockey equipment brand available through HockeyWest's wholesale distribution, including their own branded apparel line.
• TacklacoreChannel Partner/ Reseller/ DistributorHockey protective equipment manufacturer whose products are distributed through HockeyWest's wholesale platform.
• RiedellcoreChannel Partner/ Reseller/ DistributorHockey and figure skate manufacturer whose products are distributed through HockeyWest's wholesale platform.
• HespelercoreChannel Partner/ Reseller/ DistributorHockey equipment manufacturer whose products are distributed through HockeyWest's wholesale platform.
• FedExminorOthersFreight company used by HockeyWest for order delivery. Freight charges are calculated by weight or cubic weight.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BSN Sports: Large U.S. team sports distributor and outfitter covering multiple sports including hockey. Broader incumbent that competes for team uniform and equipment budgets that HockeyWest serves through wholesale and customization.
• Eastbay: Sporting goods and team athletic retailer with significant hockey footwear and apparel assortment. Broader sporting-goods incumbent competing for the same end-consumer equipment spend HockeyWest's accounts supply.

Emerging players

• Goalie Monkey: Specialty goalie equipment retailer carrying sticks, pads, gloves, and masks across major brands. Comparable niche specialization within hockey equipment, intersecting with HockeyWest's goalie category.

Direct peers

• Pure Hockey: Largest hockey specialty retailer in North America, carrying a comparable equipment and apparel assortment across major manufacturers. Most direct overlap with HockeyWest on product breadth, target brands, and hockey-only customer focus.
• Ice Warehouse: Online ice hockey equipment retailer with deep catalog across senior, junior, and youth sizes. Directly comparable assortment and brand mix to HockeyWest's wholesale portfolio.
• Inline Warehouse: Specialty inline/roller hockey equipment retailer carrying comparable sticks, skates, and protective gear. Sister business to Ice Warehouse and a natural comparator for HockeyWest's inline category.
• Hockey Monkey: Online hockey equipment retailer offering sticks, protective gear, skates, and apparel across multiple brands. Comparable hockey-only focus and B2C channel that competes for the same end customers HockeyWest supplies wholesale.
• Peranis Sports: Long-standing hockey specialty distributor and retailer carrying equipment from Bauer, CCM, Sherwood, and similar brands. Direct comparison point on product range and team-uniform customization services.

Regional players

• Pro Hockey Life: Canadian hockey specialty retailer with a multi-store footprint carrying major equipment and apparel brands. Regional peer focused on the Canadian market that HockeyWest also serves.
• Source for Sports: Canadian sporting goods retailer and team outfitter with strong hockey category presence. Regional comparator with similar team-customization model but operating primarily in Canada rather than HockeyWest's broader North American footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hockey-west-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockey West