Effata Fajar Anugerah

What Effata Fajar Anugerah does

PT. Effata Fajar Anugerah (operating as Effata) is an Indonesian pharmaceutical wholesaler (Pedagang Besar Farmasi / PBF) headquartered in Surabaya, East Java. Founded in 2013 by Ting Hoo Santoso and Lannywati Dewi, the company distributes medicines and health products from pharmaceutical principals — notably Dexa Medica and PT. Hexpharm Jaya Laboratories (a subsidiary of Kalbe Farma), with additional references to PT. Meprofarm and Pfizer — to pharmacies and healthcare providers across Indonesia, including major cities and remote areas. The portfolio spans multivitamins, fever reducers, cough and flu preparations, anti-inflammatory corticosteroids, antibiotics, and chronic-disease medications for diabetes and hypertension.

The company's underlying technology stack is operational rather than digital-platform-centric: CDOB (Cara Distribusi Obat yang Baik / Good Drug Distribution Practice) compliant warehouse and distribution management, enterprise field sales coverage, and B2B customer communication via website (effata.co.id) and WhatsApp Business. There is no disclosed proprietary platform, software product, or AI/ML capability; the entire offering is a physical-goods distribution service with light digital customer-engagement layers.

Effata makes money on distribution margins (transaction-fee model) by purchasing from pharmaceutical principals and reselling to pharmacies across Indonesia. The go-to-market is dual-sided: channel partnerships with principals (where Effata serves as an authorized distributor expanding product reach into remote and underserved regions), and direct B2B field sales to pharmacy customers (apotek) nationwide. Pricing is quote-based and not publicly disclosed. The company is privately held, bootstrapped, and employs 51-100 staff; no funding rounds, M&A activity, or public-trading instruments are disclosed in the available data.

Name

Effata Fajar Anugerah

Legal name

PT. Effata Fajar Anugerah

Website

https://effata.co.id

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

PT. Effata Fajar Anugerah is an Indonesian pharmaceutical wholesaler (PBF) headquartered in Surabaya that distributes medicines and health products from principals such as Dexa Medica and Kalbe Farma's Hexpharm Jaya to pharmacies across Indonesia, including remote areas.

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Full-Line Pharmaceutical Wholesalers (HLAIAJAA)

akta.pro secondary industries

Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF), Direct-to-Provider / Clinic Buy-and-Bill Distributors (HLAIAJAM)

Keywords

• Pharmaceutical distribution
• Pharmacy wholesale
• Medicine supply chain
• Healthcare logistics
• Drug distribution services

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Pharmaceutical Distribution: PT. Effata Fajar Anugerah generates revenue as a pharmaceutical distributor (PBF/Pedagang Besar Farmasi) by distributing pharmaceutical products from principals to pharmacies and healthcare providers throughout Indonesia. The company earns margin on the distribution of pharmaceutical products including multivitamins, fever reducers, cough/flu medications, anti-inflammatory drugs, infection treatments, and degenerative disease medications.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

PT. Effata Fajar Anugerah operates as a licensed pharmaceutical wholesaler (Pedagang Besar Farmasi/PBF) that distributes medicines and health products from pharmaceutical principals to pharmacies and healthcare providers across Indonesia. The company manages nationwide distribution of multivitamins, fever reducers, anti-inflammatory drugs, antibiotics, and chronic disease medications, with a focus on CDOB-compliant warehousing, complete product availability, and delivery to both major cities and remote areas.

