Wilts Electrical Wholesalers

What Wilts Electrical Wholesalers does

Wilts Electrical Wholesalers is a privately-held, UK-based electrical products wholesaler, founded in 1925 and headquartered in Trowbridge. Per the available firmographics the company operates with a lean headcount of 1-10 employees and positions itself as a supplier of brand-leading wiring accessories, serving trade customers (electricians, contractors, and adjacent buyers) through a B2B wholesale model. The firm's public surface comprises a website at wilts.co.uk, with no additionally disclosed management team, investor base, ownership structure, or subsidiary relationships in the input.

The detailed product, channel, and partnership data attached to this record does not cleanly match a 1-10 employee Trowbridge wholesaler: it describes a substantially larger multi-channel electrical distribution platform operating 200+ physical branches across the UK, an e-commerce storefront, a mobile app, and a 16-category catalogue (cable management, switchgear, lighting, solar PV, EV charging, smart home, industrial controls, etc.) supplied by major OEMs including Schneider Electric, ABB, Siemens, Eaton, Honeywell, Hager and MK Electric. Those data points read as a profile of Rexel UK (the Rexel Group's UK distribution business) rather than Wilts Electrical Wholesalers itself. Analytical outputs below apply the sparse but firm Wilts facts to the smaller entity, and treat the Rexel-UK-shaped data points with explicit caveat.

The revenue model is B2B wholesale distribution: one-time product sales to trade customers, quote-based pricing rather than published tiers, multi-channel order capture (counter, online, next-day delivery, account/quotes). Customer segments are horizontally defined (electricians, contractors, industrial organisations), with no enterprise-anchor disclosure and no installed base metrics. No funding, M&A, leadership, or financial history is present for Wilts, so the company's growth trajectory, capital structure, and exit optionality cannot be characterised from the supplied data.

Name

Wilts Electrical Wholesalers

Website

https://wilts.co.uk

Company type

Private

Founded year

1925

Headcount range

1–10 employees

Short description

Wilts Electrical Wholesalers is a UK-based, family-scale electrical wholesaler founded in 1925 in Trowbridge, supplying brand-leading wiring accessories to trade customers including electricians, contractors and industrial buyers through a B2B distribution model.

Ownership category

akta.pro rank

Product category

Electrical Wholesale Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Electrical wholesale
• Electrical product distribution
• Trade electrical supplies
• Lighting distribution
• Cable management products

Headquarters

HQ city

Trowbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Products Wholesale: B2B wholesale distribution of electrical products including cables, switches, lighting, switchgear, fire/security systems, and tools. Revenue generated through product sales to trade customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wilts Electrical Wholesalers is a B2B electrical wholesale distributor (trading as Rexel UK) supplying brand-leading wiring accessories, cables, switches, sockets, lighting, switchgear, fire and security systems, industrial controls, PPE, tools and site supplies through 200+ UK branches and an online webshop. The company also delivers value-added solutions including SmartSolutions, Solar PV Solutions, EV Charging Solutions, and Lighting Design services.

Product overview

Wilts Electrical Wholesalers (trading as Rexel UK) is an electrical wholesale distributor operating a multi-channel platform with both e-commerce and 200+ physical branches. The core offering comprises 16 product categories including Cable & Cable Management, Switches/Sockets/Wiring, Switchgear & Distribution, Luminaires & Lighting, Lamps, Data Networking, Energy Solutions, Solar PV, Fire/Security & Access, Heating & Ventilation, Industrial Controls, PPE & Workwear, Site Supplies, Tools/Test Equipment & Fixings, Smart Home, and Clearance. The company complements its product portfolio with services including SmartSolutions, Solar PV Solutions, Digital Solutions, Lighting Design & Solutions, EV Charging Solutions, and Industrial Solutions. Digital ordering capabilities include Easy Basket Builder, Quick Ordering, and Quote management. Products are sourced from major suppliers including Schneider Electric, ABB, Siemens, Eaton, Honeywell, and own-brand Newlec.

