What Movieplayer.it does

Movieplayer.it is an Italian-language online entertainment media portal operated by NetAddiction S.r.l., a privately-held diversified digital media company headquartered in Terni, Italy. The platform provides news, reviews, and editorial coverage of films, television series, streaming content, and TV programming for Italian-speaking audiences. The site is organized as a unified entertainment guide built around three core products: a comprehensive entertainment database browsable by genre, year, and country; a Guida TV (TV Guide) feature for linear television scheduling; and a Streaming Recommendations surface aggregating content availability across Netflix, Prime Video, Disney+, Apple TV+, Crunchyroll, and Paramount+.

The underlying technology is a web-based content management system with streaming platform integration, delivered as a responsive website accessible on desktop and mobile browsers. There is no native mobile app, no public API, and no SDK. Content is structured through editorial taxonomy covering over 20 film genres and parallel TV series categories, optimized for organic search traffic. The platform is operated by a small editorial team within NetAddiction's broader portfolio of digital media properties, which also includes Multiplayer.it (gaming) and Dissapore (food).

Movieplayer.it operates as a free, ad-supported consumer media property with no subscription, paywall, or direct user fees. Monetization is achieved through advertising placements (with a dedicated ad sales contact at [email protected]) and likely affiliate or partnership arrangements with streaming platforms. The go-to-market motion is product-led and SEO-driven: the platform attracts audiences organically through continuous news publishing, reviews, and structured entertainment content, then monetizes through display and sponsored inventory. The end customer is Italian entertainment enthusiasts seeking discovery, reviews, and viewing guidance across movies, series, and streaming services.

Name

Movieplayer.it

Legal name

NetAddiction S.r.l.

Website

https://movieplayer.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Movieplayer.it is an Italian-language online entertainment media portal providing news, reviews, TV guides, and streaming availability information for Italian-speaking audiences. It operates as a free, ad-supported website owned by NetAddiction S.r.l.

Ownership category

akta.pro rank

Headquarters

HQ city

Latina

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: The primary revenue stream is advertising, with a dedicated advertising email address ([email protected]) indicating a formal ad sales operation. The site displays promotional content and sponsored articles alongside editorial content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Movieplayer.it is an Italian online entertainment media platform that publishes news, reviews, editorial features, and structured information about films, TV series, cinema, and streaming content. It operates as a free, ad-supported digital media property offering a comprehensive entertainment database organized by genre, year, country, and streaming platform, alongside a TV programming guide (Guida TV) and streaming availability recommendations across platforms such as Netflix, Prime Video, Disney+, Apple TV+, Crunchyroll, and Paramount+.

Product overview

Movieplayer.it is an Italian entertainment database operated by NetAddiction S.r.l. that provides comprehensive coverage of films, TV series, television content, and characters. The platform operates as a unified media guide with three core components: the main database for browsing content by genre and year, the TV Guide (Guida TV) for scheduling information, and streaming recommendations highlighting content availability across platforms. The site aggregates news, reviews, and editorial content alongside structured data covering movies, series, cast information, and user ratings.

Differentiator

Problem solved

Functional benefit

Products and services

• Movieplayer.it Entertainment Database Comprehensive Italian-language entertainment database covering films, TV series, television content, and characters, organized by genre, year, country, and streaming platform, with news coverage and editorial reviews.
• TV Guide (Guida TV) TV programming guide that allows users to browse current and upcoming TV shows, movies, and streaming content with scheduling information across Italian broadcast and streaming channels.
• Streaming Recommendations Content discovery feature highlighting latest streaming releases and availability across platforms including Netflix, Prime Video, Disney+, Apple TV+, Crunchyroll, and Paramount+.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IMDb: Amazon-owned global entertainment database providing cast, crew, ratings, reviews, and streaming availability. Comparable to Movieplayer.it's database product but at vastly greater global scale and with a stronger streaming-availability data layer.
• Rotten Tomatoes: Global film and TV review aggregator with editorial critic scores plus audience scores. Comparable to Movieplayer.it's review and editorial function but operates as an internationally recognized incumbent in the review-aggregation space.

Direct peers

• BadTaste.it: Italian entertainment news site with strong coverage of cinema, TV series, and streaming content including Netflix originals. Directly competes for the same Italian entertainment-news audience and ad budgets.
• TVZap: Italian TV guide and entertainment listings site. Directly comparable to Movieplayer.it's Guida TV (TV Guide) product, addressing the same linear-TV scheduling use case for Italian consumers.
• Everyeye.it: Italian entertainment and gaming editorial portal with reviews, news, and video content. Overlaps with Movieplayer.it on cinema and TV series coverage and competes for similar Italian entertainment-seeking audiences.
• ComingSoon.it: Italian entertainment news and reviews portal covering cinema, TV series, and streaming releases. Closely mirrors Movieplayer.it's news, reviews, and streaming-coverage positioning for the Italian market.
• FilmTV.it: Italian film and TV portal combining editorial content with a TV programming guide. Comparable to Movieplayer.it's combined database-plus-Guida TV product set, serving the same Italian consumer-discovery use case.
• MYmovies.it: One of Italy's largest film and TV editorial databases, providing reviews, trailers, cast information, and TV programming schedules. Directly comparable as a horizontally-positioned Italian entertainment content portal monetized via advertising.
• Cineblog.it: Italian entertainment blog covering cinema and television news, reviews, and editorial features. Comparable as a smaller-scale ad-supported Italian entertainment editorial property.

Emerging players

• JustWatch: Global streaming aggregation platform that lets users search where movies and series are available across SVOD services. Overlaps with Movieplayer.it's Streaming Recommendations feature and represents a more globalized, data-driven competitor in the discovery layer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/movieplayer_it
• Facebookfacebook.com/Movieplayerit-Cinema-TV-e-HomeVide
• LinkedInlinkedin.com/company/movieplayer-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movieplayer.it