Pasadena Center Operating Company
- Company typePrivate
- Founded-
- HeadquartersPasadena, United States
- Headcount—
- GTM typeB2B
- OfferingServices
Pasadena Center Operating Company firmographics
Firmographics- Name
- Pasadena Center Operating Company
- Legal name
- Pasadena Center Operating Company
- Website
- https://visitpasadena.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Pasadena Center Operating Company industry classification
Industry- Product category
- Convention & Event Venue Management
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where Pasadena Center Operating Company is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pasadena Center Operating Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Convention Center Venue Rentals: Rental revenue from the 130,000 square foot Pasadena Convention Center including exhibit halls (55,000 sq ft exhibit halls A&B divisible in two, 17,000 sq ft Exhibit Hall C), 25,000 sq ft ballroom divisible in 8 sections, and meeting rooms. Revenue from the historic 3,000-seat Pasadena Civic Auditorium and 22,000 sq ft tiled entrance plaza.
- Event Management Services: Fees for event management, event coordination, guest services, parking management, and operations support for events held at convention center and civic auditorium facilities
- Ice Skating Center Operations: Revenue from Pasadena Ice Skating Center operations - a regulation-sized rink that serves as a filming location for commercials
- Show Your Badge Program: Program providing exclusive offers for dining, shopping, activities, and entertainment to convention attendees, monetized through partnerships with local businesses
- Tourism Marketing Services: Marketing and promotional services for tourism partners including event listings, advertising in Visitors Guide with Pasadena Magazine, and partner portal services
- Filming Location Rentals: Revenue from film and television productions filming at convention center complex including the civic auditorium, exhibit halls, ice rink, and outdoor plaza
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Huntington Admission - Adults |
| Unit Pricing | Pay-as-you-go | The Huntington Admission - Seniors/Students/Military |
| Unit Pricing | Pay-as-you-go | The Huntington Admission - Youth |
| Unit Pricing | Pay-as-you-go | The Huntington Admission - Children under 4 and Members |
| Unit Pricing | Pay-as-you-go | The Huntington Group Tours |
| Other | Multi-year contract | Convention Center Venue Rental |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Pasadena Center Operating Company product offering
Product offeringCore offering
Pasadena Center Operating Company manages and rents out the 130,000 sq ft LEED Gold Certified Pasadena Convention Center, the 3,000-seat Pasadena Civic Auditorium, and the Pasadena Ice Skating Center for conventions, trade shows, performances, film/TV shoots, and public recreation. It also runs Visit Pasadena as the city's destination marketing organization, operating VisitPasadena.com and partner marketing services to promote tourism, events, dining, shopping, and accommodations in Pasadena.
Product overview
Pasadena Center Operating Company (PCOC) operates Visit Pasadena as a destination marketing organization managing a portfolio of venues and tourism services. The core platform is VisitPasadena.com, a comprehensive tourism website providing visitor information across categories including things to do, dining, events, and accommodations. The venue portfolio includes the 130,000-square-foot Pasadena Convention Center (LEED Gold Certified), the 3,000-seat Pasadena Civic Auditorium, and the Pasadena Ice Skating Center. The company also provides film location services, meeting planner resources, the Show Your Badge discount program for convention attendees, and operates the Pasadena Partner Portal (powered by SimpleView CRM) for tourism partner management. Additional programs include the Pasadena Boba Trail and the Visitors Guide published with Pasadena Magazine.
Differentiator
Problem solved
Functional benefit
Products and services
- Pasadena Convention Center A 130,000-square-foot LEED Gold Certified convention facility with multiple exhibit halls, a 25,000 sq ft ballroom divisible in 8 sections, meeting rooms, and a 22,000 sq ft outdoor plaza, accommodating conventions, trade shows, banquets, and corporate events.
- Pasadena Civic Auditorium A historic 3,000-seat performance venue with grand lobbies and the Gold Room, hosting award ceremonies, television productions, concerts, and cultural performances.
- Exhibit Hall C A 16,786-square-foot historic exhibit hall on the convention center campus offering flexible event space with 19-foot ceilings and capacity for up to 1,664 theater seating.
- Pasadena Ice Skating Center A regulation-sized ice rink on the convention center campus serving both public recreational skating and commercial filming productions.
- VisitPasadena.com Tourism Platform The official destination marketing website of Visit Pasadena providing visitor information on things to do, dining, events, accommodations, neighborhoods, and meeting planning resources.
- Film Location Services Filming location rental services at the Pasadena Convention Center campus, including the historic Civic Auditorium, exhibit halls, ballrooms, ice rink, outdoor plaza, and nearby base camps for television, commercial, and feature film productions.
- Show Your Badge Convention Offer Program A program providing convention attendees with exclusive dining, shopping, activity, and entertainment offers at participating Pasadena businesses while attending events.
- Pasadena Partner Portal A SimpleView CRM-based partner portal allowing Visit Pasadena tourism partners to update business listings, edit organizational contacts, and access bulletins and reports.
- Pasadena Visitors Guide A printed and digital visitor publication produced with Pasadena Magazine covering Pasadena events, dining, shopping, neighborhoods, and trip planning resources.
- Pasadena Boba Trail A curated boba trail along Route 66 featuring multiple tea shops and a digital passport program for visitors to collect stamps at participating locations.
