Hogarth Health Club

What Hogarth Health Club does

Hogarth Health Club is a premium, family-owned, adults-only health club operated by The Hogarth Group Ltd on a two-acre site at Airedale Avenue, Chiswick, West London. The company was founded around 1980 and has offered a comprehensive fitness, nutrition, and relaxation lifestyle for over 40 years. Core facilities include a heated 18m indoor swimming pool with UV purification, a Technogym-equipped gym with indoor and outdoor areas, three dedicated studios, two outdoor tennis courts, an indoor squash court, sauna, steam room, spa pool, and the on-site Hogarth Bar & Kitchen. The club delivers over 100 weekly studio classes spanning BODYPUMP, Yoga, Pilates, HIIT, Group Cycle, Zumba, Group Fight, Stretchworks, and Tai Chi, plus personal training (5 complimentary sessions in the first month, 1 per month thereafter) and a newly launched Solstice Reformer Pilates studio with six Allegro 2 reformer beds. Supporting services are operated as channel partners or affiliated sub-brands: the Hogarth Clinic hosts Harley Street Physiotherapy, London Acupuncture Clinic, London Sports Therapy, Chiswick Osteopathic Clinic, Studio 17 Pilates, and a chiropractor; the separately branded Hogarth MediSpa provides CoolSculpting, laser hair removal, facials, and massage; and The Door W4 private medical clinic sits adjacent.

The business model is predominantly direct-to-consumer subscription-based, with three monthly no-tie-in membership tiers (Full, Airedale off-peak, and Night Owl evening) and corporate membership options. Supplementary revenue streams include prepaid Reformer Pilates packages, third-party clinic practitioner rent and shared billing, MediSpa services (with a new-member discount voucher mechanism), and Bar & Kitchen F&B operated in partnership with The Pantry. Pricing is not publicly disclosed and is provided on enquiry via the website, phone, or in-person tour. GTM relies on the website, social media (Facebook, Twitter, Instagram), Mailchimp newsletters, member referrals, local Chiswick business partnerships, and personal tours as the primary conversion mechanism. The technology stack is operational rather than AI-driven, comprising EZ-Runner for booking management, Spivi for Group Cycle gamification, and Zoom for live-streamed classes. Ownership remains with The Hogarth Group Ltd (a private limited company, no institutional investors or funding rounds disclosed), with the brand functioning as the anchor of a multi-vertical wellness ecosystem (Club, Bar & Kitchen, MediSpa, The Door W4, and Hogarth Clinic).

Name

Hogarth Health Club

Legal name

The Hogarth Group Ltd

Website

https://thehogarth.co.uk

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Hogarth Health Club is a premium, family-owned adults-only health club in Chiswick, West London, offering gym, 18m pool, tennis, squash, 100+ weekly classes, personal training, Reformer Pilates, on-site physiotherapy and holistic clinic services, MediSpa, and Bar & Kitchen on a no-tie-in monthly membership model.

Ownership category

akta.pro rank

Product category

Premium Health & Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Premium health club
• Fitness membership
• Studio fitness classes
• Personal training services
• Holistic wellness services

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees across Full Membership, Airedale Membership, and Night Owl Membership tiers. All memberships operate on a no tie-in monthly contract basis. Membership includes unlimited studio classes, pool access, gym access, and complimentary personal training sessions.
2. Reformer Pilates Packages: Pre-paid Reformer Pilates class packages purchased through the members online portal. Packages range from single sessions to 20-class bundles with a 1-year expiry and approximately 20% discount for multi-class purchases. Additional revenue from Reformer taster sessions.
3. Clinic Services: Revenue generated through third-party clinic practitioners operating within the club — including acupuncture, physiotherapy, chiropractic, osteopathy, sports therapy, and Pilates Studio 17. Practitioners operate independently and pay for space usage or run their own billing through the club's booking system.
4. Bar & Kitchen: Food and beverage revenue from The Hogarth Bar & Kitchen, open to members, guests, and users of adjacent Hogarth facilities. Operated in partnership with The Pantry.
5. MediSpa: Beauty and aesthetics services at The Hogarth MediSpa (a separately branded but affiliated entity). New club members receive an exclusive discount voucher in welcome packs. Services include CoolSculpting, laser hair removal, massages, and facials.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Hogarth Health Club sells adults-only monthly gym and wellness memberships, giving access to a gym, an 18m heated swimming pool with UV filtration, sauna, steam room, two tennis courts, a squash court, three studios with 100+ weekly classes, complimentary personal training and affiliated Reformer Pilates. It bundles supplementary on-site services including a holistic therapy clinic (acupuncture, physiotherapy, chiropractic, osteopathy, sports therapy), a beauty MediSpa, an adjacent private medical clinic and an on-site bar and kitchen.

