Gradintelligence
Gradintelligence operates a UK digital-credentials and opportunity-matching platform serving universities, students, employers, and postgraduate recruiters, holding what it describes as the country's largest database of verified student credentials across 40+ institutional partners.
- Company typePrivate
- Founded2007
- HeadquartersYork, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Gradintelligence firmographics
Firmographics- Name
- Gradintelligence
- Legal name
- Olivedon Limited
- Website
- https://gradintel.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gradintelligence operates a UK digital-credentials and opportunity-matching platform serving universities, students, employers, and postgraduate recruiters, holding what it describes as the country's largest database of verified student credentials across 40+ institutional partners.
- Ownership category
- akta.pro rank
Gradintelligence industry classification
Industry- Product category
- Higher Education Credentialing Software
- NAICS
- Educational Services (611), Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Employment Agencies (7361)
- akta.pro primary industry
- Transcript, Score Reporting & Verification/Credential Wallet Platforms (EDAFADAO)
- akta.pro secondary industries
- Transcript, Verification & Credential Services (EDALAAAK), Credentialing, Digital Badges & Micro-Credential Platforms (EDAFADAF), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
Keywords
Where Gradintelligence is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Gradintelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- University Institutional Licensing: Annual licence fees for universities to access Gradintelligence services including HEAR management, document services, and employability solutions. The licence is subject to maintenance agreement and renewal on anniversary date.
- Employer Recruitment Services: Employers pay for access to the talent pool and matching services to target verified student credentials for graduate programmes and employment opportunities. Services include tailored campaigns with bespoke communication via email, SMS, and system messages.
- Agency Partnership Services: Media and marketing agencies pay for campaign management services or annual partner programme licensing. Agencies receive commission fees on campaigns and discounted rates for large-scale campaigns, with quarterly account management.
- Postgraduate Recruitment Services: Universities and postgraduate recruiters pay for campaigns targeting the 2 million+ verified student talent pool. Services include managed service (full marketing and application process), referral service, and partner programme licensing.
- Student Services: Registration and access to the platform is free for students. Students can access verified documents, build profiles, and receive opportunity matches at no cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free platform access for students and graduates |
| Subscription | Annual | Annual institutional licence for universities |
| Subscription | Multi-year contract | Employer recruitment services with account management |
| Subscription | Annual | Agency partner programme with annual licensing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Gradintelligence product offering
Product offeringCore offering
Gradintelligence provides a cloud-based Digital Credentials Platform that hosts and shares verified Higher Education Achievement Reports (HEARs), transcripts, and degree certificates for students and graduates from UK partner universities. The platform pairs these credentials with a data-driven Opportunity Matching engine that connects students and alumni with graduate roles, placements, and postgraduate programmes, and supports employer and postgraduate recruiter services through targeted campaigns. The offering is sold to universities via annual licensing, to employers via recruitment subscriptions, and to media/marketing agencies via a partner programme, while students access the platform free of charge.
Product overview
Gradintelligence is a unified digital credentials and employability platform serving students, universities, employers, and postgraduate recruiters. The core platform consists of a Digital Credentials Platform that hosts verified documents (including the HEAR, transcripts, and degree certificates), a data-driven Opportunity Matching engine, an eProfile builder for employability profiles, and a Document Sharing Service. Supporting modules include e-Transcript Server, Multi-Doc Service, Advanced Receiver, e-Seal, Attainments Service, and Employability Benchmarking, all licensed to university institution partners. Service tiers include Postgraduate Recruitment Services for universities and Employer Recruitment Services for employers, plus a Media Agency Services line offering managed, referral, and partner programme options. The platform integrates with Tribal SITS:Vision student management systems used by over 60% of UK universities.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Credentials Platform
- Verified Documents (HEAR)
Quantifiable outcome
- Over 3.2 million users served by the platform
- +5 more outcomes
Companies that use Gradintelligence
Customer profileNamed customers29 records
Segments5 records
Ideal customer profiles4 records
Gradintelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
Gradintelligence partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Tribal Education LtdcoreTribal Education delivers the Gradintelligence service to institutional partners and acts as data processor for institutions. Tribal's SITS:Vision technology, used by over 60% of UK universities, integrates with Gradintelligence for seamless credential management. Tribal also acts as exclusive distributor of gradintel.com software to universities and colleges.
- Olivedon LimitedcoreOlivedon Limited is the owner and developer of gradintel.com. It is a technology-focused business in the graduate recruitment and employability services sector. Olivedon has licensed Tribal to be its exclusive distributor of the Gradintelligence software to universities and colleges.
- Prospects (part of Jisc)coreProspects provides a number of opportunities for students and graduate users of the Gradintelligence service. Working at the heart of the higher education sector for over 40 years, Prospects provides graduate career and postgraduate study recruitment options.
- Higher Education AcademyminorGradintelligence has a cooperation agreement with the Higher Education Academy in support of the HEAR and its deployment across all UK higher education institutions.
- AdgenminorAdgen is a strategic media planning and buying agency specialising in results-driven marketing for education clients. They provide campaign management services and represent Gradintelligence to university clients.
- Education CubedminorEducation Cubed is a digital marketing agency dedicated to student recruitment for universities using data-driven strategies, PPC, social media, and content marketing.
