Pasadena Ice Skating Center
Pasadena Ice Skating Center is a publicly-operated, NHL regulation-size ice rink in Pasadena, California, operating since 1976. It serves recreational skaters, hockey leagues, and figure skating clubs through public sessions, memberships, classes, competitions, and event rentals.
- Company typePrivate
- Founded1976
- HeadquartersPasadena, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Pasadena Ice Skating Center does
Pasadena Ice Skating Center (PISC) is a physical recreational ice skating facility operating since 1976, with the current NHL regulation-size rink (200'x85') opening in September 2011 within the Pasadena Convention Center complex at 300 E. Green Street, Pasadena, California. The facility is operated by the Pasadena Center Operating Company, a public entity that also manages the Pasadena Convention Center, Pasadena Civic Auditorium, and Visit Pasadena. The center serves recreational skaters, hockey players, and figure skaters of all ages and ability levels through a diversified programming model: daily public skating sessions, tiered Learn-to-Skate group classes, an in-house adult hockey league with over 30 teams across 4 division levels, freestyle sessions for advanced skaters, hockey camps, birthday parties, private rentals, and seasonal competitions including the 40th Pasadena ISI Open Competition and 46th Pasadena Open Championships.
The core technology is the physical NHL regulation-size rink itself, supported by 4 team rooms, a skate rental counter, a party room, a pro shop, and an administration office. Digital infrastructure consists of Dashplatform for online registrations, memberships, and event sign-ups, plus EntryEeze for competition-specific registration. The business model combines transactional revenue (per-session admission at $17 + $5 skate rental, private room rentals at $85-$125/hour, group rates, party packages at $320-$550) with subscription-style recurring revenue (Single and Platinum Memberships at $275-$895, multi-semester Learn-to-Skate enrollments, 20-week league seasons). Anchor tenant organizations include the Pasadena Maple Leafs Youth Hockey Association (since 1964), Pasadena Figure Skating Club, Rose City Crystals synchronized skating teams, and Pasadena Special Hockey Club, supplemented by strategic partnerships with the LA Kings (Little Kings Learn-to-Play program) and Ice Sports Industry (ISI). The center also generates revenue from film and commercial private rentals, leveraging its high ceilings and clean boards with no advertising.
Pasadena Ice Skating Center firmographics
Firmographics- Name
- Pasadena Ice Skating Center
- Legal name
- Pasadena Center Operating Company
- Website
- https://skatepasadena.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pasadena Ice Skating Center is a publicly-operated, NHL regulation-size ice rink in Pasadena, California, operating since 1976. It serves recreational skaters, hockey leagues, and figure skating clubs through public sessions, memberships, classes, competitions, and event rentals.
- Ownership category
- akta.pro rank
Pasadena Ice Skating Center industry classification
Industry- Product category
- Ice Skating and Recreation Facility Services
- NAICS
- Skiing Facilities (713920), Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
Keywords
Where Pasadena Ice Skating Center is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pasadena Ice Skating Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Public Session Admission: Daily public skating sessions open to all ages and ability levels. Revenue is generated through per-session admission fees and skate rental charges collected at the front desk upon arrival.
- Memberships (Platinum Membership): Recurring membership programs (3-month, 6-month, 12-month) offering unlimited public session admission, skate rental, discounts on freestyle sessions, pro shop merchandise, party packages, and skating school classes. Memberships provide predictable recurring revenue from frequent customers.
- Learn-to-Skate Group Classes: Semester-based group lessons for tots, youth, teens, and adults in both figure skating and hockey disciplines. Classes follow a progressive curriculum and are offered multiple days per week throughout the year. Revenue is generated per semester enrollment.
- Parties & Groups: Birthday party packages (Basic at $320, Deluxe at $550), private room rentals (Team Room $85/hr, Party Room $125/hr), group skating rates, and fundraising event options (public session or private rink rental). Revenue generated through package sales and per-person add-ons.
- Private Rentals & Filming: The facility is available for private rentals including school field trips, company events, broomball, church groups, youth groups, scout groups, holiday parties, and film/television/commercial shoots. Overnight and daytime filming slots are available and praised for the 'clean look' of the rink with high ceilings and no advertising.
