Oxford Active
Oxford Active operates Ofsted-registered holiday camps and wraparound before/after-school clubs for children aged 3–14 across five UK counties, delivering multi-activity, adventure, cooking, and engineering programmes through school venue partnerships under a multi-brand portfolio.
- Company typePrivate
- Founded2003
- HeadquartersKidlington, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Oxford Active does
Oxford Active Limited is a privately held UK childcare provider founded in 2003 and headquartered in Kidlington, Oxfordshire. The company operates an Ofsted-registered multi-brand portfolio of holiday camps and term-time wraparound childcare services targeting children aged 3–14 (and their working parents) across Oxfordshire, Berkshire, Cambridgeshire, Hampshire, and Wiltshire. Programmes are delivered through partnerships with 15+ host venues — primarily independent and state schools including Summer Fields, Sibford School, The Leys, The Marist Ascot, St Swithun's, St Margaret's, and West Witney Primary — which supply facilities while Oxford Active provides staffing, programming, curriculum, and operational management.
The product surface spans five core sub-brands: Active Camps (multi-activity holiday camps, ages 4–14), Active Adventure (outdoor skills including kayaking, archery, bushcraft, ages 6–14), Active Chefs (vegetarian cooking camps, ages 8–14), Active Engineers (STEM/Lego engineering camps, ages 6–14), and Active Clubs (term-time breakfast and after-school clubs). An additional Active Plus add-on module offers specialist optional activities at selected sites. Underlying technology is straightforward: a proprietary online booking and account management platform (book.oxfordactive.co.uk) handles registration, session booking, payment, and integration with UK childcare voucher schemes and Tax-Free Childcare. Back-office integrations include Barclaycard EPDQ for payment processing, Wistia for video, Cognito Forms for recruitment, and Trustpilot for review aggregation.
The business operates a direct-to-consumer model with no resellers, distributors, or enterprise sales channel. Revenue is generated through per-child, per-day session fees (£35–£60 for holiday camps, depending on venue and specialism) and per-session fees for wraparound clubs (£8.50 breakfast, £13.50–£17.50 after-school). Pricing is seasonal and concentrated around UK school holiday periods (Easter, May Half Term, Summer, October Half Term, February Half Term), with a scheduled price reset for September 2026. Marketing runs through Instagram, Facebook, email, blog content, and Trustpilot-driven social proof. The company is founder-owned with no disclosed external investors, funding rounds, or institutional shareholders.
Oxford Active firmographics
Firmographics- Name
- Oxford Active
- Legal name
- Oxford Active Limited
- Website
- https://oxfordactive.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oxford Active operates Ofsted-registered holiday camps and wraparound before/after-school clubs for children aged 3–14 across five UK counties, delivering multi-activity, adventure, cooking, and engineering programmes through school venue partnerships under a multi-brand portfolio.
- Ownership category
- akta.pro rank
Oxford Active industry classification
Industry- Product category
- Childcare services (holiday camps and wraparound clubs)
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
- akta.pro secondary industry
- Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)
Keywords
Where Oxford Active is headquartered
LocationHeadquarters
- HQ city
- Kidlington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Oxford Active business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Holiday Camp Sessions: Per-child, per-day session fees for multi-activity holiday camps during school holidays (Easter, May Half Term, Summer, October Half Term, February Half Term). Pricing varies by location (£35-£60 per day). Revenue is seasonal, concentrated around school holiday periods.
- After School and Breakfast Clubs: Term-time wraparound childcare services offered before and after school. Revenue generated through regular term bookings (half session or full session) and ad hoc bookings. Prices range from £8.50-£17.50 per session depending on program type and booking frequency.
- Specialty Camps (Active Adventure, Active Chefs, Active Engineers): Specialized activity camps with premium pricing targeting specific interests: Active Adventure (outdoor skills for ages 6-14), Active Chefs (cooking for ages 8-14), Active Engineers (engineering concepts for ages 6-14). Higher price points reflecting specialized programming.
- Arts & Crafts Clubs: After-school specialty clubs (e.g., Arts & Crafts Club at St Swithuns) offered at £5.00 per session as add-on enrichment programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Holiday camp day rates range from £35-£60 depending on location |
| Unit Pricing | Pay-as-you-go | After School Club half session: £13.50, full session: £17.50, ad hoc: £20 |
| Unit Pricing | Pay-as-you-go | Breakfast Club session: £8.50, ad hoc: £12 |
| Unit Pricing | Pay-as-you-go | Arts & Crafts Club: £5.00 per session |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Oxford Active product offering
Product offeringCore offering
Oxford Active delivers Ofsted-registered holiday camps and term-time wraparound childcare for children aged 3-14 through its sub-brands Active Camps, Active Adventure, Active Chefs, Active Engineers, and Active Clubs. Programming spans multi-activity day camps during every UK school holiday plus before-school breakfast clubs and after-school clubs during term time, operated from 15+ partner school venues across Oxfordshire, Berkshire, Cambridgeshire, Hampshire, and Wiltshire. Parents register and book through the company's online platform, paying per session with support for childcare vouchers and Tax-Free Childcare.
Product overview
Oxford Active operates as a multi-brand childcare platform offering holiday camps and wraparound childcare services across multiple UK regions. The portfolio consists of Active Camps (multi-activity holiday camps for ages 4-14), Active Adventure (outdoor adventure camps for ages 6-14), Active Chefs (cooking camps for ages 8-14), Active Engineers (STEM-themed camps for ages 6-14), and Active Clubs (before-school and after-school term-time clubs). Active Plus serves as an add-on module offering specialist activities at select sites. All programmes are Ofsted registered and regulated, operating from various school partner locations.
