Kew Electrical
KEW Electrical is a Brighton-based independent electrical wholesaler operating 26 branches across southern England and Northern Ireland, distributing products from over 50 supplier brands to electrical contractors and the general public.
- Company typePrivate
- Founded1998
- HeadquartersCanterbury, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Kew Electrical does
Kew Electrical is a Brighton-based independent electrical wholesaler operating as a trading division of Edmundson Electrical Limited, a UK private limited company registered in Knutsford, Cheshire (company number 2667012). Founded in 1998, the company operates 26 branch locations across southern England and Northern Ireland (Belfast), serving both trade customers—primarily electrical contractors—and the general public through physical trade counters. The company distributes electrical products from over 50 supplier brands including Schneider Electric, Hager, Philips Lighting, ABB, Milwaukee Tool, Prysmian, Legrand, and Wylex, covering cabling, conduit, lighting, circuit protection, fire and security systems, ventilation, solar/renewable products, and EV charging equipment. Digital catalogue access is provided through LuckinsLive and EELine platforms, though no proprietary technology or AI capability is evidenced.
The business model centres on one-time product sales through trade counter and account-based pricing with monthly billing terms (payment due end of month following delivery). KEW supplements product distribution with value-added services including a free in-house lighting design service, kit-making and engraving facilities, project management, and a dedicated KEW Electrical Renewables division launched in 2022 to address solar and EV charging installations. The go-to-market approach is sales-led through physical branches, supplemented by in-branch events (breakfast mornings, supplier trade days, calibration days) and participation in the Voltimum Plus industry loyalty programme with participating brands including Schneider, Philips, Wago, Linian, SuperRod, and Marshall Tufflex.
KEW has operated for over 25 years while maintaining what it describes as a small-company ethos, with branch-level autonomy for local stocking decisions. There is no evidence of proprietary technology development, external funding, or acquisition activity; growth appears to be organic branch and service-line expansion under the Edmundson Electrical Limited parent structure. Headcount is reported at 101-250 employees, and the company holds membership in the Electrical Distributors Association (EDA).
Kew Electrical firmographics
Firmographics- Name
- Kew Electrical
- Legal name
- Edmundson Electrical Limited T/A KEW Electrical
- Website
- https://kewelectrical.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KEW Electrical is a Brighton-based independent electrical wholesaler operating 26 branches across southern England and Northern Ireland, distributing products from over 50 supplier brands to electrical contractors and the general public.
- Ownership category
- akta.pro rank
Kew Electrical industry classification
Industry- Product category
- Electrical Wholesale Distribution
- NAICS
- Electrical Equipment Manufacturing (3353)
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Electrical Contracting & Wiring (IMAFALAA)
- akta.pro secondary industry
- Overhead Conductors & Transmission Cable (IMADAMAH)
Keywords
Where Kew Electrical is headquartered
LocationHeadquarters
- HQ city
- Canterbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Kew Electrical business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Electrical Product Sales: Kew Electrical generates revenue through the sale of electrical products including cabling, conduit, lighting, EV charging, tools, and accessories from multiple supplier brands to trade customers and public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Trade counter and account pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Kew Electrical product offering
Product offeringCore offering
Kew Electrical is an independent electrical wholesaler operating 26 branches across southern England and Northern Ireland. The company distributes cabling, conduit, lighting, EV charging equipment, tools, and wiring accessories from leading manufacturers, and adds value through in-house lighting design, kit-making, engraving, project management, and renewable energy supply services for electrical contractors and trade customers.
Product overview
KEW Electrical operates as an independent electrical parts wholesaler offering a comprehensive range of electrical products through 26 branches across southern England and Northern Ireland. The core offering includes electrical components (cabling, conduit, switches, circuit breakers), fire and security systems, ventilation, solar/renewable products, and EV charging equipment from over 50 supplier brands. The company supplements product sales with specialized services including KEW Electrical Renewables for sustainable energy solutions and a free KEW Lighting Design Service for bespoke lighting specifications. Products are accessible through multiple channels including LuckinsLive and EELine digital catalogues.
