What Plus Group does

Plus Group is a Singapore-based, privately-held interdisciplinary creative agency founded in 2012 that designs, curates, and produces brand experiences, events, exhibitions, and visual communications primarily for Singapore government statutory boards and corporate clients. The firm operates through three coordinated sub-brands — PLUS Collaboratives (interdisciplinary design and creative direction), PLUS Pictures (photography and visual content), and PLUS Productions (event production and AV) — organized around a Curate-Capture-Construct methodology covering four service pillars: Spatial & Programmes Design, Visual Comms & Content, Events & Management, and Film & Photography. Its core technology stack is not productized or disclosed; the company is a human-led design and production services business with no APIs, software platforms, or proprietary AI tooling referenced in the available data.

The company's go-to-market is sales-led and direct, with a portfolio-driven marketing approach that leverages an internationally recognized award record (iF Design, A'Design, DFA Design for Asia, Singapore Good Design Gold/Winner marks, DNA Paris, Golden Pin, K Design, Indigo, The Drum, IDA, Creative Communication Awards, and Innovation Print Awards secured across 2021-2024) and a deep base of public-sector credentials. Named engagements include the Singapore Tourism Board (RE-ROUTE Festival, Passion Made Possible launch, Cultural Precinct Maps, Everyday Heroes), CPF Board (Life's Supermart, CPF70 exhibition), National Library Board (Read!Fest 2023), National Arts Council (Our SG Arts Plan launch), National Heritage Board (HAN visual identity), Ministry of Education (TCEF 2025), FUJIFILM Business Innovation Singapore (Where's Pinky?, Full Works All In, Insecta Iridesse), and NTUC Income (SNACK by Income). Revenue is project-based professional-services fees, with no publicly disclosed pricing, ARR, or contract values; the firm records 11-50 employees and single-country (Singapore) operations within Southeast Asia.

Name

Plus Group

Legal name

PLUS Group

Website

https://plus-group.sg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus Group is a Singapore-based, privately-held interdisciplinary creative agency that designs, curates, and produces brand experiences, exhibitions, events, and visual communications for Singapore government statutory boards and corporate clients including FUJIFILM and NTUC Income.

Ownership category

akta.pro rank

Product category

Experiential Design & Brand Activation Services

NAICS

Graphic Design Services (54143), Convention and Trade Show Organizers (561920)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Full-Service Event Planning & Production (HSACAAAA)

Keywords

• Experiential design services
• Brand activation agency
• Event production services
• Graphic design studio
• Visual communication design

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Experiential Design & Brand Activation Services: Project-based professional services revenue generated through the design, curation, and execution of experiential marketing campaigns, brand activations, event productions, spatial designs, and visual communication solutions for government and corporate clients.
2. Creative Direction & Content Creation: Fees earned from creative direction, graphic design, photography, videography, and content creation services delivered as part of holistic project engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Plus Group is a multi-disciplinary creative agency that designs, curates, and develops experiential and visual communication projects for Singapore government agencies and corporate clients. Through its three divisions — PLUS Collaboratives, PLUS Pictures, and PLUS Productions — the firm delivers integrated spatial design, brand activation and graphic design, event organisation, and photography/videography services on a project basis. Engagements are won via direct enterprise sales and reputation, with project-based, quote-based pricing.

Product overview

PLUS Group operates as PLUS Collaboratives, a multi award-winning interdisciplinary creative agency with sub-brands PLUS Pictures and PLUS Productions. The company offers a comprehensive suite of creative services organised into four main pillars: Spatial & Programmes Design (design research, experiential design, spatial design), Visual Comms & Content (brand activation, brand design, brand strategy, content curation, graphic design), Events & Management (event curation, event organisation, audio-visual lighting), and Film & Photography (event photography, social campaigns, studio photography, videography). Their 360-approach methodology follows a Curate-Capture-Construct framework. The portfolio includes numerous project-based creative solutions for clients including FUJIFILM Business Innovation Singapore, CPF Board, Singapore Tourism Board, National Library Board, National Heritage Board, Ministry of Education, and People's Association, ranging from narrative sales kits and exhibitions to festivals, visual identity systems, and large-scale government events.

