She Should Run

Name

She Should Run

Legal name

She Should Run

Website

https://sheshouldrun.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Civic Leadership Development

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Women civic leadership
• Political pipeline programs
• Nonprofit community organizing
• Civic incubation programs
• Women voter engagement

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: She Should Run is funded primarily through individual donations from supporters. The organization runs one-time giving campaigns, monthly giving through Team250K, and seasonal fundraising appeals. Donations are tax-deductible as the organization is a 501(c)(3) nonprofit (EIN: 20-4210843). The organization also accepts gifts in memoriam and planned legacy gifts through wills or trusts.
2. Monthly Giving Program (Team250K): Team250K is the organization's monthly giving sustainer program. Monthly donors receive a personalized welcome kit, regular news updates, discounted event tickets, and VIP status at She Should Run events. The program aims to drive 250,000 women to run for office by 2030.
3. Corporate Partnerships and Sponsorship: Corporate partnerships and financial sponsorships from brands help fund programs and technology platforms. The organization invites corporate sponsors to support programs and the monthly giving program.
4. Securities and Asset Transfers: The organization accepts publicly traded securities, personal investments, and donor-advised fund (DAF) transfers. Securities can be transferred to She Should Run's brokerage account (PNC Investments / NFS, DTC 0226, account 005-578755).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

She Should Run is a national nonpartisan nonprofit that delivers free civic-leadership development programs and digital resources to encourage women to consider and prepare for elected office. Its core offerings include the Local Leader Lab (a 12-week virtual civic incubator), the Resource Center (audio courses, worksheets, videos, quizzes), the She Should Run Community platform (courses, forums, member directory), the Incubator (cohort-based coaching), She Will Fight (catalog of local civic actions), and customized Political Motivation Workshops for partner organizations. All programs are provided at no cost to participants and funded through individual donations, monthly sustainer giving (Team250K), and corporate sponsorships.

Product overview

She Should Run is a national nonpartisan 501(c)(3) nonprofit organization offering a portfolio of free digital products and programs designed to encourage women from all backgrounds to consider running for office. The core offerings include the Local Leader Lab (a 12-week virtual civic incubator), the Resource Center (containing videos, articles, audio courses, quizzes, and tools), the She Should Run Community platform (with courses and forums), the She Should Run Incubator (in-person and virtual cohorts with coaching), and She Will Fight (a catalog of local actions). Additional products include the Building a Better Community email course, the 26 Common Barriers guide, the Public Office Profile Suite, the Role Call quiz, the Ask A Woman To Run digital postcard tool, Political Motivation Workshops for organizations, the Team250K monthly giving program, and a merchandise shop. The organization does not offer a paid software product but provides these free resources to help women develop political leadership skills and consider public office.

Differentiator

Problem solved

Functional benefit

Brands

• Local Leader Lab: A 12-week, part-time virtual civic incubator program designed for women ready to step into local leadership. The curriculum combines weekly live sessions with self-paced, real-world assignments.
• She Will Fight
• Team250K

Products and services

• Local Leader Lab A 12-week, part-time virtual civic incubator program designed for women ready to step into local leadership. Combines weekly live sessions with self-paced, real-world assignments where each participant launches a micro project that builds civic strength in her community. Offered free of charge.
• She Should Run Community Platform An online community platform providing women with access to courses, resource centers, forums, groups, and a member directory to take progressive steps toward public leadership. Registration includes assessment of each member's current stage in the political leadership journey.
• She Should Run Incubator In-person and virtual cohorts providing support and coaching from experienced Program Facilitators, offering women pathways into political leadership and access to structured leadership development.
• Resource Center Content and tools created to help women develop their leadership while considering running for office, including videos, articles, audio courses, quizzes, worksheets, and tools built around questions women leaders are asking.
• She Will Fight A catalog of local actions that provide tangible ways to build power in the user's own community.
• Ask A Woman To Run Digital Tool A digital tool featuring customizable postcards that users can send to encourage women in their lives to consider running for office, shareable via email, social media, messenger apps, or SMS.
• Political Motivation Workshops Customized leadership development experiences delivered to organizations, designed to motivate and encourage women in their audience to consider public leadership.

Quantifiable outcome

• 100% of Local Leader Lab participants were already taking action at the mid-program survey point
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CREDO MobilecoreStrategic or Co-development Partner · 17 July 2024She Should Run partnered with CREDO Mobile to conduct surveys for the Women's Political Pulse Report ('Tuned Out'). CREDO Mobile facilitated data collection that informed the organization's research on how toxic politics is changing the way women lead.
• YWCA USAcoreStrategic or Co-development Partner · 21 March 2023She Should Run collaborated with YWCA USA as a key research partner for the Group Chat Issues report. YWCA research on gender inequality and intersecting issues was cross-referenced with She Should Run's own survey data to identify the top issues motivating women to consider elected leadership.
• UN WomencoreStrategic or Co-development Partner · 21 March 2023She Should Run's Group Chat Issues report cross-referenced its own data and YWCA research with UN Women studies on gender inequality and climate change to develop a comprehensive understanding of the issues motivating women to seek elected office.
• EmergeminorStrategic or Co-development PartnerEmerge is referenced as a complementary organization in the political leadership training ecosystem. Community members are encouraged to explore Emerge programs alongside She Should Run resources. Emerge provides campaign training classes that She Should Run community members may attend.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Running Start: Running Start is a nonpartisan nonprofit that trains young women to run for political office and pursue leadership roles. It shares She Should Run's early-pipeline, women-focused mission and target demographic, making it a close direct peer.
• IGNITE: IGNITE trains young women and college-age leaders to run for office and engage civically. Like She Should Run, it focuses on pre-candidacy pipeline development for women, with overlapping curriculum, target audience, and free-program model.
• New American Leaders: New American Leaders prepares first- and second-generation Americans to run for office. It shares She Should Run's early-pipeline, nonpartisan training model but with a narrower immigrant-focused demographic — a strong direct peer.
• Vote Run Lead: Vote Run Lead is a nonpartisan nonprofit that trains women to run for office. It directly competes with She Should Run in the women's political pipeline training space, with similar programs, target audience, and nonpartisan positioning.
• Emerge: Emerge is the leading national training organization preparing Democratic women to run for office. She Should Run explicitly cross-references Emerge as a complementary downstream partner in the women's political pipeline, making them direct peers in the same ecosystem.

Broad incumbents

• EMILY's List: EMILY's List is the largest national resource for pro-choice Democratic women candidates. While focused on a later, partisan stage of the pipeline, it operates in the same women's political representation space and is a downstream consumer of She Should Run's pre-pipeline.
• American Association of University Women (AAUW): AAUW advances equity for women and girls through advocacy, education, and research. It shares She Should Run's women-leadership mission but operates at much larger scale and broader scope, with civic participation as one of several priorities.
• RepresentUs: RepresentUs is a nonpartisan anti-corruption political reform organization. While its mission is broader and policy-focused, it operates in the civic participation and democracy reform space that She Should Run addresses.
• National Women's Law Center: NWLC advocates for laws and policies that advance gender equity. While primarily a policy/legal advocacy organization, it operates in the women's civic participation space and addresses some overlapping audience concerns around political representation.

Emerging players

• Higher Heights for America: Higher Heights builds the political power of Black women through civic engagement and leadership development. It overlaps with She Should Run on civic participation advocacy and a women-of-color leadership focus, but with a narrower demographic lens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sheshouldrun
• Facebookfacebook.com/sheshouldrun
• LinkedInlinkedin.com/company/she-should-run
• Instagraminstagram.com/sheshouldrun

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about She Should Run