- Hockey Coach Lessons, Stick Time & Pick-Up Sessions: Pre-scheduled hockey coach lesson sessions (players $22 online, goalies $14 online), stick time sessions, and adult pick-up scrimmage sessions. Independent contractor coaches manage their own schedules and pay the rink for ice time.
- Freestyle Sessions: Practice sessions for advanced figure skaters (ISI Delta level or higher). Offered as 1-hour sessions ($20 online/$25 on-site) or 30-minute sessions ($10 online/$15 on-site). Generates revenue from per-session ice usage fees.
- Competitions & Camps: Annual figure skating competitions (Pasadena ISI Open, Pasadena Open Championships) and seasonal hockey/skating camps (Victory Hockey Summer/Spring Camps, Pasadena Skate Camp, Rose City Crystals workshops) generate registration fees and drive facility utilization during off-peak hours.
- Gift Cards: Gift cards sold to customers for admission, skate rental, memberships, pro shop merchandise, and programs, creating prepaid revenue that is recognized upon redemption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Single Membership – 3 Month |
| Subscription | Multi-year contract | Single Membership – 6 Month |
| Subscription | Annual | Single Membership – 12 Month |
| Subscription | Multi-year contract | Platinum Membership – 3 Month |
| Subscription | Multi-year contract | Platinum Membership – 6 Month |
| Subscription | Annual | Platinum Membership – 12 Month |
| Usage-based | Pay-as-you-go | Public Session – Individual |
| Unit Pricing | Pay-as-you-go | Public Session – Group Rates |
| Unit Pricing | Pay-as-you-go | Basic Party Package |
| Unit Pricing | Pay-as-you-go | Deluxe Party Package |
| Unit Pricing | Pay-as-you-go | Team Room Rental |
| Unit Pricing | Pay-as-you-go | Party Room Rental |
| Unit Pricing | Pay-as-you-go | Skating Field Trips |
| Unit Pricing | Pay-as-you-go | Fundraiser – Public Session Option |
| Unit Pricing | Pay-as-you-go | Fundraiser – Private Session Option |
| Usage-based | Pay-as-you-go | Hockey Coach Lesson Session – Player |
| Usage-based | Pay-as-you-go | Hockey Coach Lesson Session – Goalie |
| Usage-based | Pay-as-you-go | Stick Time Session |
| Usage-based | Pay-as-you-go | Adult Pick-Up Session |
| Usage-based | Pay-as-you-go | Freestyle Session – 1 Hour |
| Usage-based | Pay-as-you-go | Freestyle Session – 30 Minute |
| Usage-based | Pay-as-you-go | Competition Practice Session |
| Usage-based | Pay-as-you-go | Draft Skate – Adult Hockey League |
| Usage-based | Pay-as-you-go | Rose City Crystals Workshop/Tryout Session |
| Subscription | Pay-as-you-go | Early Bird Discount – Victory Hockey Camps |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Pasadena Ice Skating Center product offering
Product offeringCore offering
Pasadena Ice Skating Center is a year-round recreational ice skating facility that sells public skating admissions, learn-to-skate group classes, youth and adult hockey programs, figure skating and freestyle sessions, birthday party packages, private facility rentals for filming and corporate events, recurring memberships, and seasonal camps and competitions. The facility operates an NHL regulation-size rink within the Pasadena Convention Center complex and serves as the home venue for community hockey and figure skating organizations.
Product overview
Pasadena Ice Skating Center is a physical recreational facility (not a software product) offering a comprehensive suite of ice skating programs and services. The core offerings center around Learn to Skate group classes for figure skating and hockey, public skating sessions, and competitive programs including synchronized skating teams and youth hockey leagues. Additional services include party packages, private rentals for filming and events, and Platinum Memberships providing unlimited public skating with discounts. The facility hosts seasonal camps (Victory Hockey Summer/Spring Camps, Pasadena Skate Camp), youth development programs (Little Kings Learn-To-Play and Academy), and annual competitions such as the Pasadena ISI Open Competition. The center operates an NHL regulation-size rink within the Pasadena Convention Center complex.
Differentiator
Problem solved
Functional benefit
Brands
- Pasadena Maple Leafs Hockey Club: A family-friendly youth hockey organization for players ages 4 through 18, based in Pasadena, CA since 1964.
