Promedico

What Promedico does

Promedico, operating commercially as Sanday, is a Netherlands-based vertical software provider serving the Dutch primary-care market. The company was formed from the merger of Promedico and Omnihis and operates through the legal entity Sanday B.V., headquartered in Utrecht. Its core product is the Sanday platform — a FHIR-based, open software platform connecting general practitioners (huisartsen), community pharmacists (apothekers), and dispensing doctors (apotheekhoudende huisartsen) with their patients, peers, and partner organizations. The platform is delivered through three role-specific modules — Sanday Huisarts for GP practices, Sanday Apotheek for pharmacies, and Sanday Apotheekhoudend Huisarts for combined GP-pharmacy practices — supplemented by add-on services such as Mailservice and Agenda, and a legacy ASP product that is being migrated onto the unified platform.

Underlying the platform is an FHIR-compliant interoperability layer that integrates with pharmaceutical wholesalers (Mosadex), regional GP cooperatives, and patient-facing tools such as KIJKsluiter and MedicijnWijs. The company holds NEN 7510 and ISO 27001 security certifications (issued by Kiwa) and won an LHV usability award, signaling compliance with Dutch healthcare data standards. A customer Softwarecommissie (software committee) co-develops product changes with pilot pharmacies, indicating a product-led iteration loop grounded in user input.

Commercially, Sanday monetizes through subscription-based practice management software with quote-based pricing handled by province-assigned relationship managers (relatiebeheerders) and an inside-sales team, targeting SMB GP practices, community pharmacies, and dispensing-doctor practices across the Netherlands — and selectively extending into Caribbean markets via the ITP-Caribbean partner. The company self-describes as a "significant player" in Dutch primary-care software and reports it has multiple daily users across the country, though revenue and installed-base figures are not publicly disclosed.

Name

Promedico

Legal name

Sanday B.V.

Website

https://promedico.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Sanday, formed from the merger of Promedico and Omnihis, is a Dutch vertical SaaS provider offering a FHIR-based practice management platform for general practitioners, community pharmacists, and dispensing doctors across the Netherlands.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE) (HLACABAA)

Keywords

• Healthcare practice software
• Primary care software
• Pharmacy management software
• GP practice software
• Healthcare interoperability platform

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Healthcare Practice Management Software Subscription: Sanday provides healthcare management software solutions (Sanday Huisarts, Sanday Apotheek, Sanday Apotheekhoudend Huisarts) to general practitioners, pharmacists, and dispensing doctors. Revenue is generated through software subscriptions/license fees for practice management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Promedico, operating as Sanday, provides unified healthcare practice management software for general practitioners, pharmacists, and dispensing doctors in the Netherlands. The platform delivers role-specific modules (Sanday Huisarts, Sanday Apotheek, and Sanday Apotheekhoudend Huisarts) on a single shared system using FHIR standards for healthcare data interoperability. The portfolio includes the legacy ASP product, the Scipio add-on, and supporting services such as Mailservice and Agenda scheduling.

Product overview

Sanday is a unified healthcare platform formed from the merger of Promedico and Omnihis. The platform operates as a core system (Sanday) with specialized modules for different healthcare roles: Sanday Apotheek for pharmacists, Sanday Huisarts for general practitioners, and Sanday Apotheekhoudend Huisarts for dispensing doctors who need both sets of functionality. The portfolio also includes legacy product ASP (being phased out and migrated to Sanday), Scipio, and add-on services Mailservice and Agenda. The platform supports FHIR standards for healthcare data exchange.

