Emerge
Emerge operates ProcureOS, a web-based freight procurement platform connecting 1,000+ enterprise shippers with 45,000+ pre-vetted carriers via contract RFP tools, spot procurement, AI analytics, and TMS integrations. Founded in 2017 and based in Scottsdale, Arizona, it has facilitated over $5 billion in cumulative freight procurement.
- Company typePrivate
- Founded2017
- HeadquartersScottsdale, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Emerge does
Emerge (legal entity EmergeTech, Inc.) is a Scottsdale, Arizona-based software company that operates ProcureOS, a web-based freight procurement platform connecting enterprise shippers with a marketplace of more than 45,000 pre-vetted carriers. Founded in 2017, the company combines contract procurement tools (annual RFPs, mini-bids, carrier scorecards), spot procurement capabilities (quote execution, Dynamic Book It Now, tracking), and an AI analytics suite (Spend Optimization, Contract Benchmarking, Spot Benchmarking, Lane Intelligence) in a single platform designed to displace traditional freight brokers by enabling direct shipper-to-carrier transactions.
The platform has facilitated more than $5 billion in cumulative freight procurement since inception and serves over 1,000 shippers. Named customers include Pepsi Bottling Ventures, AB InBev, Dollar Tree, Tyson Foods, Albertsons, Unilever, Del Monte Foods, Parker Hannifin, Restoration Hardware, Atkore, Trane, and Simmons Foods — predominantly Fortune 1000 enterprises in food and beverage, retail/grocery, consumer goods, and industrial manufacturing. The company distributes through a hybrid GTM combining self-serve digital onboarding for shippers and carriers, an enterprise field-sales motion for large accounts with hundreds of thousands of shipments and lanes, and a Premier Program that tiers carriers by fleet size (25+ and 1,000+ asset tiers).
Emerge monetizes via multiple revenue streams: monthly platform service fees invoiced to shippers, transaction-related fees on marketplace procurement, subscription/membership fees for Premier Carrier and Premier Partner programs, and professional services for guided enterprise onboarding. The company has raised approximately $172.5 million in total venture funding, including a $130 million Series B in September 2021 led by 9Yards Capital, Tiger Global Management, and The Spruce House Partnership. The platform integrates natively with major TMS systems (OTM, IntelliTrans, MercuryGate, Princeton TMX, e2open), data partners (FreightWaves SONAR, project44, SMC³), and warehouse/appointment systems (HubFlow), and is SOC2 Type 2 compliant with multi-region data hosting in the United States and Europe.
Emerge firmographics
Firmographics- Name
- Emerge
- Legal name
- EmergeTech, Inc.
- Website
- https://emergemarket.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Emerge operates ProcureOS, a web-based freight procurement platform connecting 1,000+ enterprise shippers with 45,000+ pre-vetted carriers via contract RFP tools, spot procurement, AI analytics, and TMS integrations. Founded in 2017 and based in Scottsdale, Arizona, it has facilitated over $5 billion in cumulative freight procurement.
- Ownership category
- akta.pro rank
Emerge industry classification
Industry- Product category
- Freight Procurement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)
- akta.pro secondary industry
- Spend Analytics & Reporting Support (BPAAAJAJ)
Keywords
Where Emerge is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Emerge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Service Fees (Service Fees): Emerge charges service fees for the right to use the Emerge Platform. Fees are invoiced monthly and payable within 30 days. The specific fee structure is detailed on a separate Service Fees page referenced in the Terms & Conditions.
- Marketplace & Procurement Transaction Fees: Revenue generated from facilitating freight procurement transactions between shippers and carriers on the ProcureOS platform and Emerge Marketplace. Emerge acts as intermediary connecting 45,000+ vetted carriers with shippers.
- Premium Carrier Programs: Premier Program tiers for carriers with large fleets (Premier Carriers: 25+ assets, Premier Partners: 1,000+ assets) providing exclusive access to RFPs and spot loads, generating revenue from premium carrier participation.
- Professional Services: Guided onboarding and dedicated procurement experts provided as part of enterprise customer support, ensuring successful adoption of the platform.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Emerge product offering
Product offeringCore offering
Emerge operates ProcureOS, a web-based freight procurement platform that connects shippers with pre-vetted carriers for both contract (annual RFPs, mini-bids) and spot full truckload transactions. The platform combines contract procurement tools, spot market capabilities, AI-powered benchmarking and lane intelligence, and an Emerge Marketplace of 45,000+ pre-vetted carriers into a unified offering for managing transportation spend.
Product overview
Emerge is a freight procurement platform based in Scottsdale, Arizona, offering a unified platform called ProcureOS that combines contract procurement tools (Annual RFPs, Mini Bids, Carrier Scorecards), spot procurement (Quote Execution, Dynamic Book It Now, Tracking & Visibility), Emerge AI analytics (Spend Optimization, Contract Benchmarking, Spot Benchmarking, Lane Intelligence), and the Emerge Marketplace with 45,000+ pre-vetted carriers. The platform serves as an all-in-one solution for shippers to optimize transportation spend, manage carrier relationships, and streamline freight procurement processes through both contracted and spot market channels.
Differentiator
Problem solved
Functional benefit
Brands
- ProcureOS: The core freight procurement platform enabling shippers to manage transportation spending through contract procurement tools, spot market capabilities, and AI-powered analytics.
Products and services
- ProcureOS All-in-one freight procurement platform integrating contract procurement, spot procurement, Emerge AI analytics, and the Emerge Marketplace into a unified offering for shippers to manage transportation spend.
