Teisseire

What Teisseire does

Teisseire is a French syrup manufacturer founded in 1720 in Grenoble and currently headquartered in Crolles (Isère), operating as a wholly owned subsidiary of the UK-listed Britvic plc since 2010. The company produces concentrated fruit-flavored syrups and adjacent beverage products under the Teisseire master brand and several sub-brands: classic Les Sirops (60cl bottles), Les Zéros Sucres (zero-sugar variants launched 2007), Les Grands Formats / Mega (130cl large bottles yielding ~84 glasses), Fruity Animals (children-focused animal-themed flavors) and Les Bénéfices (functional Boost / Tonus / Relax variants). Its core technology stack centers on pasteurization-based production of alcohol-free syrups (since 1927), proprietary zero-sugar formulations using sucralose, acesulfame potassium and polydextrose, and the iconic metal 'bidon' bottle packaging introduced in 1959 and reshaped in 1994 (Oscar de l'emballage). The range was reformulated in 2023 to use 100% natural aromas across the full product line.

The business model is a single-time-purchase unit-pricing FMCG model: Teisseire sells syrup concentrates at mass-market price points through French supermarket and grocery retail, with the value proposition framed around dilution economics (one 60cl bottle yields up to 39 glasses at a 1:12 ratio). Revenue is generated through retail distribution, supplemented by limited export presence (Switzerland confirmed via customer testimonials) and brand-equity events such as the official Tour de France Femmes avec Zwift sponsorship. Pricing is not publicly disclosed but is positioned at mainstream family-accessible price points, and there is no subscription or licensing model. Customer segments are broad-based: French families as the primary segment, with secondary segments targeting health-conscious and diabetic consumers (via Zéro Sucres), cycling/sports enthusiasts (via Tour de France Femmes sponsorship and historic 'bidon' heritage) and children (via Fruity Animals).

Teisseire is the documented market leader in the French syrup category with 30%+ market share, competes from a single-purpose-built manufacturing site in Crolles, employs 251-500 people, and is wholly controlled by Britvic plc with no independent funding, M&A or governance signal. The brand maintains a 300+ year heritage and invests in community engagement (the 'Sirop Story' testimonial program, 100+ recipes on the website), sports sponsorship (Tour de France Femmes, youth cycling bursaries) and mass-media awareness (2026 television advertising return). No revenue is publicly disclosed at the Teisseire entity level.

Name

Teisseire

Legal name

TEISSEIRE FRANCE S.A.S

Website

https://teisseire.fr

Company type

Private

Founded year

1720

Operating status

Operating

Headcount range

251–500 employees

Short description

Teisseire is a French syrup manufacturer founded in 1720, market leader in the French syrup category with 30%+ share. It sells concentrated syrups and adjacent beverage ranges through French mass retail under multiple sub-brands, operating as a wholly owned subsidiary of Britvic plc.

Ownership category

akta.pro rank

Product category

Beverage Syrups

NAICS

Flavoring Syrup and Concentrate Manufacturing (31193), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)

akta.pro secondary industries

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Flavored syrups
• Beverage concentrates
• Sugar-free syrups
• Functional beverages
• Food manufacturing

Headquarters

HQ city

Crolles

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Syrup Product Sales: Teisseire generates revenue through the sale of concentrated syrup products in various formats: standard 60cl bottles, zero-sugar variants, and mega 130cl large-format bottles. Syrups are diluted 1:12 with water to create beverages, with each 60cl bottle yielding up to 39 glasses.
2. Retail Distribution: Products distributed through mass retail channels including supermarkets and grocery stores in France and potentially other markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Teisseire manufactures and sells concentrated flavored syrups for beverage preparation, diluted typically 1:12 with water. Its product range spans standard syrups, zero-sugar variants, functional 'Bénéfices' syrups enriched with vitamins/minerals, large 130cl Mega formats, and a kids' Fruity Animals line, all packaged in its signature recyclable metal bidon bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Teisseire Zéro Sucres (Les Zéros Sucres): Zero-sugar syrup range launched in 2007, offering syrup with 0% sugar for guilt-free pleasure.
• Les Grands Formats (Mega)
• Fruity Animals
• Les Bénéfices (Boost / Tonus / Relax)

