Wilshire Center Insurance
- Company typePrivate
- Founded1986
- HeadquartersSherman Oaks, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Wilshire Center Insurance firmographics
Firmographics- Name
- Wilshire Center Insurance
- Legal name
- Wilshire Center Insurance Services
- Website
- https://wilshireinsurance.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wilshire Center Insurance industry classification
Industry- Product category
- Independent Insurance Agency & Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
- akta.pro secondary industries
- Public Liability (Premises/Operations) (FSAJADAD), General Liability Insurance (FSAJAMAE)
Keywords
Where Wilshire Center Insurance is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wilshire Center Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Insurance Commissions: As an independent insurance agency and brokerage firm, Wilshire Center Insurance earns commissions from insurance carriers when policies are sold and renewed. Revenue is generated through commissions on personal and commercial insurance products including auto, homeowners, life, commercial property, and workers compensation coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing - individual insurance quotes provided based on customer needs and coverage requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Wilshire Center Insurance product offering
Product offeringCore offering
Wilshire Center Insurance Services is an independent insurance agency and brokerage that sells personal and commercial insurance products on behalf of multiple insurance carriers. The agency offers personal lines (auto, homeowners, life and health) and commercial lines (Business Owner Policy, commercial auto, commercial property, contractor's liability, and workers compensation) to individuals and businesses in California and Nevada, earning commissions from carriers on policies placed and renewed.
Product overview
Wilshire Center Insurance Services is an independent insurance agency offering a portfolio of personal and commercial insurance products. The company provides eight core insurance offerings: Personal Auto Insurance and Homeowners Insurance for individuals; and Business Owner Insurance Policy, Life Insurance, Commercial Auto Insurance, Commercial Property Insurance, Contractor's Liability Insurance, and Workers Compensation for businesses. As an independent agency, they represent multiple insurance carriers to provide competitive rates and customized coverage options to clients in California and Nevada.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Auto Insurance
Companies that use Wilshire Center Insurance
Customer profileSegments3 records
Ideal customer profiles2 records
Wilshire Center Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wilshire Center Insurance partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- NationwideminorInsurance carrier partner represented by Wilshire Center Insurance. Carrier logo displayed on website indicating active business relationship for insurance product distribution.
- TravelersminorInsurance carrier partner represented by Wilshire Center Insurance. Carrier logo displayed on website indicating active business relationship for insurance product distribution.
- Berkley (Berk)minorInsurance carrier partner represented by Wilshire Center Insurance. Carrier logo displayed on website indicating active business relationship for insurance product distribution.
- Blue ShieldminorInsurance carrier partner represented by Wilshire Center Insurance. Carrier logo displayed on website indicating active business relationship for insurance product distribution.
- Nationwide General (Nat Gen)minorInsurance carrier partner represented by Wilshire Center Insurance. Carrier logo displayed on website indicating active business relationship for insurance product distribution.
- Infinity Insurance (Infi)minorInsurance carrier partner represented by Wilshire Center Insurance. Carrier logo displayed on website indicating active business relationship for insurance product distribution.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Wilshire Center Insurance competitors and assessment
Company assessmentBroad incumbents
- Marsh McLennan: Global professional services firm anchored by Marsh, the world's largest insurance broker. While primarily focused on larger enterprises, its middle-market practice overlaps Wilshire's commercial book (BOP, property, workers comp) for growing SMB clients.
- Arthur J. Gallagher & Co. One of the largest global insurance brokerage and risk management firms, offering the same commercial and personal lines Wilshire distributes (P&C, workers comp, contractors liability) but at massive scale across all 50 states. Represents the upper bound of the brokerage model Wilshire operates within.
- Hub International Limited: Mid-to-large national insurance brokerage offering commercial and personal lines with strong presence across the U.S. including California and Nevada. Competes for the same SMB and middle-market customers Wilshire serves, and pursues acquisition of small independent agencies as part of its growth strategy.
- Brown & Brown, Inc. Large national insurance brokerage built significantly through roll-up acquisitions of small independent agencies like Wilshire. Operates the same multi-carrier, multi-line model across personal and commercial lines, providing both a direct competitive threat and a likely acquirer profile.
Emerging players
- Acrisure: Tech-enabled, fast-growing insurance brokerage that has acquired dozens of independent agencies and competes directly for the same SMB and personal lines customers as Wilshire. Represents the modern, scaled evolution of the independent agency model Wilshire currently operates.
- NEXT Insurance: Digital-first commercial insurance provider specializing in small business and contractor coverage (general liability, workers comp, commercial auto) — directly overlapping Wilshire's contractor and SMB niche. Serves customers in California among other states via an online platform rather than through agents.
- Simply Business: Online insurance marketplace and brokerage focused on small businesses, including contractors and service professionals — the same SMB and contractor segments Wilshire serves via its contractor liability and BOP offerings. Represents the digital distribution alternative to Wilshire's phone-led model.
- CoverWallet (an Aon company): Digital insurance platform targeting small businesses with online quoting, binding, and policy management for the same lines Wilshire distributes (BOP, general liability, workers comp). Now part of Aon, represents the tech-enabled version of Wilshire's core SMB offering.
Direct peers
- Freeway Insurance: Large independent insurance agency headquartered in California with multi-state presence including Nevada, offering personal auto, homeowners, commercial, and life insurance through a similar multi-carrier agency model. Most direct head-to-head competitor for Wilshire's regional footprint and customer base.
Others
- The Hartford: Major commercial insurance carrier and one of the dominant writers of small business and workers compensation policies — product categories Wilshire actively distributes. While not a direct brokerage competitor, Hartford competes for the same end customers and is a key carrier-relationship alternative to Wilshire's existing partners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Wilshire Center Insurance social profiles
Digital presenceWilshire Center Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilshire Center Insurance leadership team
Management profileNumber of profiles
Wilshire Center Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilshire Center Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilshire Center Insurance
What does Wilshire Center Insurance do?
Wilshire Center Insurance Services is an independent insurance agency and brokerage that sells personal and commercial insurance products on behalf of multiple insurance carriers. The agency offers personal lines (auto, homeowners, life and health) and commercial lines (Business Owner Policy, commercial auto, commercial property, contractor's liability, and workers compensation) to individuals and businesses in California and Nevada, earning commissions from carriers on policies placed and renewed.
Is Wilshire Center Insurance a public or private company?
Wilshire Center Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wilshire Center Insurance founded?
Wilshire Center Insurance was founded in 1986. It employs 1 to 10 people.
Where is Wilshire Center Insurance based?
Wilshire Center Insurance is headquartered in Sherman Oaks, United States, in the North America region.
How does Wilshire Center Insurance make money?
One revenue line is on record: insurance Commissions.
Who are Wilshire Center Insurance's main competitors?
Broad incumbents on record are Marsh McLennan, Arthur J. Gallagher & Co., Hub International Limited and Brown & Brown, Inc.. Emerging players are Acrisure, NEXT Insurance, Simply Business and CoverWallet (an Aon company). Freeway Insurance is listed as a direct peer. The Hartford is listed as an others.
Does Wilshire Center Insurance have an API?
No public API is recorded for Wilshire Center Insurance.
What industry is Wilshire Center Insurance in?
Wilshire Center Insurance's product category is Independent Insurance Agency & Brokerage. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies), with a secondary code of FSAJADAD, Public Liability (Premises/Operations). Its NAICS code is 5242 and its SIC code is 6411.