Differentiator

Problem solved

Functional benefit

Products and services

• Spatial & Programmes Design Design research, experiential design, and spatial design services for creating immersive physical environments and installations, delivered to government and corporate clients.
• Visual Communications & Content Brand activation, brand design, brand strategy, content curation, and graphic design services for visual communication campaigns delivered to government agencies and corporate clients.
• Events & Management Event curation, event organisation, and audio-visual lighting services for corporate and public-sector events and festivals.
• Film & Photography Event photography, social-campaign photography, studio photography, and videography services for brand communications, delivered as part of holistic project engagements.
• RE-ROUTE Festival (project delivery) A creative festival for Singapore Tourism Board exploring cultural discovery through curated routes and immersive installations in Little India.
• Life's Supermart Exhibition (project delivery) Interactive exhibition for CPF Board transforming retirement planning into a relatable supermarket experience with grocery-themed aisles representing life priorities.
• CPF70 Exhibition (project delivery) Commemorative exhibition for CPF Board celebrating 70 years of CPF history through personal stories, artefacts, and reflective spaces.
• Teachers' Conference and ExCEL Fest 2025 (project delivery) Large-scale event production and branding for Ministry of Education's biennial signature event for educators' professional learning.
• Where's Pinky? Narrative Sales Kit (project delivery) Narrative-driven sales kit for FUJIFILM Business Innovation Singapore featuring a comic book, print guide, and photo book to showcase specialty pink toner capabilities of the Revoria Press SC285S.
• Full Works, All In Sales Kit (project delivery) Modular sales kit for FUJIFILM Business Innovation Singapore showcasing Revoria Press flexibility through a burger-themed concept demonstrating finishes, formats, and colour capabilities.
• Insecta Iridesse PT.1/2 & PT.2/2 (project delivery) Two-part creative campaign for Fujifilm's Iridesse Production Press — paper-jewellery pieces and an explorer's-journal colour swatch — showcasing specialty metallic ink capabilities.
• The Great Migration Pop-Up Book (project delivery) Pop-up book for Fujifilm Business Innovation demonstrating Revoria Production Press capabilities through African wildlife illustrations with tearable colour swatches.
• Read!Fest 2023 Activation (project delivery) Spatial design and activation for National Library Board's annual island-wide reading festival themed 'Flourish', creating immersive experiences across multiple regional libraries.
• Our SG Arts Plan Launch (project delivery) Launch event for National Arts Council's strategic roadmap Our SG Arts Plan (2023–2027), featuring content curation, event organisation, graphic design, and spatial design across multiple acts.
• Cultural Precinct Maps (project delivery) Series of exploration maps for Singapore Tourism Board covering Chinatown, Kampong Glam, and Little India, designed as cultural wayfinding with advertising flexibility.
• HAN Visual Identity (project delivery) Visual identity system for National Heritage Board's Heritage Activation Nodes initiative, featuring mascot 'Hannie' the Eurasian Tree Sparrow and neighbourhood-specific colour schemes.
• Passion Made Possible Launch Experience (project delivery) Immersive brand launch experience for Singapore Tourism Board's refreshed destination brand, featuring 12 creative collaborations across food, music, art, and fashion.
• Everyday Heroes Photography Series (project delivery) Portrait photography series for Singapore Tourism Board depicting 84 everyday Singaporeans in their work environments to celebrate passion and the 'Passion Made Possible' brand.
• Steeping Conversations Tea Set (project delivery) Nanyang-inspired corporate tea giftset for Fujifilm with four distinct tea capsules, different flavour profiles, and unfolding packaging symbolising partnership values.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wieden+Kennedy: Global independent creative agency producing brand campaigns, content, and experiential work for major brands. Comparable creative discipline and award-winning brand work as Plus Group, though operating at significantly larger scale from offices across the Americas, Europe, and Asia.
• Publicis Groupe: Global marketing communications and advertising holding company whose agencies compete for the same brand activation, experiential design, and creative services mandates as Plus Group. Comparable at the brand-level service layer, though Publicis operates as a holding group with thousands of employees and global scale.
• Jack Morton: Global experiential brand experience agency that designs and produces brand experiences, events, and installations for enterprise clients worldwide. Comparable to Plus Group's experiential design and event production offering, though at significantly larger scale and with a global footprint that Plus Group does not yet have.
• Saatchi & Saatchi: Global creative agency network offering advertising, brand strategy, content, and digital services for major multinationals. Comparable to Plus Group in creative services and brand activation work, though with hundreds of offices worldwide and a much larger talent bench.
• M&C Saatchi: Global creative advertising network with offices in multiple markets offering brand strategy, advertising, and content services. Comparable creative services and brand work as Plus Group, though at network scale with broader geographic reach and larger client portfolio.
• DDB Worldwide: Global creative agency network with deep expertise in brand strategy, advertising, and integrated creative work. Comparable to Plus Group in offering brand communications, creative direction, and content creation for major brands, though DDB operates at much greater scale across more markets.
• Ogilvy: Global advertising and marketing communications network offering integrated advertising, PR, digital, and experiential services across markets. Comparable because the firm and Plus Group compete for many of the same brand activation and experiential mandates, though Ogilvy operates at vastly larger scale and with broader service offerings.
• BBDO Worldwide: Global creative agency network offering advertising, brand strategy, content, and integrated creative services for clients across industries. Comparable to Plus Group in providing integrated creative services for major brands, though at network scale with much larger resource pools.
• Havas Worldwide: Global advertising and communications network offering integrated marketing, media, and creative services across markets. Comparable to Plus Group in offering brand communications and creative production services, though operating across hundreds of offices with global network scale.

Direct peers

• Foreign Policy: Singapore-based design and brand studio offering multidisciplinary creative services spanning brand identity, spatial design, content creation, and digital experiences for government and corporate clients. Closely comparable to Plus Group in scale (boutique), geographic focus (Singapore), service mix, and client profile spanning both public-sector and enterprise accounts.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pluscollaboratives
• LinkedInlinkedin.com/company/plus-sg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Group