Bott and Co
Bott and Co Solicitors is an employee-owned UK consumer law firm handling 100,000+ claims annually across flight delay compensation, mis-sold car finance claims, and road traffic and cycling accident personal injury claims. It operates on a No Win No Fee basis, regulated by the Solicitors Regulation Authority.
- Company typePrivate
- Founded2001
- HeadquartersWilmslow, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bott and Co does
Bott and Co Solicitors Ltd is a UK-based, employee-owned consumer law firm headquartered in Wilmslow, Cheshire, founded in 2001 and operating as an Alternative Business Structure regulated by the Solicitors Regulation Authority (SRA Number 605593). The firm specialises in three core practice areas: flight delay compensation under EU Regulation 261/2004, mis-sold car finance claims (PCP and HP agreements from April 2007 to January 2021), and road traffic and cycling accident personal injury claims. It handles more than 100,000 claims annually and reports cumulative recoveries of over £85 million from airlines, over £100 million for RTA victims, and over £101 million for mis-sold car finance clients.
The firm operates exclusively on a No Win No Fee basis across all service lines, generating revenue through outcome-based success fees on compensation recovered, with no upfront client cost and court proceedings issued at no extra charge. Distribution is direct-to-consumer via bottonline.co.uk, supported by proprietary digital tools including an award-winning instant-decision flight delay calculator, a mis-sold car finance calculator, and a soft-credit-search-backed claims form integrated with Valid8 IP Ltd, Checkboard Ltd, and Valifi Ltd using Equifax, Experian, and TransUnion data. Marketing relies on a deep SEO footprint with airline- and lender-specific landing pages, paid search, social media, email, and significant earned media presence (BBC, Sky News, ITV, The Guardian, Daily Mail, The Times) including Martin Lewis Money Show endorsement.
The firm's competitive position rests on regulatory standing as an SRA-regulated solicitors firm rather than an unregulated claims management company, talent depth anchored by Senior Partner David Bott (Ministry of Justice Board member) and Solicitor Coby Benson (key figure in Huzar v Jet2, Dawson v Thomson, and Young v Black Horse), and a data library built over 12 years of flight delay work. The firm transitioned to an Employee Ownership Trust (EOT) in 2024, holds ISO 27001 and Cyber Essentials Plus certifications, and uses AI tools in a human-reviewed, assistance-only mode for back-office, document drafting, and legal research tasks. Operational scale is supported by a workforce of over 100, a 4.7/5 Feefo rating across 13,465 reviews, and Platinum Trusted Merchant status.
Bott and Co firmographics
Firmographics- Name
- Bott and Co
- Legal name
- Bott and Co Solicitors Ltd
- Website
- https://bottonline.co.uk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bott and Co Solicitors is an employee-owned UK consumer law firm handling 100,000+ claims annually across flight delay compensation, mis-sold car finance claims, and road traffic and cycling accident personal injury claims. It operates on a No Win No Fee basis, regulated by the Solicitors Regulation Authority.
- Ownership category
- akta.pro rank
Bott and Co industry classification
Industry- Product category
- Consumer Legal Services
- NAICS
- Collection Agencies (561440), Collection Agencies (56144)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Airline Payments, Fraud & Chargeback Management (THALABAJ)
- akta.pro secondary industry
- Third-Party Collection Agencies (Consumer) (FSAKAJAB)
Keywords
Where Bott and Co is headquartered
LocationHeadquarters
- HQ city
- Wilmslow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bott and Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- No Win No Fee Legal Claims: Bott and Co operates exclusively on a No Win No Fee basis for all claim types (flight delay, mis-sold car finance, road traffic accidents, cycling accidents). The firm receives a fee only upon successful recovery of compensation for the client. This removes all financial risk for consumers and aligns the firm's incentives with client outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Flight Delay Compensation — No Win No Fee |
| Outcome Based/ Performance | Pay-as-you-go | Mis-sold Car Finance Claims — No Win No Fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Bott and Co product offering
Product offeringCore offering
Bott and Co is a UK consumer law firm that provides legal representation on a No Win No Fee basis to individual consumers for four main claim types: flight delay compensation under EU Regulation 261/2004, mis-sold car finance claims (PCP and HP agreements), road traffic accident compensation, and cycling accident claims. The firm uses proprietary online calculators and claim checkers to enable self-service eligibility assessment, then handles all legal work including court proceedings where necessary. Revenue is earned via success-based fees on claims recovered from airlines, lenders, and insurers.
