Cricket Direct
- Company typePrivate
- Founded1995
- HeadquartersSaint Albans, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Cricket Direct firmographics
Firmographics- Name
- Cricket Direct
- Legal name
- Cricket Direct
- Website
- https://cricketdirect.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cricket Direct industry classification
Industry- Product category
- Cricket Equipment Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Cricket Equipment Retail (CRAMAEAH)
- akta.pro secondary industry
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
Keywords
Where Cricket Direct is headquartered
LocationHeadquarters
- HQ city
- Saint Albans
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cricket Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail product sales: Revenue is generated through direct online sales of cricket equipment including bats, footwear, protection gear, bags, clothing, balls, and accessories. Products are sold at retail prices with periodic discounts and clearance promotions. The company also offers gift vouchers and operates a sale/clearance section for older inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with periodic promotional discounts and clearance sections |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cricket Direct product offering
Product offeringCore offering
Cricket Direct is a specialist online retailer selling branded cricket equipment — including bats, batting gloves, pads, helmets, footwear, bags, wicket-keeping gear, cricket balls, clothing, protection equipment, ground/coaching equipment, and accessories — from brands such as Gray-Nicolls, Gunn & Moore, Kookaburra, New Balance, Adidas, MRF, Masuri, Puma, and Shrey. Sales are fulfilled through its own Shopify-based e-commerce storefront with worldwide delivery and a small physical catalogue showroom in St Albans, supplemented by teamwear embroidery/printing services and gift vouchers.
Product overview
Cricket Direct is a specialist online cricket equipment retailer operating as a single unified e-commerce platform. The company offers an extensive portfolio of cricket equipment across multiple categories including cricket bats (with over 700 products from 18+ brands), batting gloves, batting pads, cricket helmets, cricket footwear, cricket bags, wicket keeping equipment, cricket balls, cricket clothing, cricket protection gear, ground equipment, coaching and training equipment, and accessories. The product range includes both standard retail products and specialist sub-brands such as the Pro Zone Elite professional range, Gray-Nicolls Custom Made bats (bespoke bats to individual specifications), Women's Cricket Store, Club Shop (bulk club packages), and Twenty20 Cricket Store. Additional services include embroidery and printing for kit personalisation, gift vouchers, and cricket tours. The company stocks internationally renowned brands including Gray-Nicolls, Gunn & Moore, Kookaburra, New Balance, Adidas, MRF, Puma, Masuri, and Shrey, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Cricket Bats Wide range of cricket bats from over 18 brands including Gray-Nicolls, Gunn & Moore, Kookaburra, New Balance, Adidas, MRF, Hunts County, Newbery, and TON, available in senior, junior, custom-made, training, and specialist categories.
- Batting Gloves
Companies that use Cricket Direct
Customer profileSegments4 records
Ideal customer profiles2 records
Cricket Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Cricket Direct partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Gray-NicollscoreGray-Nicolls is a premier cricket equipment brand. Cricket Direct stocks an extensive range of Gray-Nicolls products including bats, gloves, pads, helmets, footwear, bags, and clothing. The partnership includes Gray-Nicolls Custom Made bats available exclusively through Cricket Direct, as well as Gray-Nicolls Players Edition bats for professional cricketers.
- Gunn & MoorecoreGunn & Moore is a leading English cricket equipment manufacturer. Cricket Direct stocks the full Gunn & Moore range including bats, batting gloves, batting pads, wicket-keeping equipment, helmets, cricket balls, bags, and clothing. The site features Gunn & Moore Players Edition bats named after professional cricketers.
- KookaburracoreKookaburra is an Australian cricket equipment brand. Cricket Direct stocks a wide range of Kookaburra products including bats, batting gloves, wicket-keeping equipment, helmets, cricket balls, footwear, and bags. Pro Players Replica bats named after international cricketers are featured.
- New BalancecoreNew Balance is a major sports equipment brand with a dedicated cricket line. Cricket Direct stocks New Balance cricket bats, batting gloves, batting pads, footwear, helmets, bags, and protection equipment across multiple price points.
- AdidascoreAdidas cricket range is stocked across bats, batting gloves, footwear, bags, clothing, and accessories. Featured products include Adidas Incurza cricket shoes and Adidas cricket bats including the Incurza and EvoPower lines.
- MRFminorMRF is an Indian cricket equipment brand known for bats and bats endorsed by Virat Kohli. Cricket Direct stocks MRF cricket bats, batting gloves, batting pads, wicket-keeping equipment, cricket balls, and bags.