- Net NativesminorNet Natives is a student marketing agency helping universities attract, engage, and enrol students through data-driven insights, innovative advertising, and AI-powered technology.
- GTI (Group GTI)minorGTI is a specialist in early careers and emerging talent, working with universities and employers to connect students and graduates with meaningful career opportunities through insight-led approaches.
- HunterlodgeminorHunterlodge is an award-winning brand and communications agency with expertise in employer branding and education marketing, supporting institutions in reaching student audiences.
- AIPminorAIP is a marketing and media agency combining creative, technological, and media services with a data-centric approach to develop transformative marketing strategies for education clients.
- Crunch MediaminorCrunch Media is a specialist digital marketing agency focused on performance-driven campaigns across paid media, SEO, and data analytics for education providers.
- SMRSminorSMRS is a full-service marketing agency specialising in the education sector, delivering strategic campaigns that drive student recruitment, engagement, and brand growth.
- RisepointminorRisepoint partners with universities to deliver high-quality online education programmes, combining academic excellence with innovative technology and student support services.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Gradintelligence competitors and assessment
Company assessmentDirect peers
- Prospects (Jisc): UK postgraduate and graduate careers service that is an active Gradintelligence partner. Prospects provides overlapping postgraduate recruitment and career-matching services to UK universities and graduates.
- Credly (Pearson): Pearson-owned digital credentialing platform focused on digital badges and workforce credentials, comparable to Gradintelligence's eProfile and credential wallet capabilities, but with a corporate/employer skew.
- Tribal Education: Provider of SITS:Vision, the student management system used by 60%+ of UK universities, and Gradintelligence's exclusive distributor. Tribal is both a critical partner and a potential competitor given its adjacent HE technology footprint.
- Parchment (Elsevier): Parchment is a leading digital credential and transcript provider in higher education, offering electronic diplomas, transcripts, and a credential wallet. It is the closest direct competitor to Gradintelligence's HEAR, e-Transcript, and digital credential services.
Regional players
- Target Jobs: UK graduate recruitment media and careers platform serving employers and graduates, overlapping with Gradintelligence's employer recruitment and postgraduate services but operating through media rather than verified credentials.
- Gradcracker: UK-based graduate recruitment and STEM-focused job platform, comparable in the employer-side talent matching function that Gradintelligence offers to early-careers recruiters.
Broad incumbents
- Jisc: UK's primary digital, data, and technology agency for higher education and research. Jisc is both a partner (via Prospects) and a broader incumbent whose services overlap with credential and verification services for UK universities.
- National Student Clearinghouse: The US dominant provider of student record verification and degree confirmation, comparable in function to Gradintelligence's credential verification but operating at a much larger scale and primarily in the US.
Emerging players
- MyKnowledgeMap: UK higher education technology provider focused on learning analytics, e-portfolios, and employability tooling — an emerging player with partial overlap in student profile and employability services.
Others
- European Digital Credentials for Learning (European Commission): An EU-led open standard for digital credentials issued by higher education institutions. It is an ecosystem-level initiative that defines the standards Gradintelligence's credential services must interoperate with and could reshape competitive dynamics in European digital credentials.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gradintelligence social profiles
Digital presenceGradintelligence compliance and trust
Trust signalCompliance2 records
Gradintelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gradintelligence leadership team
Management profileNumber of profiles
Gradintelligence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gradintelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gradintelligence
What does Gradintelligence do?
Gradintelligence provides a cloud-based Digital Credentials Platform that hosts and shares verified Higher Education Achievement Reports (HEARs), transcripts, and degree certificates for students and graduates from UK partner universities. The platform pairs these credentials with a data-driven Opportunity Matching engine that connects students and alumni with graduate roles, placements, and postgraduate programmes, and supports employer and postgraduate recruiter services through targeted campaigns. The offering is sold to universities via annual licensing, to employers via recruitment subscriptions, and to media/marketing agencies via a partner programme, while students access the platform free of charge.
Is Gradintelligence a public or private company?
Gradintelligence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gradintelligence founded?
Gradintelligence was founded in 2007. It employs 11 to 50 people.
Where is Gradintelligence based?
Gradintelligence is headquartered in York, United Kingdom, in the Europe region.
How does Gradintelligence make money?
Five revenue lines are on record. University Institutional Licensing is the primary driver. The others are employer Recruitment Services, agency Partnership Services, postgraduate Recruitment Services and student Services.
Who are Gradintelligence's main competitors?
Direct peers on record are Prospects (Jisc), Credly (Pearson), Tribal Education and Parchment (Elsevier). Regional players are Target Jobs and Gradcracker. Broad incumbents are Jisc and National Student Clearinghouse. MyKnowledgeMap is listed as an emerging player. European Digital Credentials for Learning (European Commission) is listed as an others.
Does Gradintelligence have an API?
No public API is recorded for Gradintelligence.
What industry is Gradintelligence in?
Gradintelligence's product category is Higher Education Credentialing Software. Its primary akta.pro industry code is EDAFADAO, Transcript, Score Reporting & Verification/Credential Wallet Platforms, with a secondary code of EDALAAAK, Transcript, Verification & Credential Services. Its NAICS code is 611 and its SIC code is 8200.