Pittsford Federal Credit Union

What Pittsford Federal Credit Union does

Pittsford Federal Credit Union is a member-owned, not-for-profit financial cooperative founded in 1968 in Pittsford, New York. Originally formed by Pittsford Central School District employees, the institution adopted a community charter in 1979 and expanded it again in 2006 to serve residents and workers across seven counties in the Rochester area (Monroe, Orleans, Genesee, Livingston, Ontario, Steuben, and Wayne). As of 2024, the credit union holds over $529 million in assets, serves more than 20,000 members whose accounts span all 50 U.S. states and multiple foreign countries, and ranks as the fourth-largest credit union in the Rochester area. The institution is federally insured by the NCUA and governed by a member-elected Board of Directors; Brian Scudder serves as General Manager/CEO.

The product portfolio spans personal banking (Super Savings, Personal Checking, Traditional and Roth IRAs, Share Certificates, Youth "In The Money" accounts, and special-purpose custodial/trust accounts), consumer lending (new/used auto loans with 100% financing, FlexLoan residual vehicle financing with payments up to 30% lower than conventional terms, recreational vehicle loans, a 9.49% APR VISA Platinum credit card with no annual fee, personal loans and lines of credit, overdraft protection), and real estate lending (fixed-rate and 5/5/5 ARM mortgages up to $1 million per household, HELOCs up to 85% LTV, fixed-rate home equity loans, and home improvement loans). Distribution combines two physical branches — the Pittsford headquarters (20 Tobey Village Road, owned since 1988) and the Mendon branch (opened 1998, renovated 2024) — with full digital banking (online banking, iOS and Android mobile apps with mobile check deposit, 24/7 telephone banking) and access to more than 60,000 surcharge-free ATMs through CO-OP, NYCE, and SUM network partnerships. Mobile wallet support includes Apple Pay, Samsung Pay, and Google Wallet. Online loan and credit card applications are processed through MeridianLink, and SavvyMoney provides integrated credit score monitoring and personalized loan offer recommendations.

Revenue is generated primarily through net interest income on mortgage, auto, home equity, and credit card lending, supplemented by deposit-based earnings on share accounts, certificates, and IRAs, and modest fee income from wire transfers, overdrafts, gift cards, and ancillary services. The cooperative, not-for-profit model positions member dividends and lower fees as differentiators rather than profit maximization. The credit union's 2024 return on assets stood at 0.37%, up from 0.22% in 2023, with a total capital ratio of 11.35% and loan losses of just 0.02% of average loans, reflecting improving profitability and strong asset quality on a stable $529M+ asset base.

Name

Pittsford Federal Credit Union

Legal name

Pittsford Federal Credit Union

Website

https://pittsfordfcu.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Member-owned, not-for-profit credit union founded in 1968 serving 20,000+ members across 7 counties in the Rochester, NY area with $529M+ in assets, offering personal banking, consumer and mortgage lending, and digital banking through two branches and 60,000+ surcharge-free ATMs.

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (522130)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Consumer banking services
• Community credit union
• Mortgage lending
• Vehicle financing
• Deposit accounts

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue source from interest charged on mortgage loans, auto loans, personal loans, credit cards, and home equity products. Rates vary by product type and term length.
2. Fee-based Services: Various banking fees including ATM fees (after 6 free/month), wire transfer fees, overdraft fees, stop payment fees, card replacement fees, research fees, and gift card fees. Generally lower than traditional banks due to credit union not-for-profit structure.
3. Deposit-based Income: Earnings from investing member deposits (shares) in securities and loans. Dividends paid to members on savings, checking, IRA, and certificate accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Pittsford Federal Credit Union is a community-chartered, member-owned credit union providing retail banking products to individuals who live, work, worship, volunteer, or attend school in its seven-county Rochester-area service territory. It offers deposit accounts (savings, checking, certificates, IRAs, youth and special purpose accounts), consumer and real estate loans, and digital banking services through branches, mobile apps, online banking, and an extensive surcharge-free ATM network.

Product overview

Pittsford Federal Credit Union is a member-owned, not-for-profit financial cooperative offering a comprehensive suite of banking products and services. The product portfolio spans personal banking (checking, savings, IRAs, certificates, youth accounts, special purpose accounts), digital banking (online, mobile, and telephone banking with credit score services), consumer lending (vehicle loans including FlexLoan program, recreational vehicles, credit cards, personal loans, overdraft protection), and real estate lending (mortgages, home equity lines and loans, home improvement loans). Key digital platforms include 24/7 online and mobile banking with mobile check deposit, person-to-person payments, and integrated credit score monitoring through SavvyMoney. The credit union serves Monroe County and surrounding areas with two branch locations and extensive surcharge-free ATM networks (CO-OP and SUM).

