People and Performance Strategies

What People and Performance Strategies does

People and Performance Strategies is a privately held, woman-owned human resources consulting firm founded in 2008 and headquartered in Austin, Texas, with a secondary office in Seattle, Washington. The firm is led by founder and President Joleen Goronkin and supported by a four-person team including Partner Consultant/Vice President Curt Archambault, Creative and Technical Writer Astrid Mohn, and Director of Administration Angela Vessels. The company operates as an authorized reseller and certified facilitator of Wiley's psychometric and team-development portfolio, specifically the Everything DiSC suite (Workplace, Management, Sales, Work of Leaders, Productive Conflict, and 363 for Leaders), PXT Select selection assessment, and The Five Behaviors of a Cohesive Team program based on Patrick Lencioni's model.

The business operates a hybrid distribution model that combines direct unit-based product sales through a self-serve e-commerce storefront (assessment prices range from $90 for Everything DiSC Workplace to $295 for PXT Select, with volume discounts down to $200 at 100+ units) with high-touch consultative engagements including customized HR consulting, organizational development, corporate training, executive coaching, and facilitator certification programs. Target customers are emerging and mid-size companies across multiple verticals — disclosed clients include Ohio Living (healthcare), King County (government), and Advantage Performance Network (leadership development) — with secondary buyers being HR leaders and operations/training leaders.

The firm holds Women's Business Enterprise National Conference (WEBNC) and Texas Historically Underutilized Business (HUB) certifications, providing procurement advantages in government and corporate diversity-spending programs. Marketing is content-driven through an active blog, resource library, webinars, eBooks, LinkedIn, Facebook, and email newsletters; the firm explicitly travels to client locations for on-site facilitation. There is no evidence of outside funding, M&A activity, or AI/ML capabilities in the input data.

Name

People and Performance Strategies

Legal name

People & Performance Strategies

Website

https://ppstrat.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

People and Performance Strategies is a privately held, woman-owned HR consulting firm in Austin, TX that resells Wiley's Everything DiSC, PXT Select, and Five Behaviors assessments, delivering customized facilitation, training, and certification services to emerging and mid-size companies across the United States.

Ownership category

akta.pro rank

Product category

Human Resources Consulting

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Interviewing & Selection Skills (Behavioral, Technical, Assessment Centers) (EDAAAKAD)

Keywords

• Behavioral assessments
• Team development training
• HR consulting services
• Talent selection assessments
• Organizational development

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Assessment Products Sales: One-time purchase of assessment tools including Everything DiSC variants ($90-$150), PXT Select ($200-$295), and Five Behaviors of a Cohesive Team ($210). Volume discounts available for PXT Select (35+ at $250, 100+ at $200).
2. Consulting and Training Services: Customized human resource consulting, organizational development, corporate training, and executive coaching services. Available hourly with specific deliverables.
3. Certification Programs: Facilitator certifications in Everything DiSC, The Five Behaviors of a Cohesive Team, and PXT Select tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

People and Performance Strategies sells and facilitates workplace behavioral assessments (Everything DiSC variants, PXT Select, and The Five Behaviors of a Cohesive Team) and delivers customized human resources consulting, organizational development, corporate training, executive coaching, and facilitator certification programs for emerging and mid-size companies in the United States. The company provides both one-time assessment product sales and bundled consulting/training services delivered on-site at client locations.

Product overview

People and Performance Strategies offers a portfolio of workplace assessment and training solutions centered around two core frameworks: Everything DiSC and The Five Behaviors of a Cohesive Team. The product suite includes PXT Select for hiring assessments and multiple Everything DiSC modules (Workplace, Management, Sales, Work of Leaders, and Productive Conflict) that use the DiSC behavioral style model (Dominance, Influence, Steadiness, Conscientiousness) to improve workplace relationships and communication. The Five Behaviors program, based on Patrick Lencioni's model, helps teams develop Trust, engage in Conflict, achieve Commitment, practice Accountability, and focus on Results. Individual pricing ranges from $90 to $295 per assessment, with volume discounts available.

Differentiator

Problem solved

Functional benefit

Products and services

• PXT Select

Quantifiable outcome

• Build sustainable profits through fully engaged workforce
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Wiley (Everything DiSC)coreChannel Partner/ Reseller/ DistributorAuthorized partner for Everything DiSC products and solutions. The company resells and facilitates Everything DiSC assessments including Workplace, Management, Sales, Work of Leaders, Productive Conflict, and 363 for Leaders variants.
• PXT SelectcoreChannel Partner/ Reseller/ DistributorAuthorized partner for PXT Select assessment tool. The company sells and facilitates PXT Select assessments for hiring and talent selection.
• The Five Behaviors of a Cohesive TeamcoreChannel Partner/ Reseller/ DistributorAuthorized partner for The Five Behaviors of a Cohesive Team program based on Patrick Lencioni's model. Offers team and personal development profiles.
• Patrick Lencioni / WileyminorStrategic or Co-development PartnerStrategic relationship for delivering The Five Behaviors model developed by Patrick Lencioni through Wiley's publishing and licensing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Insights Discovery: Color-based behavioral assessment similar in concept to DiSC, sold through an authorized partner network — direct competitor in the personality assessment and team development space.
• Predictive Index: Talent assessment platform for hiring and team design; competes head-to-head with PXT Select on the selection/recruitment use case PPStrats serves.
• The Myers-Briggs Company: Sells MBTI and other personality assessments for workplace development and team building; directly competes with Everything DiSC in the personality/behavioral assessment category for corporate buyers.
• The Ken Blanchard Companies: Sells leadership and management training programs (SLII) and DiSC-based solutions through a partner network; directly comparable training-and-assessment delivery model to PPStrats.
• Hogan Assessments: Provides personality-based assessments used for hiring, leadership development, and team effectiveness — directly comparable to PXT Select and Everything DiSC's leadership/management modules.

Emerging players

• PDP Global (Predictive Success): Behavioral assessment reseller network similar to Everything DiSC and Insights — direct competitor in the authorized-partner-facilitated personality assessment niche.

Broad incumbents

• Korn Ferry: Major organizational consulting firm offering talent assessment, leadership development, and executive coaching — overlaps with PPStrats' HR consulting and leadership work at the enterprise tier.
• DDI (Development Dimensions International): Global leadership development and talent assessment firm serving enterprise clients; overlaps with PPStrats on leadership training and selection assessments at larger scale.
• FranklinCovey: Sells leadership, team effectiveness, and productivity training (including The 7 Habits and The 4 Disciplines of Execution); overlaps with PPStrats' team development and training facilitation offerings.
• Wiley Workplace Learning (Everything DiSC, PXT Select): Wiley is the developer and primary distributor of Everything DiSC, PXT Select, and Five Behaviors — the exact product suite PPStrats resells and facilitates, making it the upstream incumbent and most important comparator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PeopleandPerformanceStrategies
• LinkedInlinkedin.com/company/people-and-performance-strategies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People and Performance Strategies