Product overview
Bott and Co is an employee-owned, multiple award-winning UK law firm offering consumer legal services primarily in three practice areas: flight delay compensation (under EU Regulation 261/2004), mis-sold car finance claims (PCP and HP agreements), and road traffic/cycling accident claims. The firm operates on a No Win No Fee basis across all services. Their flight delay compensation service features an award-winning instant decision calculator and has recovered over £85 million from airlines since 2013. Their mis-sold car finance department, launched more recently, handles claims against major lenders including Black Horse, Volkswagen, Close Brothers, and Motonovo, leveraging their landmark Young vs Black Horse court victory that triggered the FCA investigation. The Road Traffic Accident department has recovered over £100 million for victims. All services are supported by digital tools including claims checkers and calculators.
Differentiator
Problem solved
Functional benefit
Products and services
- Flight Delay Compensation Legal service helping individual air passengers claim compensation (up to £520 per passenger) under EU Regulation 261/2004 for flight delays, cancellations, denied boarding, and missed connections, on a No Win No Fee basis.
- Mis-sold Car Finance Claims Legal service helping UK consumers reclaim compensation for mis-sold car finance agreements (PCP and HP) from April 2007 to January 2021, including against major lenders, on a No Win No Fee basis.
- Road Traffic Accident Claims Legal representation for individuals injured in UK road traffic accidents, recovering compensation from insurers on a No Win No Fee basis, including cases requiring court proceedings.
- Cycling Accident Claims Specialist legal service for cyclists injured in accidents, combining 100 years of legal experience with a cyclist on the team representing clients, on a No Win No Fee basis.
- Flight Delay Compensation Calculator Award-winning instant decision calculator that checks flight eligibility and estimates compensation amounts under EU Regulation 261 using Bott and Co's flight data library.
- Mis-sold Car Finance Claims Calculator Online calculator tool that estimates compensation for mis-sold car finance claims by comparing vehicle value, agreement length, and interest rate paid versus a fair reference rate.
- Mis-sold Car Finance Claims Checker Free online claims checker that validates car finance agreements dating back to 2007 using a soft credit search, providing instant eligibility answers and estimated compensation.
- No Win No Fee Service Model Conditional fee arrangement applied across all Bott and Co claims, meaning clients face no upfront costs and the firm only charges a fee when compensation is successfully recovered, including when court proceedings are required.
Quantifiable outcome
- Over £85 million recovered in flight delay compensation from airlines since 2013
- +6 more outcomes
Companies that use Bott and Co
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Bott and Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature4 records
Bott and Co partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Valid8 IP LtdcoreProvides identity verification and credit agreement lookup services for Bott and Co's car finance claims. Bott and Co shares client Title, Name, Address, Date of Birth with Valid8 IP Ltd to obtain electronic credit reports and verify eligibility for mis-sold car finance claims.
- Checkboard LtdcoreProvides credit data verification services. Bott and Co shares client personal details with Checkboard Ltd to verify car finance agreements and eligibility for claims.
- Valifi LtdcoreProvides credit data verification services. Part of the soft credit search process to verify car finance agreements held by clients.
- Credit Reference Agencies (Equifax, Experian, TransUnion)coreSoft credit searches conducted through Valid8 IP Ltd, Checkboard Ltd, and Valifi Ltd using Equifax, Experian, and TransUnion to identify car finance agreements. Soft footprint retained on credit file without affecting credit score.
- The Law SocietyminorBott and Co is a highly regarded member of The Law Society. Regulated by the Solicitors Regulation Authority (SRA Number 605593) as an Alternative Business Structure.
- East Cheshire HospiceminorChosen charity partner for Bott and Co's 25-year anniversary fundraising activities. Firm committed to raising £25,000 to support the hospice's vital work. Partnership driven by staff and family connections to the hospice.
