What VPNpro does

VPNpro is a London-based affiliate content platform founded in 2018 that operates a multilingual VPN review and comparison website. The company does not provide VPN services itself; instead, it produces expert-authored reviews, ranked comparison lists, how-to guides, and video content covering 30+ third-party VPN providers, with NordVPN, Surfshark, and Proton VPN featured as core recommendations. Its core product surface consists of curated 'best-of' lists organized by device (Windows, Mac, Android, iPhone), use case (streaming, torrenting, gaming, sports betting, crypto gambling), and country (USA, China, India), alongside side-by-side comparison articles and dedicated coupon pages.

The underlying technology is a standard content management and review platform with no proprietary technology components; VPNpro's competitive differentiation rests on its editorial methodology — hands-on testing of VPN providers since 2018, named authorship, fact-checking processes, and continuous content updates (active publishing observed through June 2026). The site distributes via owned channels including the main website, a YouTube channel covering broader online security topics, and a Twitter presence. Content is available in five languages (English, Spanish, German, French, Dutch), supporting organic global reach without paid acquisition.

VPNpro monetizes exclusively through affiliate commissions earned when readers click through to VPN provider sites and complete purchases. Revenue is generated from a portfolio of 10+ affiliate partners spanning tier-1 brands (NordVPN, Surfshark, Proton VPN) and secondary providers (TotalVPN, Norton VPN, IPVanish, ExpressVPN, CyberGhost, Bitdefender VPN, PrivateVPN). The company is privately held with no disclosed funding, parent company, or management team, suggesting a bootstrapped, lean operation. Its customer segments are horizontal consumer audiences (privacy-conscious users, streaming enthusiasts, sports bettors, crypto gamblers) rather than enterprise accounts, and the business model carries no direct revenue from end users.

Name

VPNpro

Legal name

VPNpro

Website

https://vpnpro.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

VPNpro is a London-based affiliate content platform founded in 2018 that publishes expert VPN reviews, comparisons, and guides across five languages. It monetizes exclusively through affiliate commissions from 10+ VPN providers including NordVPN and Surfshark, serving privacy-conscious consumers, streamers, and online gambling users globally.

Ownership category

akta.pro rank

akta.pro primary industry

VPN & Remote Access Gateways (HDADABAD)

akta.pro secondary industry

VPN Gateways & Concentrators (IPsec/SSL) (HDAFAFAC)

Keywords

• Vpn reviews
• Vpn comparisons
• Online privacy content
• Affiliate content site
• Vpn buying guides

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commissions: VPNpro earns affiliate commissions when users click through to VPN provider websites and make purchases. The site explicitly discloses 'We may earn affiliate commissions for the recommended products.' This is the primary revenue stream, generated through review content, comparison tables, and promotional placements for VPN services including NordVPN, Surfshark, Proton VPN, TotalVPN, Norton VPN, IPVanish, ExpressVPN, CyberGhost, Bitdefender, and PrivateVPN.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

VPNpro is a VPN review and recommendation platform that publishes expert, hands-on tested reviews, side-by-side comparisons, ranked best-of lists by device, use case, and country, how-to guides, and video tutorials for third-party VPN services. The site is free to consumers and monetizes exclusively through affiliate commissions earned when readers click through to partner VPN providers such as NordVPN, Surfshark, and Proton VPN.

Product overview

VPNpro is a single, unified VPN review and recommendation platform (not a VPN service provider itself). The platform aggregates and analyzes VPN services, offering users expert-backed reviews, side-by-side comparisons, coupon deals, and educational guides and tutorials. The core offering consists of curated VPN service recommendations organized by device type (Windows, Mac, Android, iPhone), use case (torrenting, streaming, gaming), and provider (NordVPN, Surfshark, Proton VPN, etc.). VPNpro monetizes through affiliate partnerships with VPN providers while maintaining editorial independence through rigorous in-house testing since 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• VPNpro Review Platform A free online platform that aggregates expert VPN reviews, side-by-side provider comparisons, ranked best-of lists by device, use case, and country, and how-to guides to help individual consumers choose a third-party VPN subscription. The site is free to consumers and monetizes via affiliate clickouts to partner VPN providers.
• VPNpro Coupons and Deals Page