Differentiator

Problem solved

Functional benefit

Products and services

• Super Savings Accounts Savings account with no monthly service fees and worldwide ATM access through Rochester's largest surcharge-free ATM network; offers up to 6 free ATM withdrawals per month.
• Personal Checking Accounts Personal checking accounts with no monthly fees, unlimited check writing, free digital services including eStatements and alerts, and a VISA Debit Card with surcharge-free ATM access.
• Traditional & Roth IRAs Retirement savings accounts with no annual fees or account minimums, no withdrawal or transfer fees, and IRA specialists available on staff.
• Certificates (Share Certificates) Term deposit accounts with dividends paid monthly, $50 minimum investment, with APYs ranging from 1.25% to 4.25% depending on term length and an extra 0.10% for balances of $90,000 or more.
• Special Purpose Accounts Specialized account types including Custodial (UTTMA), Simple Totten Trust (POD), Non-Profit Organization, Estate, Revocable Living Trust, Power of Attorney (POA), and Representative Payee accounts.
• Youth Accounts (In The Money) Banking accounts for teens and young adults ages 13-17 with parent/guardian joint ownership option, including the In The Money Certificate at 5.00% APY ($50-$500), checking with VISA Debit Card, and free online/mobile banking transfers from parent accounts.
• VISA Debit Card Debit card accepted at over 20 million Visa locations worldwide with fee-free purchase transactions in the U.S., up to $1,000 daily cash withdrawal limit, Visa's Zero Liability protection, and mobile payment support (Apple Pay, Samsung Pay, Google Wallet).
• ATM Card ATM-only card for account inquiries, withdrawals, and transfers at CO-OP, NYCE, and SUM ATM network locations with 6 free transactions per month.
• Direct Deposit / Payment Services Direct deposit for payroll checks and tax refunds, plus ACH direct debit for automatic bill payments, using ABA/Routing Number 222381918.
• Wire Transfer Services Incoming and outgoing domestic and international wire transfer services processed through Alloya Corporate FCU as receiving institution and intermediary bank.
• VISA Gift Cards Reloadable Visa gift cards available in amounts from $25 to $1,000, priced at $3.00 each, usable at Visa-accepting merchants domestically; managed through Harland Clarke.
• Online Banking 24-hour digital banking platform enabling account verification, fund transfers, transaction history viewing, bill payment, eStatements, transaction alerts, external money transfers, credit report access, and Quicken download capability.
• Mobile Banking Mobile banking services via iPhone, iPad, and Android apps with mobile check deposit, text banking, and automated fraud alerts; includes SavvyMoney Credit Score integration within the mobile application.
• Telephone Banking 24-hour telephone banking service accessible at 585-624-7670 for fund transfers, account history viewing, and card lost/stolen reporting.
• Credit Score by SavvyMoney Free credit score service partnered with SavvyMoney providing monthly updated scores from TransUnion using VantageScore 3.0, full credit reports, daily monitoring alerts, and personalized loan offers.
• Vehicle Loans (Auto) New and used auto loans with 100% financing, rates from 5.00% to 5.75% APR, terms up to 84 months, and a FlexLoan option with payments up to 30% lower than conventional financing.
• Motorcycle, Boat, RV, Trailer & Off-Road Vehicle Loans Recreational vehicle loans with 90% financing available, competitive rates, and fast pre-approvals for motorcycles, boats, RVs, trailers, ATVs, UTVs, tractors, personal watercraft, and snowmobiles.
• VISA Platinum Credit Cards Non-variable rate credit card with 9.49% APR, no annual fee, no late or over-limit fees, $0 fraud liability, $1,000-$15,000 credit lines, and 24-hour account access.
• Overdraft Line of Credit Unsecured revolving line of credit for overdraft protection with automatic advances for exact overdraft amounts, $15 minimum payment, and no monthly service fees.
• Personal Loans & Lines of Credit Fixed-rate personal loans ($100-$20,000, up to 60-month terms) and revolving personal lines of credit ($100-$20,000) for flexible funding access.
• Mortgage Loans Fixed-rate mortgages (10-30 year terms) and 5/5/5 adjustable-rate mortgages for primary residences in Monroe, Orleans, Genesee, Livingston, Ontario, Steuben, or Wayne County; maximum loan $1,000,000 per household.
• Home Equity Lines of Credit Variable-rate HELOC up to 85% LTV, $5,000-$200,000 lines, 30-year terms, rate of Prime minus 0.25% (6.500% APR), with $50,000 or less closing costs waived.
• Fixed Rate Home Equity Loans Fixed-rate home equity loans from $5,000-$200,000 with rates from 6.00% to 7.25% APR depending on term (up to 240 months) and LTV (up to 90%).
• Home Improvement Loans No-closing-cost home improvement loans up to $50,000 for 100% of improvement costs, up to 10-year terms with no early closeout penalty after 24 months.
• Financial Calculators Suite of financial planning calculators including auto loan, FlexLoan, rebate vs. rate, refinance, mortgage payment, mortgage rent vs. buy, certificate, checkbook balancing, loan, loan comparison, savings, snowball debt elimination, retirement planning, 401k/403b, and retirement savings timeline calculators.