Differentiator
Problem solved
Functional benefit
Brands
- KEW Electrical Renewables: Specialized division providing renewable electrical products and solutions including EV charging equipment.
- KEW Lighting Design Service
Products and services
- KEW Electrical Wholesale Supply Multi-branch wholesale supply of cabling, conduit, lighting, EV charging, hand and power tools, wiring accessories, and circuit protection products to electrical contractors and trade customers across southern England and Northern Ireland.
- KEW Electrical Renewables Supply and design service for renewable energy products such as EV smart charge points and associated equipment, targeting electrical contractors installing renewables.
- KEW Lighting Design Service
Companies that use Kew Electrical
Customer profileSegments2 records
Ideal customer profiles1 record
Kew Electrical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kew Electrical partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered standard and core.
- AdaptaflexstandardSupplier of electrical conduit and cable management products. Kew Electrical stocks and distributes Adaptaflex products through its 26 branches.
- AicostandardSupplier of fire and carbon monoxide detection products. Kew Electrical stocks and distributes Aico products.
- Schneider ElectriccoreMajor supplier of electrical distribution, automation, and control products. Featured in promotions, loyalty programmes, and training events.
- HagercoreKey supplier of circuit protection, wiring accessories, and switchgear. Promotional activities including competitions (e.g., win Garmin Golf GPS Watch).
- Philips LightingcoreMajor lighting supplier featured in promotions, loyalty points programmes, and trade events across all 26 branches.
- Milwaukee ToolstandardPower tool supplier featured in supplier events and the Milwaukee Truck Tour promotional events at Kew branches.
- ABBstandardSupplier of EV charging solutions (Terra AC Wallbox) and other electrical products including Adaptaflex conduit systems.
- Rolec EVstandardSupplier of EV charging equipment. Kew Electrical stocks and distributes Rolec EV products including WallPod, Quantum, SecuriCharge, and Zura models.
- WylexstandardSupplier of wiring accessories and circuit protection. Featured in breakfast morning events and supplier promotions.
- MeggerstandardSupplier of electrical testing and measurement equipment. Featured in calibration events at Kew branches.
- Voltimum PluscoreIndustry loyalty rewards programme functioning as the 'Nectar Card' for the electrical trade. Kew customers earn points on purchases from participating brands including Schneider, Philips, Wago, Linian, SuperRod, and Marshall Tufflex.
- Aurora LightingstandardLighting supplier with products featured in trade promotions including World Cup offers.
- SCOLMORE GroupstandardSupplier of wiring accessories, fire protection, and security products. Featured in promotional competitions including Xbox giveaway.
- PrysmianstandardMajor cable manufacturer whose products are distributed through Kew Electrical branches.
- LegrandstandardGlobal specialist in electrical and digital building infrastructure. Distributed through Kew Electrical branches.
- MK ElectricstandardSupplier of wiring accessories and electrical accessories distributed through Kew branches.
- British GeneralstandardSupplier of wiring accessories and circuit protection products. Distributed through Kew Electrical.
- WagostandardSupplier of electrical connection and automation products. Featured in Voltimum Plus loyalty programme.
- Vent-AxiastandardSupplier of ventilation products including PoziDry Pro moisture control units. Distributed through Kew branches.
- DimplexstandardSupplier of heating and ventilation products distributed through Kew Electrical.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Kew Electrical competitors and assessment
Company assessmentBroad incumbents
- Toolstation: Toolstation is a UK and European trade supplies retailer (part of Travis Perkins) with multi-branch and online channels selling electrical, tools, and accessories. It competes with Kew for trade and DIY electrical spend but at broader category and broader geographic scope.
- Screwfix: Screwfix is a UK trade supplies retailer (part of Kingfisher) with 800+ branches selling electrical, plumbing, and tool products to trade and DIY customers. It overlaps with Kew on electrical accessories and tools but competes primarily on convenience and trade counter accessibility rather than specialist contractor depth.