Differentiator
Problem solved
Functional benefit
Brands
- Active Camps: Multi-activity holiday camps for children aged 4-14 years
- Active Clubs
- Active Adventure
- Active Chefs
- Active Engineers
Products and services
- Active Camps Multi-activity Ofsted-registered holiday camps for children aged 4-14, offering a varied programme including outdoor sports, games, swimming, archery, arts and crafts, and team challenges during UK school holidays. Delivered at partner school venues and booked per session by parents.
- Active Adventure Outdoor adventure holiday camps for children aged 6-14 featuring kayaking, raft building, archery, shelter building, orienteering, survival skills, fire lighting, and bushcraft, designed as an alternative to traditional sports camps at locations such as Summer Fields School.
- Active Clubs Before-school breakfast clubs and after-school clubs during term time, providing childcare with arts and crafts, sports, games, and free play for children at various school locations including St Swithun's School and West Oxford Primary School.
- Active Chefs Cooking holiday camps for young people aged 8-14, teaching kitchen skills and nutritious vegetarian cooking through hands-on preparation of dishes from scratch, with all ingredients, equipment, and recipe sheets provided.
- Active Engineers Engineering holiday camps engaging students aged 6-14 with engineering concepts through hands-on activities including experiments, crafts, and Lego building, blended with outdoor activities at partner school venues.
Companies that use Oxford Active
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Oxford Active technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Oxford Active partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Oxford Active competitors and assessment
Company assessmentDirect peers
- PGL Travel: UK adventure holiday activity operator for children and school groups offering kayaking, raft building, archery, bushcraft - directly mirrors Oxford Active's Active Adventure capability set across multiple centres.
- Kingswood: UK outdoor activity and adventure holiday camp provider running residential and day programmes for school groups and families. Comparable to Oxford Active's Active Adventure offering on outdoor skill-building programming.
- Camp Beaumont: UK holiday day camp provider for primary-age children, operating across multiple counties with a multi-activity programme. Direct overlap with Oxford Active's Active Camps core product, pricing structure, and Ofsted-regulated wraparound offering.
- Ultimate Activity Camps: UK Ofsted-registered holiday activity day camp operator serving children at independent school venues across southern England. Direct geographic and product overlap with Oxford Active's Active Camps venues.
- Premier Education: UK provider of breakfast clubs, after-school clubs and holiday activity programmes run on school sites. Most direct comparable on the wraparound (Active Clubs) component of Oxford Active's portfolio.
- Fit For Sport: UK multi-activity Ofsted-registered holiday day camps for children during school holidays, with venues at independent schools. Same school-partnership venue model and holiday-camp product proposition as Oxford Active.
- Super Camps: UK multi-activity holiday camp operator (Chessington/Esher-based) offering Ofsted-registered day camps during school holidays with specialty tracks including performing arts, sports, and STEM. Closest comparable to Oxford Active's full product suite.
Emerging players
- Stagecoach Performing Arts: UK performing arts schools and holiday workshop provider for children. Comparable in the specialty-camp space (subset of children's enrichment camps), but narrower product breadth than Oxford Active's multi-discipline portfolio.
- Brilliant Activities: UK holiday club and wraparound childcare provider offering Ofsted-registered childcare programmes at school venues. Partial overlap with Oxford Active on holiday clubs and term-time wraparound care.
- Fun Fest (Active Entertainment): UK holiday activity club provider delivering Ofsted-registered multi-activity programmes during school holidays at primary school sites. Comparable business model with similar venue partnership structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Oxford Active social profiles
Digital presenceOxford Active compliance and trust
Trust signalCompliance3 records
Oxford Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxford Active leadership team
Management profileNumber of profiles
Profiles4 records
Oxford Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxford Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxford Active
What does Oxford Active do?
Oxford Active delivers Ofsted-registered holiday camps and term-time wraparound childcare for children aged 3-14 through its sub-brands Active Camps, Active Adventure, Active Chefs, Active Engineers, and Active Clubs. Programming spans multi-activity day camps during every UK school holiday plus before-school breakfast clubs and after-school clubs during term time, operated from 15+ partner school venues across Oxfordshire, Berkshire, Cambridgeshire, Hampshire, and Wiltshire. Parents register and book through the company's online platform, paying per session with support for childcare vouchers and Tax-Free Childcare.
Is Oxford Active a public or private company?
Oxford Active is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oxford Active founded?
Oxford Active was founded in 2003. It employs 51 to 100 people.
Where is Oxford Active based?
Oxford Active is headquartered in Kidlington, United Kingdom, in the Europe region.
How does Oxford Active make money?
Four revenue lines are on record. Holiday Camp Sessions are the primary driver. The others are after School and Breakfast Clubs, specialty Camps (Active Adventure, Active Chefs, Active Engineers) and arts & Crafts Clubs.
Who are Oxford Active's main competitors?
Direct peers on record are PGL Travel, Kingswood, Camp Beaumont, Ultimate Activity Camps, Premier Education, Fit For Sport and Super Camps. Emerging players are Stagecoach Performing Arts, Brilliant Activities and Fun Fest (Active Entertainment).
Does Oxford Active have an API?
No public API is recorded for Oxford Active.
What industry is Oxford Active in?
Oxford Active's product category is Childcare services (holiday camps and wraparound clubs). Its primary akta.pro industry code is EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports), with a secondary code of EDACAHAB, Extended Day Programs at Preschools & Childcare Centers. Its NAICS code is 721214 and its SIC code is 8351.