Differentiator

Problem solved

Functional benefit

Brands

• Sanday Apotheek: Digital pharmacy management platform serving pharmacists.
• Sanday Huisarts
• Sanday Apotheekhoudend Huisarts
• ASP
• Scipio

Products and services

• Sanday Platform Unified digital healthcare platform that connects general practitioners, pharmacists, and dispensing doctors with patients, other healthcare professionals, and partners on a single shared system with role-specific functionality.
• Sanday Apotheek Pharmacy management module within the Sanday platform providing dispensing workflows, medication management, patient counseling tools, and integrations with pharmacy networks.
• Sanday Huisarts General practitioner module within the Sanday platform offering practice management, patient records, scheduling, and communication tools tailored for GP practices.
• Sanday Apotheekhoudend Huisarts Combined module for dispensing doctors who operate both a GP practice and a pharmacy, providing unified access to both Sanday Huisarts and Sanday Apotheek functionality.
• ASP Legacy pharmacy management system originally from Promedico, currently being phased out and migrated to the unified Sanday platform.
• Scipio Additional product offering within the Sanday portfolio; details of functionality not specified in available source material.
• Mailservice Email communication service enabling healthcare providers to send messages to patients and other healthcare stakeholders.
• Agenda Scheduling and appointment management service for coordinating patient appointments and provider availability.

Quantifiable outcome

• 20% pharmacy business growth while maintaining same wait times
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• MosadexcoreTechnology or IntegrationMosadex is a pharmaceutical wholesaler and healthcare logistics partner. Sanday announced continued development of integration between Sanday Apotheek and Mosadex systems to improve workflow connections between pharmacy software and pharmaceutical distribution.
• KIJKsluiter & MedicijnWijscoreStrategic or Co-development PartnerPersonalized hybrid care solution in the pharmacy combining patient information leaflets and medication guidance. Sanday partnered to integrate KIJKsluiter & MedicijnWijs into Sanday Apotheek for personalized, hybrid pharmacy care.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Epic Systems: Epic is the largest US-based EHR vendor, increasingly expanding in Europe and competing for large-scale interoperability-driven deals. Comparable FHIR-centric, integrated-platform architecture and care-coordination value proposition at a much larger scale.
• Doctolib: Doctolib is a major European healthcare SaaS platform offering scheduling, telehealth and practice management to GPs and specialists. Comparable B2B healthcare SaaS model with primary care workflow overlap, though broader European footprint.
• CompuGroup Medical: CompuGroup Medical is a large European healthcare IT conglomerate offering physician and pharmacy practice software across multiple countries, including the Netherlands. Overlaps with Sanday as a broad incumbent in primary care and pharmacy IT, though not specialized in the Dutch-only niche.
• Cerner (Oracle Health): Oracle Health (formerly Cerner) is a global EMR and healthcare IT incumbent whose FHIR-based interoperability roadmap competes for the same provider IT budget pools. Indirect competitor at the standards-and-platform layer relevant to Sanday's open-platform thesis.

Direct peers

• PharmaPartners: PharmaPartners is a leading Dutch pharmacy management software provider directly competing with Sanday Apotheek in the community pharmacy segment. Same Dutch customer base, same subscription business model, and overlapping medication management workflows.
• Chipsoft (HiX): Chipsoft's HiX is a dominant Dutch hospital and healthcare information system serving many of the same provider organizations as Sanday. Direct overlap in Dutch healthcare IT procurement and similar integration-heavy, FHIR-adjacent positioning.
• Nedap Healthcare (Ons): Nedap's Ons platform is one of the leading Dutch primary care EMR/communication suites, directly competing with Sanday Huisarts in the GP market. Same target customers (Dutch huisartsen) and overlapping care-coordination functionality make it the closest direct peer.

Regional players

• Topicus Healthcare: Topicus is a Dutch vertical-software group with healthcare solutions serving Dutch primary care providers. Comparable regional focus, similar B2B healthcare SaaS model and customer overlap in the Netherlands.
• VitalHealth Software: VitalHealth Software is a Dutch-headquartered healthcare IT vendor (now part of Visma) offering care-coordination and chronic-care platforms. Comparable Dutch origin, healthcare interoperability focus, and overlap in provider-facing EHR-adjacent tooling.
• Tenzinger (ZorgDomein): Tenzinger operates ZorgDomein, the dominant Dutch platform for care referrals and coordination between GPs, hospitals and other providers. Strong overlap with Sanday's interoperability and care-coordination thesis in the same Dutch primary care ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promedico