Quantifiable outcome

• Serves over 20,000 members with $529 million in assets as of 2024
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CO-OP Financial ServicescoreTechnology or IntegrationCO-OP ATM network partnership providing access to nearly 30,000 surcharge-free ATMs nationwide, including 9,000+ deposit-taking ATMs. Allows Pittsford FCU members to access cash at thousands of credit union and retail locations including 7-Eleven, Walgreens, and Costco throughout the U.S. and parts of Canada.
• SUM ATM NetworkcoreTechnology or IntegrationSUM ATM network partnership providing surcharge-free ATM access for Pittsford FCU members. Network agreements ensure members are not charged surcharges when using SUM ATMs.
• SavvyMoneycoreTechnology or IntegrationPartnership with SavvyMoney to offer free Credit Scores integrated into digital banking. Provides members with credit score monitoring, full credit reports, alerts for credit profile changes, and personalized offers. Uses TransUnion data with VantageScore 3.0 model.
• Apple Pay, Samsung Pay, Google WalletcoreTechnology or IntegrationMobile payment integration allowing members to pay with their Pittsford FCU debit cards through Apple Pay, Samsung Pay, and Google Wallet on mobile devices.
• VisacoreTechnology or IntegrationVisa partnership for debit and credit card services. VISA Platinum Credit Cards issued with no annual fee, VISA Debit Cards accepted at over 20 million locations worldwide with Zero Liability protection.
• Alloya Corporate FCUcoreTechnology or IntegrationWire transfer services through Alloya Corporate FCU as receiving institution and intermediary bank. Routing number 271987635 for incoming wire transfers.
• TransUnioncoreTechnology or IntegrationCredit reporting bureau partnership through SavvyMoney for credit score services. TransUnion provides credit profile data used for VantageScore 3.0 scoring.
• Nazareth College AthleticsminorGTM or Marketing PartnerCommunity sponsorship and support of Nazareth College Athletics program as part of Pittsford FCU's community involvement and giving back initiatives.
• United WayminorGTM or Marketing PartnerCommunity partnership with United Way as part of Pittsford FCU's commitment to supporting local community organizations and charitable initiatives.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• SchoolsFirst Federal Credit Union: Large-scale community-charter federal credit union originally founded for school employees, now serving a broad field of membership with full banking, mortgage, and digital capabilities. Direct structural/mission analog to Pittsford FCU at materially larger scale.
• Connexus Credit Union: National community-charter credit union serving members across most US states with digital-first banking, lending, and deposit products. Comparable business model (community-charter, cooperative) at significantly larger scale.
• Service Credit Union: Community-charter federal credit union offering retail banking, mortgage, and consumer lending with strong digital and ATM networks. Operates a similar community-cooperative model with multi-billion-dollar asset scale.
• Grow Financial Federal Credit Union: Community-charter federal credit union with multiple Florida branches offering full-service retail banking, mortgage, and consumer lending. Same community-cooperative model as Pittsford FCU but at larger scale and different geography.
• Together Credit Union: Community-charter credit union formed through multiple mergers, offering full banking services with strong digital capabilities and broad geographic reach. Comparable cooperative-model structure at substantially larger scale.

Direct peers

• Summit Federal Credit Union: Community-based credit union serving the Rochester/Finger Lakes region with retail banking, mortgage, and consumer lending. Comparable in scale and member profile to Pittsford FCU in the same metropolitan market.
• Canandaigua Federal Credit Union: Another Finger Lakes/Ontario County, NY community-charter credit union offering full retail banking and consumer lending. Comparable size and product breadth with overlapping geography in the western NY market.
• First Rochester Community Federal Credit Union: Small Rochester-area community-charter credit union serving a similar member demographic with retail deposits and consumer lending. Direct local competitor vying for the same Rochester member base.
• ESL Federal Credit Union: Largest credit union in the Rochester, NY market, operating with a similar community-charter model serving the same 7-county geography with deposits, mortgages, consumer loans, and digital banking. The most direct head-to-head competitor for Pittsford FCU members.

Regional players

• Geneva Financial Group (formerly First Northern Credit Union): Upstate New York community credit union operating across the Finger Lakes region with deposit and lending products. Overlaps with Pittsford FCU's service area but is focused to the east.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pitfcu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pittsford Federal Credit Union