- ISO 27001 / Cyber Essentials Plus Certification BodiescoreBott and Co holds ISO 27001 accreditation and Cyber Essentials Plus accreditation for information security standards. Certified by relevant certification bodies. Also uses SentinelOne for endpoint protection, Sinerix and Safedrop for secure document transmission.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Bott and Co competitors and assessment
Company assessmentDirect peers
- Simpson Millar: UK consumer law firm with personal injury, road traffic accident, and consumer-rights claims practices. Direct overlap with Bott and Co's RTA and consumer-claims offerings, with similar consumer acquisition model.
- Novum Law: UK personal injury and consumer-claims firm, particularly active in cycling accident and RTA claims. Overlaps directly with Bott and Co's cycling and road traffic accident practices and the same No Win No Fee client base.
- AirHelp: Global flight delay compensation specialist that helps passengers claim EU Regulation 261 compensation, operating on a similar No Win No Fee / success-fee model. Direct competitor to Bott and Co's flight delay practice, with overlapping SEO and paid-search keyword targeting.
- Flightright: European flight compensation claims company pursuing EU261 claims against airlines on behalf of passengers. Closely comparable business model and target customer (delayed/cancelled flight passengers), making it a direct peer to Bott and Co's flight delay department.
- Hudgell Solicitors: UK personal injury and consumer claims firm with RTA, cycling, and accident claim practices that overlap directly with Bott and Co's personal injury department. Operates in the same consumer-facing No Win No Fee market.
- Claim4Flights: UK-focused flight delay compensation claims specialist operating in the same consumer-facing No Win No Fee niche as Bott and Co. Direct competitor on the same regulatory framework (EU Reg 261) and same inbound digital channels.
Broad incumbents
- Slater and Gordon: Large UK consumer law firm with strong personal injury and consumer-claims practices. Comparable to Bott and Co's RTA and personal injury work, though operating across a much broader legal-services portfolio.
- Leigh Day: Established UK law firm with significant consumer-claims, personal injury and human-rights practices, including flight compensation work. Larger, broader portfolio than Bott and Co but overlapping claimant base and case-type mix.
Emerging players
- Money Claims / Bankrefunds.co.uk: UK consumer-claims firm specialising in mis-sold financial products, overlapping with Bott and Co's mis-sold car finance practice. Slightly different product emphasis but adjacent claims recovery model targeting UK consumer redress.
Others
- Money and Pensions Service / Resolver: Free consumer complaint and claims platform that funnels users to regulated law firms for redress cases. Not a direct competitor but an ecosystem participant that influences Bott and Co's inbound claim pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bott and Co social profiles
Digital presenceBott and Co compliance and trust
Trust signalCompliance3 records
Bott and Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bott and Co leadership team
Management profileNumber of profiles
Profiles3 records
Bott and Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bott and Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bott and Co
What does Bott and Co do?
Bott and Co is a UK consumer law firm that provides legal representation on a No Win No Fee basis to individual consumers for four main claim types: flight delay compensation under EU Regulation 261/2004, mis-sold car finance claims (PCP and HP agreements), road traffic accident compensation, and cycling accident claims. The firm uses proprietary online calculators and claim checkers to enable self-service eligibility assessment, then handles all legal work including court proceedings where necessary. Revenue is earned via success-based fees on claims recovered from airlines, lenders, and insurers.
Is Bott and Co a public or private company?
Bott and Co is a private company. It is classified as management employee owned and is currently operating.
When was Bott and Co founded?
Bott and Co was founded in 2001. It employs 51 to 100 people.
Where is Bott and Co based?
Bott and Co is headquartered in Wilmslow, United Kingdom, in the Europe region.
How does Bott and Co make money?
One revenue line is on record: no Win No Fee Legal Claims.
Who are Bott and Co's main competitors?
Direct peers on record are Simpson Millar, Novum Law, AirHelp, Flightright, Hudgell Solicitors and Claim4Flights. Broad incumbents are Slater and Gordon and Leigh Day. Money Claims / Bankrefunds.co.uk is listed as an emerging player. Money and Pensions Service / Resolver is listed as an others.
Does Bott and Co have an API?
No public API is recorded for Bott and Co.
What industry is Bott and Co in?
Bott and Co's product category is Consumer Legal Services. Its primary akta.pro industry code is THALABAJ, Airline Payments, Fraud & Chargeback Management, with a secondary code of FSAKAJAB, Third-Party Collection Agencies (Consumer). Its NAICS code is 561440 and its SIC code is 7320.