Products and services

• Les Sirops (Standard Syrups) The classic concentrated flavored syrup range in 60cl bottles, formulated with 100% natural aromas since the 2023 reformulation. Each bottle yields up to 39 glasses of diluted beverage (1:12 dilution) and is sold for everyday family beverage preparation.
• Les Zéros Sucres (Zero Sugar Syrups) Sugar-free syrup range with 0% sugar and sweeteners (stevia, sucralose, acésulfame potassium, polydextrose) designed to maintain full flavor while delivering 0% calories. Targeted at health-conscious consumers, diabetics, and those seeking reduced-sugar beverage options.
• Les Bénéfices (Functional Syrups - Boost / Tonus / Relax) Functional syrup range enriched with vitamins and minerals targeting specific wellness benefits (e.g., Boost, Tonus, Relax), combining flavored beverage enjoyment with added nutritional value.
• Les Grands Formats (Mega 130cl Large-Format Syrups) Large 130cl Mega format syrup bottles yielding up to 84 glasses of diluted beverage, offering better value for families and higher-volume consumption households.
• Fruity Animals (Kids' Syrups) Children-focused syrup sub-brand with animal-themed packaging and fun flavors including Berry Licorn (Fraise & Citron), Mango Toucan (Pêche & Mangue), Litchi Drago (Framboise & Litchi), and Cherry Leo (Cerise & Cassis).

Quantifiable outcome

• Up to 39 glasses per 60cl bottle
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Tour de France Femmes avec ZwiftflagshipGTM or Marketing Partner · 1 January 2025Official Partner (Partenaire Officiel) and Sirop Officiel (Official Syrup) of the Tour de France Femmes avec Zwift cycling event. Teisseire sponsors the Combativity Award (Parrain de la Combativité), provides collector edition bidons, operates Terrasse Teisseire fan zones at race venues, and runs youth development programs including 'Dans la roue de Maëva Squiban'. The partnership includes €2,500 bursaries for young female cyclists aged 13-16, with activities spanning from June to September including Mont Ventoux experiences and Tour immersion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Giffard: French family-owned syrup and liqueur producer founded 1885 in the Loire. Comparable: same syrup category, similar craft/quality positioning, same foodservice and retail channels, and direct French market overlap with Teisseire.
• Torani: US-based flavored syrup brand with strong foodservice and specialty retail presence. Comparable: same syrup category, same dilution model, same flavor/RTD cocktail occasion set, and a reference point for Teisseire's international expansion potential.
• 1883 Maison Routin: French premium syrup brand owned by Britvic's syrup group. Direct comparable: same category, same dilution/format model, same distribution channels — and a direct sister brand within Britvic, sharing parent-company economics with Teisseire.
• Monin: French-rooted global leader in flavoring syrups for retail and foodservice. Direct comparable: same flavoring syrup category, same dilution model, similar flavor portfolio, and overlap in French and international retail and bar channels where Teisseire competes.
• Rieme: Belgian syrup brand established in 1942, historically a national category leader. Comparable: same syrup category, same European mass retail channel, same value and family positioning, providing a useful benchmark for Teisseire's franchise dynamics outside France.

Emerging players

• Meukow Cognac / Marie Brizard: French heritage liqueur and syrup brands (Marie Brizard) with overlapping flavor, retail, and foodservice distribution. Comparable in French heritage-brand equity and product-format family (syrups and cocktail flavor bases), making them plausible adjacency competitors.

Others

• Sirop Teasty (Tropicana/Private Label): Private-label and branded juice/syrup competitors sold through French mass retail. Relevant as the competitive set Teisseire faces on shelf for share-of-throat and pricing, particularly as retailers expand own-label syrup ranges.

Broad incumbents

• Schweppes: Global mixer and non-alcoholic beverage brand with strong retail and on-trade presence. Comparable as a broader incumbent in mixers/concentrates that competes for the same diluted-beverage occasions Teisseire targets in French retail and foodservice.
• Britvic: Parent company of Teisseire and one of the world's largest syrup and squash manufacturers. Comparable as the corporate parent and as a broader non-alcoholic beverage portfolio (squash, soft drinks, mixers) that sets the strategic and capital context for Teisseire.

Regional players

• Pago: Austrian juice and syrup brand with strong Central European retail presence. Comparable: same concentrate-to-beverage format family, same European mass retail channel, and a reference point for Teisseire's expansion potential into DACH markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/teisseirefrance
• Xx.com/Teisseire

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teisseire