What Elevate Digital Optics does

Elevate Digital Optics (EDO) is an independent, doctor-owned optical laboratory headquartered in Dallas, Texas, that manufactures prescription lenses for independent optometric practices. Founded in 2016 as an alternative to large corporate labs, EDO produces custom lenses through digital surfacing, robotic milling, lensometer prescription verification, and multi-stage chemical cleaning and varnishing, and applies anti-reflective, hardcoat, and mirrored coatings. It is the only lab in Texas offering CamberPure progressive lens technology (from IOT partnership), and it curates additional premium designs from Shamir (Autograph Intelligence), Unity, and Neurolens, with Younger Optics as its primary lens blank supplier.

The business sells primarily to U.S. independent optometrists through a relationship-led inside sales motion (two named specialists covering North Texas/Western U.S. and South Texas/Eastern U.S.) and a real-time order-tracking portal. A distinctive structural feature is the OD Shareholder Program, under which practicing optometrists can acquire equity in EDO via a one-time membership fee, receive exclusive rebates and improved product margins, gain freedom from VSP/EyeMed contractual restrictions, and vote on company decisions through virtual shareholders' meetings. Customer testimonials cite up to 40% cost savings versus corporate labs.

Revenue is generated on a per-order transaction-fee basis for custom lens fabrication, with quote-based pricing and an undisclosed price sheet available on request. Customer logos are SMB and mid-market independent practices (e.g., a 7-OD/2-location Central Texas practice, solo practitioners in McKinney and Beaumont), and the company markets through content marketing, social media, and shareholder referrals. Leadership comprises CEO Grant Guilbert, Board Chairman Dr. Peter Cass, and newly appointed COO Mia Gee (January 2026).

Name

Elevate Digital Optics

Legal name

Elevate Digital Optics Inc.

Website

https://myedolab.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevate Digital Optics is an independent, doctor-owned Dallas optical lab that manufactures prescription lenses, including exclusive CamberPure progressives, for U.S. independent optometric practices via a per-order transaction model and an optometrist shareholder program.

Ownership category

akta.pro rank

Product category

Optical Lens Manufacturing Services

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Optical Instruments & Lenses (3827), Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Prescription lens manufacturing
• Optical lab services
• Progressive lens designs
• Anti-reflective coatings
• Independent optical lab

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Optical Lens Manufacturing Services: EDO provides prescription optical lens manufacturing services to independent optometric practices. The lab produces custom lenses through cutting, surfacing, coating, and finishing processes. Revenue is generated through per-order lens fabrication fees, with pricing available on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Elevate Digital Optics is an independent, doctor-owned optical laboratory that fabricates custom prescription lenses for independent optometric practices. Core offerings include prescription lens manufacturing through digital surfacing, robotic milling, and finishing; CamberPure progressive lens technology; a portfolio of curated lens designs (IOT Camber Steady Plus, Shamir Autograph Intelligence, Unity, Neurolens) and lens coatings; plus lens blanks supplied by Younger Optics and an online order portal with real-time production tracking.

Product overview

Elevate Digital Optics (EDO) is an independent, doctor-owned optical lab offering a comprehensive portfolio of optical products and services. The core offerings include CamberPure Progressive Lenses (premium technology addressing chromatic aberration and lens distortion), Lens Blanks (from trusted suppliers like Younger Optics), Lens Designs (featuring IOT's Camber Steady Plus Progressives, Shamir's Autograph Intelligence™, Unity, and Neurolens®), and Lens Coatings (anti-reflective, hardcoat, and mirrored finishes). The portfolio is supported by an online Order Portal for tracking lenses through production. EDO also offers an exclusive OD Shareholder Program allowing optometrists to become stakeholders and access rebates and better margins. All offerings are delivered through a personalized, transparency-focused service model targeting independent eyecare practices.

Differentiator

Problem solved

Functional benefit

Brands

• CamberPure: Premium progressive lens technology designed to sharpen optical performance, reduce chromatic aberration, and support faster patient adaptation. Features variable base curve technology.