- Rexel UK: Rexel UK is the UK arm of global electrical distributor Rexel SA, operating multi-brand wholesale and energy solutions across the country. It overlaps with Kew across cable, lighting, and EV/renewables categories, but serves broader commercial, industrial, and energy markets at much larger scale.
Direct peers
- CEF (City Electrical Factors): CEF is the UK's largest dedicated electrical wholesaler, operating ~400+ trade-counter branches nationwide. It directly competes with Kew on electrical contractor supply, multi-brand product range, and trade-counter convenience, but at materially larger scale and broader UK coverage.
- Newey & Eyre: Newey & Eyre is a long-established UK electrical wholesaler (now part of Rexel) operating trade-counter branches nationwide. It directly competes with Kew on contractor supply, cable/conduit, and lighting categories, and shares the same multi-brand supplier relationships.
- TLC Electrical Supplies: TLC Electrical is a UK electrical wholesaler serving trade and retail customers with a strong catalogue and online ordering channel. It competes with Kew on electrical contractor supply and DIY/public sales, but with a heavier emphasis on direct mail-order and digital channels.
- Electrical Direct: Electrical Direct is a UK online-focused electrical wholesaler serving trade and public customers. It overlaps with Kew on contractor supply across cabling, lighting, and accessories, but competes primarily on digital convenience and pricing rather than physical trade-counter presence.
- YESSS Electrical: YESSS Electrical is a UK-focused independent electrical wholesaler with a multi-branch trade-counter model closely aligned to Kew's. Both target electrical contractors with broad multi-brand product ranges and value-added services, and both operate within the Edmundson Electrical group ecosystem.
- Wilts Wholesale Electrical: Wilts Wholesale is a long-established UK regional electrical wholesaler with trade-counter branches across the South and South West of England. It directly competes with Kew in overlapping southern geographies, serving electrical contractors with multi-brand product ranges and similar value-added services.
Others
- Edmundson Electrical: Edmundson Electrical is the parent trading entity of Kew Electrical (KEW trades as Edmundson Electrical Limited). It operates multiple UK electrical wholesale brands and branches. The relationship is corporate/parent rather than competitive, but the wider group structure means strategic priorities are set at the group level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Kew Electrical social profiles
Digital presenceKew Electrical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kew Electrical leadership team
Management profileNumber of profiles
Profiles1 record
Kew Electrical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kew Electrical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kew Electrical
What does Kew Electrical do?
Kew Electrical is an independent electrical wholesaler operating 26 branches across southern England and Northern Ireland. The company distributes cabling, conduit, lighting, EV charging equipment, tools, and wiring accessories from leading manufacturers, and adds value through in-house lighting design, kit-making, engraving, project management, and renewable energy supply services for electrical contractors and trade customers.
Is Kew Electrical a public or private company?
Kew Electrical is a private company. It is classified as corporate owned and is currently operating.
When was Kew Electrical founded?
Kew Electrical was founded in 1998. It employs 101 to 250 people.
Where is Kew Electrical based?
Kew Electrical is headquartered in Canterbury, United Kingdom, in the Europe region.
How does Kew Electrical make money?
One revenue line is on record: electrical Product Sales.
Who are Kew Electrical's main competitors?
Broad incumbents on record are Toolstation, Screwfix and Rexel UK. Direct peers are CEF (City Electrical Factors), Newey & Eyre, TLC Electrical Supplies, Electrical Direct, YESSS Electrical and Wilts Wholesale Electrical. Edmundson Electrical is listed as an others.
Does Kew Electrical have an API?
No public API is recorded for Kew Electrical.
What industry is Kew Electrical in?
Kew Electrical's product category is Electrical Wholesale Distribution. Its primary akta.pro industry code is IMAFALAA, Electrical Contracting & Wiring, with a secondary code of IMADAMAH, Overhead Conductors & Transmission Cable. Its NAICS code is 3353 and its SIC code is 3620.