Product overview

Effata Fajar Anugerah is a pharmaceutical distribution company (Pedagang Besar Farmasi/PBF) that operates as a single unified service offering rather than a platform with modular products. The company's core offering is its nationwide pharmaceutical distribution service, which distributes medicines and health products from pharmaceutical principals (including PT. Dexa Medica, PT. Kalbe Farma/PT. Hexpharm Jaya, PT. Meprofarm, and Pfizer) to pharmacies and healthcare facilities throughout Indonesia. The distributed product portfolio includes multivitamins (Hevit Plus, Hevit C, Daneuron, Neurodex), fever reducers/pain relievers (Dapyrin, Dofen Forte), cough and cold medicines (Intunal), anti-inflammatory corticosteroids (Danasone, Methylprednisolone), antibiotics (Amoxicillin, Cefadroxil, Cefixime, Azithromycin), diabetes medications (Acarbose, Glimepiride, Metformin, Glibenclamide, Glucodex), and hypertension medications (Bisoprolol, Captopril, Amlodipine, Nifedipine, Candesartan, Losartan, Spironolakton). The company differentiates through complete product availability, fast and reliable delivery, competitive pricing, and commitment to Good Drug Distribution Practice (CDOB) quality standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharmaceutical Distribution Services (PBF) Nationwide pharmaceutical distribution service providing medicines and health products from principals (Dexa Medica, Kalbe Farma/Hexpharm Jaya, Meprofarm, Pfizer) to pharmacies and healthcare facilities throughout Indonesia. The service covers major cities and remote areas, with CDOB-compliant warehouse management, complete product availability, fast and reliable delivery, and competitive B2B pricing.
• Vitamin and Supplement Distribution Multivitamin and supplement portfolio distributed by Effata on behalf of PT. Hexpharm Jaya (Kalbe Farma) and PT. Dexa Medica, supplied to pharmacies across Indonesia.
• Fever Reducer and Pain Reliever Distribution Paracetamol and ibuprofen-based fever reducers and pain relievers distributed by Effata to Indonesian pharmacies, including pediatric syrup formulations.
• Anti-Inflammatory and Specialty Medication Distribution Anti-inflammatory corticosteroids, cough and flu medications, and chronic disease medications (e.g., diabetes) distributed by Effata to pharmacies and healthcare providers throughout Indonesia.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Dexa MedicacoreChannel Partner/ Reseller/ DistributorDexa Medica is one of the largest pharmaceutical companies in Indonesia. The partnership between Dexa and Effata has been established for over a decade and has resulted in mutual growth for both companies. Products distributed include Neurodex, Dofen Forte, Methylprednisolone, and other pharmaceutical products. The partnership has successfully expanded Dexa product distribution throughout Indonesia.
• PT. Hexpharm Jaya LaboratoriescoreChannel Partner/ Reseller/ DistributorPT. Hexpharm Jaya Laboratories is a company under PT. Kalbe Farma Tbk. The cooperation between Hexpharm Jaya and Effata has provided positive impact on the growth of both companies and has expanded HJ products throughout Indonesia. Products distributed include Hevit Plus, Hevit C 500mg, Hevit C 1000mg, Daneuron, Dapyrin 500mg, Dapyrin syrup, and Danasone.
• Kalbe FarmacoreChannel Partner/ Reseller/ DistributorKalbe Farma is one of the major pharmaceutical companies in Indonesia. Through its subsidiary PT. Hexpharm Jaya Laboratories, Kalbe Farma has established a partnership with Effata for pharmaceutical product distribution throughout Indonesia.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PT Anugrah Argon Medica: Pharmaceutical distribution subsidiary of Astra International, running a nationwide PBF network with broad therapeutic coverage. Comparable as a multi-principal, full-line pharma distributor to Indonesian pharmacies.
• PT Enseval Putera Megatrading: Subsidiary of Kalbe Farma and one of Indonesia's largest pharmaceutical distributors (PBF). Directly comparable as a nationwide full-line pharma wholesaler serving pharmacies and healthcare outlets across Indonesia.
• PT Bina San Prima: Indonesian pharmaceutical and consumer health distributor operating a wide PBF network. Comparable in being a full-line wholesaler distributing principals' products to pharmacies and outlets across Indonesia.
• PT Parit Padang Global: Pharmaceutical and medical device distributor serving hospitals, pharmacies, and clinics across Indonesia. Comparable as a multi-category healthcare distributor with nationwide reach.
• PT Sapta Sari Tama: Pharmaceutical wholesaler (PBF) distributing a wide range of prescription and OTC products to pharmacies across Indonesia. Directly comparable as a multi-principal full-line distributor.
• PT Kimia Farma Trading & Distribution: Distribution arm of state-linked Kimia Farma, operating a nationwide PBF network. Directly comparable as a full-line pharmaceutical wholesaler supplying pharmacies and healthcare providers across Indonesia.
• PT Antarmitra Sembada: National pharmaceutical and medical device distributor with a broad PBF and medical-supply network. Comparable in serving both pharmacies and healthcare providers across Indonesia.
• PT Dos Ni Roha: Indonesian pharmaceutical wholesaler covering prescription and OTC products for pharmacies and healthcare outlets. Comparable as a PBF distributor focused on nationwide pharmacy supply.

Broad incumbents

• PT Kalbe Farma Tbk: One of Indonesia's largest pharmaceutical manufacturers and owner of PT Enseval Putera Megatrading. Comparable as both a principal supplier to Effata and a broad incumbent in pharma manufacturing and distribution.
• PT Dexa Medica: Major Indonesian pharmaceutical manufacturer and long-tenured Effata principal. Comparable as a broad incumbent manufacturer that also operates distribution capabilities and competes for pharmacy shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pt-effata-fajar-anugerah

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effata Fajar Anugerah