Quantifiable outcome
- 2,500+ vendors participate in Rose Bowl Flea Market monthly
- +4 more outcomes
Companies that use Pasadena Center Operating Company
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Pasadena Center Operating Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Pasadena Center Operating Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Pasadena MagazinecoreCo-production partnership for Pasadena Visitors Guide publication. Contact for advertising opportunities through Jennifer Gunn ([email protected]), Shana Wong Solares ([email protected]), and Brittany Valasquez ([email protected])
- Tourism Marketing PartnerscoreNetwork of hotels, restaurants, attractions, and shops participating in Visit Pasadena marketing programs including event listings, media gallery access, partner portal, and Show Your Badge convention incentive program. Partners upload content to Crowdriff media hub and access partner meetings (3 per year).
- California Travel and TourismminorAffiliation with California travel promotion efforts through VisitPasadena.com website footer linking to Visit California
- Pasadena Film OfficecoreCoordinates all on-location production permits (features, television, commercials, student films, independent films, still fashion shoots) in the City of Pasadena. Contact: (626) 744-3964 or [email protected]
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Pasadena Center Operating Company competitors and assessment
Company assessmentDirect peers
- San Diego Convention Center: Comparably scaled California convention center run by a public authority, competing for large conventions and trade shows and offering similar facility-rental and event-services revenue streams. Located in a major California tourism market like Pasadena.
- Greater Houston Convention & Visitors Bureau: Comparably structured DMO promoting a U.S. destination through visitor guides, partner portals, and meeting-planner resources. Useful peer for understanding digital DMO operations and partner-network economics parallel to Visit Pasadena.
- Long Beach Convention & Entertainment Center: Regionally competitive Southern California venue combining convention space, an arena, and a performing arts theater under one operator. Targets the same association and corporate meeting planners as the Pasadena Convention Center.
- Los Angeles Convention Center: Public convention center also serving the greater LA area and competing with Pasadena for regional conventions, trade shows, and major events. Operates a similar government-/authority-owned venue model with comparable sales and event-services functions.
- Los Angeles Tourism & Convention Board: The DMO counterpart for the broader LA market and a direct peer for PCOC's Visit Pasadena tourism-marketing function. Comparable in promoting a destination to meeting planners, film productions, and leisure visitors through digital channels and partner programs.
- Colorado Convention Center (Visit Denver): Publicly operated convention facility paired with a destination marketing organization in a walkable, hotel-rich downtown — structurally the closest mid-sized U.S. analog to the Pasadena Convention Center + Visit Pasadena combination.
- Anaheim Convention Center: Largest convention facility on the West Coast, operated by the City of Anaheim, competing with Pasadena for association and trade-show business in the broader Southern California market. Shares the public-sector operator model and a focus on filmed entertainment and award events.
- San Francisco Travel Association / Moscone Center: Combined DMO and convention-center operator in another major California-adjacent tourism market. Closely mirrors PCOC's mix of convention facility (Moscone) and destination promotion (SF Travel) under one organizational umbrella.
Broad incumbents
- Las Vegas Convention Center (LVCVA): Authority-run convention facility paired with a destination marketing organization, the closest large-scale parallel to PCOC's venue + Visit Pasadena structure. Represents the upper bound of scale and brand reach in the convention/DMO category.
- McCormick Place (Choose Chicago): Operates the largest convention center in North America along with Choose Chicago destination marketing — the benchmark combined convention-center + DMO model that PCOC mirrors at a smaller scale. Useful comparable for revenue mix and operating approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pasadena Center Operating Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pasadena Center Operating Company leadership team
Management profileNumber of profiles
Profiles10 records
Pasadena Center Operating Company subsidiaries and ownership
Company hierarchySubsidiaries4 records
Pasadena Center Operating Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pasadena Center Operating Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pasadena Center Operating Company
What does Pasadena Center Operating Company do?
Pasadena Center Operating Company manages and rents out the 130,000 sq ft LEED Gold Certified Pasadena Convention Center, the 3,000-seat Pasadena Civic Auditorium, and the Pasadena Ice Skating Center for conventions, trade shows, performances, film/TV shoots, and public recreation. It also runs Visit Pasadena as the city's destination marketing organization, operating VisitPasadena.com and partner marketing services to promote tourism, events, dining, shopping, and accommodations in Pasadena.
When was Pasadena Center Operating Company founded?
Pasadena Center Operating Company was founded in -1.
Where is Pasadena Center Operating Company based?
Pasadena Center Operating Company is headquartered in Pasadena, United States, in the North America region.
How does Pasadena Center Operating Company make money?
Six revenue lines are on record. Convention Center Venue Rentals are the primary driver. The others are event Management Services, ice Skating Center Operations, show Your Badge Program, tourism Marketing Services and filming Location Rentals.
Who are Pasadena Center Operating Company's main competitors?
Direct peers on record are San Diego Convention Center, Greater Houston Convention & Visitors Bureau, Long Beach Convention & Entertainment Center, Los Angeles Convention Center, Los Angeles Tourism & Convention Board, Colorado Convention Center (Visit Denver), Anaheim Convention Center and San Francisco Travel Association / Moscone Center. Broad incumbents are Las Vegas Convention Center (LVCVA) and McCormick Place (Choose Chicago).
Does Pasadena Center Operating Company have an API?
No public API is recorded for Pasadena Center Operating Company.
What industry is Pasadena Center Operating Company in?
Pasadena Center Operating Company's product category is Convention & Event Venue Management. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of MPAGALAE, Multipurpose Event Center Operations (Civic Centers, Community Event Complexes). Its NAICS code is 71131 and its SIC code is 7900.