Differentiator

Problem solved

Functional benefit

Products and services

• Cable & Cable Management Range of cables and cable management solutions for electrical installations across residential, commercial and industrial applications.
• Switches, Sockets & Wiring Wide selection of switches, sockets and wiring products from leading UK suppliers for residential and commercial applications.
• Switchgear & Distribution Electrical switchgear and power distribution equipment for industrial and commercial installations.
• Luminaires & Lighting Extensive range of luminaires and lighting solutions for various environments, complemented by the Lighting Design & Solutions service.
• Lamps Various types of lamps for lighting applications, sold alongside the broader lighting category.
• Data Networking Data networking products and structured connectivity solutions for commercial and residential connectivity requirements.
• Energy Solutions Energy efficiency and EV charging products enabling customers to address energy management and electric vehicle charging requirements.
• Solar PV Solar photovoltaic products and solutions for renewable energy installations, supported by the Solar PV Solutions end-to-end service.
• Fire, Security & Access Fire detection, security systems and access control solutions distributed from suppliers including Aico.
• Heating & Ventilation Heating and ventilation products for residential and commercial buildings.
• Industrial Controls Industrial control systems and components from suppliers such as ABB, Siemens, Eaton and Schneider Electric for manufacturing and process industries.
• PPE & Workwear Personal protective equipment and workwear for workplace safety of trade customers and site operatives.
• Site Supplies General site supplies and equipment for electrical contractors, supported by the dedicated Rexel Site Supplies service.
• Tools, Test Equipment & Fixings Professional tools, test equipment and fixings for electrical installation and maintenance work.
• Smart Home Smart home products and automation solutions for modern residential installations.
• Newlec own-brand range Own-brand electrical products and components retailed exclusively through Rexel UK branches and the webshop.
• SmartSolutions Comprehensive suite of smart and digital solutions packaged for end-to-end electrical project delivery.
• Lighting Design & Solutions Professional lighting design services and solutions provided alongside the luminaires and lighting product range.
• EV Charging Solutions Electric vehicle charging installation solutions and supporting products for commercial and residential deployments.
• Industrial Solutions Solutions tailored to industrial electrical applications, bundling industrial controls, power tools and site equipment for enterprise customers.
• Solar PV Solutions End-to-end solar photovoltaic installation solutions accompanying the Solar PV product category.
• Rexel Export International export services enabling customers outside the UK to procure Rexel UK products.
• Clearance Discounted and clearance electrical products offered through the webshop.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NewleccoreChannel Partner/ Reseller/ DistributorNewlec is a key supplier brand featured prominently on Rexel UK, with dedicated Newlec product pages and branded content areas on the Rexel website.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorSchneider Electric has a dedicated shop-in-shop section on Rexel UK website, indicating a significant distribution partnership.
• GigamediaminorChannel Partner/ Reseller/ DistributorGigamedia is listed as a supplier brand on Rexel UK with dedicated brand pages.
• BizLineminorChannel Partner/ Reseller/ DistributorBizLine branded products available through Rexel UK with promotional campaigns including 30% discount featured on homepage.
• MK ElectricminorChannel Partner/ Reseller/ DistributorMK Electric is one of the featured supplier brands on Rexel UK.
• EatonminorChannel Partner/ Reseller/ DistributorEaton branded products distributed through Rexel UK.
• ABBminorChannel Partner/ Reseller/ DistributorABB is listed among Rexel UK supplier brands.
• SiemensminorChannel Partner/ Reseller/ DistributorSiemens branded electrical products available through Rexel UK.
• HagerminorChannel Partner/ Reseller/ DistributorHager products distributed via Rexel UK.
• HoneywellminorChannel Partner/ Reseller/ DistributorHoneywell branded products available through Rexel UK.
• AicominorChannel Partner/ Reseller/ DistributorAico fire and security products distributed through Rexel UK.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rexel UK: UK arm of global electrical distributor Rexel Group, operating 200+ branches and a full e-commerce platform selling the same categories as Wilts — relevant peer given the apparent data overlap and potential ownership link.
• Screwfix: UK-wide trade retailer with 800+ branches selling electrical, plumbing, and trade supplies to professional and DIY customers — adjacent competitor for trade-customer spend, particularly on commodity lines.

Direct peers

• City Electrical Factors (CEF): UK's largest specialist electrical wholesaler with 390+ branches, deeply comparable in B2B trade-counter model and product categories (cables, wiring accessories, lighting, tools) to Wilts.
• YESSS Electrical: UK electrical wholesaler part of the Sonepar Group with a strong trade-counter network — directly comparable in target customers (electricians and contractors) and product categories to Wilts.
• TLC Electrical Supplies: UK online and trade-counter electrical wholesaler offering cables, wiring accessories, lighting and tools to electricians and contractors — comparable product range and trade customer base to Wilts.
• Denmans Electrical Wholesalers: Independent UK electrical wholesaler with branches supplying electricians and contractors with cables, lighting, wiring accessories, and tools — comparable in business model and product mix to Wilts.
• Newey & Eyre: UK electrical wholesaler (also part of Rexel Group) with trade counter and online channels supplying cables, wiring, lighting, and tools — same product mix and trade customer focus as Wilts.
• Electric Center: UK electrical wholesale chain selling cables, accessories, lighting and tools to electricians and contractors — comparable in B2B trade-counter model to Wilts.
• Edmundson Electrical: One of the UK's largest independent electrical wholesalers with a national branch network serving electricians, contractors, and industrial customers — directly comparable in product range and customer base to Wilts, though at vastly greater scale.

Regional players

• Kew Electrical: Regional UK electrical wholesaler focused on the South of England, serving trade customers with cables, accessories, and lighting — comparable in product mix and trade focus to Wilts, with potential geographic overlap.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/fernturn-holdings-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilts Electrical Wholesalers