- Contract Procurement
Quantifiable outcome
- Over $5 billion in freight procurement facilitated since 2017
- +2 more outcomes
Companies that use Emerge
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Emerge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature10 records
Emerge partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- HubFlowcoreEmerge partnered with HubFlow to implement touchless truck appointment scheduling, integrating HubFlow's automation with Emerge's freight marketplace Platform ProcureOS. The automation was introduced in May and rolled out to major shippers, successfully scheduling loads with zero human intervention, increasing efficiency and accuracy.
- SMC³coreEmerge and SMC³ announced a strategic partnership for procurement, integrating SMC³'s freight transportation data and analytics capabilities with Emerge's procurement platform to enhance freight procurement intelligence for shippers.
- FreightWaves SONARcoreIntegration with FreightWaves SONAR for in-depth market data and trend analysis, supporting strategic decisions for spot and contract freight procurement.
- project44coreIntegration with project44 for real-time shipment tracking and visibility, keeping shippers updated on every shipment movement.
- OTM (Oracle Transportation Management)coreTMS integration with OTM enabling seamless connectivity for transportation management and procurement workflows within Emerge's platform.
- IntelliTranscoreTMS integration with IntelliTrans enabling data connectivity and procurement automation within the Emerge platform.
- MercuryGatecoreTMS integration with MercuryGate for seamless transportation management and procurement workflow integration.
- Princeton TMXcoreTMS integration with Princeton TMX enabling transportation procurement and management connectivity within the Emerge platform.
- e2opencoreTMS integration with e2open for seamless procurement and transportation management workflow integration.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Emerge competitors and assessment
Company assessmentDirect peers
- Uber Freight: Digital freight marketplace connecting shippers with carriers across contract and spot procurement. Most direct competitor to Emerge's ProcureOS marketplace, with similar two-sided model and enterprise shipper focus.
- Transfix: Digital freight broker and marketplace providing shippers with carrier capacity and procurement technology. Comparable two-sided marketplace model targeting enterprise shippers across contract and spot freight.
- MercuryGate: Transportation management system vendor serving shippers and 3PLs with procurement, planning, and execution modules. Emerge integrates with MercuryGate; competes for shipper technology wallet share.
- Turvo: Cloud-based TMS platform for shippers and 3PLs with collaborative procurement and freight management workflows. Overlaps with Emerge's TMS integration and shipper-side workflow automation.
- Loadsmart: Digital freight platform offering automated brokerage, spot quoting, and procurement tools for shippers. Direct overlap with Emerge's contract and spot procurement capabilities, particularly on AI-driven rate quotes.
Emerging players
- FourKites: Supply chain visibility and orchestration platform with growing procurement and appointment scheduling capabilities. Comparable via HubFlow-style scheduling and TMS-adjacent workflows.
- project44: Supply chain visibility platform integrated with Emerge's procurement platform; expanding into broader transportation management and shipper workflow automation that competes with Emerge's tracking & visibility modules.
Broad incumbents
- Flexport: Digital freight forwarder and technology platform offering managed transportation, procurement, and visibility across modes. Broader portfolio than Emerge (ocean, air, customs) but overlapping on North American truckload procurement.
- Blue Yonder: Large enterprise supply chain software suite (formerly JDA) including transportation management and procurement. Competes indirectly via Oracle OTM/Panther and broader TMS footprint at large shippers.
- Echo Global Logistics: Tech-enabled freight broker and 3PL offering managed transportation and procurement services across truckload and LTL. Traditional incumbent increasingly competing on digital procurement tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Emerge social profiles
Digital presenceEmerge compliance and trust
Trust signalCompliance1 record
Emerge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emerge leadership team
Management profileNumber of profiles
Profiles13 records
Emerge funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emerge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emerge
What does Emerge do?
Emerge operates ProcureOS, a web-based freight procurement platform that connects shippers with pre-vetted carriers for both contract (annual RFPs, mini-bids) and spot full truckload transactions. The platform combines contract procurement tools, spot market capabilities, AI-powered benchmarking and lane intelligence, and an Emerge Marketplace of 45,000+ pre-vetted carriers into a unified offering for managing transportation spend.
Is Emerge a public or private company?
Emerge is a private company. It is classified as venture growth investor backed and is currently operating.
When was Emerge founded?
Emerge was founded in 2017. It employs 101 to 250 people.
Where is Emerge based?
Emerge is headquartered in Scottsdale, United States, in the North America region.
How does Emerge make money?
Four revenue lines are on record. Platform Service Fees (Service Fees) is the primary driver. The others are marketplace & Procurement Transaction Fees, premium Carrier Programs and professional Services.
Who are Emerge's main competitors?
Direct peers on record are Uber Freight, Transfix, MercuryGate, Turvo and Loadsmart. Emerging players are FourKites and project44. Broad incumbents are Flexport, Blue Yonder and Echo Global Logistics.
Does Emerge have an API?
Yes. Emerge provides APIs for platform connectivity. The Terms & Conditions reference 'Emerge APIs' and 'API Terms of Use'. The platform enables API connectivity for carriers through Capacity Link, allowing network partners to use platforms like Bitfreighter, Metafora, Tabi, and S2Q for enhanced spot bidding functionalities. Automating connectivity requires authorization from Emerge and use of the Emerge rate check functionality.
What industry is Emerge in?
Emerge's product category is Freight Procurement Software. Its primary akta.pro industry code is BPAAAJAI, Catalog & eProcurement Enablement (Punchout, Item Master), with a secondary code of BPAAAJAJ, Spend Analytics & Reporting Support. Its NAICS code is 51821 and its SIC code is 7372.