- Pasadena Special Hockey Club
- Rose City Crystals
- Pasadena ISI Open Competition
- Pasadena USFS Open Championships
Products and services
- Learn to Skate Programs
Quantifiable outcome
- Over 450 skaters participate in the annual 3-day Pasadena ISI Open Competition, with participants ranging from 3 to 83 years old.
- +2 more outcomes
Companies that use Pasadena Ice Skating Center
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Pasadena Ice Skating Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pasadena Ice Skating Center partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- LA Kings (NHL)coreThe Pasadena Ice Skating Center partners with the LA Kings NHL franchise to deliver the Little Kings Learn-to-Play program for children ages 5-9. The program includes full hockey equipment, 6 on-ice sessions, group classes, and participants receive two LA Kings game tickets when registering by December 31st. The partnership provides access to discounted tickets for all LA Kings games, free Little Kings Ball Hockey Events, and access to optional special events at Crypto.com Arena.
- Visit Pasadena (Pasadena Convention & Visitors Bureau)minorVisit Pasadena (Pasadena Convention and Visitors Bureau) is listed as a sponsor of the Pasadena Ice Skating Center, providing cross-promotional visibility on the facility's website. This is a tourism and destination marketing partnership through the Pasadena Center Operating Company.
- Pasadena Figure Skating ClubcoreThe Pasadena Figure Skating Club (PFSC) is a home organization at the facility, hosting annual competitions including the 46th Pasadena Open Championships (September 19-21, 2025) and running the Jr. Board Spring Production. The PFSC also participates in ISI competitions and manages the Rose City Crystals synchronized skating program.
- Pasadena Maple Leafs Youth Hockey AssociationcoreThe Pasadena Maple Leafs Hockey Club, a family-friendly youth hockey organization for players ages 4-18 based in Pasadena since 1964, uses the Pasadena Ice Skating Center as its home facility. PML provides both travel hockey programs and an in-house development program. The facility is home to this organization and the relationship is foundational to the hockey programming at PISC.
- Pasadena Special Hockey ClubminorPasadena Special Hockey Club is devoted to empowering individuals with intellectual and developmental disabilities through the sport of hockey. The club uses the Pasadena Ice Skating Center as its home venue, making the facility accessible to a broader community segment.
- Ice Sports Industry (ISI)coreThe Pasadena Ice Skating Center participates in Ice Sports Industry events and competitions. The facility hosts the annual Pasadena ISI Open Competition (40th edition in 2026), which is one of the largest and longest-running annual ISI competitions in Southern California, drawing over 450 skaters aged 3 to 83.
- aRes Travel (Hotel Partner)minoraRes Travel serves as the official hotel booking partner for the Pasadena ISI Open Competition, providing accommodation search and booking links for out-of-town attendees. This partnership facilitates overnight stays for competition participants and their families, extending the economic impact of the event.
- Pasadena Center Operating CompanycoreThe Pasadena Ice Skating Center is operated by the Pasadena Center Operating Company, which also manages the Pasadena Convention Center, Pasadena Civic Auditorium, and Visit Pasadena (Pasadena Convention and Visitors Bureau). The company handles HR, employment applications, and overall facility management. Address for the operating company: 300 E. Green St., Pasadena, CA 91101. Phone: (626) 795-9311.
- U.S. Figure Skating (Pacific Coast Section)coreThe Pasadena Ice Skating Center has hosted regional and sectional championships for U.S. Figure Skating, including Southwest Pacific regional championships, two adult sectional championships, and a regional collegiate championship. The Rose City Crystals competitive team competes under the USFS Pacific Coast Section.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Pasadena Ice Skating Center competitors and assessment
Company assessmentDirect peers
- The ICE House (Hackensack, NJ): Two-rink New Jersey facility offering public skating, hockey leagues, figure skating, and synchronized skating. Closely comparable multi-program community ice facility model to PISC.
- Kaiser Permanente Ice Center (formerly Iceland Skating Rink): Iconic two-rink Paramount ice facility serving figure skating, hockey, and public skating. Comparable to PISC in scale, programming mix, and community role as a long-standing SoCal ice venue.
- Toyota Sports Center (El Segundo, CA): LA Kings practice facility and home to multiple youth hockey associations; offers public sessions and figure skating on its secondary rink. Strongest direct competitor for hockey affiliation in the LA basin.