- MasuriminorMasuri is a UK-based cricket helmet and protection manufacturer. Cricket Direct stocks Masuri helmets, batting gloves, and batting pads. The company also offers Masuri helmet embroidery as a customization service.
- KlarnaminorKlarna is integrated as a payment option enabling customers to buy now and pay later, supporting customer acquisition through flexible payment options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cricket Direct competitors and assessment
Company assessmentDirect peers
- ProDirect Sport: UK-based multi-sport online retailer with a substantial cricket category offering premier bats, footwear, and team kit. Most directly comparable to Cricket Direct given overlapping product lines, brand portfolio, and target customer base of serious cricketers and clubs.
- AllRounder Cricket: UK cricket equipment retailer stocking premier brands across bats, protection, and team kit. Comparable as another specialist cricket retailer serving individual cricketers and clubs with similar product breadth and UK geographic focus.
- Woodworm Cricket: UK-based cricket brand and retailer combining proprietary Woodworm product lines with distribution of other brands. Comparable as a specialist cricket-focused retailer with both online and traditional retail presence serving UK cricketers.
- Direct Cricket: UK-based online cricket retailer focused on equipment, footwear, and accessories from leading brands. Closely comparable in business model as a pure-play cricket e-commerce specialist targeting individual players and clubs.
- WillowTree Cricket: UK cricket retailer offering bats, equipment, and accessories from leading manufacturers. Comparable as a specialist cricket-only e-commerce player with overlapping brand portfolio and customer demographic.
- D&B Cricket: Established UK cricket specialist retailer offering bats, protective gear, footwear, and club kits from major brands. Operates with a similar specialist-only positioning and serves comparable individual cricketer and club customer segments.
- Cricket-Hockey.com: UK multi-sport specialist retailer with a substantial cricket category offering bats, protective equipment, and team kit. Comparable in business model and customer base, though with broader sport coverage than Cricket Direct's pure-play positioning.
Broad incumbents
- Decathlon UK: Global sporting goods retailer with UK stores and online offering cricket products including bats and protective gear. Comparable as a competitor for value-segment cricket equipment sales, though cricket is one of many categories within Decathlon's broad portfolio.
- Sports Direct (Frasers Group): UK's largest sporting goods retailer carrying cricket equipment as part of a broad multi-sport assortment. Comparable as a competitor for cricket sales but operates at vastly larger scale with generalist positioning rather than cricket specialist depth.
- Amazon UK: Global e-commerce marketplace stocking cricket equipment from major brands with Prime delivery. Comparable as a competing channel for cricket equipment purchases, particularly for non-customized standard products, with unmatched logistics scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cricket Direct social profiles
Digital presenceCricket Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cricket Direct leadership team
Management profileNumber of profiles
Profiles1 record
Cricket Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cricket Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cricket Direct
What does Cricket Direct do?
Cricket Direct is a specialist online retailer selling branded cricket equipment — including bats, batting gloves, pads, helmets, footwear, bags, wicket-keeping gear, cricket balls, clothing, protection equipment, ground/coaching equipment, and accessories — from brands such as Gray-Nicolls, Gunn & Moore, Kookaburra, New Balance, Adidas, MRF, Masuri, Puma, and Shrey. Sales are fulfilled through its own Shopify-based e-commerce storefront with worldwide delivery and a small physical catalogue showroom in St Albans, supplemented by teamwear embroidery/printing services and gift vouchers.
Is Cricket Direct a public or private company?
Cricket Direct is a private company. It is classified as unknown and is currently operating.
When was Cricket Direct founded?
Cricket Direct was founded in 1995. It employs 11 to 50 people.
Where is Cricket Direct based?
Cricket Direct is headquartered in Saint Albans, United Kingdom, in the Europe region.
How does Cricket Direct make money?
One revenue line is on record: retail product sales.
Who are Cricket Direct's main competitors?
Direct peers on record are ProDirect Sport, AllRounder Cricket, Woodworm Cricket, Direct Cricket, WillowTree Cricket, D&B Cricket and Cricket-Hockey.com. Broad incumbents are Decathlon UK, Sports Direct (Frasers Group) and Amazon UK.
Does Cricket Direct have an API?
No public API is recorded for Cricket Direct.
What industry is Cricket Direct in?
Cricket Direct's product category is Cricket Equipment Retail. Its primary akta.pro industry code is CRAMAEAH, Cricket Equipment Retail, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45911 and its SIC code is 3949.