Eye Care One

What Eye Care One does

Eye Care One is a Michigan-based optometry practice network operating 9 clinic locations across the state (Spring Lake, Norton Shores, East Muskegon, North Muskegon, Whitehall, Fremont, Greenville, and Taylor). The practice delivers comprehensive eye care services including routine eye exams, contact lens fittings, eye disease management (cataracts, glaucoma, macular degeneration, diabetic eye disease), emergency eye care, and LASIK co-management, staffed by 11 optometrists and a practice manager at each location. The company also operates an HD Digital Laboratory for in-house custom lens fabrication and stocks over 1,000 designer frame SKUs alongside specialty eyewear and contact lens products.

The business operates a hybrid professional-services and retail-hardware revenue model: professional fees from clinical services are complemented by retail sales of prescription eyeglasses, sunglasses, safety glasses, and contact lenses (with annual supply subscriptions offering up to $400 in manufacturer rebates). Pediatric myopia management is a growing specialty, utilizing Essilor Stellest lenses, MiSight, Ortho-k, and atropine drops. The Taylor location is co-located with Switch Eye Center to provide laser and cataract surgery services. Distribution is direct-to-consumer through physical clinics plus an online channel for contact lens re-ordering via the EyeFinity patient portal.

Founded around 2000, the practice serves families, children, adults, and seniors across primarily West Michigan communities. It operates as a portfolio company under Keplr Vision, leveraging shared HR infrastructure (Dayforce HCM), technology platforms (EyeCarePro website, EyeFinity EHR), and back-office systems. Customer acquisition is driven by local community presence, content marketing through the company website, insurance partnerships, and word-of-mouth referrals from established patient relationships.

Name

Eye Care One

Legal name

Eye Care One

Website

https://eyecareone.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Eye Care One is a Michigan-based optometry practice operating 9 clinics across the state, delivering comprehensive eye exams, eye disease management, pediatric myopia care, LASIK co-management, and retail eyewear/contact lens sales to families, children, and seniors in local communities.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Contact Lens Specialty & Myopia Control (HLAKAKAK), Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Optometry services
• Eye care clinics
• Contact lens fittings
• Eyewear retail
• Ocular disease management

Headquarters

HQ city

Spring Lake

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Eye Care Services: Revenue from comprehensive eye exams, contact lens fittings, emergency eye care, eye disease management, and LASIK co-management services performed by optometrists at all 9 locations.
2. Eyewear Retail: Sales of prescription eyeglasses, designer frames (over 1,000 options), sunglasses, specialty eyewear including safety glasses and sports glasses, and lens treatments (photochromic, bifocals, high-index).
3. Contact Lens Sales: Sales of daily disposable, biweekly, monthly, toric, multifocal, colored, and myopia management contact lenses. Annual supply purchasing with exclusive manufacturer rebates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Eye Care One operates nine optometry clinics across Michigan delivering comprehensive eye exams, contact lens fittings, eye disease management (cataracts, glaucoma, macular degeneration, diabetic eye disease), emergency eye care, myopia management, and LASIK co-management. The practice also retails prescription eyeglasses, designer frames (over 1,000 options), sunglasses, safety glasses, and contact lenses (daily disposables, toric, multifocal, colored, and myopia control), supported by an in-house HD Digital Laboratory for custom lens fabrication.

Product overview

Eye Care One is a network of nine optometry clinics across Michigan offering a unified service platform centered on comprehensive eye care. The core offering includes eye exams, eye condition treatment, eye disease management (cataracts, glaucoma, macular degeneration, diabetic eye disease), emergency eye care, and myopia management. The company operates an HD Digital Laboratory for in-house lens production and stocks over 1,000 frames from designer brands. The product portfolio includes prescription eyeglasses (with designer frames, photochromic Transitions lenses, and specialty safety/sports glasses), contact lenses (daily disposables, toric, multifocal, colored, and myopia control lenses including MiSight and Ortho-k), and LASIK co-management services. The nine clinic locations (Spring Lake, Norton Shores, East Muskegon, North Muskegon, Whitehall, Fremont, Greenville, and Taylor) provide centralized services while maintaining individual contact information and hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Eye Exams
• Eye Condition Treatment
• Eye Disease Management
• Eye Emergencies
• Myopia Management
• LASIK Co-Management
• Contact Lens Fitting
• Eyeglasses
• Contact Lenses

Quantifiable outcome

• 80% of learning is visual
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Keplr VisioncoreOthersKeplr Vision is the parent organization/employer of Eye Care One. The company operates under Keplr Vision's umbrella, utilizing their HR systems (Dayforce HCM) for career opportunities and employee management.
• Switch Eye CenterminorStrategic or Co-development PartnerEye Care One Taylor shares physical space with Switch Eye Center, co-located in the same facility with Laser and Cataract Surgery services available.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• MyEyeDr: Large multi-state optometry consolidator operating hundreds of locations offering comprehensive exams, eyewear, and contact lens services — comparable full-service optometry model at significantly greater scale.
• Visionworks: National optical retailer operating hundreds of locations providing eye exams, prescription glasses, and contact lenses — directly comparable full-service optical retail offering to Eye Care One's clinic-based model.
• EyeCare Partners: National optometry and ophthalmology services platform supporting hundreds of providers across 30+ states — comparable integrated eye care service model and a likely acquirer profile for regional optometry groups.
• Clarkson Eyecare: Multi-state optometry and ophthalmology practice group offering comprehensive eye exams, disease management, and optical retail — comparable in service breadth to Eye Care One but operating at substantially larger scale.
• LensCrafters: National optical retail chain owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses in retail locations — comparable retail optical and exam offering but at far greater national scale.
• Pearle Vision: National optical retail franchise offering eye exams, eyewear, and contact lenses — comparable optometry-plus-retail model with a franchise structure that competes in similar suburban and secondary markets.

Direct peers

• SVS Vision: Michigan-based optical retailer and optometry practice chain operating multiple clinic locations across the state, directly comparable to Eye Care One's regional Michigan footprint, multi-location optometry model, and eyewear retail mix.
• Rx Optical: Michigan and Indiana optometry practice chain offering comprehensive eye exams, designer eyewear, and contact lenses across 50+ locations — highly comparable multi-site optometry model with similar service mix and Midwest geographic focus.

Emerging players

• Warby Parker: Direct-to-consumer eyewear brand with expanding retail and eye exam footprint offering prescription glasses, contact lenses, and vision tests — competing for Eye Care One's prescription eyewear and exam customers with a lower-cost, digital-first model.

Others

• Keplr Vision: Optometry practice support organization identified as the parent/employer of Eye Care One in source data — comparable as a peer in optometry services, and the most relevant entity to understand Eye Care One's ownership and growth strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EyeCareOneMI
• LinkedInlinkedin.com/company/eye-care-one-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye Care One