- Great Park Ice (Irvine, CA): Four-sheet ice facility in Irvine owned by the Anaheim Ducks NHL franchise. Like PISC, it serves youth hockey, figure skating, public sessions, and is home to multiple skating clubs and hockey organizations in Southern California.
- East West Ice Palace (Artesia, CA): Two-rink facility in the LA/OC area serving youth hockey, figure skating, and public skating. Closely comparable multi-program community ice facility competing for the same regional clubs.
- Solar4America Ice (San Jose, CA): San Jose Sharks-affiliated two-rink facility serving youth hockey, figure skating, and public sessions. Comparable in NHL-affiliated programming and multi-rink community ice venue positioning.
- The Rinks (Anaheim ICE, Westminster ICE, Lakewood ICE): Anaheim Ducks-affiliated multi-location ice rink operator in Southern California offering public skating, hockey leagues, and figure skating. Direct competitor to PISC for hockey clubs and figure skating teams in the LA/OC metro.
Emerging players
- Skating Club of Boston (Norwood, MA): Long-established figure-skating-focused club with multiple rinks hosting major competitions and synchronized skating. Comparable to PISC on the figure skating/competition side but more specialized (no hockey programming equivalent).
Others
- Visit Pasadena (Pasadena Convention & Visitors Bureau): Marketing partner and sibling organization under the Pasadena Center Operating Company. Not a competitor but a co-marketing channel that drives tourism-related awareness and event attendance for PISC.
Broad incumbents
- Wollman Rink (Central Park, NYC): Iconic NYC public-private ice rink similar in being a single-facility year-round skating venue with public sessions, lessons, and private events. Comparable scale and GTM (municipal tourism co-location) but with a far stronger tourism pull.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pasadena Ice Skating Center social profiles
Digital presencePasadena Ice Skating Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pasadena Ice Skating Center leadership team
Management profileNumber of profiles
Profiles5 records
Pasadena Ice Skating Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pasadena Ice Skating Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pasadena Ice Skating Center
What does Pasadena Ice Skating Center do?
Pasadena Ice Skating Center is a year-round recreational ice skating facility that sells public skating admissions, learn-to-skate group classes, youth and adult hockey programs, figure skating and freestyle sessions, birthday party packages, private facility rentals for filming and corporate events, recurring memberships, and seasonal camps and competitions. The facility operates an NHL regulation-size rink within the Pasadena Convention Center complex and serves as the home venue for community hockey and figure skating organizations.
Is Pasadena Ice Skating Center a public or private company?
Pasadena Ice Skating Center is a private company. It is classified as state government owned and is currently operating.
When was Pasadena Ice Skating Center founded?
Pasadena Ice Skating Center was founded in 1976. It employs 51 to 100 people.
Where is Pasadena Ice Skating Center based?
Pasadena Ice Skating Center is headquartered in Pasadena, United States, in the North America region.
How does Pasadena Ice Skating Center make money?
Nine revenue lines are on record. Public Session Admission is the primary driver. The others are memberships (Platinum Membership), learn-to-Skate Group Classes, parties & Groups, private Rentals & Filming, hockey Coach Lessons, Stick Time & Pick-Up Sessions, freestyle Sessions, competitions & Camps and gift Cards.
Who are Pasadena Ice Skating Center's main competitors?
Direct peers on record are The ICE House (Hackensack, NJ), Kaiser Permanente Ice Center (formerly Iceland Skating Rink), Toyota Sports Center (El Segundo, CA), Great Park Ice (Irvine, CA), East West Ice Palace (Artesia, CA), Solar4America Ice (San Jose, CA) and The Rinks (Anaheim ICE, Westminster ICE, Lakewood ICE). Skating Club of Boston (Norwood, MA) is listed as an emerging player. Visit Pasadena (Pasadena Convention & Visitors Bureau) is listed as an others. Wollman Rink (Central Park, NYC) is listed as a broad incumbent.
Does Pasadena Ice Skating Center have an API?
No public API is recorded for Pasadena Ice Skating Center.
What industry is Pasadena Ice Skating Center in?
Pasadena Ice Skating Center's product category is Ice Skating and Recreation Facility Services. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 713920 and its SIC code is 7997.