Product overview

Hogarth Health Club is a premium, family-owned adults-only health club set across 2 acres in Chiswick, West London, offering a comprehensive wellness lifestyle through exercise, nutrition, and relaxation for over 40 years. The club operates on a monthly no-tie-in contract model with three membership tiers. Its core offering includes a fully-equipped gym with indoor and outdoor areas, an 18m heated swimming pool with UV filtration and spa facilities, tennis and squash courts, and three dedicated studio spaces. The product portfolio centers on over 100 weekly studio classes (BODYPUMP, Yoga, Pilates, HIIT, Group Cycle, Zumba, Group Fight, Stretchworks, Tai Chi) supplemented by Personal Training with complimentary sessions, and a newly launched Solstice Reformer Pilates studio with six Allegro 2 reformer beds. Adjacent services include The Hogarth Clinic (Acupuncture, Physiotherapy, Chiropractic, Osteopathy, Sports Therapy), Hogarth MediSpa (CoolSculpting, laser treatments, beauty services), The Door W4 (private medical and aesthetics clinic), and Hogarth Bar & Kitchen (dining and venue hire). Virtual class participation is enabled via Zoom live streaming, and Group Cycle classes incorporate Spivi interactive technology.

Differentiator

Problem solved

Functional benefit

Brands

• The Hogarth Bar & Kitchen: Indoor and outdoor dining venue at the club serving members and guests
• The Hogarth MediSpa
• The Door W4
• Solstice Reformer Pilates
• The Hogarth Clinic

Products and services

• Full Gym Membership Unlimited monthly access to the full Hogarth Health Club facility for individual adults: indoor and outdoor gym areas, 18m heated pool and spa pool, sauna, steam room, tennis courts, squash court, three studio spaces with 100+ weekly classes, plus complimentary Personal Training sessions.
• Airedale Membership Off-peak monthly membership giving access to the full facility set during restricted off-peak hours (weekday early evenings; weekend afternoons and evenings) on a no-tie-in monthly contract.
• Night Owl Membership Evening-only monthly membership tier providing access to the club's facilities during evening hours for adults unable to attend during the day, on a monthly no-tie-in contract.
• Solstice Reformer Pilates Small-group Reformer Pilates studio with six Allegro 2 reformer beds offering beginner, intermediate and general-level classes, sold as single sessions or prepay multi-class packages with a 1-year expiry.
• Hogarth Clinic On-site holistic therapy clinic providing acupuncture, chiropractic, osteopathy, physiotherapy, sports and running therapy, clinical Pilates and nutritional therapy from independent practitioners based inside the club and bookable by members and non-members.
• Hogarth MediSpa Affiliated beauty clinic delivering CoolSculpting body contouring, laser hair removal, facials, massages and other aesthetic treatments to members and non-members, with a discount voucher offered to new club members.
• The Hogarth Bar & Kitchen On-site bar and restaurant providing indoor and outdoor terrace dining, custom-built oak pods and live-sport viewing for members and guests, also available for venue hire.
• The Door W4 Affiliated private medical health and aesthetics clinic next door to the club offering Private GP, dentistry, menopausal and bio-identical hormone care, face and body aesthetics, advanced clinical facials, life coaching and non-surgical face lifts.
• Personal Training One-on-one fitness coaching with the club's personal trainers, included as 5 complimentary sessions in the first month and 1 per month thereafter, with a paid PTXtra add-on for additional sessions.