Products and services

• CamberPure Progressive Lenses Premium progressive lens technology (CamberPure) that uses a variable base curve design with aspheric front curve to increase ABBE value, reduce chromatic aberration, address lens distortion, and support faster patient adaptation. Available to independent optometric practices exclusively from EDO in Texas.
• Lens Blanks High-quality lens blanks sourced from trusted manufacturers (led by Younger Optics) to support consistent surfacing, reliable performance, and better finished lens outcomes. EDO works with millions of unique lens blanks and intelligently selects the appropriate blank for every prescription.
• Lens Designs Curated portfolio of advanced lens designs from leading manufacturers including IOT's Camber Steady Plus Progressives, Shamir's Autograph Intelligence™, Unity, and Neurolens® designs. Offers hundreds of lens designs matched to patient needs.
• Lens Coatings Range of lens coatings including anti-reflective coatings, hardcoat options, and mirrored finishes. Features high-performance anti-reflective stacks with hydrophobic and oleophobic top layers for durability, clarity, and cleanability.
• Order Portal (Online Lens Order & Tracking) Online order portal for placing and tracking lens orders through every step of the production process, with real-time order updates and status visibility. Accessed by independent optometric practices to submit prescription lens orders to EDO.
• OD Shareholder Program Exclusive shareholder program for optometrists providing access to exclusive rebates, better product margins, collaboration with peer ODs, and participation in business decisions via virtual shareholders' meetings. Allows ODs to become stakeholders in EDO through a one-time membership fee.

Quantifiable outcome

• Up to 40% cost savings compared to corporate labs for shareholder practices
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Younger OpticscoreTechnology or IntegrationPrimary lens blanks supplier. Younger Optics has been producing top-quality lenses for nearly seven decades, was the first manufacturer to use industry-standard polycarbonate material, and leads the industry in innovation. They provide the foundational lens blank materials for EDO's manufacturing process.
• IOT (Intelligent Optical Technology)coreTechnology or IntegrationProvider of Camber Steady Plus Progressives lens designs. IOT provides advanced digital lens technology including the Camber platform that EDO uses for its proprietary CamberPure lens technology. EDO is the only lab in Texas carrying CamberPure.
• ShamircoreTechnology or IntegrationProvider of Autograph Intelligence™ lens designs. Shamir supplies advanced progressive lens technology that EDO offers as part of its curated lens design catalog for independent optical practices.
• UnitycoreTechnology or IntegrationProvider of Unity lens designs included in EDO's catalog. Unity provides a comprehensive range of lens solutions that EDO curates to offer practices diverse options for patient needs.
• Neurolens®coreTechnology or IntegrationProvider of Neurolens® designs for specialty vision correction. EDO includes these cutting-edge designs in its portfolio to support practices addressing complex visual demands and digital device use.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Opti-Lite Optical: Independent optical laboratory providing prescription lens manufacturing and finishing services to eyecare professionals. Comparable in scale, independence positioning, and target customer base to EDO, though typically serving different geographic regions.
• FEA Industries: Independent optical laboratory group with multiple U.S. lab locations serving eyecare professionals with prescription lens manufacturing and finishing. Comparable independent lab model targeting OD-owned practices with personalized service positioning.
• Walman Optical: Independent, family-owned wholesale optical laboratory serving eyecare professionals across the U.S. with prescription lens surfacing, finishing, and coating. Closest comparable to EDO in independent lab positioning, premium lens offerings, and relationship-driven service model for OD practices.
• Pech Optical Corporation: Independent wholesale optical laboratory serving eyecare professionals with prescription surfacing, finishing, and coatings. Similar independent, regional positioning to EDO with comparable focus on service quality for OD-owned practices.

Broad incumbents

• EssilorLuxottica: Largest global eyewear and lens company with extensive wholesale lab operations serving independent ECPs through brands like Essilor and Shamir. Competes with EDO across lens design, surfacing, and finishing while also being a supplier partner (Shamir) to EDO.
• HOYA Vision Care: Global lens manufacturer with a significant U.S. wholesale lab network serving eyecare professionals with premium progressive lens designs and coatings. Competes with EDO in the premium lens design category and supplies many of the same independent practices.
• Carl Zeiss Vision: Premium optical lens and ophthalmic instruments manufacturer with U.S. lab and ECP service operations. Comparable to EDO's premium progressive lens positioning through Zeiss SmartLife and other design portfolios targeting independent practices.
• VSPOne Optics: VSP's wholesale optical lab subsidiary operating a national network of prescription lens manufacturing labs. Direct comparable in core lens surfacing and finishing services to ECPs, though at vastly larger scale and embedded within the VSP vision plan ecosystem that EDO positions itself against.

Emerging players

• IOT (Intelligent Optical Technology): Specialized lens design and technology company providing free-form progressive designs (including Camber Steady Plus) to optical labs. Both a core supplier to EDO (CamberPure) and a competing lens technology ecosystem for other independent labs.

Others

• Shamir Optical Industry: Premium progressive lens design company supplying lens designs (including Autograph Intelligence) to wholesale labs like EDO. Functions as both a supplier and competitive lens designer to labs, making it a relevant adjacent peer in the lens design ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myEDOlab
• LinkedInlinkedin.com/company/elevate-digital-optics-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Digital Optics