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• NordVPNcoreOthersNordVPN is VPNpro's top-recommended VPN provider, featured prominently on the site with affiliate links. VPNpro earns commissions when users click through and subscribe to NordVPN. NordVPN is rated 9.8/10 and positioned as the best overall VPN service.
• Surfshark VPNcoreOthersSurfshark VPN is a featured VPN partner on VPNpro, promoted as a budget-friendly option with unlimited device connections. Rated 9.5/10, Surfshark is recommended for users with multiple devices or families.
• Proton VPNcoreOthersProton VPN is featured as the best freemium VPN option, recommended for users seeking a free tier with strong privacy features. Rated 8.6/10 and positioned as the top choice for privacy-focused users.
• TotalVPNminorOthersTotalVPN is featured as an easy-to-use, budget-friendly VPN option bundled with TotalAV antivirus. Rated 8.2/10, recommended for VPN beginners seeking basic protection.
• Norton VPNminorOthersNorton VPN is featured as a reliable VPN for beginners with strong security features. Rated 7.3/10, recommended for users already familiar with Norton's security ecosystem.
• IPVanishminorOthersIPVanish is featured as a reliable VPN with unlimited device connections and owned server infrastructure. Rated 8.4/10.
• ExpressVPNminorOthersExpressVPN is featured as a performance-focused top VPN service with excellent streaming capabilities. Rated 8.4/10.
• CyberGhostminorOthersCyberGhost is featured as a solid VPN choice for budget-conscious users with one of the largest server fleets. Rated 8.9/10.
• Bitdefender VPNminorOthersBitdefender VPN is featured as a best mid-class VPN for daily use with good value bundled with Bitdefender antivirus. Rated 8.2/10.
• PrivateVPNminorOthersPrivateVPN is featured as the best VPN for streaming at a low price point. Rated 8.7/10, recommended for users prioritizing streaming access.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CNET: CNET is a major generalist technology publisher that maintains VPN reviews and affiliate content alongside broad consumer tech coverage. It is a much larger incumbent competing for the same high-intent VPN keywords as VPNpro.
• Tom's Guide: Tom's Guide is a major consumer tech publication with VPN reviews, streaming guides, and affiliate links to VPN providers. It is a broad incumbent that overlaps VPNpro's target keywords and audience.
• TechRadar: TechRadar is a large global technology publisher with a dedicated VPN review vertical and affiliate revenue from VPN providers. It targets the same consumer VPN buyer as VPNpro but at significantly larger scale.
• PCMag: PCMag is an established technology publication covering VPNs and security software with affiliate-driven reviews. It competes with VPNpro on VPN-related SERPs but as part of a broader tech editorial portfolio.

Direct peers

• RestorePrivacy: RestorePrivacy is a privacy-focused content site that reviews VPNs, password managers, and secure email services using affiliate monetization. It is a direct peer in audience, niche, and revenue model.
• Top10VPN: Top10VPN is a VPN review and comparison affiliate site that publishes rankings, hands-on testing, and guides for consumer VPN services. It is a direct competitor to VPNpro in target audience (privacy-conscious consumers), business model (affiliate referral monetization), and SEO keyword strategy.
• Comparitech: Comparitech publishes VPN reviews, comparisons, and privacy/security research content monetized through affiliate links. It overlaps VPNpro directly in product category, target reader (privacy and streaming users), and revenue model.
• Security.org: Security.org publishes consumer-facing VPN reviews, security product comparisons, and educational guides funded through affiliate commissions. It targets the same consumer privacy/streaming audience as VPNpro.
• Pixel Privacy: Pixel Privacy is a niche VPN review and privacy content site monetized through affiliate partnerships with major VPN providers. It competes for the same keywords and audience as VPNpro.
• Wizcase: Wizcase is a privacy and security content site publishing VPN reviews, comparisons, and security guides supported by affiliate links. It is a direct competitor in audience, content scope, and monetization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vpnpro
• YouTubeyoutube.com/channel/UCEwH5yFKrIGhXjoulR-xwpg?view_as=subscriber
• LinkedInlinkedin.com/company/vpnprocom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VPNpro