Quantifiable outcome

• Member reduced Type 2 diabetes medication from twice daily to once every other day through consistent exercise at the club
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• London Acupuncture ClinicminorChannel Partner/ Reseller/ Distributor · 1 January 2011The London Acupuncture Clinic joined The Hogarth Clinic in 2011 and operates at the club with practitioners including Laura Brinton, Anna Dennis, Katie Scampton, Karolina Kafadar, and Daniel Elliott. Specialises in fertility, gynaecology, pain management, mental health, and general wellness. Also has established clinics in Harley Street, Ealing, and Windsor.
• London Sports TherapyminorChannel Partner/ Reseller/ Distributor · 1 January 1999Founded by Josie Mitchell in 1999, London Sports Therapy offers expert sports injury and running clinic services at The Hogarth. Practitioners include Josie Mitchell (BSc Hons MSST, British Masters Olympic Weightlifting Champion 2024), Richard Stennett (MSc Sport Rehabilitation, PhD candidate), and Fin Medd (MSc BASRaT). Works with elite athletes, recreational sportspeople, and general clients.
• Harley Street Physiotherapy GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 1998Expert physiotherapy clinic located within The Hogarth Health Club since 1998 (formerly Louise Jewers Physiotherapy). Team includes Louise Jewers, Caroline Wright, Clare Ryan, and Ajay Sherchan. Specialises in sports injuries, spinal conditions, post-surgical rehab, and women's pelvic health. Bookable via the club's clinic page.
• The Hogarth Group LtdcoreOthersThe Hogarth Health Club is a brand owned by The Hogarth Group Ltd, whose registered office is at Airedale Avenue, Chiswick, London W4 2NW. The group also operates The Door W4 medical clinic, Hogarth MediSpa, and Hogarth Bar & Kitchen as affiliated entities sharing the same premises and brand ecosystem.
• The Door W4coreStrategic or Co-development PartnerPrivate Medical Health & Aesthetics Clinic located next door to The Hogarth Club at the end of the car park. Offers Private GP, Dentistry, Menopausal Health, Bio-identical Hormones, Face & Body Aesthetics, Advanced Clinical Facials, Life Coaching, and Non-Surgical Face Lifts. Part of the Hogarth integrated wellness ecosystem.
• The Pantry (for Hogarth Bar & Kitchen)minorStrategic or Co-development PartnerThe Hogarth Bar & Kitchen is operated in partnership with The Pantry, who provide customisation, broad menu options, daily specials, and quality local suppliers for the on-site restaurant and bar.
• Local Chiswick BusinessesminorGTM or Marketing PartnerThe Hogarth Club runs a formal 'Hogarth Club Partnerships' programme collaborating with local businesses of all sizes for fun activations and exclusive member offers.
• Studio 17 (Pilates)coreChannel Partner/ Reseller/ DistributorStudio 17 is a husband-and-wife Pilates team (Graeme and Lysta Reardon) operating a bespoke Reformer Pilates studio within The Hogarth Health Club. They offer mat and equipment-based Pilates, ante/postnatal services, and post-operative rehabilitation. Part of the club's holistic therapy offering.
• Chiswick Osteopathic ClinicminorChannel Partner/ Reseller/ DistributorCarlo Constandinou and Katie Hunter run The Chiswick Osteopathic Clinic from within The Hogarth Clinic space. Specialising in gentle osteopathy suitable for all ages from newborn babies upwards, including paediatric and cranial osteopathy, and lymphatic drainage.
• Laurie Launay (Chiropractor)minorChannel Partner/ Reseller/ DistributorLaurie Launay provides chiropractic services within The Hogarth Clinic. Qualified from the chiropractic University in Atlanta (USA) in March 1993, registered with the General Chiropractic Council and British Chiropractic Association. Specialises in treating spinal conditions and promoting general wellbeing through non-invasive chiropractic treatment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KXU Chiswick: Boutique premium Chiswick health club and spa offering gym, classes, personal training, and wellness services within the same postcode. Closest direct geographic competitor to Hogarth with comparable premium positioning and adult-focused proposition.
• Third Space London: Boutique premium London health club chain operating sites in Marylebone, City, Tower Bridge, and more. Direct overlap on premium positioning, comprehensive facilities, classes, and personal training pricing for affluent London professionals in the same demographic as Hogarth's Chiswick members.

Emerging players

• PureGym: UK's largest low-cost gym chain. Not a direct competitor on quality but pushes the value end of the same West London catchment — competing for the price-sensitive tail of Hogarth's prospective member pool.
• The Gym Group: Budget 24/7 gym operator with multiple West London sites including Chiswick. Competes with Hogarth at the budget end for the same catchment, indirectly setting a price ceiling for premium membership propositions.
• Body Machine Performance: London Reformer Pilates specialist with multiple studios. Directly comparable to Hogarth's newly launched Solstice Reformer Pilates on equipment (Allegro), small-group format, and premium pricing structure.

Broad incumbents

• Virgin Active UK: Premium health club operator with multiple London and UK locations. Comparable on premium membership fitness, extensive class timetables, and pool/spa facilities, targeting the same adult demographic as Hogarth.
• Better (GLL): UK's largest charitable social enterprise operating leisure facilities including gyms, pools, and classes on behalf of local councils. Indirect competitor for budget-conscious members in the West London catchment.
• Nuffield Health: UK not-for-profit health and fitness operator with 100+ clubs combining fitness with clinical services. Overlaps with Hogarth on integrated fitness + clinic + physiotherapy positioning and membership model, though at significantly larger scale.
• David Lloyd Leisure: UK's largest premium health club operator with 100+ clubs. David Lloyd is directly comparable to Hogarth in target customer (families, adults, premium tier), broad facility mix (gym, pool, tennis, classes, spa), and membership-based revenue model, though it operates nationally versus Hogarth's single site.

Others

• The Hogarth MediSpa (in-house): Affiliated aesthetic and beauty clinic co-located with the club. While technically part of the same group, it serves as a useful reference for the clinic/spa add-on model that adjacent competitors like Third Space Soho/Sky and Re:mind Studio emulate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thehogarthclub
• Facebookfacebook.com/pages/The-Hogarth-Health-Club/8738188343
• Instagraminstagram.com/thehogarthclub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogarth Health Club