Hotshop Hot Yoga & Spin

What Hotshop Hot Yoga & Spin does

HotShop Hot Yoga & Spin operates a multi-studio boutique fitness business headquartered in Calgary, Alberta, offering group classes in three modalities — Hot Yoga, Spin, and Barre — across five neighborhood locations (Victoria Park, Marda Loop, Silverado, Varsity, West 85th). The company schedules over 250 classes per week, runs on a direct-to-consumer model, and serves two primary customer segments: individual fitness enthusiasts purchasing class passes, multi-visit passes, or recurring memberships, and corporate/special-occasion groups booking private sessions for 1-44 participants starting at $450 per class.

The technology layer is intentionally lean. HotShop's digital product surface consists of a dedicated mobile app (iOS and Android, published under Apple ID 6449718723 and Google Play package com.marianatek.hotshop), which is built on the Mariana Tek third-party studio management platform rather than proprietary infrastructure. Booking, pass purchases, and membership management are handled through this app and the company's website, which sits on Squarespace. There is no disclosed proprietary technology, integrations, APIs, patents, or trademarks in the source data.

The revenue model combines transaction-based revenue (individual class passes and multi-visit bundles), recurring subscription revenue (membership plans), and one-time private class bookings for groups. Marketing is conducted primarily through Instagram, the website, and the mobile app, with a self-serve booking flow at the bottom of the funnel. The company is privately held with no disclosed funding history, investors, or executive leadership team in the source material, and operates entirely within the Calgary metro.

Name

Hotshop Hot Yoga & Spin

Website

https://hot-shop.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

HotShop Hot Yoga & Spin is a Calgary-based boutique fitness operator running five studios offering over 250 weekly classes in Hot Yoga, Spin, and Barre, serving individual members and private group bookings.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAC

Hot Yoga & Heated Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Hot yoga classes
• Spin classes
• Barre classes
• Group fitness studio
• Fitness memberships

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Class Passes and Multi-Visit Passes: Customers can purchase individual class passes or multi-visit pass bundles for Hot Yoga, Spin, and Barre classes
2. Membership Subscriptions: Recurring membership plans offering ongoing access to studio classes
3. Private Class Bookings: Private group classes accommodating 1-44 people, starting at $450 per class for corporate events, bachelorette parties, birthday celebrations, and other occasions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Hotshop Hot Yoga & Spin operates five physical fitness studios in Calgary offering Hot Yoga, Spin, and Barre group fitness classes, with over 250 classes scheduled per week. Customers access these classes through individual class passes, multi-visit pass bundles, recurring memberships, or private group bookings (1 to 44 people) starting at $450 per class, with booking facilitated via a dedicated iOS/Android mobile app and the company website.

Product overview

HotShop is a multi-studio fitness business offering hot yoga, spin, and barre classes across five Calgary locations (Victoria Park, Marda Loop, Silverado, Varsity, and West 85th), with over 250 classes per week. The core offering consists of group fitness classes, complemented by a mobile app for booking and management, private class sessions for groups of 1-44 participants, and membership/passes for recurring access. The studio network operates under a single unified brand with multiple physical locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Yoga Classes High-temperature yoga sessions designed for intensive workouts, offered across all five Calgary studio locations as a core group fitness offering.
• Spin Classes Indoor cycling group fitness sessions available at the five Calgary studios as part of the studio's core class offering.
• Barre Classes Barre-inspired group fitness classes combining elements of ballet, Pilates, and yoga, offered across the Calgary studio network.
• Private Classes Customized private group fitness sessions accommodating 1 to 44 participants, targeted at corporate team building, bachelorette parties, birthday celebrations, school groups, and mixers, with pricing starting at $450.00 per class.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Barre Body: Boutique barre-focused fitness studio chain. Directly competes for the barre segment of HotShop's class offering and shares the multi-location boutique positioning.
• Modo Yoga: Canada-origin hot yoga and yoga studio franchise with multiple locations. Closest direct competitor to HotShop's hot yoga and barre offerings in the Canadian market.
• CorePower Yoga: Large US hot yoga and barre studio chain offering heated yoga, spin, and sculpt classes. Operates a similar multi-modality boutique fitness model at much larger scale.
• YYC Hot Yoga: Calgary-based hot yoga studio competing in the same local market as HotShop. Direct local competitor for hot yoga enthusiasts in the Calgary trade area.
• Pure Yoga: Multi-location premium yoga studio chain offering hot yoga, traditional yoga, and related wellness programming. Closely comparable boutique yoga operator with multi-format class offerings.

Broad incumbents

• Orangetheory Fitness: Global boutique fitness franchise offering group heart-rate-based interval training. Adjacent boutique fitness competitor targeting overlapping discretionary fitness spend.
• GoodLife Fitness: Canada's largest fitness club chain offering memberships, group classes, and personal training. Broad incumbent competitor in the Calgary fitness market, but operating a low-cost high-volume gym model rather than boutique heated studios.
• Equinox: Premium global fitness club operator offering group classes including yoga, cycling, and barre. Represents the high-end benchmark for premium boutique and studio-based fitness experiences.
• F45 Training: Global functional training franchise with group class format. Adjacent boutique fitness peer competing for the same Calgary discretionary fitness consumer.

Others

• ClassPass: Fitness aggregator platform that partners with studios like HotShop to fill classes. Functions as both a distribution channel and a potential disintermediation threat to studio-direct memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HotShopYYC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotshop Hot Yoga & Spin